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Hershey Company

Exchange: NYSESector: Consumer DefensiveIndustry: Confectioners

The Hershey Company is an industry leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers, and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels. For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.

Did you know?

Free cash flow has been growing at 3.9% annually.

Current Price

$182.34

-1.83%

GoodMoat Value

$127.08

30.3% overvalued
Profile
Valuation (TTM)
Market Cap$36.96B
P/E33.78
EV$48.11B
P/B7.97
Shares Out202.69M
P/Sales3.08
Revenue$11.99B
EV/EBITDA18.87

Hershey Company (HSY) Valuation

GoodMoat Analysis

Based on data as of March 26, 2026

Hershey appears unfavourable for a value investor based on current valuation metrics. The stock trades at a significant premium to the GoodMoat Target with a negative margin of safety, and its P/E ratio is more than double its sector average. This high price demands flawless future execution and leaves little room for error.

Read full analysis
From a value investing perspective, Hershey's current price of $217 presents a significant hurdle. The GoodMoat Target of $144.79 suggests the stock is deeply overvalued, resulting in a negative margin of safety of approximately -50%. According to the framework's valuation bands, this falls firmly into the 'Unfavourable' category, as a favourable scenario requires a margin of safety of at least 20%. The forward-looking valuation multiples reinforce this view. A P/E of 49.8 is exceptionally high for a consumer defensive company with 7% revenue growth. This multiple is more than double the typical sector average for stable, mature businesses and is likely at the high end of Hershey's own historical range, indicating the market is pricing in near-perfect conditions. While Hershey possesses quality characteristics like a strong ROE of 19.0% and a solid dividend, the valuation assessment is clear: the stock is expensive relative to its intrinsic value estimate and its growth profile. For a value investor seeking a margin of safety, the current price does not provide an attractive entry point without a substantial correction. Analysis based on data as of 2024-05-15.

HSY Fair Value Estimate

$127.0830.3% overvalued

Blended fair value estimate based on DCF, Graham Number, and earnings-based models.

HSY Valuation Metrics

FCF$1.82B
FCF Growth Rate3.94%
EPS Growth (CAGR)-4.30%
WACC10.00%

HSY Valuation & Fair Value Analysis

Hershey Company (HSY) valuation analysis using multiple fair value methodologies. GoodMoat calculates a blended fair value target using discounted cash flow (DCF) analysis, the Graham Number, and earnings-based valuation models.

The GoodMoat Fair Value target for Hershey Company is $127.08. The current stock price is $182.34, suggesting the stock is 43.5% overvalued.

The price-to-earnings (P/E) ratio is 33.78. Price-to-book ratio is 7.97. Price-to-sales ratio is 3.08. Enterprise value to EBITDA is 18.87. PEG ratio is 0.37.

GoodMoat's valuation models include the Graham Number (based on EPS and book value), an earnings-based model (discounted future EPS), and a PEG-adjusted valuation. The three models are averaged to produce a blended fair value estimate. Use these tools alongside the DCF calculator and reverse DCF to form a comprehensive view of Hershey Company's intrinsic value.