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Wynn Resorts Ltd

Exchange: NASDAQSector: Consumer CyclicalIndustry: Resorts & Casinos

Wynn Resorts, Limited is traded on the Nasdaq Global Select Market under the ticker symbol WYNN and is part of the S&P 500 Index. Wynn Resorts owns and operates Wynn Las Vegas (wynnlasvegas.com), Wynn Macau (wynnmacau.com), Wynn Palace, Cotai (wynnpalace.com), and operates Encore Boston Harbor (encorebostonharbor.com). The Company is constructing an Integrated Resort in Ras Al Khaimah, United Arab Emirates, set to open in 2027. Wynn and Encore Las Vegas consist of two luxury hotel towers with a total of 4,748 spacious hotel rooms, suites, and villas. The resort features approximately 194,000 square feet of casino space, 20 signature dining experiences, 14 bars, two award-winning spas, approximately 513,000 rentable square feet of meeting and convention space, approximately 177,000 square feet of retail space as well as two showrooms, two nightclubs, a beach club, and recreation and leisure facilities, including Wynn Golf Club, an 18-hole championship golf course. Encore Boston Harbor is a luxury resort destination featuring a 210,000 square foot casino, 671 hotel rooms, an ultra-premium spa, specialty retail, 14 dining and lounge venues, a nightclub and approximately 71,000 square feet of state-of-the-art ballroom and meeting spaces. Situated on the waterfront along the Mystic River in Everett, Massachusetts, the resort has created a six-acre public park and Harborwalk along the shoreline. It is the largest private, single-phase development in the history of the Commonwealth of Massachusetts. Wynn Macau is a luxury hotel and casino resort located in the Macau Special Administrative Region of the People's Republic of China with two luxury hotel towers with a total of 1,010 spacious rooms and suites, approximately 294,000 square feet of casino space, 14 food and beverage outlets, approximately 31,000 square feet of meeting and convention space, approximately 64,300 square feet of retail space, and recreation and leisure facilities including two opulent spas, a salon and a rotunda show. Wynn Palace is a luxury integrated resort in Macau. Designed as a floral-themed destination, it boasts 1,706 exquisite rooms, suites and villas, approximately 468,000 square feet of casino space, 14 food and beverage outlets, approximately 37,000 square feet of meeting and convention space, approximately 107,000 square feet of designer retail, SkyCabs that traverse an eight-acre Performance Lake, an extensive collection of rare art, a lush spa, salon and recreation and leisure facilities. Wynn Al Marjan Island will be the first integrated resort in the United Arab Emirates. Set to open in 2027, the resort will be located 50 minutes from the Dubai International Airport in the emirate of Ras Al Khaimah. Wynn Resorts is developing the project in partnership with Marjan and RAK Hospitality Holding, creating a new category of luxury in the region. The resort will offer 1,542 rooms and well-appointed suites, as well as 22 restaurants, lounges, and bars, a theater, a nightclub, and a beach club adjacent to the Arabian Gulf. In addition, Wynn Al Marjan Island will feature multiple swimming and wading pools, water features, private cabanas, and tropical landscaping, a five-star spa, and a salon. The resort will also include a 15,000-square-meter shopping promenade filled with the world's top luxury boutiques, and a 7,500-square-meter meetings and events center. About Chef's Table Chef's Table premiered on Netflix in 2015 as an American docuseries featuring culinary stars around the world. Emmy Award-winning and the longest-running original series on Netflix, Chef's Table has captivated millions of viewers with its uniquely intimate portrayals of passionate chefs. Building on its first 10 years, Chef's Table enters a new chapter of growth to broaden its reach through brand partnerships with industry-leading companies, and the launch of Chef's Table: Talks, a podcast hosted by David Gelb.

Current Price

$98.54

+0.49%

GoodMoat Value

$132.67

34.6% undervalued
Profile
Valuation (TTM)
Market Cap$10.28B
P/E27.40
EV$20.53B
P/B
Shares Out104.28M
P/Sales1.41
Revenue$7.29B
EV/EBITDA11.91

Wynn Resorts Ltd (WYNN) — Q4 2020 Earnings Call Transcript

Apr 5, 202611 speakers5,456 words45 segments

AI Call Summary AI-generated

The 30-second take

Wynn Resorts made progress in the last quarter of 2020, as all its properties were profitable on an operating basis. The company is hopeful that business will improve throughout 2021 as travel restrictions ease and more people get vaccinated. They are also investing heavily in their new online sports betting and casino business, which they see as a major growth opportunity.

Key numbers mentioned

  • Global cash and liquidity $3.39 billion
  • Macau Q4 EBITDA $39 million
  • Las Vegas Q4 EBITDA $21 million
  • Encore Boston Harbor Q4 EBITDA $16.7 million
  • Wynn Interactive annualized revenue run rate about $50 million
  • Global operating expenses per day $4.6 million (down from $7.6 million in Q4 2019)

What management is worried about

  • The ramp-up of COVID numbers and re-imposed restrictions caused a real decline in business in Las Vegas after October.
  • In Macau, recent COVID outbreaks in China have impacted the booking cycle for Chinese New Year.
  • The company expects some wash out of the roughly 170,000 convention room nights booked for late 2021, anticipating there will be cancellations.
  • The VIP business in Macau is evolving and consolidating, and will likely be a smaller part of the market going forward.

What management is excited about

  • The company is in the best position it's ever been in to translate revenue into EBITDA as business returns.
  • In Macau, the company has reconfigured its properties to cater to the premium mass customer segment, which they believe will lead the recovery.
  • Recent upticks in Las Vegas bookings and strong Super Bowl occupancy show people are ready to travel and have fun as they feel safer.
  • Wynn Interactive's gaming revenues have increased more than 50% since the last call, and the total addressable market for online betting is seen as quite large.
  • New initiatives like a COVID testing lab and vaccination center in Las Vegas could provide an advantage for attracting group and convention business.

Analyst questions that hit hardest

  1. Carlo Santarelli (Deutsche Bank) - Permanence of cost cuts: Management responded cautiously, stating a decent chunk of cuts are permanent but noting staffing flexibility in Macau isn't the same as in the U.S., so some costs will return with volume.
  2. Stephen Grambling (Goldman Sachs) - VIP business recovery vs. past cycles: Management gave a defensive answer, pivoting to say Macau is transforming into a tourist destination and that the growth driver will be premium mass, not a VIP snap-back.
  3. David Katz (Jefferies) - Macau concession renewal timeline: Management gave an evasive, standard response about being good corporate partners and working with the government, avoiding any substantive commentary on timing or strategy.

The quote that matters

We clearly made progress in the fourth quarter of this year as all of our properties were actually EBITDA positive.

Matt Maddox — CEO

Sentiment vs. last quarter

Omit this section as no previous quarter context was provided in the prompt.

Original transcript

Operator

Welcome to the Wynn Resorts’ Fourth Quarter 2020 Earnings Call. This call is being recorded. I will now turn the line over to Craig Billings, President and Chief Financial Officer. Sir, you may begin.

O
CB
Craig BillingsPresident and CFO

Thank you, operator. And good afternoon, everyone. On the call with me today are Matt Maddox and Marilyn Spiegel in Las Vegas. Also on the line are Ian Coughlan; Linda Chen; Ciaran Carruthers; Frederic Luvisutto; and Brian Gullbrants. I want to remind you that we may make forward-looking statements under safe harbor federal securities laws, and those statements may or may not come true. I will now turn the call over to Matt Maddox.

MM
Matt MaddoxCEO

Thanks, Craig. And good afternoon, everyone. Thanks for joining today. We clearly made progress in the fourth quarter of this year as all of our properties were actually EBITDA positive. It's a real testament to the team the way we've been able to streamline our cost structure and take more of the revenue to the EBITDA line. In fact, I think our company is in the best position it's ever been in to translate revenue into EBITDA as more of the business comes back because it's going to. We continue to anticipate that we're going to see growth month over month in each of our markets and we are well positioned with the way that we've streamlined our business. If you look at Macau, we generated $39 million of EBITDA for the quarter. And Macau is continuing to see progress. The government has been very thoughtful and very cautious in the way that it's been allowing people into Macau. We feel confident that that growth is going to continue. One of the positives of 2020 was that we've been able to spend a lot of time thinking about the future of Macau and really what the growth drivers are going to be going forward. It's crystal clear that the growth drivers for Macau are really the sweet spot of our company and that's the premium segment – premium mass, in particular. So, we spent a lot of time reconfiguring our properties over the last six months to cater to that customer. We've turned restaurants, buffets into hotpot restaurants. We've taken Michelin star restaurants and created a more premium mass environment. In fact, we've taken some of our large villas that we don't anticipate we'll be using for the junket business, and we've turned them into entertainment facilities for the premium mass customer. That customer is going to lead back, and we are well positioned to take a disproportionate share of that business. We think that it's going to continue to improve month-over-month. Moving to North America. In Las Vegas, we made roughly $21 million of EBITDA for the quarter. And $14 million of that came in October. So, in October we were seeing some green shoots, I think, as most of the country was before the ramp up of the COVID numbers, sort of around the country, and the restrictions kicked back in. They kicked back in Nevada and in our key markets in California, New York and other places. And we saw a real decline in business after October. As an example, in October, we were booking roughly 1,650 rooms per night for future bookings. A couple of weeks after that into November, December, that number fell to 700 rooms per night. And that continued into January. However, we've seen just in the last 10 days an uptick again, and it's right in line with the COVID numbers, sort of around the country, decreasing. It's clear that people are ready to have fun. They are ready to travel, but they are still not quite sure if it's time. We've seen our booking rooms per night go back up to almost 1,600 from 800 in November and December, just in the last 10 days. In fact, for the Super Bowl, we're going to be at almost 50% occupancy the first time since October with over a thousand casino customers coming, which is significantly more than we had for New Year's Eve. So, while there's still a long way to go in Las Vegas, we can tell that as people become more and more – feeling more safe, they are ready to travel and have fun. We're ready to create that experience. In fact, we've built multiple restaurants in Las Vegas during this period that we haven't opened. So, we're going to be opening new restaurants this year as the restrictions continue to lift. Just to remind everybody, we built a 400,000-square-foot convention center that opened at the beginning of last year that we've never used. And so, we have lots of new products, exciting stuff that we've been working on all throughout 2020 that we'll be able to launch as business comes back. And if you look at the convention space, there are a lot of questions about it obviously. We have roughly 170,000 room nights, convention room nights on the books for the third quarter and fourth quarter of this year, which is about the same as what we had in 2019. Now, clearly I expect some wash out of that. We haven't seen massive cancellations yet, but I'm sure that there will be cancellations. But we're doing everything we can to keep that business and to create additional business. As an example, we opened the first in Nevada a private partnership with a UMC vaccination destination – Vaccination Center. We're vaccinating between 500 and 700 people a day in our Encore ballroom. This month we will be opening our COVID testing lab, which is a PCR-based lab that will have the ability to process between 5,000 and 7,000 tests a day. That opens this month. The idea is that when we talk to groups or when we're talking to the state leaders about entertainment, nightclubs, conventions, that will have the ability for customers to have a health passport, where they can show that they've been vaccinated or tested in our lab onsite, and it's been turned around within six hours. So, everybody in your space, everybody in this convention area has either tested negative for COVID or has been vaccinated. I think that's going to be a real advantage for us going forward to keep these groups on and to attract additional business. As we see the restrictions hopefully continue to lift as vaccines rollout, we're very hopeful that by this summer we're really starting to see a lot more people traveling to Las Vegas. Looking at Massachusetts Encore Boston Harbor, we made about $16.7 million in EBITDA for the quarter. And again, same story as Las Vegas, $11 million of that in October. As the COVID numbers ticked up in Massachusetts, the restrictions rightfully kicked in. And there we actually had to close Encore Boston Harbor at nine o'clock at night, beginning in November into January. But just recently because their numbers have been going down and their positivity rates are looking quite good in Massachusetts, we've been able to reopen 24/7 there. Today the Governor announced additional lifting of certain restrictions moving occupancy percentages for restaurants and other places up from 25% to 40%. Some interesting things about the Massachusetts gaming environment that I think will provide additional short-term growth as restrictions are lifted. For example, we've never been able to open craps there. There's a big demand for craps, but that has not been allowed to date. We're hopeful that will be allowed quite soon. On the table game side, we are capacity constrained on the weekends, particularly now that we're offering – now that we're opened 24/7, but we only have three seats on a table game, whereas I think almost all other jurisdictions around the country are at four seats. We're quite hopeful that some of those things and those restrictions will continue to lift as again, the vaccinations roll out and the numbers look good. The trends at Encore Boston Harbor are quite strong. Our margins should be quite good there, and we're very optimistic about the future of our business at Encore Boston Harbor. Now, looking at Wynn Interactive, we're very excited about and I know that everybody's talking about the online business as they should be. Just looking at the five states that were legal and offering online gaming and online sports betting in November and December. If you run rate those numbers, just in those five states, it's roughly a $4 billion to $5 billion market just in those states. So, that's quite an opportunity. If you think about all of the other states that will likely be rolling out sports betting and maybe some online gaming, clearly this total addressable market is quite large. Its multiples more than it is now. We are very focused on it. We bought BetBull in November. We've consolidated it. We've added over 100 people to the team. We recently launched in Michigan and in Colorado. Our gaming revenues have increased more than 50% since our last call. We're currently on a run rate of about $50 million in our Wynn Interactive business. The way we look at this is because each state will take time to roll out. That's actually a benefit for us. We have the brands. We're releasing new features on our product every week. We're beefing up our team. We have some very exciting media and partnership deals that we're working on. As we build our strength, build our brand campaign and roll out in these states, we think we're going to be in a very good position by the back half of this year as the NFL season kicks off again. So, Wynn Interactive is a big focus of ours, and we're seeing all the right things that we were hoping that we would see right now, in particular with the revenues growing almost 50% over the last three months. With that, I'm going to go ahead and turn it over to Craig to talk a little bit more about the numbers.

CB
Craig BillingsPresident and CFO

Thanks, Matt. Similar to the past few calls, I'd like to start with a few points on liquidity and operating expense. As of January 31, our global cash and liquidity position was $3.39 billion. In Macau, we had approximately $2.24 billion of available liquidity as of January 31. In the U.S., we had total available liquidity of approximately $1.15 billion on January 31 with a substantially lower daily cash burn globally compared to Q3 2020. Meanwhile, we continue to be focused on operating expenses. Compared to the fourth quarter of 2019, our global property and corporate operating expenses per day, excluding gaming tax of $4.6 million, decreased nearly 40% year-over-year compared to $7.6 million in Q4 2019, with our FTE count decreasing by approximately 8,700 or 34%. We expect a meaningful portion of these savings to drive operating leverage as business volumes return. In Macau, as Matt noted, we generated $39.4 million of EBITDA in the quarter with particular strength around the December holiday season. Our EBITDA was driven by encouraging gaming and non-gaming performance, as well as a continued focus on cost controls. Gross gaming revenue in Q4 2020 was approximately 32% of Q4 2019 levels led by the premium mass segment. With respect to cost controls, our OpEx again, excluding gaming tax was $2.2 million per day. This is down from approximately $3 million per day in Q4 2019 and only up modestly from $2 million per day in Q3 2020 due primarily to an increase in variable costs as business volumes return. At Wynn Las Vegas, we generated $21 million of adjusted property EBITDA from a business that remains heavily weighted to weekend occupancy. In the casino, we saw broad-based strength across key segments with slot handle and table drop reaching 85% and 72% of Q4 2019 levels respectively during the quarter. We remain focused on cost discipline in Las Vegas with our OpEx per day, excluding gaming taxes decreasing to $1.6 million per day in Q4 2020 from $3 million per day in Q4 2019 and from $1.8 million per day in Q3 2020. As Matt noted, this COVID-accelerated and holiday travel was discouraged around the already seasonally challenging holiday period. The back half of the quarter was weaker than the front. In this environment of suppressed demand, we expect 1Q 2021 performance overall to be subdued, but we do expect pockets of strong demand in February, as Matt mentioned around the Super Bowl and President's Day weekend. We believe that a combination of meaningful permanent cost savings, along with increased group demand position us well to accelerate our recovery as we move into the back half of 2021. In Boston, as noted on the Q3 call and by Matt just now, we generated record adjusted property EBITDA of $11.3 million in October, but curtailed operating hours stemming from the state stay-at-home order negatively impacted EBITDA during November and December. We were pleased by the recent decision to lift stay-at-home orders. We are now picking up where we left off in October. Similar to Las Vegas, we've remained very disciplined on the cost side with OpEx per day, excluding gaming tax of $680,000 in Q4 2020, compared to $1.3 million per day in Q4 2019 and $750,000 per day in Q3 2020. Turning to Wynn Interactive, our 72% owned online gaming and sports betting subsidiary continues to advance our sports betting and online casino strategy with a current annualized run rate, gross gaming revenue of around $50 million based on results in January and early February. WynnBET, our U.S. online sports betting and casino gaming application has now been live in New Jersey for several months. We recently launched in Colorado and Michigan. As Matt mentioned, we are simultaneously scaling operations, improving our brand positioning, making product improvements and launching in new states. We expect to continue to see growth in the business with much of that growth back half loaded, particularly as we enter the 2021 NFL season. Our CapEx in the quarter was $29 million. As noted last quarter, the vast majority of our CapEx plans remain on hold, and we are only proceeding with our highest priority projects. With that, operator, we will now open up the call to Q&A.

Operator

Thank you. Our first question is from Carlo Santarelli. Go ahead. Your line is open.

O
CS
Carlo SantarelliAnalyst

Hey guys. Thank you. Craig, I'll start with you first. You talked obviously a lot about some of the cost cuts and noted, I think on a segment level basis, some of the declines in Macau obviously, and not adjusting for any hold or anything else that obviously would have influenced the numbers a little bit. It looks like the year-over-year was down about 25% in terms of how you guys think about the permanent reductions relative to some of the variable stuff that will come back. How are you thinking about kind of the run rate as business levels normalize in terms of permanence?

CB
Craig BillingsPresident and CFO

A good question, Carlo. I think we'll see as the market progresses and volume starts to come back, you can see that we had a slight uptick in the quarter as we moved from kind of zero at the mid – at the earlier portion of the year into that kind of 30% of Q4 2019 levels of volumes. So, a decent chunk of those are permanent, but I must, of course caution you. It's not the same as the U.S., right? Staffing flexibility just isn't the same as the U.S. So some of those will come back, but we feel like we're appropriately sized and the cost base is appropriately sized for the business volumes that we have today.

CS
Carlo SantarelliAnalyst

Great. Thank you for that. And then Matt or Ciaran, one of the guys from Macau, if you could provide, and I know it's not an easy answer, but any thoughts that you have around the cadence of sort of visa loosening and what you guys are potentially hearing as it pertains to that topic?

MM
Matt MaddoxCEO

Ian, why don't you take that one?

IC
Ian CoughlanExecutive

So we were very happy with the cadence of running from October golden week into the Christmas and Western New Year period, where we had two weeks of extremely strong occupancy and great play on the floor, particularly in premium mass. Quite frankly, there was a lot of anticipation about Chinese New Year, and clearly we had a number of outbreaks in China during January, late December and January that have curtailed a lot of travel, and understandably the authorities in the PRC have been working hard to contain the outbreaks. The cases have dropped from the 100s to the teens, so that's very positive, but it has impacted the booking cycle for Chinese New Year. We do have a lot of player interest still in Chinese New Year. We have a number of our bigger players reserving suites and villas. They will potentially travel, but certainly it's affected bookings throughout town. We're probably looking at more like an October golden week situation than the Christmas and Western New Year period. However, we believe that it's a temporary setback, a very temporary setback as winter is ending. The recent outbreaks have been contained and vaccines are starting to get rolled out. They're getting rolled out obviously by the millions in China, but locally in Macau, we've just received our first delivery of 100,000 vaccines. In late March, we have a further delivery and distribution of another 100,000 for our small population. In terms of visas opening up, more and more people being allowed access into Macau, that's obviously very fluid and very linked to containment in China, but there has behind the scenes been a pickup in number one optimism, and number two discussions between the authorities and the Greater Bay Area between Hong Kong, the PRC and Macau about the reestablishment of a travel bubble. People are looking to the future. There is light at the end of the tunnel. This is a temporary setback; cadences, frankly demand is out there and we're priming our properties to take full advantage of that. We command the luxury sector and we believe that we're ready to take more than our fair market share. We proved in Q4, we built market share up to nearly 16% and we believe that there is more market share for us to take, particularly given that we've commanded the luxury sector, and those are the customers that are coming back.

CS
Carlo SantarelliAnalyst

Great, Ian. Thank you so much, guys.

Operator

Our next question is from Joe Greff from JPMorgan. Go ahead. Your line is open.

O
JG
Joe GreffAnalyst

Hello everybody. Matt, you spent a decent amount of time in your opening remarks talking about the opportunities in the premium mass segment. Can you talk about how the premium mass segment, the volumes in the fourth quarter compared relative to or how they did relative to overall mass table, troubleshooting with them? On my math here, down 51% year-over-year, which by the way was better than, I guess, the one cooperator who's reported fourth quarter results so far. I’m presuming the premium mass is better than that. Can you talk about what's driving that improvement versus the base mass or versus I think we all probably understand what's going on with the VIP and certainly with the junkets? And then you also mentioned related to premium mass, and you also mentioned that I guess expectations about month-over-month improvement. So is the premium mass performance in January, did that exceed December? Did you see that trend that sequential improvement month over month throughout the fourth quarter?

MM
Matt MaddoxCEO

Yes, sure, Joe. I don't want to say that we are seeing that in January because as Ian pointed out, there were some restrictions that were put in place, continued restrictions in China as there were some small outbreaks in COVID, but the way that it was handled and pretty much quickly put out has been extraordinary. I was on a Zoom call actually with someone in Shanghai last night who was just talking about it's life as usual. We're back, we're going to clubs, we're going out, they're really ready to travel and go to Macau. There's a real sense of optimism when you're talking to people in China, and we are very well positioned for that customer – the premium segment. Yes, the premium segment did better than the core mass segment. I don't want to get into the exact numbers, but it was not down 50% as the overall mass was. But what you know about our business, Joe, is we do not need 50,000 people a day walking through our facilities to get back to our EBITDA target. We require significantly fewer people because we cater to the higher-end customer, and those are going to be the customers in our opinion that are going to be traveling first. They're going to be the ones that are coming back first. We're targeting that segment, and we think that we're going to get more market share in the premium mass segment than we have in the past.

JG
Joe GreffAnalyst

Thank you for that.

Operator

Our next question is from Shaun Kelly with Bank of America. Go ahead. Your line is open.

O
SK
Shaun KellyAnalyst

Hi, good afternoon, everyone. One of the – maybe you switched to Las Vegas for a quick question. You give some great commentary on how well the casino performance has been. I think it's been decently consistent around town. I just wanted to get your thoughts on, we don't ask a lot about the casino block specifically for Wynn, but was wondering if you’d give us a little bit more high-level color on how important that casino and rated play business for Wynn in Las Vegas, any directional sense of how important that is and what you guys could do to maybe lean into that just to maybe stabilize things and continue to perform like you kind of already are.

MS
Marilyn SpiegelExecutive

Hi, this is Marilyn. I can't stress enough how important that casino business is to us. We have really leaped in, and we have seen that casino segment of the hotel be stronger and stronger and resilient. Our casino hosted play almost the vast majority of our play is rated play. The casino host team has done an unbelievable job in getting these guests to return over and over. The events that we planned, the database that we have really, the improvements that we made in 2020 for all those tools have really come through exceptionally strong. In those areas where we have unhosted rated business, we launched Wynn Rewards in December, and that has been so far a very smooth launch. We’re looking forward to having enough of those players come. Really, the Super Bowl will be the first opportunity that we've had to do that. The casino marketing team has been the stars of the COVID situation. They are driving the bus right now.

MM
Matt MaddoxCEO

I mean, if you look at just the market – gaming market share, we used to be around 8% to 9% of the market in 2018, 2019, and now we're closer to 15% of the market, and that's not by accident. I think all the measures that we've taken to make sure that this place is fun, safe, the staff continue to be highly motivated and focused on service. We've been taking share in the domestic high-end. It's a fact. We've been seeing players that we've never seen before. We're going to continue to lean into that segment because I actually think that we're very well positioned to take market share.

SK
Shaun KellyAnalyst

Thank you both. And then maybe it's just my follow-up to switch over to Wynn Interactive. Just could you give us a status or a little bit of a thought process around marketing? It sounds like you've already made some progress and have lined up a lot of strong partners to get some of these states launched. When is the right time to kind of lean in on the marketing spend? Have you already, or do you really expect that’s going to be kind of back half loaded as you mentioned, Craig, when maybe the players are ready to receive that message around some of the seasonality?

CB
Craig BillingsPresident and CFO

Sure. Well, first of all, it's incredibly important to make sure that your product is in a state where you feel like you can scale it. So, we're making – we're doing product drops really every two weeks. Our focus there is making sure that we can achieve market parity in order to do that. I would say that's our number one focus, and it consumes 40% of our time on Wynn Interactive. The other key component as you rightly point out are kind of two parts of marketing: performance marketing, where you are actually driving installs through ad networks, through Facebook, etc. We certainly have begun to hit the gas on that component of our marketing because you can do it in a very targeted way. The second component of marketing is really third-party relationships and third-party partnerships – mass media, if you will. That's a little bit of a chicken or the egg because, before you engage in large-scale mass media, you want to make sure that your product is where you want it to be, and for us, that’s a high standard given our brand. You want to make sure that you are in enough states to where any bleed you are experiencing into states where it's not legal is acceptable. You should expect to see a lot more from us on the third-party mass media marketing side over the course of 2021, but we're doing performance marketing today in order to begin to scale the product.

SK
Shaun KellyAnalyst

Thank you very much.

Operator

Our next question is from Thomas Allen with Morgan Stanley. Go ahead your line is open.

O
TA
Thomas AllenAnalyst

Hi, how is it going? Just in terms of Macau, can you just update us on your latest thinking on the VIP business and maybe structural risk there? Thank you.

CB
Craig BillingsPresident and CFO

Yes, sure. So, we've been focused on the future of Macau and clearly, we're leaning in on the premium mass segment and on the mass segment. The VIP business is not going away. But it is definitely going to be less, whether it's 20% of 2019 or 35% of 2019 in the future, it's hard to say. But it’s going to exist, it's evolving, it's consolidating. We'll still be a player in VIP; it will still be a large contributor to our company and to our bottom line. But we’re really focused on the premium mass segment. Ian, do you have anything to add on that?

IC
Ian CoughlanExecutive

Just looking back to December, our VIP got back to 35% of December in 2019 numbers. So it's certainly not a small contributor. It continues to grow and get better. The pace of recovery is obviously slower than the premium mass. But even in January, we had a lot of activity from our big players, so people in our premium direct program. It's certainly not faded away completely. It is growing. It is tied to the health of the general market. The pace of recovery is just a bit slower. It will continue to be part of our business.

CB
Craig BillingsPresident and CFO

I do think that there will be significantly less VIP players as junkets consolidate and fall out, but there will still be very large VIP players. Our focus is on that direct business and on the very high end, as opposed to having lots of junket operators trying to drive lots of VIP customers. It's really more about the premium VIP segment. That's where we've been focused.

TA
Thomas AllenAnalyst

Very helpful color. And then just on the interactive side, now that you are in three states, any updated thinking about just how competitive the market is and any concerns there? Thank you.

CB
Craig BillingsPresident and CFO

The market is quite competitive clearly. But, I think I have been surprised at the size of the market. I think Michigan has been a really interesting test case for how quickly it’s ramped and the size of both the sports and the online gaming. Yes, it's tough competition, but I think the market is larger than we anticipated. There's going to be plenty of room for great brands and great products. We think 2021 is going to be our year to really get into this.

TA
Thomas AllenAnalyst

Thank you. Good luck.

CB
Craig BillingsPresident and CFO

Thanks.

Operator

Your next question is from Stephen Grambling with Goldman Sachs. Go ahead, your line is open.

O
SG
Stephen GramblingAnalyst

Hi, thanks. Just as a follow-up on that, the comment around consolidation VIP if we were to go back to 2015, 2016, it seemed like a similar expectation was out there for continued restriction, VIP play. Then that business came back very strong in 2017, 2018. How would you compare and contrast what is happening now versus then? And how quickly could you pivot back if you saw liquidity ramp back up? In other words, do you need to reconfigure again or is it as simple as slotting the junkets back in?

CB
Craig BillingsPresident and CFO

That's a good question. I think to ramp VIP back up, it's actually not that complicated. You can just slot junkets in. But we really think that Macau is transforming much more into a tourist destination focused on more than just gaming. Our focus is on the non-gaming side. It's on the premium mass side. I really don't anticipate the VIP market snapping back like it did after 2016. I think it will definitely be there; it will definitely be a large market, but the growth driver is going to be on the premium mass side and the mass side.

SG
Stephen GramblingAnalyst

Understood. And then moving back to Las Vegas and you had some good commentary on convention bookings. Maybe if we peel back the onion a little bit, what have you seen or heard about corporate demand since the vaccine results were announced and rollout started? And has, I guess, feedback driven the healthy passport strategy, or is that more regulated tourism?

CB
Craig BillingsPresident and CFO

No, that feedback is really win-driven because everyone is very cautious and no one really knows what they can do. They look at current restrictions and rooms and they say, you can't have more than 250 people. How can we hold a convention? There are more questions than answers. We're trying to solve those questions. We'll have to get our state comfortable that we can exceed the current limits, and we can continue to have more people in one room by doing the things that we're doing. I do think that's one of the reasons we haven't seen a lot of fallout quite yet in the back half of the year, because a lot of corporates are still waiting to see if there will be solutions for people to get back together in a large way. We're trying to provide those. Of the 170,000 room nights, we have booked; of course, there's going to be cancellations, and there’s going to be wash and it's hard to predict. People are more sanguine now about the back half of the year than I've seen on the corporate side, and we're just trying to show the way with our COVID testing lab and our vaccination center.

SG
Stephen GramblingAnalyst

Fair enough. Thanks so much. Best of luck.

CB
Craig BillingsPresident and CFO

Operator, I think we have time for one last question.

Operator

Okay. Our final question is from David Katz with Jefferies. Go ahead, your line is open.

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DK
David KatzAnalyst

Hi good afternoon, everyone. Thanks for taking my question. In the context that we often discuss the prospects of concession explorations and how that rolls, that information that's knowable obviously is extremely difficult. Thoughts or strategies, how do you sort of deal with that? Is there a realistic, more realistic possibility that this is sort of a deferred circumstance that maybe more than a couple of years away?

CB
Craig BillingsPresident and CFO

David, I'll answer that question the same way we do each quarter, which is we continue to heavily invest in the community. We're known as good corporate partners. We're known as one of the top employers. What we want to do is provide real value for Macau and for the Greater Bay Area. So, we understand our place there. We're good partners with everyone in Macau and in the Greater Bay Area. We are going to continue to do that and work closely with the government as they determine what the concession renewal process will be.

DK
David KatzAnalyst

Got it. Thank you. You've covered a lot. I appreciate it. Thank you.

CB
Craig BillingsPresident and CFO

You are welcome.

MM
Matt MaddoxCEO

All right. Thank you everybody for joining us. We'll see you next quarter.

Operator

That concludes today's conference. Thank you for participating. You may disconnect at this time.

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