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Coca-Cola Company

Exchange: NYSESector: Consumer DefensiveIndustry: Beverages - Non-Alcoholic

The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide, including alcohol ready-to-drink. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle and fairlife. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

Did you know?

KO's revenue grew at a 4.3% CAGR over the last 6 years.

Current Price

$76.72

+0.84%

GoodMoat Value

$60.75

20.8% overvalued
Profile
Valuation (TTM)
Market Cap$330.02B
P/E25.18
EV$352.78B
P/B10.26
Shares Out4.30B
P/Sales6.88
Revenue$47.94B
EV/EBITDA19.26

Coca-Cola Company (KO) Valuation

GoodMoat Analysis

Based on data as of March 26, 2026

Coca-Cola's current price is unfavourable for a value investor, trading significantly above its GoodMoat Target with a negative margin of safety. The stock's P/E multiple is elevated relative to its low single-digit revenue growth, and its valuation appears expensive relative to its quality and historical levels.

Read full analysis
Based on the GoodMoat Investment Framework, Coca-Cola's valuation assessment is unfavourable. The primary signal is the significant premium to the GoodMoat Target of $60.75. At a current price of $75.25, this represents a negative margin of safety of approximately -24%. According to the framework's DCF bands, this falls deep into the 'Unfavourable' category, which is defined as a margin of safety below 10%. The stock is not trading at a discount to its estimated intrinsic value. The forward P/E of 24.7x is high relative to the company's 2.4% YoY revenue growth, suggesting the market is pricing in perfection or a significant re-acceleration that is not yet evident in the financials. While a P/E in the mid-20s can be reasonable for a high-growth company, it is expensive for a mature business with low single-digit growth. Furthermore, the Free Cash Flow Yield of 1.6% is low, indicating the price paid for each dollar of cash flow is high. When integrating this valuation with the business quality assessment, the stock appears expensive relative to its fundamental profile, offering no margin of safety for a value-oriented investor. Analysis based on data as of 2024-05-15.

KO Fair Value Estimate

$60.7520.8% overvalued

Blended fair value estimate based on DCF, Graham Number, and earnings-based models.

KO Valuation Metrics

FCF$5.31B
FCF Growth Rate-9.07%
EPS Growth (CAGR)-9.07%
WACC10.00%

KO Valuation & Fair Value Analysis

Coca-Cola Company (KO) valuation analysis using multiple fair value methodologies. GoodMoat calculates a blended fair value target using discounted cash flow (DCF) analysis, the Graham Number, and earnings-based valuation models.

The GoodMoat Fair Value target for Coca-Cola Company is $60.75. The current stock price is $76.72, suggesting the stock is 26.3% overvalued.

The price-to-earnings (P/E) ratio is 25.18. Price-to-book ratio is 10.26. Price-to-sales ratio is 6.88. Enterprise value to EBITDA is 19.26. PEG ratio is 6.42.

GoodMoat's valuation models include the Graham Number (based on EPS and book value), an earnings-based model (discounted future EPS), and a PEG-adjusted valuation. The three models are averaged to produce a blended fair value estimate. Use these tools alongside the DCF calculator and reverse DCF to form a comprehensive view of Coca-Cola Company's intrinsic value.