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Newell Brands Inc

Exchange: NASDAQSector: Consumer DefensiveIndustry: Household & Personal Products

Newell Rubbermaid Inc. is a global marketer of consumer and commercial products. The Company's products are marketed under a portfolio of brands, including Rubbermaid, Levolor, Goody, Calphalon, Sharpie, Paper Mate, Parker, Waterman, Irwin, Lenox, Graco, Aprica and Dymo. The Company's segments and the brands included in each of the six business segments includes Home Solutions, which includes Rubbermaid, Calphalon, Levolor, Kirsch and Goody; Writing, which includes Sharpie, Paper Mate, Expo, Prismacolor, Parker and Waterman; Tools, which include Irwin and Lenox tools, and Dymo Industrial; Commercial Products, which include Rubbermaid Commercial Products and Rubbermaid Healthcare; Baby & Parenting, which include Graco, Aprica and Teutonia, and Specialty, which include Dymo Office and Endicia. In September 2013, Newell Rubbermaid Inc closed the sale of its Hardware business, which includes the Amerock, Ashland, Bulldog and Shur-Line brands, to Nova Capital.

Did you know?

Carries 25.2x more debt than cash on its balance sheet.

Current Price

$3.39

-3.97%

GoodMoat Value

$0.21

93.9% overvalued
Profile
Valuation (TTM)
Market Cap$1.42B
P/E-4.99
EV$6.40B
P/B0.59
Shares Out419.20M
P/Sales0.20
Revenue$7.20B
EV/EBITDA19.11

Newell Brands Inc (NWL) Company Profile

GoodMoat Analysis

Based on data as of March 26, 2026

Newell Brands is a struggling consumer goods conglomerate with a portfolio of well-known household brands. However, it exhibits significant financial distress, a deeply negative GoodMoat target, and multiple severe red flags, making it an unfavourable candidate for a value investor seeking a durable, high-quality business.

Read full analysis
Newell Brands Inc. manufactures and sells a wide range of consumer products through brands like Rubbermaid, Sharpie, Paper Mate, and Graco. Its customers are primarily mass retailers and consumers. The company's primary competitive advantage, or moat, stems from its portfolio of established brands (Section 1, Criterion 6: Brand & Culture). However, this moat appears shallow and deteriorating. The company fails the framework's Moat & Quality Gate, as its financials show no evidence of the pricing power or high returns that a strong brand should confer. The data reveals severe challenges: a negative P/E of -5.2, a -4.0% profit margin, and a dangerously high Debt/Equity ratio of 2.14. These metrics directly contradict the Quality Indicators for a healthy business, such as a strong balance sheet and GAAP profitability. Multiple High Confidence Red Flags (Section 5) are present, including Margin Compression (operating margin is a razor-thin 0.5%), Execution Risk implied by the -2.7% YoY revenue decline, and the extreme caution signal from the GoodMoat target price of $0.21, which is far below the current $3.56. The high 8.04% dividend yield is likely unsustainable given the negative earnings and high debt. A value investor might be drawn to the low price and familiar brands, but the framework analysis indicates a business with a weak competitive position, poor financial health, and substantial risk of further deterioration.

NWL Company Information

Newell Rubbermaid Inc. is a global marketer of consumer and commercial products. The Company's products are marketed under a portfolio of brands, including Rubbermaid, Levolor, Goody, Calphalon, Sharpie, Paper Mate, Parker, Waterman, Irwin, Lenox, Graco, Aprica and Dymo. The Company's segments and the brands included in each of the six business segments includes Home Solutions, which includes Rubbermaid, Calphalon, Levolor, Kirsch and Goody; Writing, which includes Sharpie, Paper Mate, Expo, Prismacolor, Parker and Waterman; Tools, which include Irwin and Lenox tools, and Dymo Industrial; Commercial Products, which include Rubbermaid Commercial Products and Rubbermaid Healthcare; Baby & Parenting, which include Graco, Aprica and Teutonia, and Specialty, which include Dymo Office and Endicia.

In September 2013, Newell Rubbermaid Inc closed the sale of its Hardware business, which includes the Amerock, Ashland, Bulldog and Shur-Line brands, to Nova Capital.

Sector

Consumer Defensive

Industry

Household & Personal Products

Exchange

NASDAQ

Country

Georgia, USA.

NWL Key Officers

Key officers data coming soon

NWL Company Profile

Newell Brands Inc (NWL) is a Consumer Defensive company in the Household & Personal Products industry, listed on NASDAQ. Headquartered in Georgia, USA..

Newell Rubbermaid Inc. is a global marketer of consumer and commercial products. The Company's products are marketed under a portfolio of brands, including Rubbermaid, Levolor, Goody, Calphalon, Sharpie, Paper Mate, Parker, Waterman, Irwin, Lenox, Graco, Aprica and Dymo. The Company's segments and the brands included in each of the six business segments includes Home Solutions, which includes Rubbermaid, Calphalon, Levolor, Kirsch and Goody; Writing, which includes Sharpie, Paper Mate, Expo, Prismacolor, Parker and Waterman; Tools, which include Irwin and Lenox tools, and Dymo Industrial; Commercial Products, which include Rubbermaid Commercial Products and Rubbermaid Healthcare; Baby & Parenting, which include Graco, Aprica and Teutonia, and Specialty, which include Dymo Office and Endicia. In September 2013, Newell Rubbermaid Inc closed the sale of its Hardware business, which includes the Amerock, Ashland, Bulldog and Shur-Line brands, to Nova Capital.

Market capitalization: $1.42B. Shares outstanding: 419.2M. Dividend yield: 8.44%.

View the complete company profile for Newell Brands Inc on GoodMoat, including key officers, financial metrics, sector classification, and investment analysis tools. Use the profile alongside GoodMoat's DCF calculator, fair value models, and quality score to evaluate whether NWL is a sound investment opportunity.