Salesforce Inc
salesforce.com, inc. is a provider of enterprise cloud computing and social enterprise solutions. The Company provides a customer and collaboration relationship management (CRM), applications through the Internet or cloud. Cloud computing refers to the use of Internet-based computing, storage and connectivity technology to deliver a variety of different services. The Company delivers its service through Internet browsers and mobile devices. It markets its social enterprise applications and platforms to businesses on a subscription basis, primarily through its direct sales efforts and indirectly through partners. In May 2013, salesForce.com Inc acquired Clipboard Inc. In July 2013, salesforce.com, Inc. completed its acquisition of ExactTarget Inc.
Current Price
$181.82
-2.43%GoodMoat Value
$491.46
170.3% undervaluedSalesforce Inc (CRM) — Q2 2018 Earnings Call Transcript
AI Call Summary AI-generated
The 30-second take
Salesforce had its best quarter ever, growing revenue by 26% and hitting a major milestone of a $10 billion annual revenue run rate. Management was so confident that they raised their full-year sales forecast and announced a new goal to double the company's size again to $20 billion. They credited this success to winning big new customers across many industries and their focus on making their clients successful.
Key numbers mentioned
- Revenue for the quarter rose to almost $2.6 billion.
- Full year revenue guidance was raised by $100 million to $10.4 billion at the high end.
- Booked business on and off the balance sheet was more than $15 billion, up 29% from a year ago.
- Non-GAAP EPS was $0.33, up 38% over last year.
- Operating cash flow was $331 million, up 32% over last year.
- Deferred revenue ended the quarter at $4.82 billion, up 26%.
What management is worried about
- The company is accelerating investments which will pressure near-term profit margins.
- There is a slight foreign exchange (FX) headwind expected for the full fiscal year.
- The company must help its customers comply with the forthcoming GDPR data privacy regulations.
- Integrating acquired companies like Demandware and Krux, while going well, carries inherent complexities and risks.
What management is excited about
- The company is the first enterprise cloud software company to reach a $10 billion revenue run rate and is now targeting $20 billion.
- International growth is strong, with constant currency revenue growth of 31% in EMEA and 27% in APAC.
- The combination of CRM and Artificial Intelligence (Einstein) represents a massive $1 trillion growth opportunity.
- Acquisitions like Demandware (Commerce Cloud) and Krux are enhancing their product offerings and accelerating growth.
- The partnership with Amazon Web Services (AWS) is expanding, allowing local cloud access in regions like Canada and Australia.
Analyst questions that hit hardest
- Keith Weiss (Morgan Stanley) - Margin and Investment Plans: Management gave a long, multi-person response defending the decision to maintain margin guidance while investing heavily in distribution, new products, and Trailhead, framing it as "investing in growth by design."
- Kash Rangan (Bank of America Merrill Lynch) - Sustaining Hyper-Growth at Scale: Marc Benioff gave an unusually long and detailed answer about corporate culture and competitor missteps to explain confidence in reaching $20 billion, avoiding a simple numeric projection.
- Ross MacMillan (RBC) - Cash Flow Guidance: The CFO gave a defensive, multi-point explanation for not raising cash flow guidance, citing seasonality, deferred commissions from strong Q2 sales, and a preference to wait for better visibility.
The quote that matters
This makes Salesforce the fastest growing enterprise software company ever to reach this milestone.
Marc Benioff — Chairman and CEO
Sentiment vs. last quarter
Omit this section as no direct comparison to the previous quarter's transcript or summary was provided in the context.
Original transcript
Operator
Good afternoon. My name is Torres, and I will be your conference operator today. At this time, I would like to welcome everyone to the Salesforce Fiscal 2018 Second Quarter Results Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers’ remarks there will be a question-and-answer session. Thank you. I will now turn the call over to Mr. John Cummings, Senior Vice President of Investor Relations. Sir, you may begin.
Thanks so much, Torres. Good afternoon, everyone. Thanks for joining us for our fiscal second quarter 2018 results conference call. Our second quarter results press release, SEC filings and a replay of today’s call can be found on our IR website at www.salesforce.com/investor. With me on the call today is Marc Benioff, Chairman and CEO; Keith Block, Vice Chairman, President and COO; and Mark Hawkins, CFO. As a reminder, our commentary today will primarily be in non-GAAP terms. Reconciliations between our GAAP and non-GAAP results and guidance can be found in our earnings press release. Also, some of our comments today may contain forward-looking statements, which are subject to risks, uncertainties and assumptions. Should any of these materialize or should our assumptions prove to be incorrect, actual Company results could differ materially from these forward-looking statements. A description of these risks, uncertainties and assumptions and other factors that could affect our financial results are included in our SEC filings including our most recent report on Form 10-Q. With that, let me turn the call over to Marc.
Okay. Thank you so much, John. I really appreciate it. And before I begin the script and talk about our quarter, I really wanted to review something that I sent to the Company last week, regarding some of the things that we’ve been seeing in the world. And I thought it would be appropriate if we just took one minute and allowed you to hear these words as well. As the world has watched with all of us the horrors of the last week taking place in the United States and Spain. The pure hatred that we have seen displayed is everything we all want to end. And I’ve been especially disheartened to see the display of symbols of hatred including Nazi flags and salutes to KKK hoods. The horrible tragic death of Heather Heyer was a senseless act of terror and this hatred must end now. Salesforce is a company that is built on the values of love, equality and generosity. We work hard every day to improve the state of the world through our own work and promote our Company’s mission to others. We all have to recommit to our own personal acts of love and kindness as this is the only way to fight this pure hatred. We can all make our own choices between love and hate, and we can all love more. Now is the time for all of us to remember, love thy neighbor as thyself. Okay. Thank you very much for allowing me to say that. And now, I’d like to move into the quarter. We had our best quarter ever and we reached a huge milestone for the company. As you might remember, two and a half years ago, I talked about our dream of surpassing $10 billion in revenue. And at that time, we were just on a $5 billion revenue run rate. While I can remember how many employees and customers and partners came up to me and said there is no way you are going to get to $10 billion. What kind of a dream is this? And now, I am absolutely thrilled that in the second quarter we broke through the $10 billion run rate, doubling the Company in such a short time. Now, Salesforce is the first enterprise cloud software company in the history of the industry to reach the $10 billion run rate. No competitor has pierced $10 billion this fast, not Oracle, not Microsoft, not SAP and certainly not anyone else which has $15 billion of deferred revenue on and off the balance sheet. This makes Salesforce the fastest growing enterprise software company ever to reach this milestone. And this incredible achievement is now coupled with an incredible dream. We now set our sights on $20 billion and doubling the Company again. And you can see today how we can get there organically with our unmatched product portfolio, world-class team, and as I mentioned $15 billion in booked business on and off the balance sheet. While this was a phenomenal quarter of growth, we continue to improve our profitability, executing at scale and we remain the fastest-growing of all the top five enterprise software companies. Now, let’s talk about some of the highlights of the quarter. Revenue for the quarter rose to almost $2.6 billion, which was up 26%, and we are heading fast to $20 billion in revenue. As I mentioned, we have more than $15 billion in booked business on and off the balance sheet, that’s up 29% from a year ago. In fact, we added more than $3 billion to this balance since last year. Based on these strong results, we are raising full year top-line revenue guidance by $100 million to $10.4 billion at the high end of the range, 24% growth for this dream, and I will tell you personally, I’ve got dreams of 25%. This is the second quarter in a row we have raised our revenue guide by a $100 million and only the third time in our history. Now, there is a reason for our incredible success year-after-year and why we continue to be investing at such an incredible rate to be the number one CRM company, is because no other company like ours has ever been as committed to customer success as Salesforce, and that’s reflected in how our customers are driving tremendous success for their customers. You all know that customer relationship management, whether it’s B2B or B2C, has already become the most important and fastest-growing enterprise software category, growing at nearly 14%, and that’s going to come for years to come. Well, it’s a massive $100 billion plus opportunity that Salesforce is leading, and we are in a phenomenal position going forward. We all see the $1 trillion CRM opportunity in front of us. Now, we see that through our number one position, and that’s because we are number one in CRM, number one in sales, number one in service, number one in marketing, and we have the number one platform that we have a tremendous opportunity to deliver on these goals. And we are delivering this at scale every single day, creating nearly 3 million sales opportunities, more than 5 million customer cases sending 1.4 billion emails, processing 1 million purchases, and producing 40 million reports and dashboards every single day, that’s 1 billion reports and dashboards a month, by the way, all while delivering more than 5 billion platform transactions a day. And it’s no wonder that Forbes just named Salesforce the most innovative company in the world again. We were the first to bring innovations like cloud and social and mobile to CRM, and now we’re the first to deliver artificial intelligence to all of our customers with Einstein, right inside our core platform across all of our products. This is a massive $1 trillion growth opportunity. According to IDC, the combination of CRM and AI, excuse me, according to IDC, the combination of CRM and AI will create more than $1 trillion in new GDP impact worldwide; 800,000 net new jobs by 2021, amazing. And we’re already seeing how Einstein is a game changer for customers, delivering hundreds of millions of critical insights, recommendations and predictions every single day. But, our biggest advantage is more than 27,000 talented employees of Salesforce, these incredible people who are focused on making our customers successful with our products. No other company can match this level of focus on the CRM market. All of this adds up to Salesforce, becoming increasingly strategic to our customers and to our partners who are trusting us to bring them into this incredible new future. You’ll hear more about that in a second from Keith.
Thanks, Marc. Good afternoon, everybody. As you can see from our results, Q2 was another outstanding quarter across the board. It’s clear that our strong execution and commitment to customer success are enabling us to build deeper and more strategic relationships with companies around the world of all shapes and sizes. And every conversation I have with CEOs, they mention growth as their number one priority, and getting closer to their customers is a key driver of that growth. That’s why leading companies like Amazon or 21st Century Fox, Jefferies Investment Bank, Samsung, all of them chose Salesforce this quarter to drive their digital transformation. One of the largest automakers is also going wall-to-wall with Salesforce, building a seamless brand experience for consumers across all touch points and channels. Today, 8 of the top 10 automakers around the world rely on Salesforce for their digital transformations. We also expanded with one of the world’s leading logistics and transportation firms to transform the way that they deliver service to their millions of customers worldwide across every channel, social, mobile and the web. We continue to establish and grow relationships with marquee brands and unlock new value for customers by delivering innovative solutions and executing on three key priorities, expanding internationally; focusing on industries; and growing our partner ecosystem. Now, our international growth continues to represent a huge opportunity for Salesforce as we march towards that $20 billion plus goal that Marc mentioned. We continue to make significant investments in our international go-to-market resources, our operations and our infrastructure to serve our global customers. In fact, more than 40% of our new hires year to date have been outside the United States. And in Q2, Salesforce went live on Amazon’s cloud infrastructure in Canada, very, very exciting. Customers can now access Salesforce locally via the AWS Canada Region. And Amazon continues to be an incredible partner as we expand in Canada as well as Australia. These investments contributed to our outstanding international results this quarter with constant currency revenue growth of 31% in EMEA and 27% in APAC, complementing our strong and consistent growth of 24% in the Americas. In APAC, we had a very strong quarter in Japan, closing deals with established companies including Toshiba and Nomura, and we had some great wins in Australia with Queensland Urban Utilities and Australia Post. In Europe this quarter, we entered into new relationships with Kering, one of the world’s top luxury groups. I think everybody was excited about that one. Salesforce will be their clienteling solution across all of their brands including Gucci and Yves Saint Laurent. We also expanded with Carrefour, the region’s second largest retailer, formed a new relationship with Groupe Auchan, and we closed a strategic Commerce Cloud deal with Sephora Europe. All good stuff, and clearly the leading retailers of the world continue to turn to Salesforce. In fact, companies are coming to Salesforce as their trusted partner in digital transformation. Speaking of trust, we’re committed to helping our customers comply with the forthcoming GDPR, including a GDPR website, a new trailhead module and the contractual addendum to assist our customers with compliance. This fall, we will be publishing product-specific best practices and we will have several sessions at Dreamforce. Now, let’s turn to industries. You’ve already heard about our momentum in retail, we had a great quarter with retail, and we’re very, very proud of those results, but we’re also expanding our relationships in financial services with Hero Price, New York Life, and HSBC. Hero Price chose the financial services cloud to deliver personalized, highly relevant service to clients across every channel. New York Life, a great customer doubled down rolling out Sales Cloud and Service Cloud to another 6,000 agents and customer service specialists. And HSBC will leverage Marketing Cloud globally across its retail and wealth management divisions to create personalized banking experiences for their customers. In the public sector, the Department of Veteran Affairs, which is working hard to improve services for veterans, expanded with Service Cloud analytics and platform in the quarter. Lastly, in health and life sciences, we had a very large expansion with one of the top pharmaceutical companies in the world. And today, 15 of the world’s 20 largest pharmaceutical firms rely on Salesforce. Our success in the quarter was driven by our ability to speak the language of our customers and that is translating into outstanding industry momentum for us. Now, as Salesforce grows, so does the opportunity for our partners. Salesforce partner certifications have increased 5x in the last four years, and partners are investing more in their Salesforce practices. Accenture is actually a great example. In Q2, they expanded their Salesforce capabilities in the federal market, and they are also leveraging the Salesforce platform to provide vertical solutions across many industries. I’m sure you all saw the announcement that Accenture will provide trade promotion and marketing operations for Unilever, all of which is built on the Salesforce platform. Now, before I close, I want to give you a quick update on the integration efforts. We’ve moved quickly to integrate both products and operations across the companies that we acquired in FY17 including Demandware, Quip and Krux. And it’s clear that our integration efforts are absolutely paying off. In the case of Demandware and Krux, these products did not only enhance our B2C product offerings and expanded our total adjustable market but they also accelerated our growth. So, to close, I would like to thank our partners and our customers for their continued trust in us and of course our 27,000 employees who are laser-focused on making our customers successful every single day. Now, I would like to hand the call over to Mark Hawkins who will share a bit more about our financial execution in the quarter.
Thank you, Keith. And as you’ve heard from Marc and Keith, we delivered a great second quarter. Revenue grew 26% in dollars and 25% in constant currency, excluding a year-over-year FX tailwind of approximately $7 million. We also saw a sequential tailwind of approximately $23 million. Our portfolio of products performed extremely well in the quarter with balanced year-over-year revenue growth across the board. Sales Cloud growth accelerated to 17%, driven principally by core Salesforce automation and continued traction of Salesforce CPQ. Service Cloud continued to outpace the market with 21% growth. This is a slight uptick in growth from last quarter, reflecting the investments we’ve made in the product and sales enablement. Platform and Other grew 32% where we saw especially strong growth from Heroku. Marketing Cloud excluding Commerce Cloud grew 36%, touching the $1 billion run rate this quarter and Commerce Cloud contributed $63 million to total revenue with $51 million in subscription and support revenue. Dollar attrition for the second quarter excluding Marketing Cloud and other acquired businesses remained below 9%. We expanded our second quarter non-GAAP operating margin by 195 basis points year-over-year. In the quarter, operating margin benefitted from an FX tailwind that was roughly offset by a margin headwind related to the fair value adjustments of Demandware. Non-GAAP EPS was $0.33, which was up 38% over the last year. Operating cash flow was $331 million, up 32% over last year. Deferred revenue ended the quarter at $4.82 billion, up 26% in dollars and 25% in constant currency, excluding an FX tailwind of $32 million. On a sequential basis, deferred revenue benefitted from an FX tailwind of $17 million. Commerce Cloud contributed $54 million to deferred revenue in Q2. Moving on to guidance, starting with revenue. Coming out of another quarter of outstanding performance, we once again are raising our full-year FY18 revenue guidance by $100 million to $10.35 billion to $10.4 billion for 23% to 24% growth year-over-year. We are also raising our FY18 GAAP diluted EPS guidance of $0.07 to $0.09 and non-GAAP diluted EPS guidance of $1.29 to $1.31. It’s important to note that coming out of a strong second quarter, we are accelerating our investments in expanding our distribution capacity, new product initiatives, and Trailhead. These investments are set up for the long-term growth while pressuring our near-term margins. Nevertheless, we remain on track to deliver a 125 to 150 basis points of non-GAAP operating margin improvement in FY18, despite a slight FX headwind. These investments are critical to sustaining our long-term growth and leadership in the largest and most important marketing and enterprise software. And at the same time, we are mindful of how important profitability is to our investors. And we remain committed to ongoing margin improvement year-after-year in our long-term non-GAAP operating margin target in the mid-30s. Turning to cash flow. We are maintaining our full-year operating cash flow growth guidance of 20% to 21% year-over-year. Among other items, guidance considered one, strong new business in the second quarter, which drove higher cash commission obligations; and two, the fact that Q4 is our second largest cash collection quarter. So, without the benefit of that quarter, it’s difficult to further refine its full projection at this time. That said, we are closely managing our capital expenditures in the second half of the year and now expect FY18 CapEx as a percent of revenue to be approximately 5%. In context, we expect free cash flow to grow faster than operating cash flow for the full year. For Q3, we are expecting revenue of $2.64 billion to $2.65 billion; GAAP diluted EPS of $0.04 to $0.05; non-GAAP diluted EPS of $0.36 to $0.37; and year-over-year deferred revenue growth of 18% to 19%. This deferred revenue guide reflects the continued deepening of invoicing seasonality that we’ve been discussing for the past several years; and as a reminder, the same seasonality also impacts cash flow. And one final item, we’re on track with our implementation of ASC 606 for Q1 of next year. We expect to talk more about this at our Analyst Day at Dreamforce on November 7th. If you’re interested in attending, please reach out to our Investor Relations team. So to close, our second quarter wrapped up a great first half of fiscal 2018. I’d like to thank our employees, our customers, our partners, and our stockholders for their continued support. And with that, we’ll open up the call for questions.
Operator
Our first question is from Keith Weiss at Morgan Stanley.
Thank you, guys, and very nice quarter. And also, Mr. Benioff, thank you for those comments; definitely, I think needed in these times. I wanted to ask a little bit about sort of the margin profile for FY 2018, sticking with 125 to 150. It’s evident that with FX getting a little bit easier into the back half of the year, you guys see something from that to move for investment? I was wondering if you could drill a little bit on the decision to sort of keep operating margin guidance where it is. And maybe as a follow-up. What are those incremental investments you’re planning on making to the back half of the year to offset that FX alleviation or the pressure.
Thank you for your question. When considering earnings, it's crucial to recognize our impressive top line growth, and the word that stands out is balance. As we expand our company and surpass significant revenue goals, it's essential that we also enhance our bottom line. Mark will detail the specific growth of our bottom line over the past few years. We are constantly focused on finding ways to increase our margins while also continuing top line growth, and we are fully committed to achieving both. This goal is shared by every member of our management team. We have consistently delivered strong numbers and will continue to do so. It's important to note that foreign exchange impacts, such as rising euro valuations, add pressure to our bottom line. Mark, would you like to elaborate?
Sure. I am happy to do that Marc. Thank you, Keith for the question. I will address both parts of it, Keith, one is the margin and one is the specifics of where we’re investing. The first thing I just want to clarify is that for the full fiscal year, we’re seeing a slight headwind from an FX standpoint for the full fiscal year. That’s one point I want to clarify. We’re maintaining the 125 to 150 basis-point improvement, again that’s consistent with what the guide has been on a larger base now, as we raise the revenue some other $100 million; the second time we’ve raised a $100 million as you know, it’s on a bigger base and consequently we’ve raised the EPS by a $0.01. And what we looked at in terms of the opportunities, we looked at the big opportunity that Marc has talked about of over a $100 billion in TAM, and we see that opportunity with unit economics that are very attractive in the mid 30s in terms of unit operating margin economics. And so, we’re pursuing that. Obviously, we’re investing and accelerating investing in distribution capacity, number one, Keith, very specifically; and also in new product initiatives, number two; and also Trailhead, number three. These are three things very specifically that we’re doing to really help us even in the growth beyond this current year. And so that is something that we’re mindful of because this opportunity is very, very large, as we described. As Marc called out, this is the fourth year in a row of operating margin expansion. We are mindful of that. We are very focused on delivering this 125 and 150 plus the growth. Hopefully that gives you a little complexion of both.
Keith do you want to address …
Yes. I think that Marks have done a very good job articulating what our strategy is here. I think at the end of the day, we see the opportunity in the marketplace. We are already the market leader and we are expanding our share. We are taking share. But we do see that opportunity. So that means that we have the opportunity to invest and continue to invest in our innovation, in our infrastructure, in our customer-facing assets, to capitalize on that opportunity. And that’s exactly what our strategy is.
I’d like to think of this investing in growth by design and enhancing our profitability every step of the way.
Operator
Our next question is from the line of Bhavan Suri with William Blair.
Thank you for taking my questions. I appreciate your comments, Keith and Marc Benioff. They were meaningful. I have two questions. First, you've seen growth in Sales Cloud and Service Cloud over the past few quarters, even with last year's strong performance, and Marketing Cloud is doing well organically. Can you provide insight into how these clouds are performing individually, beyond the cross-sell aspect? Specifically, I’m interested in understanding the growth of Sales Cloud without considering cross-sell contributions. My second question is about the ongoing challenge of salespeople entering data into CRM systems. Salesforce has made significant strides compared to legacy solutions, and with Lightning, this has improved. Marc, as you contemplate potential acquisitions or organic strategies, do you see natural language processing or similar systems that allow salespeople to input data themselves as a direction you'll pursue? I would appreciate your insights on both topics. Thank you.
Let me address the last question first. Salesforce sources its data from various locations. More than half of our daily transactions, which total around 5 billion, come from API transactions, where other systems contribute data to our database. This has allowed us to collect a vast amount of customer data, thanks to our numerous integrations and the deep connections with our customers. Moreover, there are multiple methods for customers to input information into our system. We have several natural language processing systems, including voice input with Alexa and Amazon, and we anticipate further developments in this area. I'm particularly proud of our mobile capabilities. I believe Salesforce excels in mobile applications better than any other enterprise software company. With Salesforce1, My Salesforce1, Salesforce Inbox, and our various mobile offerings, we provide superior mobile functionality. This has enabled customers to access, work with, and input data in innovative ways. Mobile devices now offer advanced features, including deep AI integration across multiple operating systems, all of which are already connected to Salesforce, making it an incredibly powerful solution.
Let me try to address the first part of that question. So, it’s interesting. I think if you look at the history of software, most companies are lucky to have a great first act but Salesforce is a company that’s had a great first act with Sales Cloud, a great second act with Service Cloud, a great third act with Marketing Cloud, a great fourth act with Platform, and we continue to innovate for our customers and we speak the language of the customer. So whether it’s pure play cloud innovation with add-ons or just pure play features and functions, or it’s the solutions that we assemble by vertical, the financial services industry was particularly strong one for this quarter, we have this retail as with HLS. This gives us the opportunity to cross-sell and upsell. So, each of these clouds by themselves would be the largest cloud company in the world or amongst the largest cloud companies in the world. So, standing alone, they’re very, very, very strong, they’re each a market leader. But when we have the opportunity to drive digital transformation for CEOs, the walls between sales, service and marketing come down. And we have the right solutions and that’s why you’re seeing these results.
Operator
Our next question’s from the line of Kash Rangan with Bank of America Merrill Lynch.
Let me echo my congratulations, one for Marc Benioff, one for Mr. Hawkins. Marc, when you look at your goal to double the Company size to $20 billion in revenue organically, historically you’ve seen some of your peers like SAP and Oracle struggle to maintain that hyper growth once they hit the $10 billion mark after the ERP cycle ended. What have you been able to observe from history that gives you the confidence that you can overcome those odds and position Salesforce to be an organic growth company, even at that level at which Oracle and SAP could not maintain their growth rate? And one for Hawkins. I calculated your bookings margin. By the way, your bookings growth rate included the off balance sheet backlog change and the on balance sheet for revenue. Your bookings grew about 39%, fully spectacular. And I also calculated your bookings margin to be 30%. And I was intrigued when you said your unit economics were running in the mid 30s. Just wanted to clarify and see what you meant by that. Thank you so much.
Yes. Thanks for that, Kash. I think that number one for us, here we are, we’re blasting through $10 billion; all of you have your models for Salesforce, you can plug these preferred revenue numbers into your models and do your calculations of where our revenues going to be in each of the next several years. And I’ll tell you, we took our whole management team offsite two weeks ago to lay out our plan for what we call chapter three. Chapter one for us certainly was zero to $1 billion, it’s well documented in the book Behind the Cloud, how we did it, what we did, all of those capabilities. We want to write a second book now for entrepreneurs of what we did from $1 billion to $10 billion. We think that’s an important story that needs to be told. That’s certainly chapter two. Now, we’re in chapter three, which is to go from $10 to $20 billion. And I’m sure all of you can see that’s going to happen in fairly short order. I think that one of the things that we have done to focus on and make sure that we blast through $10 billion is to focus on customer success. I think a lot of mistakes that the other entrepreneurs have made and I can go through each one. In enterprise software specifically, it’s not to really double down at this point, again on the customer. Get absorbed in your own myopia, get absorbed in your corporate politics, get absorbed in your corporate bureaucracies and yourselves, and try to break out of yourself and recognize the most important thing continues to be the customer. And how do we enable that customer and empower that customer and of course, we’re going hold ourselves accountable and we’re also going to deliver all kinds of other capabilities along the way as well. But, that is really our focus, which is how do we make our customers more successful than ever. And I think that’s the heart of our culture. We have a great culture at Salesforce, it’s a culture built on our core values of trust, of growth, of innovation, of quality. But I think nothing is more important to our Company than customer success. And even though the vast majority, let’s say half of the 27,000 employees that work for us today probably were not with us two years ago. So that is something that we really have to spend time with them at. We’re different than other software companies because we really care about that customer and we’re going to make sure that customer is successful. When you’re an enterprise software, you have to realize, it’s hard work, not everything is going to be perfect all the time, there are going to be problems. That’s why being so committed to the customer I think is more important than ever. And I think that’s why you’re going to see extraordinary growth for years to come, because of this culture that’s really driving it forward. And then we couple it with this incredible CRM opportunity. And I have to say our competitors have really done a horrible job in last few years. I just would say that a lot of them have abandoned the CRM market. If you talk to the major CRM analysts and we do that, we just had one of them at our management conference, they are shocked, we’re shocked of how these companies have really walked out of the CRM market, companies that had huge multibillion dollar positions in the CRM have ceded that market to us. And that’s very exciting when you look at the huge investments that we’ve made, not just in product but also distribution. More than half of our organization is a customer-facing organization. We sell directly and service directly to the customer. That is going to serve us very well for years to come. So, I feel very good and I think you can see it in the numbers here. As I said, we’re here forecasting 24% growth for the year that’s our official guidance. I have personal dreams of 25%. I think that would be amazing. No software company kind went through the $10.4 billion number at these rates. And so, when we chart, we had a chart a couple of weeks ago, Microsoft’s growth over 30 years, Salesforce’s growth, Oracle’s growth, SAP growth and wow, we really separated ourselves from those traditional growth trajectories. And I feel that that’s going to continue to happen.
So, let me take the second part of the question. Kash, I haven’t seen the modeling that you’ve done but let me disclose what we disclose, which is around the total book of business, we have billed and unbilled deferred revenue totally at $15.2 billion; the billed portion of course grew 26%; the unbilled portion grew 30% to make up that that total amount of our business. And as we like to think about, that total billed and unbilled deferred revenue is obviously revenue waiting to happen over time. The one thing I would say to you about the unit economics, if we go back to our Dreamforce presentations for the last several years, we talk about lifetime economics, the cost of book, the cost to serve and then what that results in over time is in the mid-30s in terms of the unit economics at mature growth rates and that’s what we see very specifically. That’s what I can share with you. And obviously that’s against the $100 billion market that we’re pursuing. So, that’s what I would share.
Operator
Our next question is from the line of Pat Walravens with JMP Securities.
Marc, first of all, thank you for sharing that message and for standing up for what’s morally right. I mean that’s great to see from corporate America. What I would love to hear is your thoughts on the platform strategy, how the environment has changed and how you think the platform strategy should evolve over time?
The platform strategy has developed over time. One of the remarkable aspects for us is our significant capability with the platform, which originated from the idea of creating exceptional CRM applications like sales and service apps. However, our customers desired applications specifically tailored to their needs. Traditionally, companies have built vertical applications from the start and made customizations directly in the underlying code, which I found unsatisfactory, particularly due to my background in application development and deployment tools. Therefore, we designed our platform to allow us to create our core applications while enabling our customers to extend them. This is why such a large amount of data has been generated within Salesforce. Every customer has a unique implementation of Salesforce. When we upgrade our software three times a year, we don’t disrupt existing links or customizations. Customers benefit from innovations like Einstein and mobile enhancements while retaining their highly customized capabilities, a feature that no other company offers. Even today, many companies, even in the cloud, do not upgrade all customers equally, often warning them that upgrades may disrupt their systems. We do things differently; our metadata architecture facilitates seamless extensions. Moreover, when we acquire new companies, we bring that platform philosophy along. Each of our core products incorporates a foundational platform. Platforms are crucial as they enable customers to enhance their systems in specialized manners while also significantly reducing attrition. For instance, we recently reviewed our attrition rates over the past decade, and one of the reasons for their decline is our platform. Our ability to quickly execute significant projects, particularly in financial services led by Keith, is also due to our platform’s agility. When we identify a market or capability to target, we can swiftly deliver on it, which holds true for Keith's healthcare initiative as well. This has become a powerful aspect of our strategy. Our platform stands out not only because of our core platforms—including Sales Cloud, Service Cloud, and Marketing Cloud—but also due to extensions like Heroku, a robust and popular application development and deployment tool on Amazon, which we have seamlessly integrated into our core platform. So, customers for example, I’m wearing this amazing new Louis Vuitton watch today. And this Louis Vuitton watch is connected to something called LV Pass, which is the Louis Vuitton app that helps me manage all of my Louis Vuitton products. And that is built on Heroku. And then all of the CRM data for Louis Vuitton however is built and managed inside our core platform, and all of it is deeply integrated. So, when I walk into a Louis Vuitton store, they know who I am, they know all the products that I bought like the watch, or my carryall or whatever it is that I like of their products, and I am managing it all through that Heroku app on my phone with all LV Pass. That’s a great example of our platform strategy where we let customers build highly complex applications like Louis Vuitton with their icon app and you can see that inside any Louis Vuitton store when you go into work with a Louis Vuitton account executive and you can see it yourself as a consumer with Heroku when you use LV Pass on your phone. I hope that answers your question.
I think it’s great. At the end of the day the other thing is our partners, our ISV community. If you look at the explosion of our ISV community, we’ve now gotten into a situation where our ISVs are building mission critical apps. Just a few short quarters ago, we made an announcement of a company that’s actually building a clinical trial management software, which is pretty interesting, again on top of our allocation. You probably saw the Unilever announcement most recently with Accenture about Accenture building CPG related applications on our platforms. So, it’s very, very robust for our partner community. And of course, we have our largest ISV, which is Veeva, which is unique in the sense that it focuses just on pharmaceutical firms.
Operator
Our next question is from the line of Ross MacMillan with RBC.
Thank you very much and my congrats as well and thank you Marc Benioff for the comments. One for Marc Benioff or Keith to start with. Just on Einstein, I know it’s early days. But, we started to see some bigger customer announcements like Airbus and U.S. Bank. I am just curious as to when you think Einstein actually will start to have a material impact on your numbers, on the results? And then a follow-up for Mark Hawkins. Just, we raised revenue for two quarters here, we raised EPS for two quarters here but we didn’t raise the cash flow from operations growth guidance. And I just wondered if you could revisit that as to why. Thanks.
Yes, I believe Einstein has far exceeded our expectations and is already a significant part of our results. It plays a crucial role in how we set our product apart from competitors since we are the first company to offer robust AI capabilities, including machine intelligence, machine learning, and deep learning, in a unified CRM platform across sales, service, marketing, and commerce applications. This development has occurred more swiftly and profoundly than we anticipated, and has generated more excitement among our customers than we expected. The branding we chose with Einstein has also surpassed our expectations, allowing us to quickly convey to our customers that we have enhanced our core platform with artificial intelligence. As we approach Dreamforce, we will unveil many exciting advancements. I have witnessed remarkable applications of AI in financial services and healthcare; however, I won't go into details yet as some results are still preliminary. We have experienced significant breakthroughs in applying artificial intelligence in healthcare, which I believe will become a major growth driver. The cloud is already a significant growth factor for Salesforce, mobile is another key contributor, and now AI represents the next frontier. Every company must evaluate how they are leveraging AI to enhance customer relationships. For instance, Einstein is integrated into all the apps, enabling a Louis Vuitton account executive to provide me with the best available offer when I visit the store. This capability might also explain why we secured a deal with Kering Group this quarter, which includes other remarkable luxury brands like Gucci and Bottega Veneta. We can offer these companies the chance to forge smarter relationships more rapidly. I also recently purchased innovative sneakers from Adidas, known as Primeknit Shoes, and explored various styles like tennis shoes and Yeezy 350s, with many of the recommendations and features offered on our platform being powered by Einstein. Thus, Einstein is a significant advancement that benefits all our clouds, and I don’t think other enterprise software companies have adapted to artificial intelligence quickly enough.
And let me pick up the second part of the question, Ross. Thank you for that. A couple of things here, one is our guide. You are absolutely right. We are holding that at $2.6 billion, roughly speaking. Really two things that I would elaborate on. One is that we have a very distinct seasonality in Salesforce. We get a lot of our cash in Q1 and then the other big cash flow quarter is in Q4. And so, at this time, with the line of sight that we have, I think it’s better to wait and get better visibility than we have today. We think it’s a very solid guide and we will revisit that in November, number one. Number two, I would say to you that, I did call a little bit earlier in the call, but I’ll elaborate a little bit. We had deferred commissions, the obligations on that on a cash basis because we had a strong book of business in Q2, having an effect in the year even if the expense is capitalized over a longer period of time. And so, obviously, we try to factor things like that into it. I would say the third point is just as a matter of reference, if you look at our trailing 12-month operating cash flow and revenue growth, they are pretty close together, looking back. So, that’s where we are at today. We think it’s appropriate. And lastly, we are managing our CapEx tightly and we will talk again in November.
Operator
And our next question is from the line of Karl Keirstead with Deutsche Bank.
Thank you. I have two questions regarding the backlog numbers. First, the 30% unbilled backlog you reported is impressive and seems to be accelerating over the last few quarters, even though that number is increasing. Could you provide more details on this, such as any additional multiyear or larger deals? Secondly, regarding the 18% to 19% growth in 3Q DR, Mark, you indicated that this is largely due to reduced seasonality. Is it solely related to invoicing seasonality, or is there something else at play? I also noted that Dreamforce is happening in 4Q this year instead of 3Q. Does this impact your 3Q DR growth in any way? Thank you.
Sure. Let me address the first question and then perhaps Keith or Mark would like to add to it. I will follow up on the second part regarding the 18% and 19%. You are absolutely correct, Karl. The unbilled deferred revenue at 30% shows a slight acceleration and represents significant growth. This is really indicative of the strong business we’ve been talking about, as Keith has explained, involving large deals over extended periods and overall health across different regions and clouds. Keith, feel free to elaborate further, but I believe the 30% reflects a slight acceleration. Karl is completely right. If you have any additional comments, I will return to the topic of 18% and 19% deferred revenue growth.
I think at the end of the day, the strategy around the innovation of our products is very, very compelling and we’re backing it up with incredible execution. So, I want to take you back to our three growth levers of international strategy, speaking the language of the customer, which is the industry orientation of course and our partner strategy. And all of three of those are just executing beautifully right now. We’re very, very proud of the team. And that results in very deep relationships, very strategic relationships, multi-year relationships, multi-cloud relationships across all these different verticals, and that’s why you’re seeing this bit of an uptick. It manifests itself in small companies and large companies, but certainly we’re establishing or we continue to establish these very, very deep multi-year, very strategic relationships with these customers and that’s why you see these financial results.
Thank you, Keith. Let me address the second point, Karl. Regarding the revenue decline of 18% to 19%, this is largely due to the ongoing invoice seasonality. I would like to point out that we have 12 years of historical data available on our investor relations webpage, which includes supplemental information that details every quarter for those years and illustrates the sequential impact. This is a topic we’ve been trying to highlight at Dreamforce for several years. You can observe the calculations, including the guidance for this quarter, which confirms that the deepening invoice seasonality is persisting. Additionally, I want to emphasize that last year in Q2 2017, we experienced a seasonally weak second quarter followed by a robust third quarter. If you compare the results, you will see a decline of 9% quarter-on-quarter represented on the graph. In contrast, this year in Q3 2018, we had appropriate guidance and a very strong second quarter. These are the factors to consider regarding the bottom line.
Operator
Our next question is from the line of Tom Roderick with Stifel.
Thank you for taking my questions. Nice job on the results. So, Keith, you referenced a great third act here in your Marketing Cloud. And if we look at the numbers, I think you said 36% growth, when you strip out the impact of Demandware. So, can you just talk a little bit more about what’s driving that? What sort of role is the Krux DMP playing here? And then, how is the Demandware integration going to serve to pull through core growth on the marketing side around the B2C business? Just love to hear a little bit more about that. Thank you.
So, there is a lot in there. So, I appreciate the question. So, let me just start by saying that we’re absolutely thrilled with the acquisitions that we’ve made. And they have worked out very strategically, not just in our financial results but more importantly with our customers driving success. If you think about the product portfolio and our pivot here towards more vertical orientation, the assembly of Marketing Cloud plus Krux plus Demandware/Commerce Cloud is a very, very nice portfolio. If you think about the companies that we’re doing business with, we talked about Kering, we talked about Carrefour, we talked about Groupe Auchan, we talked about Sephora. I mean, we just continue to bring up quite a roster of some of the world’s leading retailers. And it’s not just retailers by the way, because every company is trying to go from, for example B2B to B2B2C or directly to B2C, and that’s where they are buying for our vision and what these products bring to bear. So, they are clearly resonating from a transformation perspective with these customers, not just in retail space but in other companies who are trying to become more consumer-oriented. We’re trying to get more insights around their customers or just connecting to the customers, like they have never been able to do before. As far as the integrations are going, we’re thrilled with the way that the integrations have gone. I think we all know that integrations can be difficult, they can be fraught with risk, there are lots of complexities associated with those integrations. And we’ve certainly cut our teeth on a number of acquisitions. And no integration is perfect but I will tell you with Krux and Commerce Cloud, we’re thrilled with the way those integrations have gone. And we continue to invest in those products more than those companies would have invested in themselves had they remained standalone. And again, you’re seeing it with the market penetration. Just to give you an example, Marc alluded to earlier that we’re investing in our second half. Well, one of the things that we’re doing is we’re doubling down on the Salesforce associated with the Commerce Cloud, because we see the opportunity for that particular product. So, the net-net is, I think we’ve assembled a really strong set of products whether it's Krux across individually, whether it's Marketing Cloud which has performed marvelously for us over the last four years or whether it’s a Commerce Cloud acquisition that is resonating with our customers, and that’s why you’re seeing such great results.
Operator
Our next question is from the line of Sarah Hindlian with Macquarie.
I wanted to get to few areas with both Marks. I will start with you, Marc Benioff. I want to pick your brain on the overall macro backdrop and how you’re seeing in particular the federal vertical? Are you seeing anything going around potential debt ceilings and anything there in regard to the federal strategy? And then, for Mark H. Hi, Mark. I wanted to talk to you a little bit about the channel work we’re doing and finding, which has some nice early ASP uplift from new adopters of Einstein, in particular in services, sales as well. So, I really want to talk to you about, what is your Einstein strategy, where it’s evolving, and how you see that uptake impacting the financials going forward?
First of all, I think you can see this great win with the Veteran’s administration this quarter is an indication of the government vertical is working better than we expected. We’ve organized by specialized verticals, one I mentioned was financial services and built products there. We’ve also organized by healthcare, we’ve also built products there. Third one is government and we built products there. And I think our win with the veterans this quarter, I think all of us know that nobody delivers better systems and better customer service than our veterans, and that’s why we’re so excited to be able to align with the agency to go to build these next generation systems for them. And I think we started to see government spending come back online this quarter, really for the first time. And so, we’re very excited about what the future could mean, as the government looks to kind build next generation systems, looks to move to the cloud and provide better service and support to its customers.
Okay. Regarding the second part, I'd be happy to discuss it, and perhaps Keith would like to add his insights on the channel work we're undertaking. Firstly, I want to mention that we're in the early stages with Einstein. However, we recognize the opportunities ahead. Some capabilities of Einstein are integrated throughout our cloud offerings, while others are added as incremental SKUs, which will generate additional revenue due to their specific value. Therefore, we anticipate a blend of these approaches. Overall, everything will become more intelligent, and some offerings will have even more SKUs designed to provide additional solutions for our customers. If executed effectively, this will create substantial growth opportunities for us. That's our perspective, and I believe this will be reflected in our financial results. Keith, would you like to expand on that?
I want to revisit Marc's comments about the veterans administration. Our public sector team is one of the best performing organizations in the company, and over the past four years, they have significantly expanded their capabilities across all branches of government at the federal, state, and local levels. This growth has been very exciting for us. It's well known that the government is pursuing digital transformation, which is not a new initiative; it actually started during the Obama administration, where the CIO, a former employee of ours, was eager to introduce cloud technology to the federal government. We have continued that effort and it's evident that the government is actively trying to speed up its digital transformation. The veterans administration is yet another case of this effort, utilizing our technology to drive that change.
Operator
Our last question is from the line of Kirk Materne with Evercore ISI.
Keith, I want to follow-up on a comment you made around AWS and the partnership there in Canada. When we talk to some bigger financial institutions, data privacy has been something has come up as maybe something that’s been a bit of a gluing machine in terms of feeling comfortable adopting Salesforce. It seems that these partnerships are opening up that. And as you look across other geos, especially with financial services customers. Do you feel like that that partnership is going to give a lot of leverage and hopefully accelerate there some deals that were stuck on some localization questions? Thanks.
First of all, thanks for the question, it’s great to hear from you. So, look, we have a great partnership with AWS. They are one of our largest customers. We continue to build that partnership out with them. So, we’re thrilled about that. And of course, we’ve chosen them as our platform in Canada and plan for the second half of the year in Australia. I think there are a lot of synergies there in the eyes of financial services customers as well as other customers outside of the industry. And we’re going to continue to leverage that. Some of these customers already are AWS customers, so there is a natural comfort level as well. So, look, I think at the end of the day, how a strong partner, having a set of very strategic partnerships is a great thing, obviously AWS is one; we have strong partnerships with others like IBM as another. And those things help to play out very nicely for our customers. But AWS, that relationship is strong and that just gives us a lot of flexibility as we continue to focus and expand internationally.
Yes. And as you mentioned, IBM, we continue to get more and more integrations with IBM. We’ve had some great early successes with Watson. And our opportunities are to work with all of these amazing companies to deliver a solution that serves our customers. And I think we’ve been probably done a better job I think in forming the strategic alliances and maintaining them than probably any other company in the industry. And I think it’s one of the reasons we had such a great quarter. Well anyway, thank you everyone for a great call. And we couldn’t be more excited, as I said. I think this is probably our best quarter ever. It’s far exceeded our expectations. We’re thrilled to raise guidance for the year and set our next dream as $20 billion, and here we go. Thank you.
Operator
Ladies and gentlemen, this does conclude today’s conference call. You may now disconnect.