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A.O. Smith Corp

Exchange: NYSESector: IndustrialsIndustry: Specialty Industrial Machinery

A. O. Smith Corporation manufactures and markets water heaters and boilers to the residential and commercial end markets primarily in the United States, Canada, China, Europe, India, and the Middle East. It operates in two segments, North America and Rest of World. The company offers electric, natural gas, gas tankless, and liquid propane model water heaters, as well as solar tank units for applications in residences, restaurants, hotels and motels, laundries, car washes, and small businesses; and residential boilers, as well as commercial boilers primarily for space heating applications in hospitals, schools, hotels, and other large commercial buildings. It also provides expansion tanks, commercial solar water heating systems, swimming pool and spa heaters, and related products and parts. The company sells its products through independent wholesale plumbing distributors, hardware and home center chains, and manufacturer representative firms. It sells water heaters to approximately 7,000 retail outlets, as well as water treatment products to 4,500 retail outlets in China. The company is headquartered in Milwaukee, Wisconsin.

Current Price

$56.68

+1.30%

GoodMoat Value

$64.23

13.3% undervalued
Profile
Valuation (TTM)
Market Cap$7.84B
P/E14.86
EV$9.06B
P/B4.22
Shares Out138.29M
P/Sales2.06
Revenue$3.81B
EV/EBITDA10.43

A.O. Smith Corp (AOS) — Q4 2022 Earnings Call Transcript

Apr 4, 202612 speakers7,595 words66 segments

AI Call Summary AI-generated

The 30-second take

A.O. Smith finished a strong year with record sales, but faces a mixed outlook for 2023. While they see positive signs like stabilizing costs and growth in boilers, they are cautious about weaker demand for water heaters in new homes and a slow recovery for consumers in China.

Key numbers mentioned

  • 2022 sales of $3.8 billion
  • 2023 EPS guidance of $3.15 to $3.45 per share
  • Pension settlement expense of $417 million (pre-tax)
  • 2022 free cash flow of $321 million
  • 2023 projected free cash flow of $550 to $600 million
  • China operating margins of 10.7% for the year

What management is worried about

  • New home construction remains a deficit and will be a headwind in 2023.
  • In China, weakened consumer confidence and a challenged real estate and housing market are headwinds.
  • The company expects potential pressure on consumer spending in North America water treatment in 2023.
  • The residential water heater market is projected to be down approximately 2% to 5% compared to last year.

What management is excited about

  • The recent lifting of the Zero COVID Policy in China is a positive step to improve the economic environment.
  • The company expects its North America boiler sales will increase approximately 10% to 12% in 2023.
  • The CREST commercial condensing boiler with Hellcat Technology is quickly becoming the industry standard.
  • The 2022 inventory adjustments in the wholesale residential market are behind them, expecting more normalized unit volumes in 2023.
  • Heat pumps have a really nice growth rate of 35% to 40%.

Analyst questions that hit hardest

  1. Jeff Hammond (KeyBanc Capital Markets) - Pricing and channel competition: Management gave a long answer emphasizing historical practices, channel competitiveness, and cost stabilization, avoiding a direct formulaic answer on price changes.
  2. David MacGregor (Longbow Research) - Quantifying 2022 supply chain costs: Management was evasive, stating it was "a little bit harder to quantify" and deflected by discussing improved efficiencies instead of providing a numerical estimate.
  3. David MacGregor (Longbow Research) - China margin upside: The response focused almost entirely on the single variable of future volume recovery, avoiding specifics on structural limitations or a concrete margin target.

The quote that matters

Our outlook is based on a number of key assumptions including our guidance assumes that steel prices in 2023 on an annual basis will improve approximately 40% to 45% compared to 2022.

Chuck Lauber — Chief Financial Officer

Sentiment vs. last quarter

Omit this section as no previous quarter context was provided.

Original transcript

Operator

Good day, and thank you for standing by. Welcome to the A. O. Smith Corporation's Fourth Quarter 2022 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question-and-answer session. Please be advised that today's conference is being recorded. And I would now like to hand the conference over to your speaker today, Ms. Helen Gurholt. Ms. Gurholt, please go ahead.

O
HG
Helen GurholtVice President, Investor Relations and Financial Planning and Analysis

Good morning, and welcome to the A.O. Smith fourth quarter and full-year conference call. I'm Helen Gurholt, Vice President, Investor Relations and Financial Planning and Analysis. Joining me today are Kevin Wheeler, Chairman and Chief Executive Officer; and Chuck Lauber, Chief Financial Officer. In order to provide improved transparency into the operating results of our business, we provided non-GAAP measures. Free cash flow is defined as cash from operations less capital expenditures. Adjusted earnings, adjusted earnings per share, adjusted segment earnings, and adjusted corporate expenses exclude the impact of non-operating, non-cash pension income and expenses, as well as legal judgment income and terminated acquisition-related expenses. Reconciliations from GAAP measures to non-GAAP measures are provided in the appendix at the end of this presentation and on our website. A friendly reminder that some of our comments and answers during this conference call will be forward-looking statements that are subject to risks that could cause actual results to be materially different. Those risks include matters that we described in this morning's press release, among others. Also, as a courtesy to others in the question queue, please limit yourself to one question and one follow-up per turn. If you have multiple questions, please rejoin the queue. We will be using slides as we move through today's call. You can access them on our website at investor.aosmith.com. I will now turn the call over to Kevin to begin our prepared remarks. Please turn to the next slide.

KW
Kevin WheelerChairman and Chief Executive Officer

Thank you, Helen, and good morning everyone. I'm on slide four and our full-year results. Our team delivered record-setting sales and year-over-year improvement in earnings on an adjusted basis despite lingering supply chain headwinds, inflation, and a significant U.S. wholesale residential channel inventory destocking activity that took place in the third quarter, and began to normalize in the fourth quarter. Residential industry volumes increased 15% in the fourth quarter compared to the third quarter. Despite the destocking activity, North America sales were up 11% compared to 2021 primarily due to inflationary pricing and strong demand for our commercial and residential boilers and water treatment products. Our Rest of World segment delivered consistent performance in 2022 despite headwinds in the economy and currency exchange. Segment operating margins improved 120 basis points driven by our China team improving their full-year operating margins to almost 11%. In India, our sales grew 28% in local currency in 2022, and continued to be profitable. As expected, we settled the majority of our pension liabilities in December of 2022, which resulted in a non-cash pre-tax expense of $417 million or $1.60 of EPS. This expense is excluded from adjusted earnings and adjusted EPS. With our dividend and share repurchases, we returned $581 million of capital to shareholders. Please turn to slide five. Our Global A. O. Smith team delivered record sales of $3.8 billion in 2022, and adjusted EPS of $3.14, a 6% increase over 2021. We achieved this strong performance as a result of effective execution from our team. North America water heater sales grew 10% in 2022 due to 2021 pricing actions implemented in response to rising material and logistic costs, and acquisition-related revenue that was partially offset by lower residential volumes. After two years of greater-than-average growth, residential unit industry demand decreased approximately 12% compared to 2021 primarily due to a wholesale channel inventory destocking that occurred during the second and third quarters. The order reduction we experienced from our customers was driven in part by our improved performance in delivering residential products and reducing our lead times. Commercial industry units decreased approximately 17% year-over-year. A large portion of the decrease was due to a continued weakness in electric products greater than 55 gallons, which was impacted by a regulatory change at the beginning of 2022. We don't expect that product category to rebound to pre-2022 levels. Despite the 2022 contraction in both the residential and commercial industries, we are pleased with our market share strength in both residential and commercial water heaters. Our North America boiler sales grew 28% driven by higher volumes and previously announced price increases to offset higher costs. Our supply chain improvement efforts allowed us to reduce our record backlog in the second half of 2022. Our focus on innovation, efficiency in decarbonization contributed strong demand for our high-efficiency condensing boilers, particularly our Hellcat CREST boilers with O2 sensing technology. North America water treatment sales grew 10% in 2022 due to pricing actions and higher volumes, particularly in our dealer and specialty wholesale channel. Our strategy is to pursue this market with an omni-channel approach as we work to grow our share through product development and acquisition opportunities. We view our independent water quality dealers have been outperforming the market and gaining market share. In China, full-year sales decreased 5% in local currency compared to 2021 due to impacts from COVID-19-related disruptions. Our core water heating products performed well in a down market. Our water treatment business, comprised of residential, commercial, and filter replacement consumables grew nearly 4% in local currency, and now represents almost 40% of our overall business, with repeatable consumable filter sales representing over 25% of overall water treatment sales. For the year, operating margins in China were 10.7%. As a result of actions taken over the past several years to right-size the business and manage discretionary spending, China has achieved operating margins above 9% in each of the past seven quarters. I'm now on slide six. We released our third ESG report in December. We have made significant strides in our commitment to ESG, including progress towards our GHG emission reduction goal of 10% by 2025, preventing almost 500,000 metric tons of carbon emissions in 2021 through sales of our highly efficient water heaters and boilers, and WAVE verification, a process developed by The Water Council, as an initial step in creating a strategy to improve our water stewardship performance. ESG concepts are embedded within the foundation of our 149-year history. The ESG report demonstrates our commitment to our values of being a good citizen, a good place to work, emphasizing innovation, and preserving our good name, and achieving profitable growth. I will now turn the call over to Chuck who will provide more details on our full-year and fourth quarter performance.

CL
Chuck LauberChief Financial Officer

Thank you, Kevin. Good morning, everyone. I'm on slide seven. Full-year sales in the North America segment rose to $2.8 billion, an 11% increase compared with 2021. Pricing actions, largely on water heaters, were partially offset by lower volumes of residential water heaters. Higher volumes of boilers and water treatment products also added to segment sales growth. Giant acquired in October 2021, added incremental sales of $94 million. North America segment adjusted earnings of $611 million increased 5% compared with 2021. The earnings benefit of inflation-related price increases and higher volumes of boilers and water treatment products was partially offset by higher material and freight costs and lower residential water heater volumes. Adjusted operating margin of 21.7%, a decline of 120 basis points year-over-year, was driven by inflationary headwinds and volume-related production inefficiencies. We exited 2022 with our highest quarterly adjusted operating margins of the year at 23.3%. Moving to slide eight, Rest of the World segment sales of $966 million decreased 7% year-over-year and 2% on a constant currency basis. Currency translation unfavorably impacted segment sales by approximately $49 million, $36 million of which impacted China sales. Our sales decrease was primarily driven by lower sales in China as consumer demand was negatively impacted by COVID-19-related restrictions. India sales grew 28% in local currency in 2022, compared to 2021, as we continued to outperform the market. Rest of the World segment earnings of $96 million increased 5% compared to segment earnings in 2021. In China, the impact from lower volumes was more than offset by lower selling, advertising, and incentive expenses. Segment operating margin improved to 10%, an increase of 120 basis points compared to 2021, primarily as a result of improved management of discretionary spending in China. Please turn to slide nine. Turning to fourth quarter performance, we delivered sales of $936 million in the fourth quarter of 2022, down 6% year-over-year, driven by lower residential water heater volumes in North America and lower consumer demand in China that more than offset inflation-related pricing actions. Adjusted earnings in the fourth quarter were $0.86 per share, compared to adjusted earnings of $0.85 per share in the fourth quarter of 2021. Please turn to slide 10. Fourth quarter sales in the North America segment were $692 million, a 3% decrease compared to record sales in the fourth quarter of 2021. We saw quarter-over-quarter improvement of residential water heater demand; however, water heater volumes were still below the record industry levels in the fourth quarter of 2021. Our fourth quarter sales benefited from pricing actions and stronger boiler sales growth of 36% driven by backlog reduction. North America segment adjusted earnings of $161 million decreased slightly compared with 2021. The earnings benefit of inflation-related price increases, higher boiler volumes, and lower steel costs was offset by lower residential water heater volumes. An improved price-cost relationship resulted in higher adjusted segment operating margin of 23.3% compared with the 2021 adjusted segment margin of 23%. Moving to slide 11, fourth quarter, rest of the world segment sales of $250 million decreased 13% year-over-year, primarily driven by the impacts of unfavorable currency translation and lower consumer demand in China due to COVID-19 related restrictions. Currency translation unfavorably impacted China sales by approximately $24 million. In local currency, China sales decreased approximately 7% year-over-year. India sales grew 16% in local currency in 2022 compared to 2021. Rest of the world segment earnings of $32 million were slightly higher than Q4 2021 segment earnings. In China, lower incentives and selling expenses offset lower volumes and currency translation headwinds resulting in a segment operating margin of 12.7%, a significant improvement over the segment operating margin of 10.6% in the fourth quarter of 2021. Please turn to slide 12. We generated free cash flow of $321 million during 2022, lower than in 2021 as higher adjusted earnings were offset by lower customer deposits in China, higher 2021 incentive payments made in 2022, and working capital cash outlays primarily related to higher inventory that more than offset the lower accounts receivable balances. Our cash balance totaled $482 million at the end of December. Our net cash position was $137 million. Our leverage ratio was 16.5% as measured by total debt to total capital. Now turning to slide 13, in addition to returning capital to shareholders, we continue to see opportunities for organic growth, innovation, and new product development across all of our product lines and geographies. We continue to target strategic acquisitions that meet our financial metrics and are accretive to earnings in the first year, returning capital in three years. The strength of our balance sheet allows us to pursue a strategic acquisition even in times of economic uncertainty. Earlier this month, our Board approved their next quarterly dividend of $0.30 per share. We have increased our dividend for 30 consecutive years. We repurchased approximately 6.6 million shares of common stock in 2022 for a total of $404 million. The strength of our balance sheet also allows us to maintain our strong track record of delivering returns to shareholders. Over the past two years, we have returned $1 billion to shareholders through our dividend and share repurchases. Please turn to slide 14, and our 2023 earnings guidance and outlook. As previously discussed, we terminated our defined benefit pension plan at the end of 2021. The termination followed the strategy and measured glide path to de-risk our fully funded exposure to pension liability. The plan, which was previously sunset for benefits earned on December 31, 2014, represented over 95% of the company's pension plan liability. The terminated plan's pension liability was annuitized in 2022. The pension settlement, which we completed in the fourth quarter, accelerated the recognition of $417 million of non-cash pre-tax pension expenses. Tax benefits associated with the pension settlement were $168 million. and include amounts recorded at historical tax rates, and results in an after-tax EPS impact of $1.60. We are pleased to introduce our 2023 outlook with an expected EPS range of $3.15 and $3.45 per share. The midpoint of our EPS range represents an increase of 5% compared with 2022 adjusted EPS. Our outlook is based on a number of key assumptions including our guidance assumes that steel prices in 2023 on an annual basis will improve approximately 40% to 45% compared to 2022 including a sequential improvement of approximately 20% to 25% from the fourth quarter of 2022 to the first quarter of 2023. We have seen a flattening of the steel index. Therefore, our outlook does not project a further meaningful sequential reduction in steel costs through 2023. Regarding other costs outside of steel, we have generally seen flattening in costs at elevated levels. While we do expect a shift in buying power to move from neutral towards a buyers market as we progress through the year, our outlook does not assume significant improvement in non-steel material costs in 2023. We saw continued improvement in our supply chain in the second half of 2022. While challenges still persist, disruptions are limited. We remain in close contact with our suppliers and logistics providers to manage and resolve supply chain issues as they arise. We expect to generate strong free cash flows between $550 million and $600 million. For the year, CapEx should be between $70 million and $75 million. Corporate and other expenses are expected to be approximately $55 million. Our effective tax rate is estimated to be approximately 24%. And we expect to repurchase approximately $200 million of our shares of stock resulting in outstanding diluted shares of 150 million at the end of 2023. I'll now turn the call back over to Kevin who will provide more color on our key markets and top line growth outlook and segment expectations for 2023 staying on slide 14.

KW
Kevin WheelerChairman and Chief Executive Officer

Thank you, Chuck. We project 2023 sales to be approximately flat to 2022 at the midpoint with a range of plus or minus 3%, which includes the following assumptions. Most of our customers exited 2022 with near-normal inventory levels. While we believe that new home construction remains a deficit, we expect it will be a headwind in 2023. Therefore, we project that 2023 residential industry unit volumes will be down approximately 2% to 5% compared to last year. We project commercial water heater industry volumes to be flat to slightly up as supply chain constraints ease; the market correction related to the regulatory change in commercial electric water heaters greater than 55 gallons is largely behind us. In China, while we expect there could be COVID-19 related surges related to Chinese New Year travel, we see the recent lifting of the Zero COVID Policy as a positive step to improve the economic environment. We believe it will take time for the economy in China to improve; and given weakened consumer confidence and a challenged real estate and housing market, we project that our sales in China will grow 3% to 5% in local currency in 2023. Our guidance assumes volumes in China improve sequentially throughout the year. Our forecast assumes that the currency translation impact on sales will be similar to 2022. We expect our North America boiler sales will increase approximately 10% to 12% in 2023. Our expectations are driven by an industry growth of 3% to 4%. The transition to higher energy-efficient boilers will continue particularly as commercial buildings improve their overall carbon footprint. A year after launch, our CREST commercial condensing boiler with Hellcat Technology is quickly becoming the industry standard. We expect to see continued benefits from pricing actions implemented in 2022. Our boiler backlogs are at normal levels as we entered 2023. We project approximately 5% to 7% growth in sales of North America water treatment products, which is lower than our growth expectation of 10% per year, largely as a result of a reduced backlog as we exited 2022. We will have pricing benefits, and the mega trends of healthy and safe drinking water, as well as reduction of single-use plastic bottles, will continue to drive consumer demand for our products. Based on these factors, we expect our North America's segment margin to be approximately 23% and Rest of World segment margins to be approximately 10%. Please turn to slide 15. We remain focused on our key strategic priorities to advance our position as a leader in heating and treating water around the world. Those priorities are: expand and enhance our high-efficiency product portfolio, including heat pumps for space and water heating; expand our global water treatment capabilities by investing in technologies, people, and distribution; deploy capital effectively by investing in ourselves, acquisitions, and returning capital to shareholders. As we enter 2023, there are economic uncertainties ahead of us. However, there are positives. We believe the 2022 inventory adjustments in the wholesale residential market are behind us. We expect more normalized unit volumes in 2023. Our fourth quarter 2022 North America adjusted operating margin, of 23.3%, improved over previous quarters as we exit the year with a favorable price-cost relationship and our plants are running more efficiently after the third quarter volume adjustments. In China, the lifting of the Zero COVID policy is a positive step to an improved economic environment. In 2023, we expect a strong rebound in free cash flow as China emerges from COVID-19-related disruptions and a dedicated focus on inventory reduction across our North American operations. We remain focused on servicing our customers. Our strong brands across the portfolio, combined with technology-driven innovation and new product development, will enhance our market leadership. We are confident in our ability to capitalize on opportunities as we continue to execute our strategy. With that, we conclude our prepared remarks. And we're now available for your questions.

Operator

Thank you. Our first question will come from Saree Boroditsky of Jefferies LLC. Your line is open.

O
SB
Saree BoroditskyAnalyst

Good morning. So, just touching on the outlook for residential water heaters to be down 2% to 5% this year, can you talk about how much of that is related to new home replacements, how are you seeing proactive replacement this year? And then impact as we start to lap the housing downturn?

CL
Chuck LauberChief Financial Officer

Thanks. Good morning, Saree. This is Chuck. Looking ahead to next year, we're coming off a period where the residential market is down about 12% due to inventory corrections. We anticipate a potential headwind in housing of around 15% to 20%. Our replacement market is about 80% to 85%, so housing falls within that 15% to 20% range, which will be challenging. That's how we arrive at the 2% decline. For proactive replacement, we are seeing strong indicators going into next year. Historically, proactive replacement, as indicated by a third-party survey, ranges from 20% to 25%. Over the last couple of years, it has been between 30% and 35%, and our most recent survey shows it above 30%. Therefore, we are still expecting a robust proactive replacement segment in the replacement market for the upcoming year.

SB
Saree BoroditskyAnalyst

Great. And then, I guess, I know you guys don't like to talk pricing a lot, but just on the residential water heater pricing in the retail channel, do you expect to see prices decline for the indexed contracts? And if so, how do you just think about the balance in pricing in retail versus the wholesale channel?

KW
Kevin WheelerChairman and Chief Executive Officer

Well, hi. This is Kevin. When you look at both those channels, they are two different business models, but they compete for a lot of the same customers. Traditionally, you're going to have some conflicts between the channels that are periodic and regional. But as we look at it, as we add value to our pricing structure in both channels, we feel that they're going to be competitive. Historically, how we manage our pricing hasn't changed. So, again, we look at that both channels will be in the market competing at an equal level. So, that's kind of where we're at right now, and we'll see how things play out the rest of the year.

Operator

Thank you. Our next question will come from Michael Halloran of Baird. Your line is open. Hello, Mr. Halloran, if your line is mute, please unmute your line.

O
MH
Michael HalloranAnalyst

I was muted; apologies. I gave this really enthusiastic hello too, so I was bummed I didn't hear from anybody.

CL
Chuck LauberChief Financial Officer

Well, hello.

MH
Michael HalloranAnalyst

Yes. Thanks, everyone. Appreciate the time. So, first, on the guide and how you're thinking about sequential, couple things. First, is the embedded assumption, relatively normal seasonal patterns as you work through the year? And then secondarily, when we think about kind of first half load for second half load, obviously the year-over-year comps get a lot easier in the back-half of the year. So, maybe talk about how you think growth cadences as we look through the year?

CL
Chuck LauberChief Financial Officer

Sure, Mike. We have it laid out in our outlook to be pretty much back to normal. When you look at the residential volumes, it's usually 52%-48%; front half of the year, 52%, back half of the year, 48%. And we believe it's going to get back to that normal cadence. Boilers are typically strongest in the third quarter, so we have it laid out a bit like that, similar to prior cadence. China, we've got China starting out a bit slow with the COVID disruptions. As you know, the first quarter is always a challenge with the Chinese festival for volumes. And we just got China a little bit lighter in the first quarter, but improving as we go through the year. Normal cadence again in China as fourth, the strongest, we would expect improvement on the COVID situation about fourth quarter, back to our normal routine of that being a strong retail quarter for us.

MH
Michael HalloranAnalyst

And might as well stay on China, then maybe just talk about how things are tracking from a competitive dynamic, share component to it, the market share component to it, but also how the high end of the market is performing versus the rest of the market? Feels like things are stable, but any commentary on the competitive landscape would be appreciated?

KW
Kevin WheelerChairman and Chief Executive Officer

Yes, Mike, hi, it's Kevin here. Share is always a difficult topic when we talk about how the omni-channel hedges go together; we don't have great visibility to all the different channels. But what I can tell you is that we believe we're happy with our sales, we're happy with our average pricing. We believe we're getting our fair share of the market and continue to get that by introducing new products, as we always do, and bringing products to the market that consumers are willing to pay for. When it comes to the high end of the market, it continues to have that increase that makes sense, and it keeps ticking up a little bit. But again, it's still on a smaller base. We hope as we get through the Zero-COVID lifting and the consumer activity grows in the market, that will improve. Consumers, right now in China, are saving at the highest rate they have ever. So, we look at there could be some pent-up demand as we go forward. And again, just looking at China in general, there is some discussions about some consumer stimulus by the government; nothing specific today. Thanks for helping out some of the housing sectors to build up some of their inventory. So, there are a lot of positives, but again I think it will take some time as the consumer recovers from three years of inactivity and lockdown, and starts to get more comfortable. And that's why, as Chuck pointed out, we're looking at sequential improvement through the year, but there's more positives than we've seen in a long time in our China market.

CL
Chuck LauberChief Financial Officer

We're really pleased with the consistency of our performance quarter-over-quarter, particularly our disciplined approach to managing discretionary spending. Our outlook for 2023 indicates a return to growth on a constant currency basis. We are hopeful that we are turning a corner and expect to grow in the range of 3% to 5% in local currency.

Operator

Thank you. Our next question will come from Jeff Hammond of KeyBanc Capital Markets. Your line is open.

O
JH
Jeff HammondAnalyst

Hey, good morning, everyone.

KW
Kevin WheelerChairman and Chief Executive Officer

Good morning, Jeff.

JH
Jeff HammondAnalyst

Yes, so I just want to come back on price. I think your comment, Kevin, was both channels are going to be competitive. But formulaically, I think you go negative on price with your material price formulas on the DIY side. So, I'm wondering if your comment implies that there's some pricing pressure on the wholesale side or do we stick more there? And if we do, what the upside is to maybe North America margins given the fall-off in steel? Thanks.

KW
Kevin WheelerChairman and Chief Executive Officer

Well, steel has stabilized now for a while. And through the process, there have also been many non-steel related costs that, as Chuck had mentioned in our remarks, have stabilized. But they haven't come down. So, we have made the appropriate adjustments there in both channels. And as we continue to reiterate, we are going to keep the channels competitive. Again, historically, as I look back over the last year, we are managing our business as we have in the past, and we have a similar view as we go forward. So, our goal is to remain competitive in both channels. We do a lot of business with customers in both channels, and that's our commitment. And again, we look at more stabilization as we go forward since it looks like materials and steel have plateaued. So, I don't see a competitive issue between the channels or as we go forward into 2023. There is always some historic price paid, but it's nothing different than we have seen in the past.

JH
Jeff HammondAnalyst

Yes. I mean I understand that the steel stabilization. But, I think you mentioned 40% to 45% kind of decline. And I guess relative to past cycles that's a much bigger increase and then decrease. So, I am just wondering if the behaviors are any different.

KW
Kevin WheelerChairman and Chief Executive Officer

Yes. I mean that decline, I think I'll just comment that if you would have stayed at that peak, we would have probably been really challenged on the margin profile in North America. But what happened is we kind of grew into a little better margin profile as steel retreated a bit. And we come out of the fourth quarter and steel does take another tick down maybe 20% to 25% in Q1. Then it kind of flattens out. So, we had quite a bit of headwind in '22 on North American margin because of some of the higher steel cost earlier in the year.

JH
Jeff HammondAnalyst

Okay. And then, just one last one, I think the last couple of years you signed up for $400 million buyback. I think you are stepping it down to $200 million. And just anything that informs the kind of the lower buyback versus the past couple of years?

KW
Kevin WheelerChairman and Chief Executive Officer

Yes. I mean where we are looking at is, and we committed to $200 million as a buyback. We are a little bit shy of our cash conversion target of 100% cash conversion in 2022, did that consciously, built inventories, worked our backlogs down. Pleased with that, now we will be working on reducing inventories in the next year. But as we entered 2023, we paid $200 million as the target that we are committed to. We are going to be looking at how '23 rolls out from really an acquisition perspective as we go through the year. We may revisit that as we go through the year. And as we work down inventories and see our cash potentially grow a bit. But, we are going to revisit it as we go through the year with the opportunities we think are still out there on M&A.

Operator

Thank you. Our next question will come from Matt Summerville of D.A. Davidson. Your line is open.

O
WJ
Will JellisonAnalyst

Hi, good morning. This is Will Jellison on Matt Summerville. I wanted to ask both questions today about capital allocation priorities. And starting off with organic growth, I was wondering if you can provide any more insight into what sorts of capital expenditure projects and investments you are considering making in 2023? And how those support the business and its growth moving forward?

KW
Kevin WheelerChairman and Chief Executive Officer

Yes. On the organic growth I mean just a couple of comments around that. So, we always invest in innovation, product development. From a capital perspective, some of those support new product developments. I would say when you get into the developments of the heat pumps, some of the other growth categories where we might have to support that.

CL
Chuck LauberChief Financial Officer

And when we break down the capital, we look at it from a growth perspective maintenance as well; we will be at some pretty large facilities that we have to invest back in. And there is also a pretty large cost reduction component as we invest in automation, new technologies, and so forth and efficiencies in our factory. So, those are three buckets that I would say that there is no specific major expense outside our normal. But, there is a consistent spend in all three categories under the company.

WJ
Will JellisonAnalyst

Understood, okay. And then pivoting to capital allocation conversation to acquisitions, can you speak to the actionability of the pipeline? What kind of things you are observing in the market for potential targets out there? And what's your overall thought on how many of those could be acted upon in 2023?

KW
Kevin WheelerChairman and Chief Executive Officer

Let's just talk about the environment, which is a bit strange right now, with some of the potential higher interest rates and talk of recession and so forth. What I can tell you is that multiples haven't really changed, maybe ticked down a little bit, but there's a lot of wait-and-see approach out there with I would say, targets. So, we're continuing to stay close to our potential targets and stay active in the pipeline. We look at this as an opportunity; as you get into uncertain times with our balance sheet, these are nice opportunities, but again, it needs to play out a bit. We need to get through some of the uncertainty. But we feel good about our pipeline, we feel good about the companies that are in it. And we're going to continue to work on driving some of those closures. As far as actionability, it always depends on the person saying yes as we go forward, and we'll keep working through there, but we've made small acquisitions each of the last few years. Hopefully, we'll be able to bring a couple of those across the finish line in 2023.

Operator

Thank you. Our next question will come from Susan Maklari of Goldman Sachs. Your line is open.

O
CP
Charles PerronAnalyst

Hey, good morning, everyone. This is Charles Perron in for Susan this morning. Thanks for taking my question.

KW
Kevin WheelerChairman and Chief Executive Officer

Yes, good morning. Charles says, thank you. Can you help us out there?

CP
Charles PerronAnalyst

Yes, I guess my first question, I would like to go back to the North America margin outlook for 2023. And it's going to help us walk through the trajectory of the margin throughout the year; obviously, we're going to have water heater volumes probably deleveraging in the first half. And then coming back, obviously, gradually throughout the year, but also, if you think about the price cost, you mentioned that the non-steel category should improve through 2023. So, is it fair to expect maybe a gradual ramp in the margins throughout the year?

KW
Kevin WheelerChairman and Chief Executive Officer

Yes, first to comment on Q4, we're really pleased where we came up in Q4 in North American margins at 23.3. And I do want to kind of call out the fact that we did have some pretty strong boiler volumes in that quarter. So, that's coming off, we're pleased where we're coming off, but we got some help on some higher margin commercial boiler product sales that helped us come out of that. So, the gains for the year on the margins are, it possibly expands a little bit, but we've got our outlook fairly even through the year, the way the balancing kind of occurs. And I talked a little bit earlier on the cadence that it's 52:48 for residential, a little lighter; we have boilers that are usually strongest in the third quarter. So, it's fairly smooth for the year we don't have non-steel costs in our assumption and outlook coming down a great deal at the back half of the year; potential opportunity as we look at it, but we just see some opportunities, but we haven't got much of that opportunity baked into our outlook.

CP
Charles PerronAnalyst

Got you. That's a good color there. And then my follow-up on the boiler sales guidance for '23, a 10% to 12% sales growth, that's impressive considering the significant growth you've seen in '22. Can you expand maybe on the drivers of the growth there or volumes versus price? And maybe the initiative, supporting industry volume growth, considering the weakening that we've seen in the commercial or non-residential indicators over the span of the last few months?

KW
Kevin WheelerChairman and Chief Executive Officer

Yes, I mean, we did have some great growth in 2022, on the boiler side, and again particularly in the fourth quarter was helped by drawing down our backlogs which we exited the year pretty normal. In that 10% to 12% growth that we see for next year, 50% to 60% of that is price. So, carry over prices is a little over half of that 10% to 12%. The rest of the growth is on volume.

CL
Chuck LauberChief Financial Officer

Yes, I would just maybe add on to that. We came off some strong growth again, a lot of that had to do with bringing the backlog down, but our orders remain pretty stable; quoting activity in the market is still strong, particularly in institutional education, so we feel there's still a positive momentum in the Boiler segment in 2023. As we've seen orders come in over the last month, that's indicating that that's where we should be again being stable. And what's really great is now our lead times are back to normal, we're able to get product out the door in a timely fashion. So, overall we still feel really good about the boiler market. And the whole commercial side of the business tends to lag residential. So, 2023 still seems like could be a solid year for our boilers business.

Operator

Thank you. Our next question will come from David MacGregor of Longbow Research. Your line is open.

O
DM
David MacGregorAnalyst

Yes, good morning everyone. My first question is just with respect to the supply chain and looking back on 2022, is there any way to estimate what supply chain disruptions cost you in 2022 in terms of revenue and EBIT? And does it become an incremental positive in '23? I mean, you mentioned the boiler backlogs got normalized, but I'm just wondering if there's any kind of a throw-forward benefit into 2023 from that normalization.

CL
Chuck LauberChief Financial Officer

From a volume perspective, I would say no, we had some starts and stops when you have some interruptions, particularly in the front half of the year. But we've made all that up, we're back to normal these times on the residential side, we're back to a fairly normal backlog on the boiler side and backlog is pretty normal on the North American Water Treatment side too. So, I don't think on a volume side, from a cost perspective a little bit harder to quantify some of those disruptions we saw in the fourth quarter an improvement in our plants' operating efficiencies, and that's a result of less disruption in volume that we saw in Q3 and a bit on just a more normal cadence to operating volumes.

KW
Kevin WheelerChairman and Chief Executive Officer

Yes, I'll just add on to that. All of our plants throughout the year, really, supply chain did improve throughout the year, and we only had sporadic outages that really didn't impact our productivity all that much. The only exception was in China towards the fourth quarter, but overall supply chain is really kind of very much stabilized. And we're chasing one or two items now, not the entire portfolio.

DM
David MacGregorAnalyst

Okay. And just with respect to the '22 impact, there isn't a way to sort of come up with some kind of an estimate on what it might have cost in terms of revenues? I realize you're saying the 2023 impact is going to be de minimis, but the 2022 any?

KW
Kevin WheelerChairman and Chief Executive Officer

I can tell you about 2022 is Q3 was a tough quarter for us on the residential water heater side, just because of the drastic drop in volume. But overall, we were building up those efficiencies. I don't see them being exceptionally different in 2023.

CL
Chuck LauberChief Financial Officer

Supply chain in us catching up on backlog carrying a little more inventory, it actually helped volumes a little bit on the boiler and water treatment side in 2022 because we couldn't work our backlog down with better supply chain.

Operator

Okay. That's interesting. My second question is on China, and obviously a good quarter with Rest of the World margins at 12.7%. With China local currency sales down 4%, too, which is good, obviously a lot of work being done on managing costs. Can you just talk about the margin opportunity in China over maybe the next 12, 18, 24 months? And what specific drivers would be and I'm guessing with progress in India, and maybe some of these other smaller lines within ROW, it looks like you're now back to the kind of that 12 and you're approaching anyway, the 12 to high 13s range that you last achieved in 2013, 2018, is there further upside or changes in price point mix and regional market mix and level of competition just created structural limitations that are going to hold you to those levels again?

O
CL
Chuck LauberChief Financial Officer

Well, I'll tell you that a lot of variables are right there. But I will tell you, the number one is going to be volume. As we start to lift out of that Zero COVID. And the consumer activity increases and durable goods become more important as they get through all the restaurants and entertainment they're going to do in the first quarter now that they're out about. It's going to be volume related. And we've been volume-challenged now for three years there. And we're positioned really well from a structural standpoint. But volume is new products, but it will come down to that consumer getting back in the market and feeling comfortable to start investing back in their homes and buying new home. So, from my perspective, it's one variable is going to be really volume; the rest of the business is really positioned well.

Operator

Thank you. Our next question will come from Lawrence De Maria of William Blair. Your line is open.

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LM
Lawrence De MariaAnalyst

Hey, thanks. Good morning, everybody. Just to follow-up in North American margin outlook, could you maybe distill it down into, what's driving it for '23, is essentially the positive carryover price and benefits of the exiting lower steel costs? Anything else in there, maybe mix and related to that, how would you frame the downside risks to margins in '23 in North America based on potential for price concessions and is there much pushback yet? Thanks.

KW
Kevin WheelerChairman and Chief Executive Officer

Our outlook for North America margins next year is centered around a midpoint estimate of 23%, which we feel comfortable managing towards. While there will be some carryover pricing in the water heater segment, it won't be significant as our material costs remain stable. We anticipate that our plants will operate more smoothly, although we will still face higher overall operating costs. The main factors to consider are that we expect a reasonable price-cost relationship for North America water heaters, while we've experienced carryover pricing in other business areas, such as boilers and water treatment.

LM
Lawrence De MariaAnalyst

Okay, that's helpful. Thank you. And then if I could just add one more then, the 5% to 7% water treatment growth, what's really underpinning that? It sounded like in your prepared comments, it's mostly price. But given the weakness in residential markets, just kind of curious how to build up the works?

KW
Kevin WheelerChairman and Chief Executive Officer

You are correct. It is mostly price going into next year. Again a bit like the boiler side of the business, we brought our backlogs down, we saw a bit of inventory adjustment in the channel on the water treatment side of the business in 2022. So, next year, I mean, we certainly, we have confidence in the underlying trends in North America water treatment, but most of the volume next year is driven by price. And we could potentially see some pressure on consumer spending as we head into 2023.

LM
Lawrence De MariaAnalyst

Okay, thank you, and good luck.

Operator

Thank you. Our next question will come from Andrew Kaplowitz of Citi. Your line is open.

O
AK
Andrew KaplowitzAnalyst

Good morning, everyone.

KW
Kevin WheelerChairman and Chief Executive Officer

Good morning.

AK
Andrew KaplowitzAnalyst

Can you give a little more color into how you're thinking about the commercial water heater market in '23? I know you mentioned flat to up and the regulatory overhang mostly being behind you in electric commercial water heaters; maybe sort of what's going on electric versus gas, what's your channel partners are telling you; I think you answered about the commercial markets overall, hanging in there, but any more color would be helpful.

KW
Kevin WheelerChairman and Chief Executive Officer

Again, we have a flat to slightly up market; we still have lead times that are a little bit more extended than we'd like. So, we normally like to be around 15 days, we're around 25. We believe that the gas market and it's just, there're some inventory deficits out there, there's still some upside on some replacement. So, we look at the market was just artificially down 17% because of the regulatory change; but underneath that, the market was down mid-single-digits. And that was with a supply chain issue and components; it's going to normalize and we see it being slightly positive as we go through the year, particularly on the gas side of the commercial business.

AK
Andrew KaplowitzAnalyst

Helpful. And then I know you introduced the Voltex heat pump in Q3. Can you talk about your early penetration into the market with that particular heat pump? And I know heat pump is still a small part of your business, but how might they become a factor later in '23 and '24 as IRA implications also impact the business?

KW
Kevin WheelerChairman and Chief Executive Officer

Yes, again, you're looking at it as, as I talked about, one of our priorities is certainly on the heat pump side of the business is both residential and commercial. And you are right, residential heat pumps represent about 2% of the entire market today. It's got a really nice growth rate of 35% to 40%. And that's a positive trend, but it's going to take some time to move forward. There are some upfront costs to this that are expensive. There are some parts of the installation that are a little more difficult than the normal replacement. But if you look out forward, a heat pump will become a bigger part of our commercial and residential portfolio. So, that's going to move forward; again, it's not going to go at the pace where it takes over the market in the next year or two, but long-term it's one of the best value propositions. It's got a great decarbonization message. It's been promoted by a number of states. And of course, when you look at the Inflation Reduction Act that's still working its way out, but there will be a component there that will hopefully help and provide some stimulus as well. So, overall, and then I would tell you, our Voltex has been out a few months; it's done quite well, but it's a little early. We just feel real good about the UF of greater than four and the different features and benefits that it brings to the market to zero clearance. It's a terrific product that can go into just about any application that it needs to. So far, it's been received really well. But again, heat pumps are in the early stages, but it will continue to grow at a greater accelerated rate year-over-year.

Operator

Thank you. This will end the Q&A portion of the conference. I would now like to turn the conference back over to Ms. Helen Gurholt for closing remarks.

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HG
Helen GurholtVice President, Investor Relations and Financial Planning and Analysis

Thank you everyone for joining us today. Let me conclude by reminding you that our Global A. O. Smith team delivered record sales and strong adjusted earnings in 2022. We look forward to updating you on our progress in the quarters to come. In addition, please mark your calendars to join our presentations at three conferences this quarter. Citi on February 21, Loop on March 14, and UBS on March 23. Thank you and enjoy the rest of your day.

Operator

This concludes today's conference call. Thank you all for participating. You may now disconnect and have a pleasant day.

O