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Kraft Heinz Company

Exchange: NASDAQSector: Consumer DefensiveIndustry: Packaged Foods

Kraft Heinz Canada’s heritage can be traced back over a century to when James Lewis Kraft of Stevensville, Ontario began selling cheese from a horse-drawn wagon in 1903. Heinz Canada was established in 1909 in Leamington, Ontario where its first products were pickles sourced from local growers. Following the 2015 merger between Kraft Foods Group and H.J. Heinz Company, Kraft Heinz Canada became a subsidiary of the newly formed Kraft Heinz Company. Now the country’s second largest food and beverage company, iconic Kraft Heinz Canada products like Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renée’s Dressing, Jell-O, Classico, Kool-Aid and Maxwell House are found in over 97 percent of Canadian households. Kraft Heinz Canada is driving transformation inspired by Kraft Heinz’s global purpose, Let’s Make Life Delicious, by creating memorable community moments through local initiatives such as Kraft Heinz Project Play and Kraft Hockeyville, while also supporting food banks across Canada through Kraft Heinz Project Pantry.

Did you know?

Carries 8.1x more debt than cash on its balance sheet.

Current Price

$22.49

-0.75%

GoodMoat Value

$34.61

53.9% undervalued
Profile
Valuation (TTM)
Market Cap$26.62B
P/E-4.55
EV$42.65B
P/B0.64
Shares Out1.18B
P/Sales1.07
Revenue$24.94B
EV/EBITDA

Kraft Heinz Company (KHC) Valuation

GoodMoat Analysis

Based on data as of March 26, 2026

Kraft Heinz appears deeply undervalued based on the GoodMoat Target, offering a significant margin of safety. However, this valuation is driven by a large, non-cash accounting charge, making the negative P/E ratio misleading and requiring deeper analysis of underlying profitability.

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The current price of $21.51 is 38% below the GoodMoat Target of $34.61, indicating a margin of safety that falls into the 'Deeply Undervalued' band (>40% is the threshold). This is a favourable starting point for a value investor. The reported P/E ratio of -4.4 is not directly comparable to the sector average due to a massive non-cash goodwill impairment charge that drove GAAP EPS to -$4.93. This accounting event distorts traditional valuation multiples and explains the negative profit and operating margins. A more relevant metric is the Free Cash Flow Yield of 14.4%, which is exceptionally high and suggests the market is pricing the company based on its strong cash generation, not its temporary accounting losses. Compared to its own history and sector peers, the stock appears cheap on a cash flow basis, but the valuation assessment must be contextualized with the business quality and moat analysis from other framework sections to determine if this low price is a true opportunity or a value trap. The high dividend yield of 7.45% further supports the cash-generative nature of the underlying business.

KHC Fair Value Estimate

$34.6153.9% undervalued

Blended fair value estimate based on DCF, Graham Number, and earnings-based models.

KHC Valuation Metrics

FCF$3.66B
FCF Growth Rate4.67%
EPS Growth (CAGR)7.24%
WACC10.00%

KHC Valuation & Fair Value Analysis

Kraft Heinz Company (KHC) valuation analysis using multiple fair value methodologies. GoodMoat calculates a blended fair value target using discounted cash flow (DCF) analysis, the Graham Number, and earnings-based valuation models.

The GoodMoat Fair Value target for Kraft Heinz Company is $34.61. The current stock price is $22.49, suggesting the stock is 53.9% undervalued.

The price-to-earnings (P/E) ratio is -4.55. Price-to-book ratio is 0.64. Price-to-sales ratio is 1.07. PEG ratio is 0.07.

GoodMoat's valuation models include the Graham Number (based on EPS and book value), an earnings-based model (discounted future EPS), and a PEG-adjusted valuation. The three models are averaged to produce a blended fair value estimate. Use these tools alongside the DCF calculator and reverse DCF to form a comprehensive view of Kraft Heinz Company's intrinsic value.