Clorox Company
The Clorox Company champions people to be well and thrive every single day. Headquartered in Oakland, California since 1913, Clorox integrates sustainability into how it does business. Driven by consumer-centric innovation, the company is committed to delivering clearly superior experiences through its trusted brands including Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr®, Pine-Sol® and now Purell® as well as international brands such as Chux®, Clorinda® and Poett®.
Price sits at 12% of its 52-week range.
Current Price
$101.14
-2.97%GoodMoat Value
$76.93
23.9% overvaluedClorox Company (CLX) DCF Calculator
What is a DCF Calculator?
A Discounted Cash Flow (DCF) model estimates a company's intrinsic value by projecting its future cash flows and discounting them back to the present. The core idea: a dollar earned in the future is worth less than a dollar today.
Inputs
Cash flow, discount rate, terminal growth & projection years
Model
Projects cash flows forward, adds terminal value, discounts back
Output
Intrinsic value per share — compare with price for margin of safety
Ready to Calculate
Enter a ticker on the left to auto-fill real financial data and get started.
CLX DCF Calculator — Discounted Cash Flow
Discounted Cash Flow (DCF) calculator for Clorox Company (CLX). Estimate the intrinsic value of CLX stock by projecting future cash flows and discounting them to present value. The two-stage DCF model supports EPS-based, FCF-based, and dividend-based approaches.
Current EPS: $6.52. Free cash flow: $761.00M. FCF growth rate: -0.54%. WACC: 10.00%. Shares outstanding: 122.0M. GoodMoat fair value: $76.93.
The DCF calculator projects 10 years of cash flows at a user-adjustable growth rate, applies a terminal growth rate, and discounts all future cash flows back to present value using the weighted average cost of capital (WACC). A sensitivity table shows how the intrinsic value changes across different growth and discount rate assumptions. Use this tool alongside GoodMoat's reverse DCF and fair value models to triangulateClorox Company's true worth.