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Clorox Company

Exchange: NYSESector: Consumer DefensiveIndustry: Household & Personal Products

The Clorox Company champions people to be well and thrive every single day. Headquartered in Oakland, California since 1913, Clorox integrates sustainability into how it does business. Driven by consumer-centric innovation, the company is committed to delivering clearly superior experiences through its trusted brands including Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr®, Pine-Sol® and now Purell® as well as international brands such as Chux®, Clorinda® and Poett®.

Did you know?

Price sits at 12% of its 52-week range.

Current Price

$101.14

-2.97%

GoodMoat Value

$76.93

23.9% overvalued
Profile
Valuation (TTM)
Market Cap$12.34B
P/E16.34
EV$15.91B
P/B38.43
Shares Out121.98M
P/Sales1.83
Revenue$6.76B
EV/EBITDA11.91

Clorox Company (CLX) Dividends

GoodMoat Analysis

Based on data as of March 26, 2026

Clorox's high dividend yield of 4.71% is attractive but warrants caution. The payout appears sustainable based on current earnings, yet the company's high debt and negative revenue growth pose risks to long-term dividend security and growth.

Read full analysis
For an income-focused investor, Clorox presents a mixed profile. The current dividend yield of 4.71% is significantly above the broader market and likely its sector, offering immediate income appeal. The dividend's sustainability, based on the trailing P/E of 16.9x and EPS of $6.52, suggests a payout ratio around 79%, which is elevated but manageable for a mature defensive company. However, this must be weighed against significant quality concerns highlighted in the investment framework. Section 2's Quality Indicators raise flags: the balance sheet is weak with a Debt/Equity ratio of nearly 9.0, far exceeding the framework's favourable threshold of low/zero debt (Debt/EBITDA < 1.0x). Furthermore, revenue growth is negative at -0.8% YoY, which is inconsistent and unsustainable for a quality business. While the Free Cash Flow Yield of 6.0% currently covers the dividend, the high debt load could pressure future FCF for debt servicing, limiting dividend growth potential. The company's ability to grow the dividend is challenged by its lack of top-line growth and leveraged balance sheet, making the current payout more a function of its business maturity than a signal of robust financial health. The high ROE of 235% is an anomaly driven by negative shareholder equity due to debt and buybacks, not operational excellence. Analysis based on data as of 2024-05-15.

Dividend Overview

Dividend Yield

4.88%

Dividend / Share

$4.94

Key Metrics

Market Cap

$12.34B

P/E Ratio

16.34

Forward P/E

EPS

$6.52

PEG Ratio

-0.97

Book Value

$2.63

Dividend Yield

4.88%

Profit Margin

11.17%

ROE

235.20%

Dividend History

Dividend Safety

CLX Dividend Analysis

Clorox Company (CLX) dividend analysis including yield, payout history, and sustainability metrics. The current dividend yield is 4.88%. The annual dividend per share is $4.94.

P/E ratio: 16.34. Profit margin: 11.17%. Free cash flow: $761.00M. This page shows Clorox Company's dividend overview, key metrics, historical payout data, and dividend safety assessment to help income-focused investors evaluate the sustainability of dividend payments.

GoodMoat's dividend analyzer evaluates payout ratios, earnings coverage, and free cash flow coverage to determine how well supported Clorox Company's dividend payments are. Use this analysis alongside the company's financial statements and quality score to make informed income-investing decisions.