Morgan Stanley

Exchange: NYSESector: Financial ServicesIndustry: Capital Markets

Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement and trust services. About Morgan Stanley Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals.

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A mega-cap stock valued at $300B.

Current Price

$188.82

+0.80%

GoodMoat Value

$302.24

60.1% undervalued

Profile

Valuation (TTM)

Market Cap$300.09B

P/E18.47

EV$520.00B

P/B2.69

Shares Out1.59B

P/Sales4.25

Revenue$70.64B

EV/EBITDA21.13

Morgan Stanley (MS) Company Profile

GoodMoat Analysis

Based on data as of March 26, 2026

Morgan Stanley is a premier global investment bank and wealth manager, generating strong returns (15.1% ROE) but facing cyclical risks and a high debt load. Its moat is built on scale, brand, and client relationships, but the valuation case hinges on a significant margin of safety from the current price to the target.

Read full analysis

Morgan Stanley operates two core businesses: Institutional Securities (investment banking, trading) and Wealth Management. It serves corporations, governments, and affluent individuals by advising on deals, facilitating trades, and managing assets. This model generates high-margin, recurring revenue, particularly in wealth management, evidenced by a robust 31.6% operating margin. Its competitive moat (Section 1) stems from several factors: significant scale and network effects in its global franchise, high switching costs for institutional clients, a powerful brand, and regulatory barriers that limit new entrants. However, applying the framework reveals key risks (Section 5). The business carries high execution and macro sensitivity risk, as its performance is tied to capital markets activity and economic cycles. The Debt/Equity ratio of 3.32 is very high, and the negative Free Cash Flow Yield of -7.9% warrants investigation into capital intensity and earnings quality. For a value investor, the appeal lies in the company's profitability and dominant position, but the investment case is contingent on a deep margin of safety to account for these cyclical and financial risks. The reported GoodMoat Target implies a substantial potential discount, but investors must weigh this against the framework's red flags.

MS Company Information

About Morgan Stanley Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services.

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services.

With offices in 42 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals.

Sector

Financial Services

Industry

Capital Markets

Exchange

NYSE

Country

New York, USA

MS Key Officers

Key officers data coming soon

MS Company Profile

Morgan Stanley (MS) is a Financial Services company in the Capital Markets industry. It trades on NYSE. The company is based in New York, USA.

Market cap is $300.09B. There are 1589.3M shares outstanding. Dividend yield is 2.20%.

See the full Morgan Stanley profile on GoodMoat. It covers key officers, financial metrics, and sector details. You can also use GoodMoat's DCF calculator, fair value models, and quality score to help decide if MS is a good investment.