PLNT

Planet Fitness Inc - Class A

Exchange: NYSESector: Consumer CyclicalIndustry: Leisure

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

Current Price

$52.64

+2.21%

GoodMoat Value

$90.81

72.5% undervalued

Profile

Valuation (TTM)

Market Cap$4.21B

P/E18.41

EV—

P/B—

Shares Out80.01M

P/Sales3.04

Revenue$1.38B

EV/EBITDA11.08

Planet Fitness Inc - Class A (PLNT) Valuation

PLNT Fair Value Estimate

$90.8172.5% undervalued

Blended fair value estimate based on DCF, Graham Number, and earnings-based models.

PLNT Valuation Metrics

FCF$276.38M

FCF Growth Rate11.19%

EPS Growth (CAGR)10.91%

WACC10.00%

Fair Value Models

Graham Number, PEG-based, and Earnings-based models

View Fair Value →

PLNT Valuation & Fair Value Analysis

Planet Fitness Inc - Class A (PLNT) valuation analysis using multiple fair value methodologies. GoodMoat calculates a blended fair value target using discounted cash flow (DCF) analysis, the Graham Number, and earnings-based valuation models.

The GoodMoat Fair Value target for Planet Fitness Inc - Class A is $90.81. The current stock price is $52.64, suggesting the stock is 72.5% undervalued.

The price-to-earnings (P/E) ratio is 18.41. Price-to-sales ratio is 3.04. Enterprise value to EBITDA is 11.08. PEG ratio is 0.61.

GoodMoat's valuation models include the Graham Number (based on EPS and book value), an earnings-based model (discounted future EPS), and a PEG-adjusted valuation. The three models are averaged to produce a blended fair value estimate. Use these tools alongside the DCF calculator and reverse DCF to form a comprehensive view of Planet Fitness Inc - Class A's intrinsic value.