PayPal Holdings Inc
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
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Current Price
$47.51
+5.02%GoodMoat Value
$137.74
189.9% undervaluedPayPal Holdings Inc (PYPL) — Q4 2019 Earnings Call Transcript
AI Call Summary AI-generated
The 30-second take
PayPal had a strong finish to 2019, setting new records for customer growth and money processed. The company is excited about recent acquisitions and new partnerships that will help it grow beyond just online checkout, especially in international markets like China.
Key numbers mentioned
- Total Payment Volume (TPV) for the quarter was just shy of $200 billion.
- Active accounts grew to 305 million, up 14% year-over-year.
- Venmo's TPV for the quarter was $29 billion, growing 56%.
- Revenue for the quarter was $4.96 billion, growing 18% on an FX-neutral basis.
- Non-GAAP EPS for the quarter was $0.86, growing 24%.
- Venmo's revenue run rate exceeded $450 million.
What management is worried about
- eBay's TPV continues to decline, shrinking by 4% on an FX-neutral basis, and is anticipated to be approximately 6% of total TPV by midyear.
- The company faces a headwind from the lapping of interim servicing revenue from Synchrony through the second quarter of this year.
- The transition of eBay to its managed payments program presents an approximate 1 point headwind to revenue growth.
- The acquisitions of Honey and GoPay are expected to be dilutive to earnings in 2020, creating a headwind.
What management is excited about
- The acquisition of Honey will significantly transform PayPal's relevance and drive engagement at the earliest stages of the commerce journey.
- The partnership with MercadoLibre has the potential to drive a meaningful increase in international scope and scale.
- The acquisition of GoPay and partnership with China UnionPay dramatically increases PayPal's total addressable market opportunity in China.
- Venmo is introducing new, monetizable, value-added services over the course of 2020, including a credit card with Visa.
- The company expects to add approximately 35 million net new active accounts in 2020.
Analyst questions that hit hardest
- Bryan Keane (Deutsche Bank) - TPV Growth Deceleration and Reacceleration: Management responded with a detailed breakdown attributing the Q4 slowdown to lapping the iZettle acquisition and eBay's decline, while pointing to new deals and international expansion for the 2020 reacceleration.
- Lisa Ellis (MoffettNathanson) - China Market Entry Strategy: The response was an unusually long and detailed explanation of the multi-pronged strategy involving cross-border payments, wallet linking, and merchant acceptance via the UnionPay partnership.
- Heath Terry (Goldman Sachs) - Investment Priorities and Margin Expansion: Management gave a defensive answer, listing key investment areas and pivoting to highlight a strong incremental operating margin of 35% as proof of long-term margin expansion capability.
The quote that matters
Our brand reputation and trust are stronger than ever.
Dan Schulman — President and CEO
Sentiment vs. last quarter
Omit this section entirely.
Original transcript
Operator
Good day, ladies and gentlemen, and welcome to PayPal’s Fourth Quarter and Full Year 2019 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the presentation, there will be a question-and-answer session. Please be advised that today’s conference is being recorded. I would now like to introduce your host for today’s call, Ms. Gabrielle Rabinovitch, Head of Investor Relations. Please go ahead.
Thank you, Andrew. Good afternoon and thank you for joining us. Welcome to PayPal Holdings earnings conference call for the fourth quarter and full year 2019. Joining me today on the call are Dan Schulman, our President and CEO; and John Rainey, our Chief Financial Officer and EVP Global Customer Operations. We're providing a slide presentation to accompany our commentary. This conference call is also being webcast and both the presentation and call are available through the Investor Relations section of our website. We will discuss some non-GAAP measures in talking about our company's performance. You can find the reconciliation of these non-GAAP measures to the most directly comparable GAAP measures in the presentation accompanying this conference call. In addition, management will make forward-looking statements that are based on our current expectations, forecasts and assumptions and involve risks and uncertainties. These statements include our guidance for the first quarter and full year 2020, our medium-term guidance and the impact of our acquisitions. Our actual results may differ materially from these statements. You can find more information about risks, uncertainties and other factors that could affect our results in our most recent annual report on Form 10-K and quarterly reports on Form 10-Q filed with the SEC and available on the Investor Relations section of our website. You should not rely on any forward-looking statement. All information in this presentation is as of today’s date, January 29, 2020. We expressly disclaim any obligation to update the information. With that, let me turn the call over to Dan.
Thank you, Gabrielle, and thanks everyone for taking the time to join us on today’s call. I’m pleased to report that PayPal had a strong quarter ending 2019 with record results across key customer and financial metrics. Over the past year, we meaningfully improved and expanded the PayPal platform. We strengthened our value proposition for consumers and merchants, expanded our international scope and scale, and announced transformative, strategic acquisitions, investments, and commercial agreements. For the year, we delivered $17.8 billion in revenue, that's up 19% on an FX-neutral basis, adjusted for our receivable sale to Synchrony. In the fourth quarter, we generated $4.96 billion of revenue, growing 18% on an FX-neutral basis. Our strong revenue growth combined with disciplined expense management enabled a 28% year-over-year increase in our non-GAAP earnings per share to $3.10. Excluding net unrealized gains on our strategic investments, we delivered $2.96 of non-GAAP EPS, up 25% on a year-over-year basis. On that same basis, in Q4 we delivered $0.84 of non-GAAP EPS, growing 28%. For 2019, our overall payment volume grew 25% on an FX-neutral basis to $712 billion. Excluding eBay, TPV grew 29% on an FX-neutral basis to $649 billion, as we continue to grow market share. In Q4 alone, we processed just shy of $200 billion of TPV, a new record for us. We've processed more than 12 billion transactions in the year, including nearly 3.5 billion transactions in Q4 alone. eBay's TPV continues to decline shrinking by 4% on an FX-neutral basis. Consequently, we anticipate that eBay will be approximately 6% of our total TPV by midyear. We added 9.3 million net new actives in the quarter, ending the year with 305 million active accounts on our platform, up 14% year-over-year, including 24 million merchants. In 2020, we expect to add approximately 35 million net new active accounts, inclusive of our acquisitions, and this does not include any one-time impact on NNAs associated with the acquisition of Honey. I'm pleased to report that engagement continues to consistently increase. For the first time this year, engagement grew by double-digits, increasing by 10% to 40.6 transactions per active account. Mobile transactions are a major driver of our growth, representing 44% of TPV. One Touch adoption is now at 199 million consumers and 14 million merchants. Venmo processed $29 billion in volume for the quarter, growing 56%. And for the year, volume increased to $102 billion. We ended the year with Venmo's customer base exceeding 52 million active accounts, driving its current revenue run rate of more than $450 million. Last quarter, we announced that Venmo had signed a deal with Synchrony to provide a Venmo credit card, and I'm pleased to announce that Visa will be our exclusive network partner for this new product. We also recently announced our first-ever Venmo Rewards Program with select merchants for Venmo debit card holders. These merchant funded rewards are deposited directly into a customer's account so that they can be used in-app with merchants or transferred to a bank account or debit card, providing consumers with ease and choice. Last year, we saw brands like Netflix, Pepsi, and Chipotle use Venmo payouts to reward their customers and pay them via Venmo. We're excited to introduce new, monetizable, value-added services through our Venmo platform over the course of 2020. We continue to see strong demand for our payouts capabilities, enabled by our Hyperwallet acquisition. Digital payouts are attractive to multiple industries, including the insurance industry where consumers are demanding faster payments. In the quarter, we began delivering claims payments on behalf of insurance providers like Chubb Insurance, Asurion, and Combined Insurance. In addition, United Airlines is now leveraging our platform to pay passengers all over the world for baggage claims, and Walmart is using our capabilities to pay merchants on its marketplace. I expect to see continued growth in our payouts products. Earlier this month, we closed the acquisition of Honey. The addition of Honey and its complementary capabilities to the PayPal network will significantly transform our relevance and drive engagement with our consumers and merchants at the earliest stages of their commerce journey. Our integration activities are off to a strong start. Our early joint marketing activities have already produced nearly 100,000 downloads of the Honey browser extension, and on day one our customers could use their PayPal credentials to log into Honey. I continue to be impressed by the caliber of the Honey team, and I couldn't be happier to welcome them to PayPal. We are deepening our relationships with financial institution partners around the world. We recently announced the ability for Citibank institutional clients to make payments directly into their customers’ PayPal wallets. In December, we finalized the deal with FIS, which will enable us to scale our Pay with Rewards capabilities across thousands of financial institutions in the United States, and U.S. Bank has currently integrated functionality to support both account linking and Pay with Rewards capabilities. We continue to expand our platform capabilities around the world. We've recently expanded our relationship with Uber, and we will be processing their payments in Europe, Brazil, India, and across the Middle East. In December, we also signed a commercial agreement with MercadoLibre that has a potential to drive a meaningful increase in our international scope and scale. As part of the agreement, PayPal will be made available as a payment option in the Mercado Pago online checkout for people in Brazil and Mexico, which opens the door for PayPal consumers to shop at hundreds of thousands of new merchants. PayPal will also be accepted in MercadoLibre marketplace for cross-border purchases. In return, we will offer Mercado Pago as a payment method at PayPal merchants around the world, allowing approximately 50 million Mercado Pago users in Brazil and Mexico to pay with their preferred digital wallet. And we will expand Xoom’s presence by allowing Mercado Pago users to receive remittances directly into the Mercado Pago wallet. I'm pleased with our growing partnership and look forward to continued collaboration with Marcos and the MELI team. In addition to the continued international expansion of Xoom, in Q4, we launched the ability for Xoom customers to send money to recipients in the U.S. through strategic alliances with Walmart and Euronet. Customers in the U.S. can now use Xoom to quickly send money for cash pickup, typically within minutes at nearly 5,000 locations across the country. This is a positive step in our mission to make the movement and management of money quick, easy, and affordable for everyone. In December, we closed our acquisition of GoPay becoming the first foreign payment platform to be licensed to provide online payment services in China. This transaction has the potential to dramatically increase our total addressable market opportunity. Digital payments in China are expected to grow from $1.5 trillion to $3 trillion over the next four years, and the number of users is set to grow to well over 1 billion. Last week, we announced a wide-reaching partnership with UnionPay International. UnionPay International has issued over 130 million cards outside of Mainland China and as part of the China UnionPay Group, which has over 7.5 billion cards on their network. As part of the agreement, our mutual customers will be able to add UnionPay cards to their PayPal wallet in more than 30 countries, allowing UnionPay customers to seamlessly shop at PayPal's 24 million merchants globally. In addition, China UnionPay will enable Chinese merchants to accept PayPal in person where CUP cards are accepted. Our two companies will collaborate to accelerate both online and offline acceptance of PayPal for Chinese merchants. This is a landmark agreement and will have global impact for our joint customers. We look forward to partnering with other Chinese financial institutions and technology platforms to expand both cross-border and in-country digital payments. Our efforts to drive social impact and create value for all of our stakeholders continues to evolve and expand. This past year saw a record volume of funds raised by the PayPal Community for charity. For the full year of 2019, the PayPal Community donated more than $10 billion to charity, including over $1 billion in the month of December. On GivingTuesday we raised a record of $106 million. The world's secular trend towards digital payments and commerce continues to rapidly grow. Our total addressable market has significantly expanded with the acquisitions of Honey and GoPay, and our commercial partnership with MercadoLibre. In 2020 our growth investments are focused on our recent acquisitions, growing our infrastructure in China and other international markets, Venmo monetization, and our in-store point of sale initiatives. Our ability to drive and benefit from these trends and initiatives is reflected in our strong results and our expectations for 2020. We are very excited about the year in front of us. Our brand reputation and trust are stronger than ever. We obviously need to execute, stay vigilant, and remain steadfast customer champions, but we have our sights set high and we aim to aggressively expand our capabilities and geographic footprint. And I'm confident that our efforts will drive our market leadership and growth over the foreseeable future. And with that, I'll turn the call over to John.
Thanks, Dan. I want to start off by thanking our customers, partners, and employees for helping us deliver an outstanding year. 2019 was another great year for PayPal and I'm pleased with our team's accomplishments. The results we're reporting today demonstrate the consistent execution of our strategy to realize long-term sustainable value creation. We're entering 2020 ready to build on our momentum, focused on our key initiatives and excited about the year ahead. Now to our fourth quarter results, revenue in the fourth quarter increased 17% on a spot basis and 18% on a currency-neutral basis to $4.96 billion. The translation effect from the stronger dollar negatively impacted revenue by $35 million. This impact was more than offset by $58 million in hedge gains. Relative to the fourth quarter of 2018, U.S. revenue grew 19% and international revenue grew 17% on a currency-neutral basis. Transaction revenue grew 18% and revenue from other value-added services grew 14%. Strength across core PayPal, Braintree, and Venmo all contributed to transaction revenue growth. Other value-added services revenue growth reflected solid performance of our credit business offset by the lapping of interim servicing revenue from Synchrony. As a reminder, this headwind will continue through the second quarter of this year. In the fourth quarter, transaction take rate was 2.27% and total take rate was 2.49%. Compared to Q4 2018, this was a decline of 8 basis points and 9 basis points respectively, which is the lowest level of decline we've reported. Strong P2P growth continues to be the largest driver of the year-over-year decline for both transaction and total take rate. In addition, on a sequential basis, both transaction and total take rate improved. The diversification of our business and our pricing initiatives allowed us to deliver these results. Volume-based expenses increased 20% in the fourth quarter to $2.3 billion. Transaction expense was 96 basis points as a rate of TPV, consistent with the fourth quarter of 2018. Transaction loss was 15 basis points as a rate of TPV, an improvement of 3 basis points from Q4 2018. Continued improvements in our risk management capabilities contributed to the strong performance in our loss rate. Loan losses were 4 basis points as a rate of TPV, an increase of 1 basis point from Q4 last year. This increase primarily resulted from growth in both our merchant and international consumer loan portfolios. Transaction margin dollars grew 16% to $2.7 billion in the fourth quarter. Transaction margin as a rate was 53.8%, a decline of approximately 90 basis points versus Q4 '18. Non-transaction related expenses grew 7% versus last year, and increased only $0.13 for every incremental dollar of revenue. On a non-GAAP basis, operating income in the fourth quarter grew 28% to $1.2 billion. Our operating margin was 23.6%, expanding 204 basis points from last year as we delivered leverage across all of our non-transaction-related expenses. This represents our strongest performance ever, demonstrating our sustainability to scale at a low incremental cost. Other income in the fourth quarter declined by $33 million relative to last year. Net interest expense resulting from our debt issuance in September, as well as lower net unrealized gains from our strategic investments contributed to this result. As we disclosed in our 8-K issued on January 9th, in the fourth quarter, on a per share basis, net unrealized gains contributed $0.02 to EPS versus $0.04 last year. Starting in 2020, we're updating our non-GAAP methodology to exclude the impact of gains and losses on our strategic investments. We believe this presentation will provide a better understanding of our operating performance and a more meaningful comparison of our results between periods. With this change, we no longer will issue an 8-K following quarter end, disclosing the effect of net unrealized gains and losses on our results. In the fourth quarter, our non-GAAP effective tax rate was 17.2% versus 17.7% last year. Non-GAAP EPS for the fourth quarter grew 24% to $0.86. Adjusting for net unrealized gains, non-GAAP EPS grew 28%. We ended the quarter with cash, cash equivalents, and investments of $13.6 billion. In addition, we generated more than $1 billion of free cash flow or approximately $0.22 of free cash flow for every dollar of revenue. During the quarter, we've returned $305 million in capital to shareholders through share repurchases. I'd now like to discuss our guidance for the full year and the first quarter. Relative to the preliminary outlook for 2020 that we provided in October, we are raising our revenue expectations. We are also raising our earnings outlook excluding the dilutive effect of acquisitions announced in 2019. The guidance we're providing has been updated to reflect the impacts from our recent acquisitions of Honey and GoPay, the adoption of CECL, the new accounting standard for recognizing credit losses and our expectations for currency movements. For the full year, we expect TPV to grow in the mid-20 percentage range. We expect to generate revenue between $20.8 billion and $21 billion. This range represents currency neutral growth of 18% to 19%, an increase from our initial outlook of 17%. Our guidance includes about 1.5 points of growth from the acquisition of Honey at the midpoint of the range. Consistent with our preliminary outlook, this revenue guidance includes an approximate 1 point headwind to growth from the lapping of our acquisitions of iZettle and Hyperwallet as well as an approximate 1 point headwind from eBay's managed payments transition. In 2019, revenue from eBay's Marketplaces business declined 4% and represented 14% of our revenue, an approximate 300 basis point decline from 2018. Since the end of 2015, eBay's annual contribution to our revenue has consistently declined from 26% of our total to 14% today and has grown at a compound annual rate of 2%. Over the same period, the rate of growth for the rest of our business has been 22% or 10 times eBay's growth rate. As a result, we remain confident in our ability to successfully navigate eBay's continued transition to its managed payments program. I would now like to turn to our EPS guidance. On our third quarter call, we indicated that our preliminary outlook for EPS growth in 2020 was 17% to 18%. Since then, our expectations for core earnings growth have improved. Before incorporating the impact of the two acquisitions we recently closed, we now expect our EPS to grow between 18% and 20%. This growth rate of 18% to 20% incorporates a 1 point headwind to earnings growth from CECL, while reflecting our underlying business strength. In addition, we expect $0.08 to $0.10 in dilution or about a 3 point headwind to earnings growth from our acquisitions of Honey and GoPay. As a result, we now expect non-GAAP earnings per share to grow 15% to 17% and be in the range of $3.39 to $3.46. While we expect the acquisition of Honey to be diluted this year, we expect this transaction to be accretive to earnings in 2021. Honey is an exciting addition to our platform and this year we will be accelerating investments to develop a truly integrated and differentiated wallet experience for our customers. We're also realizing dilution in 2020 from funding this acquisition with cash. In addition, in 2020 following our acquisition of GoPay, we're investing in our local Chinese infrastructure and capabilities and building upon our new partnership with China UnionPay to strengthen the foundation of our cross-border platform for small and medium-sized Chinese businesses and develop a cross-border shopping experience for Chinese consumers. We will also be investing to enable in-store shopping experiences for non-Chinese consumers visiting China. I'd also like to provide some context for our expectations related to our operating margin performance. In 2019, we expanded our operating margin by approximately 160 basis points or nearly 3 times the average annual rate of expansion contemplated by our medium-term guidance. In 2020, we expect our operating margin to remain essentially flat as a result of absorbing acquisition-related dilution, while continuing to invest in our other key strategic initiatives. This year as Dan just discussed, in addition to prioritizing spending on our recent acquisitions, we're also investing in Venmo, our new partnerships, international expansion, and our in-store point-of-sale strategies. We expect to deliver operating margin performance consistent with the highest in our history, while investing in these significant growth opportunities. We anticipate our non-GAAP effective tax rate will be between 16% and 18%. For 2020, we expect free cash flow to exceed $4 billion, as we continue to generate approximately $0.20 of free cash flow for every dollar of revenue. In 2019, we returned more than $1.4 billion in cash to shareholders through stock repurchases and announced approximately $4.1 billion of acquisitions. In 2020, we will continue to balance return of capital with growth investments while maintaining an efficient capital structure. Our acquisition pipeline is healthy and our balance sheet gives us the flexibility to be opportunistic. At the same time, we plan to continue to return cash to shareholders, consistent with our stated commitment for long-term capital return. For the first quarter, we expect revenue in the range of $4.78 billion to $4.84 billion or 17% to 18% growth on a currency-neutral basis. We expect non-GAAP earnings per share to be in the range of $0.76 to $0.78, representing growth of 15% to 18%. Excluding the impact of acquisitions, our earnings guidance represents 19% to 22% growth. We expect our acquisitions announced in 2019 to have a more dilutive impact on earnings in the first half of 2020 than in the back half of the year. As a result, the $0.08 to $0.10 per share of expected non-GAAP earnings dilution is more heavily weighted to the first and second quarters of 2020. In summary, we're pleased with our performance in 2019. We delivered strong revenue growth, our highest operating margin and record operating margin expansion and free cash flow generation. At the same time, we advanced our strategic priorities in our core and developing markets, strengthened our consumer and merchant value propositions, and launched new partnerships that are expanding our total addressable market. We're committed to our medium-term financial targets and are confident that the strength of our diversified platform, flexibility of our balance sheet and execution capabilities will allow us to continue delivering value to our stakeholders. With that, I'll hand it back over to the operator for questions. Thank you.
Operator
Thank you. Our first question comes from the line of Tien-Tsin Huang with JPMorgan.
Thanks. Good afternoon. A lot of good information here. So, I'll ask on the outlook if you don't mind, just your guidance this year versus last year. Aside from Honey, how would you characterize overall visibility this year versus this time a year ago? It seems like you have more in your control but still lots of moving pieces, so would love your thoughts on visibility.
Yes. Thanks, Tien-Tsin. This is Dan. I'll start on that and then maybe John will fill in on it. First of all, we had a strong Q4, and actually an even stronger back half of Q4. The holiday season was strong for us. December was strong. And frankly, we're seeing a strong January as well. And that comes from a couple of things that we actually really didn't have the year before. First of all, I think we are executing a lot better than we have for quite some time. Second and really important, because we have the visibility in this, we have seen the pricing that we talked about start to get implemented. It's implemented in a number of countries. We still have more countries to even roll that out into, but that's going exactly according to plan. We signed a number of very large deals at the end of the year. We implemented many of those in December, and we are seeing that those growth rates begin to kick in. Those are deals like Paymentus that we’ve talked about, but other very large multi-billion dollar deals as well. And so, we’re entering this year in really a fundamentally different place than we entered the year before, a lot of momentum. For instance, we feel very comfortable with our forecast around TPV. We're talking about TPV being in the mid-20s. That was 22% in Q4, but of that 22% actually 200 basis points I guess was because of the lapping of iZettle. So, if you normalize for that, you're at 24, a little weakness in eBay; and then we've got these big deals that are already implemented and accelerating, others like Uber to come. And we feel very comfortable with our TPV accelerating into the mid-20s. So, I'd say overall we're pretty excited about where we're starting off the year, things that we already have in place, and we have a ton of initiatives that we're excited about as well. So, I don’t know John, if you add to that?
Yes. I’d maybe underscore a couple points that Dan mentioned. I think what's notable Tien-Tsin about this year versus last year is, in particular how we are starting off the year. There's always a certain amount of trepidation that exists about the macro economy, but I think the macro economy was maybe a little wobblier last year. And as we certainly enjoyed, I think a better holiday season this period as we look the month of December, even going into January. And so, we're starting off on the right start but also I'd underscore the point he mentioned around execution. We recognize that we have a pretty precious opportunity here at PayPal when you combine the secular tailwinds of our business with the incredible assets that we have when you look at our portfolio of products, and it’s incumbent upon us to execute. And I think the team is executing as well now as they ever have. So, again I think that gives us more confidence than on a relative basis versus last year.
Operator
Thank you. And our next question comes from the line of James Faucette with Morgan Stanley.
Thank you very much. I wanted to discuss various incremental market opportunities, but specifically, I'd like to focus on Venmo and the efforts to develop it as a separate brand. Can you share what the goals are for increasing Venmo's monetization in 2020 and beyond, and how we should be measuring that? Additionally, with Visa acquiring Plaid, I'm curious about how that might affect the growth of Venmo and other related services, including internationally. Thank you.
Yes, James. Thanks for the question. We continued to be pleased every quarter with the performance of Venmo. Even as it’s gotten larger, we've seen strong net new actives, and we’ve got 52 million now at year end. We’ve always said we thought Venmo would wind up with over 100 billion of TPV and it wound up at 102 billion, and it’s up about 60% for the year exited, I think at about 56% of growth rate. Its revenue run rate right now is over $450 million. And as we're getting that scale on the revenue side, we're beginning to see losses reduce as well each year. So, we kind of have a line of sight to when breakeven is and when this starts to actually turn profitable as well. We don't want to slow down its growth at all. We want to keep enabling Venmo to grow as rapidly as possible, but we’re really pleased with this trajectory and I expect to see good revenue growth, continued strong, strong revenue growth on the Venmo side. We're adding new capabilities all the time. Debit is continuing to expand. We're going to put a big emphasis on Pay with Venmo. There's a lot of work going on around that right now because we think that's a very big opportunity that we did not take as much advantage of last year as we probably could have. As I mentioned, we are going to be developing a credit card. That was a very competitive process with a number of issuers looking to work with us on that. It’s very competitive on the network side too. So, we're really pleased with the economics around that. You will see us add things like just like goods and services. Goods and services is one of the biggest moneymakers on the PayPal P2P side. We're going to add that into the Venmo side, and there are a number of other monetizable services that you'll see come out that will reveal in good time as they're introduced. In terms of Plaid, we've worked quite closely with Plaid in terms of using Plaid to integrate into bank accounts of different banks. We're working sometimes with some of the larger banks to integrate directly and with Plaid really for quite a number of the banks and really for that long tail. We were really happy with the acquisition of Plaid by Visa. We work obviously very, very closely with Visa and MasterCard and the other networks, but very closely with Visa. We're an investor in Plaid, so we know them quite well. And I think the security enhancements that Visa will do on top of the Plaid network will have the banks more comfortable in utilizing Plaid. Visa obviously has a tremendous global scale. And as you saw in the Plaid announcement from Visa, I was one of the folks quoted on that, because we really look forward to working with Visa to see how we can take advantage of this joint platform now that they own Plaid and there could be a lot of different opportunities as a result of that. I hope that answers. Anything else, John?
No.
Operator
Thank you. And our next question comes from the line of Bryan Keane with Deutsche Bank.
Hey, guys. Good afternoon. John, I was just hoping to get clarification on the TPV. The FX-neutral growth dropped from 27% in Q3 to 22% in Q4. So, I just want to understand that delta, but probably the more importantly is the walk or reacceleration to the mid-20% going into this year. So, I know I'm not sure how much Honey is a factor there or the Uber, UnionPay, MELI deals. Maybe you can give us a walk on how to get back to that mid-20s TPV? Thanks.
Sure, Bryan. It’s good to speak with you. So, if you look at our TPV whether you will get overall or international, the biggest single driver of the decline is related to the lapping of the iZettle acquisition. In fact, if you just look at international TPV, the entirety of that 4 point decline is attributable to iZettle. But looking at TPV in total, there are some other factors but one is obviously eBay. We saw about a 1 point decline related to eBay. And if you sort of decompose that a little bit even look at our transactions, and you look at the various parts of our business, the transactions related to eBay declined 6% for us in the quarter. And so, this has been something that we’ve talked about. The next year we will begin that period where we will transition away from that but we are still seeing the rest of our business grow quite well. So as we look into 2020, there are a number of things that will bridge that back to the mid-20s. A part of it is just the acceleration we are seeing in the business right now as Dan alluded to in the December, January timeframe. But we've got international expansion going on next year. We have got some work being done with large merchants. You know that we're ramping up with Paymentus and other parts of our business that we are emphasizing more like recurring payments, subscriptions, bill pay that give us confidence that we will be able to achieve that mid-20s TPV number even in a period where we are transitioning away from the eBay. And I think it's worth mentioning, in doing it, while expanding operating margins in 2019 and given us the latitude to make the investments that we need in 2020 to continue this trend of mid-20s TPV growth into the future.
Yes. I’ll just add a little bit onto what John said, what probably pleased me the most about Q4 is to see coming out of it the reacceleration of a lot of our core trends. Our core business started to accelerate. Braintree, even though it's gotten larger and larger, I’d bet its growth rate will be larger than it was this year going forward. We know what deals we have in place and we know we've got, I would say, quite good visibility into what our TPV looks like. So, we're very comfortable with that projection on that and we're seeing it in our trend lines.
Operator
Next question comes from the line of Lisa Ellis with MoffettNathanson.
Good afternoon guys. A question on China. Now that you've successfully acquired the majority stake of GoPay and then signed the more recent expanded agreement with CUP, could you just provide a bit of color on your overall market entry strategy to the domestic market there? Meaning, are you more focused on say building out the presence of the PayPal wallet as a competitor to some of the local digital wallets? Or are you more focused on Braintree and building out broader payment processing? Could you give us a little bit of color there? Thank you.
Yes, sure. I'll take that. And then John can do that. I’d say Lisa the first idea that we had working with the PBoC is people now need to have a legal basis to have a payments license inside China to provide both cross-border and domestic payments capability. We worked over the last several years closely with the PBoC and we invested a lot of dollars and resources into our compliance and risk management efforts across the business. So not only do we have a close relationship with PBoC, but now with regulators around the world. That legal basis allows us to look at cross-border and work very closely with multinational that have established shop in China, one of the few platforms where that international payments traffic go over. We also now have the ability to work inside of China with either folks like CUP, other tech platforms, financial institutions inside China to link their cards into our wallet so Chinese consumers can use our platform to do purchases at our 24 million merchants outside of China. One of the most exciting things that we have though going on, because it has agreement that we have with UnionPay International and China UnionPay is really a landmark arrangement. I mean inside China, China UnionPay is the network, it's equivalent of deals that we might have struck with Visa, MasterCard, Discover and AmEx all in one. That's significant in terms of a player. Obviously, we have very close relationships with the banks and we believe that we can start linking their payment instruments into our wallet and China UnionPay and PayPal will be looking to expand acceptance of the PayPal wallet with Chinese merchants. And that will enable also travelers coming into China to be able to use PayPal wallet to purchase and as you know Lisa probably better than anybody on this call, if you're going to be buying things inside China, it is with your mobile phone, it is with QR codes, and if you’re a visitor coming it’s difficult to start to do those purchases and you will now be able to use your PayPal account to go and do that. Again, this will take some time to develop and to implement, but that is our vision. And I would also say in our conversations with some of the key players inside of China, other capabilities on our platform like full-stack processing. They are interested in utilizing those capabilities and working with merchants as well. So, it's a relatively comprehensive set of opportunities we have. I know some folks believe because obviously the strong positions that Ali and WeChat have inside the company, wondering how much opportunity. This is an exclusive market. We are going to be working hand-in-hand with key Chinese players inside the market. It's a strength in cross-border. And we think the combination of that offers a significant opportunity for us. Again, this will play out over time, but I have to say, we're pretty excited and investing against this opportunity.
Lisa, I'd add to that I think a couple of points. It is a significant investment that we are managing in 2020, and that we will carry into 2021. But it's also a significant opportunity. Just the estimates that I see is, by next year, China will be 40% of worldwide cross-border TPV. And this is a market where we have roughly 1% penetration into their 0.5 billion digital users. And you compare that to our core markets where we're significantly penetrated, if we can turn that 1% into 2%, 3%, 4%, 5%, that's a big opportunity for us. But I think one thing I want to emphasize around this investment is, the things that we're doing in China and the way that we're investing there, it’s a scalable solution for other markets. So, we're approaching it as if there will be other opportunities where we can have a much more prominent presence in those markets versus kind of dabbling in some of these markets like we do today without our full product. And so, we're taking a very long-term perspective and investing appropriately given the significance of the opportunity.
Operator
Thank you. Our next question comes from the line of Darrin Peller with Wolfe Research.
Hey. Thanks guys. Look, it’s good to see your confidence in TPV growth being mid-20s again for the year. I assume a part of that is engagement. Engagement obviously did well this quarter, it was up 10%, it accelerated. Just I'd love to hear more about the drivers of that. How sustainable that is, do you expect that 10% growth rate to either stay the same or get better? And then when we think about Honey, a big part of our thesis on Honey is that the flywheel effect could help that even more. Can you just touch on the opportunity there as well? Thanks guys.
Yes, it's Dan. Thank you for your question. As you know, engagement is crucial for us, and we are very focused on it. When I joined nearly six years ago, we had 17 engagements a year, and now we’re at 41. Our aspirational goal is for users to engage with PayPal or Venmo daily, although we know we have a long way to go to achieve that. We believe Honey significantly enhances our consumer engagement by being involved early in the shopping process. About one-third of all commerce transactions are initiated by some sort of trigger- based event, like a promotion, and Honey helps us capitalize on these opportunities. Honey goes beyond coupons; it serves as a mobile shopping assistant, an offers platform, and it provides rewards and price tracking alerts, among other features. Last year alone, Honey saved its customers $1 billion on products and services, which opens up substantial engagement opportunities as we incorporate the Honey app into PayPal and Venmo. However, this is just one aspect of our engagement strategy. We are also working with Paymentus on full-stack integration and will implement bill pay features within our consumer apps, which is another way to engage users. Additionally, recurring payments for services like Spotify, Hulu, and Disney will become easier for users, such as automatically updating expired credit cards. Another significant area for us is expanding into the offline space, as only about 10% to 12% of commerce occurs online. There's substantial potential for growth, both globally and in the U.S. We've made strides with iZettle capabilities for merchants and are experimenting with QR code options. The PayPal and Venmo apps will prominently feature scan capabilities and the ability to present a QR code for merchants to scan. Our investment this year will heavily focus on engagement, driving forward initiatives like tap-to-pay capabilities using NFC chips in Android devices, though not yet in Apple devices. The key point about enhanced engagement is that, given our scale with 305 million users, as engagement improves, churn decreases, and lifetime value increases. This will create a positive feedback loop for us, and we are making significant investments in our engagement strategies. I expect to see strong engagement growth moving forward.
Operator
Thank you. And we have time for one last question from David Togut with Evercore.
Thank you. Good afternoon. Bridging to Darrin's question, if you could perhaps expand upon integration plans and priorities for Honey Science? And then just as a quick follow-up, now that you've owned Honey for a few weeks, any updated thoughts on capital allocation priorities between share repurchase and further acquisitions?
I'll start with the last part of your question and let Dan discuss some of the integration plans. We do not expect to change our priorities for capital allocation in the future. To remind you, we allocate about 40% to 50% of our free cash flow towards share buybacks and returning cash to shareholders, along with $1 billion to $3 billion each year for acquisitions. I want to emphasize the strong cash generation of our business, which I believe gives us a competitive edge over other companies in our industry. This allows us to pursue acquisitions and enhance our capabilities, in addition to investing in our internal growth and returning cash to shareholders. Often, the opportunities we pursue through acquisitions enable us to enter the market more quickly or provide better capabilities than our competitors. Therefore, we will maintain our focus on acquisitions, continue returning cash to shareholders, and invest in our own development.
David, I’d like to expand on that. Before I respond, I’d like to mention that operator, we have time for one more question after this, so let's keep the line open. Now, regarding Honey, as I mentioned earlier, I want to highlight the exceptional quality of the Honey team, including their products and engineers. They respond very quickly. When we acquired Xoom a few years ago, our technology stack lacked the service-oriented architecture we have now, which made it take about six to nine months to integrate logging in with PayPal onto the Xoom app. However, with Honey, on day one, PayPal customers could log in with their credentials directly on the Honey app. Right from the start, they began cross-marketing. Our integration plan is detailed by quarter for the upcoming year, focusing on how we’ll combine functionalities. A major priority is integrating Honey into our mobile apps, where we have significant scale, although it requires substantial engineering effort. We're considering this for the latter half of the year. Additionally, we plan to incorporate various payment features into the Honey app, which are our payment capabilities and credit options. We have a comprehensive integration strategy in place and I’m pleased with our progress so far. As John noted, our execution is going well, and I believe the partnership between Honey and PayPal is very powerful. We can improve how we serve both consumers and merchants. Merchants seeking comprehensive solutions see our products as a way to boost their sales in the digital commerce landscape, and Honey is a major asset in that regard. We are eager to collaborate with not just the 30,000 merchants they currently serve but to significantly expand that number. This also enhances engagement and savings for consumers, allowing us to move beyond just the checkout process. We can offer personalized and relevant deals to consumers, becoming a highly valuable partner for our merchants. We're enthusiastic about this initiative and the integration has been promising so far, with much work ahead. Now, one more question, operator.
Operator
Thank you. And our last question comes from the line of Heath Terry with Goldman Sachs.
Thank you. You've discussed China and other major initiatives for 2020, but can we take a step back and prioritize the investment areas for this year along with the associated incremental costs and how they fit into the guidance? Additionally, how do you see the ability to maintain operating margin expansion over time as you take on these incremental costs?
Sure, Heath. This is John. I'll address that. While it's not an exhaustive list, a few key investment priorities for 2020 stand out. One is enhancing the consumer value proposition, which includes initiatives like Honey and our efforts to broaden offline point-of-sale offerings. Venmo is also a major investment focus, along with international expansion, specifically in China. All of these are significant costs and would allow us to expand operating margins if they weren't a factor. I want to highlight a number that illustrates our long-term capacity to grow operating margins. In the last quarter, our incremental operating margin, which is the growth in operating income divided by the increase in revenue, was about 35%. This is an impressive figure that has remained consistent throughout the year and is notably higher than in previous years. This underscores our ability to grow our platform with low incremental costs. If we can maintain our current revenue growth at a low marginal cost, resulting in incremental operating margins above 30%, I believe we will create substantial shareholder value. This is a good perspective on our business in the long run.
Yes. I’d just add to that. I mean I think about our guidance for 2020, this is the beginning of the eBay transition. We're ending the year closing in on $18 billion and we are talking about FX-neutral revenue growth of 18% to 19%. We're looking at, excluding acquisitions, something like 19% to 21% EPS growth especially absorbing the CECL impact on that. If you look over the last three years, our EPS CAGR has grown at 27%. And so we have really strong conviction in our ability to execute against our medium-term guidance. And I think John is right, we want to invest, we want to seize growth opportunities that are ahead of us and do that in a way that's consistent with the medium-term guidance that we've put out as well as execute year-over-year. So I think we're feeling like we're entering into 2020 in a strong position and it gives us more confidence than we had when we entered into last year and a lot of conviction around our medium-term guidance. So I want to thank you, Heath, for that question and thank all of you for joining us today. We really appreciate your time and we look forward to speaking with all of you soon. Thanks a lot.
Operator
This concludes today's Q&A session. Ladies and gentlemen, thank you for participating in today's conference call. This concludes the program. And you may now disconnect. Everyone, have a great afternoon.