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ServiceNow Inc

Exchange: NYSESector: TechnologyIndustry: Software - Application

ServiceNow is putting AI to work for people. We move at the speed of innovation to help customers transform organizations across industries, with a trusted, human-centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes.

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Currently near its 52-week low — in the bottom 1% of its range.

Current Price

$84.78

-17.75%

GoodMoat Value

$155.02

82.9% undervalued
Profile
Valuation (TTM)
Market Cap$88.17B
P/E50.44
EV$111.51B
P/B6.80
Shares Out1.04B
P/Sales6.64
Revenue$13.28B
EV/EBITDA28.11

ServiceNow Inc (NOW) Valuation

GoodMoat Analysis

Based on data as of March 26, 2026

ServiceNow's current price of $103.06 is approximately 33% below the GoodMoat Target of $155.02, indicating a potentially favourable margin of safety. However, its high P/E of 61.3x requires scrutiny against its 20.7% revenue growth and the broader sector. The valuation presents a mixed picture of opportunity and premium pricing.

Read full analysis
Based on the GoodMoat Investment Framework, the primary valuation tool is a Discounted Cash Flow model. The GoodMoat Target of $155.02 suggests an intrinsic value significantly above the current price of $103.06. This implies a margin of safety of approximately 33.5%, which falls into the 'Favourable' band (20–40%) per the framework's classification. This discount provides a cushion for a value investor. However, the stock's forward P/E of 61.3x is very high, both in absolute terms and relative to its 20.7% revenue growth. While the framework notes a P/E of 25-26x can be reasonable for a 50% grower, ServiceNow's multiple is elevated for its growth rate, suggesting the market is pricing in high future expectations. The 4.3% Free Cash Flow Yield is a positive indicator, translating to a P/FCF of about 23x, which is more reasonable. For a high-quality SaaS company, investors must weigh the favourable DCF margin of safety against the premium earnings multiple and assess whether the company's durable moat and growth trajectory justify the price. The valuation is not cheap on a P/E basis, but the DCF suggests underlying value.

NOW Fair Value Estimate

$155.0282.9% undervalued

Blended fair value estimate based on DCF, Graham Number, and earnings-based models.

NOW Valuation Metrics

FCF
FCF Growth Rate
EPS Growth (CAGR)
WACC10.00%

NOW Valuation & Fair Value Analysis

ServiceNow Inc (NOW) valuation analysis using multiple fair value methodologies. GoodMoat calculates a blended fair value target using discounted cash flow (DCF) analysis, the Graham Number, and earnings-based valuation models.

The GoodMoat Fair Value target for ServiceNow Inc is $155.02. The current stock price is $84.78, suggesting the stock is 82.9% undervalued.

The price-to-earnings (P/E) ratio is 50.44. Price-to-book ratio is 6.80. Price-to-sales ratio is 6.64. Enterprise value to EBITDA is 28.11. PEG ratio is 9.33.

GoodMoat's valuation models include the Graham Number (based on EPS and book value), an earnings-based model (discounted future EPS), and a PEG-adjusted valuation. The three models are averaged to produce a blended fair value estimate. Use these tools alongside the DCF calculator and reverse DCF to form a comprehensive view of ServiceNow Inc's intrinsic value.