NKE Fair Value Estimate
Is Nike Inc - Class B (NKE) fairly priced at $44.20? We used 3 separate valuation methods on real SEC data. Here's what they show.
All 3 models say it's worth around
$36.01
Composite fair value (average of 3 models)
19% above fair valueFair value
$36.01
Market price
$44.20
What would I earn buying today?
(CAGR)
-4.0%
per year
What's a safe entry price?
(margin of safety)
$30.61
15% buffer below fair value
Do the models agree?
(model consensus)
2/3
overvalued
How we got this number
Each model asks a different question about NKE's value. Tap any one to see the exact math — every number comes from a real SEC filing.
2 of 3 models say overvalued. The PEG Ratio gives a more favorable view because NKE's strong growth justifies a higher P/E than the other models assume.
Has NKE ever been cheap? (price vs fair value)
Fair value vs actual stock price over the last ~2.5 years. The shaded area is the "hope premium" — what buyers pay above fundamentals, betting on future growth.
The short answer: no. Nike Inc - Class B has stayed above its formula-based fair value the whole time shown. This is common for fast-growing firms — the market prices in future earnings these backward-looking models can't capture. It doesn't mean a crash is coming, but buyers are paying for expectations, not today's fundamentals.
Think these models are too simple?
They are — on purpose. For deeper analysis using free cash flow, growth decay, and terminal value, try the full DCF Calculator. Or let X-Ray guide you through a full 5-step investment review.
About the Fair Value Calculator
This tool estimates intrinsic value using three independent models: the Graham Number (earnings × book value), a PEG-Adjusted fair P/E approach, and an Earnings-Based DCF that projects future earnings. All three are averaged for a composite fair value with upside or downside versus market price.
Using multiple models matters — one formula never tells the full story. When all three point in the same direction, the signal gains weight.
How It Works
Graham Number: sqrt(22.5 × EPS × Book Value) — a conservative upper bound based on earnings and net asset value.
PEG-Adjusted: Computes a fair P/E by matching the growth rate (PEG benchmark of 1.0), then applies that to current earnings.
Earnings-Based DCF: Projects future earnings, prices them using the sector median P/E, then discounts back to today.
The composite averages all three equally. Model fitness ratings tell you which results to trust most for this stock.
Is Nike Inc - Class B Fairly Priced?
ExampleThree valuation methods were applied to Nike Inc - Class B (NKE) using live SEC filing data. Each one asks a different question — and they don't always agree.
Graham Number — Benjamin Graham's formula: sqrt(22.5 × EPS × Book Value). For NKE with EPS of $2.16 and book value of $8.93, the Graham Number lands at $$20.83. This model was designed for asset-heavy firms — it often sets a low floor for asset-light companies.
PEG Ratio — Peter Lynch's insight: a stock's P/E should match its growth rate. NKE grows earnings at -3.7% per year, so a fair P/E of 29.1x gives a PEG-adjusted fair value of $$62.82. The market P/E of 29.1x is lower than what growth justifies.
Earnings-Based DCF — Projects earnings 5 years forward at -3.7%, prices the future stock using the Consumer Cyclical sector median P/E of 20x (not NKE's own inflated multiple), then discounts back at 8%. Result: $$24.39.
| Model | Fair Value | vs. Market Price ($44.20) |
|---|---|---|
| Graham Number | $20.83 | 112% above |
| PEG-Adjusted | $62.82 | 30% below |
| Earnings-Based DCF | $24.39 | 81% above |
Two of three models agree on direction. PEG Ratio disagrees — NKE's strong growth justifies a higher P/E than the other models assume. This is common and doesn't invalidate the signal — check the model fitness ratings above to see which results fit NKE best.
Frequently asked questions
The Fair Value Calculator runs three separate models on every S&P 500 stock. The Graham Number uses earnings and book value to find a safe price floor. The PEG Ratio checks if the P/E ratio matches earnings growth. The Earnings-Based DCF projects future earnings and brings them back to today's value. We average all three for a combined fair value, and show how much they agree.
Try it now — run all three valuation models for NKE with live financial data.
Back to calculatorAll data from Nike Inc - Class B SEC filings via Tiingo · Calculations by GoodMoat · Last refreshed Apr 15, 2026
This is not financial advice. Fair value models are estimates based on past data and assumptions.