BBY Fair Value Estimate
Blended fair value estimate based on DCF, Graham Number, and earnings-based models.

Best Buy Co. Inc
Best Buy is the world's largest specialty consumer electronics retailer. Our purpose is to enrich lives through technology, which we do by providing our customers a unique mix of advice, products and services in our stores, online, and in homes. Our expert associates advise customers on our curated assortment of the latest, name-brand technology, while our highly trained services teams help with designs, consultations, delivery, installation, tech support and repair. We are a leader in corporate responsibility and sustainability issues, including through the Best Buy Foundation's nationwide Best Buy Teen Tech Center® network and the significant role we play in the circular economy through repair, trade-in and recycling programs. We generated more than $41.5 billion of revenue in fiscal 2025, operate more than 1,000 retail stores in North America, and have more than 80,000 employees.
Generated $1.8 in free cash flow for every $1 of capital expenditure in FY26.
Current Price
$64.50
+0.30%GoodMoat Value
$447.26
593.4% undervaluedBest Buy's current price of $60.4 appears deeply undervalued compared to the GoodMoat Target of $447.26, implying a massive margin of safety. However, this extreme discrepancy strongly suggests the target is based on flawed or outdated assumptions, making it unreliable. The stock's low P/E of 11.8x and high FCF yield of 9.9% indicate it is cheap relative to its own cash generation, but this must be weighed against a challenging business model with negative revenue growth.
Blended fair value estimate based on DCF, Graham Number, and earnings-based models.
Graham Number, PEG-based, and Earnings-based models
View Fair Value →Best Buy Co. Inc (BBY) valuation analysis using multiple fair value methodologies. GoodMoat calculates a blended fair value target using discounted cash flow (DCF) analysis, the Graham Number, and earnings-based valuation models.
The GoodMoat Fair Value target for Best Buy Co. Inc is $447.26. The current stock price is $64.50, suggesting the stock is 593.4% undervalued.
The price-to-earnings (P/E) ratio is 12.64. Price-to-book ratio is 4.56. Price-to-sales ratio is 0.32. Enterprise value to EBITDA is 6.97. PEG ratio is 0.03.
GoodMoat's valuation models include the Graham Number (based on EPS and book value), an earnings-based model (discounted future EPS), and a PEG-adjusted valuation. The three models are averaged to produce a blended fair value estimate. Use these tools alongside the DCF calculator and reverse DCF to form a comprehensive view of Best Buy Co. Inc's intrinsic value.