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Alphabet Inc - Class A

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Google Inc. (Google) is a global technology company. The Company's business is primarily focused around key areas, such as search, advertising, operating systems and platforms, enterprise and hardware products. The Company generates revenue primarily by delivering online advertising. The Company also generates revenues from Motorola by selling hardware products. The Company provides its products and services in more than 100 languages and in more than 50 countries, regions, and territories. Effective May 16, 2014, Google Inc acquired Quest Visual Inc. Effective May 20, 2014, Google Inc acquired Enterproid Inc, doing business as Divide. In June 2014, Google Inc acquired mDialog Corp. Effective June 25, 2014, Google Inc acquired Appurify Inc, a San Francisco-based developer of mobile bugging application software.

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Net income compounded at 25.2% annually over 6 years.

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$338.89

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$487.75

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Valuation (TTM)
Market Cap$4.09T
P/E30.94
EV$3.58T
P/B9.85
Shares Out12.07B
P/Sales10.15
Revenue$402.84B
EV/EBITDA22.26

Alphabet Inc - Class A (GOOGL) — Q2 2017 Earnings Call Transcript

Apr 5, 202617 speakers8,125 words63 segments

AI Call Summary AI-generated

The 30-second take

Alphabet reported strong revenue growth driven by mobile search and YouTube. The company is investing heavily in new areas like cloud computing and hardware, but also had to pay a large fine from European regulators. The overall tone was positive, focusing on future opportunities in artificial intelligence and new products.

Key numbers mentioned

  • Q2 revenues of $26 billion
  • European Commission fine of $2.7 billion
  • YouTube monthly viewers of 1.5 billion
  • Google Assistant availability on more than 100 million devices
  • Cash and marketable securities of $94.7 billion
  • Other Bets operating loss of $772 million

What management is worried about

  • The European Commission fine is reflected in GAAP results, and the company is reviewing its options regarding the decision.
  • Traffic Acquisition Costs (TAC) are increasing due to the strong growth in mobile search and programmatic advertising, which carry higher TAC.
  • The timing shift in the equity refresh cycle has elevated year-on-year stock-based compensation expense growth in Q2.
  • The company is being very deliberate about the focus, scale, and pace of investment across its businesses.

What management is excited about

  • The incredible momentum in mobile search and YouTube is driving strong advertising revenue growth.
  • Google Cloud Platform is experiencing impressive growth, with the number of new deals worth over $0.5 million tripling year-on-year.
  • The Google Assistant is now available on more than 100 million devices and has over 70 home automation partners.
  • Machine learning and AI are powering new features across products and improving publisher revenue by 15% on DoubleClick Ad Exchange.
  • Sales of the new family of hardware products, like Google Home and Pixel, continue to be encouraging.

Analyst questions that hit hardest

  1. Eric Sheridan, UBS Securities: Google Assistant monetization and local search. Management responded by emphasizing a long-term focus on helping users get things done in the real world rather than immediate monetization.
  2. Doug Anmuth, JPMorgan: Advertising business margins and Cloud infrastructure strategy. Management gave a qualitative answer focused on revenue and operating income dollar growth rather than margins, and stated Cloud infrastructure is planned ahead of demand.
  3. Mark Mahaney, RBC Capital Markets: Future Traffic Acquisition Cost (TAC) trends. Management acknowledged they expect Sites TAC to increase but deflected to a focus on growing profit dollars from a strong mobile business.

The quote that matters

We had a phenomenal quarter. Google continues to lead the shift to AI-driven computing.

Sundar Pichai — CEO

Sentiment vs. last quarter

This section is omitted as no previous quarter context was provided.

Original transcript

Operator

Good day, everyone, and welcome to Alphabet's second quarter 2017 earnings call. All participants are currently in a listen-only mode. We will have a question and answer session later, with instructions provided at that time. I would now like to turn the conference over to Ellen West, Head of Investor Relations. Please proceed.

O
EW
Ellen WestHead of Investor Relations

Thank you. Good afternoon, everyone, and welcome to Alphabet's second quarter 2017 earnings conference call. With us today are Ruth Porat and Sundar Pichai. Now I'll quickly cover the Safe Harbor. Some of the statements that we make today may be considered forward-looking, including statements regarding our future investments, our long-term growth and innovation, the expected performance of our businesses, and our expected level of capital expenditures. These statements involve a number of risks and uncertainties that could cause actual results to differ materially. For more information, please refer to the risk factors discussed in our Form 10-K for 2016, filed with the SEC. Any forward-looking statements that we make are based on assumptions as of today, and we undertake no obligation to update them. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in today's earnings press release. As you know, we distribute our earnings release through our Investor Relations website located at abc.xyz/investor. This call is also being webcast from our IR website, where a replay of the call will be available later today. And now I'll turn the call over to Ruth.

RP
Ruth PoratCFO

Our revenues of $26 billion in the second quarter demonstrate the ongoing momentum in our businesses with broad-based strength globally. Revenues were up 21% year-on-year, and up 23% in constant currency. Advertising revenues benefited from the strong performance insights, which was led in particular by tremendous results in mobile search with a strong contribution from YouTube. Healthy growth in network revenues was driven by our programmatic business. We also had substantial growth in other revenues from Cloud, Play and hardware. Our outline for today's call is first I'll review the quarter on a consolidated basis for Alphabet focusing on year-over-year changes. I will review our results on a GAAP basis, which include the impact of stock-based compensation. The European Commission fine of $2.7 billion is reflected in our GAAP results with the fine displayed as a separate line item for clarity. In order to assist with comparing this quarter's results to prior periods, we are also providing operating income, net income and EPS results that exclude the impact of the fine. The fine is not reflected in our segment results. Second, I will review results for Google and then Other Bets. Finally, I will conclude with our outlook. Sundar will then discuss our business and product highlights for the quarter after which we will take questions. I will start with the summary of Alphabet's consolidated financial performance for the quarter. Total revenues were $26 billion, up 21% year-over-year. We realized a negative currency impact on our revenues year-over-year of $364 million or $361 million after the benefits of our hedging program. Holding currency constant to the prior period, our total revenues grew 23% year-over-year. Turning to Alphabet revenues by geography. You can see that our performance was strong in all regions. U.S. revenues were up 23% year-over-year to $12.3 billion. EMEA revenues were $8.5 billion, up 14% year-over-year reflecting weakness in the British pound and the euro. Revenues were up 21% in fixed FX terms. APAC revenues were $3.7 billion, up 28% versus last year and up 27% in fixed FX terms. Other America's revenues, which include results from Canada and Latin America, were $1.4 billion, up 31% versus last year in both reported and fixed FX terms. On a consolidated basis, total cost of revenues including TAC, which I'll discuss in the Google segment results were $10.4 billion, up 28% year-on-year. Other cost of revenues on a consolidated basis was $5.3 billion up 27% year-over-year primarily driven by Google-related expenses. Specifically, costs associated with operating our datacenters including depreciation, content acquisition costs primarily for YouTube and hardware-related costs. Operating expenses including the impact of the EC fine are $11.5 billion. Excluding the impact of the EC fine, operating expenses were $8.8 billion, up 18% year-over-year. Year-on-year expense growth reflects the change in the timing of our annual equity refresh cycle from the third quarter to the first quarter of each year. As discussed previously, this affects the quarterly pace of stock-based compensation in 2017, but not the overall size of the expense for the year. In order to transition to the new timing, we made a one-time half-year grant in Q1 of this year, which is reflected in elevated year-on-year expense growth in Q2. As a result, stock-based compensation totaled $2 billion, up 33% year-over-year. Headcount at the end of the quarter was 75,606, up 1,614 people from last quarter. Consistent with prior quarters, the vast majority of new hires were engineers and product managers. In terms of product areas, the most sizable headcount additions were once again made in Cloud for both technical and sales roles, consistent with the priority we place on this business. Operating income was $4.1 billion; excluding the impact of the EC fine, operating income was $6.9 billion, up 15% versus last year and the operating margin was 26%. Other income and expense was $245 million. We provide more detail on the line items within OI&E in our earnings press release. Our effective tax rate was 19.5% for the second quarter, net income was $3.5 billion and earnings per diluted share were $5.1. Excluding the impact of the EC fine, net income was $6.3 billion and earnings per diluted share were $8.90. Turning now to CapEx and operating cash flow. Cash CapEx for the quarter was $2.8 billion. Operating cash flow was $7.4 billion with free cash flow of $4.6 billion. We ended the quarter with cash and marketable securities of $94.7 billion, of which approximately $57.9 billion or 61% is held overseas. Let me now turn to our segment financial results. Starting with the Google segment, revenues were $25.8 billion, up 21% year-over-year. In terms of the revenue detail, Google sites revenues were $18.4 billion in the quarter, up 20% year-over-year. The biggest contributors to growth again this quarter were mobile search and YouTube. Network revenues were $4.2 billion, up 13% year-on-year, reflecting the ongoing strength of programmatic and AdMob. Other revenues for Google were $3.1 billion, up 42% year-over-year. We have been talking about our bigger investment areas within Google and you can see the momentum here reflecting contributions from our newer revenue streams again this quarter on top of the ongoing strength in Play. Specifically, Cloud continues to benefit from the ongoing investments in our go-to-market and product efforts. Hardware continues to grow at a healthy pace year-on-year with the extension of our product line geographically, particularly Google Home and Wi-Fi; the dollar-impaired growth was more muted than in prior quarters reflecting seasonality. Finally, we continue to provide monetization metrics to give you a sense of the price and volume dynamics of our advertising businesses. You can find the details in our earnings press release. Total traffic acquisition costs were $5.1 billion, or 22% of total advertising revenues, and up 28% year-over-year. The increase in both Sites TAC as a percentage of Sites revenues, as well as Network TAC as a percentage of Network revenues, continues to reflect the fact that our strongest growth areas, namely mobile search and programmatic, carry higher TAC. Total TAC as a percentage of total advertising revenues was up year-over-year as a result of an increase in the Sites TAC rate, driven by the shift to mobile, which was again partially offset by a favorable revenue mix shift from Network to Sites, which carries lower TAC. Google's stock-based compensation totaled $1.9 billion for the quarter, up 40% year-over-year. Operating income, including the impact of SBC, was $7.8 billion, up 12% versus last year, and the operating margin was 30%. Accrued CapEx for the quarter was $2.8 billion, reflecting investments in production equipment, facilities, and data center construction. A couple of Google reminders for the third quarter. Headcount additions tend to be seasonally high in Q3 because that is when we bring on new graduates. In addition, please keep in mind that our marketing costs are typically weighted more heavily toward the back half of the year due to the holiday season, particularly as we promote our made-by-Google line of hardware products. Let me now turn and talk about Other Bets. For the second quarter, Other Bets revenues were $248 million, primarily generated by Nest, Fiber, and Verily. Operating loss, including the impact of SBC, was $772 million for the second quarter. Other Bets accrued CapEx was $152 million, primarily reflecting a reduced investment in Fiber due to the pause in expansion we announced in 3Q 2016. We're pleased with our progress across Other Bets, and I have a couple of updates. Nest continues to drive ongoing product expansion, such as our recent introduction of the indoor security camera, Nest Cam IQ, as well as geographic expansion, both of which support its position as the leading brand in the connected home. In life sciences, in addition to our progress at Verily, Calico has focused its efforts on the basic mechanisms of aging and three aging-related diseases representing the leading causes of death. Calico has established more than 20 active collaborations with other life sciences companies and academic institutions. With Loon, we recently demonstrated the technology in Peru by successfully delivering basic internet connectivity to tens of thousands of people affected by the tragic floods there. We worked in partnership with the Peruvian government and Telefónica. And our progress with Waymo continues nicely, as is reflected in the rider program in Phoenix and our recently announced partnerships with Lyft and Avis. Let me wrap up, almost two years after the creation of Alphabet, we see the benefits of our focus within Google and Other Bets and are pleased with the opportunities we have for sustained revenue and earnings growth. We are obviously very happy with the ongoing strength in ads revenue, particularly in Search. Our compelling secular trends continue to drive user adoption and engagement with mobile devices. Our engineering and machine learning acumen enables us to build better experiences for users and advertisers. We continue to see increasing contributions from our growing non-ads revenue businesses; Play continues to be a strong contributor. Additionally, we have been making big bets within Google focused on Cloud, hardware, and subscription businesses in YouTube in order to better serve customers while also building additional and differentiated revenue streams. These businesses are consistent with and complementary to our core capabilities and leverage our infrastructure, distribution, and engineering. We believe we have a compelling runway here. Longer-term, we see great opportunity in the businesses we are building in Other Bets. These businesses reflect the incredible engineering talent across Alphabet, most notably in machine learning. Our revenue growth and Alphabet's structure give us both the opportunity and confidence to invest in our businesses for the long term. We are doing that while being very deliberate about the focus, scale, and pace of investment and remain committed to being conscientious in our use of all resources. We're increasing investment in areas where we see the most potential, scaling back in others, and sharpening our organizational effectiveness to make the most of the resources available. Thank you. And let me now turn the call over to Sundar.

SP
Sundar PichaiCEO

Thanks, Ruth. We had a phenomenal quarter. Google continues to lead the shift to AI-driven computing. We are working to make this incredible technology available to everyone around the world. It's our focus on infusing our products and platforms with the power of machine learning and AI that's driving our success. Today, I'll spend time talking about the areas where we are confidently investing for the future. First, the incredible momentum we are seeing in some of our core products followed by machine learning. Next, an update on three of our most promising bets: YouTube, Cloud, and our Hardware businesses. And I will conclude with the strong performance of our computing and advertising platforms. To start with our core products and the AI powering them, Google has always been about using deep computer science and insights to solve some of the world's most complex problems. People are no longer only using a keyboard, mouse, and multi-touch, but are also using emerging inputs like voice and camera to ask questions and get things done in the real world. We are seeing this in the way people interact with the Google Assistant, which is now available on more than 100 million devices since launching last year, and there is more to come. Since we released an Assistant SDK, it will enable a wide range of new hardware devices, which will include the Google Assistant. We now have more than 70 home automation partners on the Assistant on Google Home and Phones, including Honeywell, Logitech, and LG. So you can do everyday things around the house using your voice. At Google I/O, we announced Google Lens, which is available later this year. Lens is a set of vision-based computing capabilities that can understand what you're looking at and help you take action based on that information. So for example, if you saw a poster for your favorite band, you would be able to take a picture and get relevant information and buy tickets to their next concert. In Search, a great feature we launched this quarter in the U.S. is job search to make looking for a job easier for everyone, no matter what line of work you are in. Many of these products that make people's lives easier are being powered by machine learning. One focus area for us this quarter has been enabling our machine learning algorithms to learn and improve our products much faster. One such research initiative, AutoML, enables us to pursue approaches to automate the design of machine learning models. Our ability to rapidly deploy the best machine learning in all of our products enabled us this quarter to launch all sorts of new smart features, to help moderate comments, suggest smart replies in Gmail, and improve translations. We rolled out new machine learning features in Google Maps, YouTube, Gmail, and Google Photos, which now has more than 500 million monthly users who backup 1.2 billion photos and videos every day. I was also pleased that DeepMind's AlphaGo team was in Beijing for the Future of Go Summit, where AlphaGo played against the number one world player, Ke Jie. Since playing AlphaGo, Ke Jie has been on a 20-game winning streak. He has said that playing AlphaGo has fundamentally changed his understanding of the game. It’s remarkable to see AI have such a profound effect on one of the world's oldest, most strategic games. It can have the same impact in so many fields, from medicine to science to energy usage and more. Now let's move to some of our biggest bets. First, YouTube. YouTube now has 1.5 billion monthly viewers, and people watch, on average, 60 minutes a day on their phones and tablets. That's incredible, and it helps thousands of passionate video creators make money. The fastest-growing stream for YouTube is in the living room. YouTube watch time on TV screens has nearly doubled year-on-year. This quarter, we unveiled six new ad-supported YouTube originals from celebrities including Ellen DeGeneres and Kevin Hart, and YouTube creators like Rhett & Link. Advertiser feedback on these new shows has been extremely positive. Last week, our Live TV service, YouTube TV, had ten new metro areas across America, tripling the markets where it’s available in just four months. And to our next big bet with great momentum, Google Cloud. Google Cloud Platform, GCP, continues to experience impressive growth across products, sectors, and geographies, increasingly with large enterprise customers in regulated sectors. To be more specific about our momentum with big customers, in Q2 the number of new deals we closed worth more than $0.5 million is three times what it was last year. Responding to the growth in existing and new customers around the world, we continue to invest in datacenters to provide them with the fastest, most reliable service. We opened new Google Cloud regions in Northern Virginia, Singapore, Sydney, and London. We also continue to build out our partnerships; in Q2 we announced an expansion of our partnership with SAP and a new partnership with Nutanix to integrate their products with GCP. So customers can run workloads in hybrid environments, on-prem and in the cloud using containers and Kubernetes. Now let's talk about our Hardware business. Sales of our new family of hardware continue to be encouraging, and we are making good progress bringing these devices to more people. Google Home is now available in four countries: the U.S., Canada, Australia, and the UK, and we have announced its coming to France and Germany in early August. The Pixel phone continues to be really popular, and Google Wi-Fi just launched in Canada, Germany, and France to glowing reviews. Every day, I hear of people who love this product and how it has made Wi-Fi work much better in their homes. Shifting gears, our computing and advertising platforms are driving great results for our partners. There are now more than 2 billion monthly active Android devices around the world. It's really humbling that so many choose Android. We're seeing a number of hardware makers launching devices to positive reviews, including the Samsung Galaxy S8 and LG G6. At Google I/O this quarter, we gave developers early access to Android O, which will focus on vitals like battery life and performance. And Google Play continues to be a vital distribution platform for developers. An incredible 82 billion apps were downloaded from Google Play in the last year alone. That's 11 apps for every person on earth. We continue to work on the next generation of computing platforms, virtual and augmented reality. By the end of this year, there will be 11 Daydream-ready devices on the market from manufacturers like Samsung, LG, Motorola, and Asus. Turning to our advertising platforms, here, machine learning is critical to helping advertisers and app developers analyze data in real time to reach consumers with more useful ads and measure campaign effectiveness. At Google Marketing Next this quarter, we launched Google Attribution, a comprehensive measurement tool that allows marketers to measure the impact of their campaigns across devices and channels all in one place with no additional cost. We also launched new ad formats and bidding features in Universal App Campaigns to help developers grow their user base across Google Play, Search, YouTube, Gmail, and the Display Network. At Google I/O in 2016, we announced we had driven 2 billion app installs; today, that number is more than 5 billion—that's amazing growth. With 90% of transactions still happening offline, we want to help consumers find what they are looking for in brick-and-mortar stores. Our store visits technology is instrumental in understanding customer behavior that starts online and ends in-store. Today, our store visits measurement is the largest program of its kind, and we have now measured over 5 billion store visits in 17 countries. This quarter, it also brought local ads and store visits measurement to video. Speaking of video, we are seeing continued success with bumper ads, our six-second ad format. Both brands and viewers love the format as it's the ideal length to capture attention. L'Oréal, Hasbro, Xbox, Clinique, and Neutrogena have all seen great success with bumpers. And Google Preferred continues to grow; we now have hundreds of brands buying Google Preferred in the U.S., nearly triple the number since it launched three years ago. We are not just helping large brands; we are also helping millions of small businesses get online and grow. Every month, Google helps drive 100 billion visits to business websites and creates more than 3 billion direct connections between businesses and their customers. These interactions drive huge economic opportunities and growth for small businesses. Last month, to increase these opportunities, we launched an easy way for millions of small businesses to create a free simple mobile-optimized website. Small businesses can do it on a mobile phone in under 10 minutes, using the listing information already available on Google Search and Maps. And finally, helping publishers grow their revenues remains a huge focus for us. We're using the power of automation and machine learning to improve our auction algorithms for publishers. The 50 improvements we have made since 2016 are generating 15% more revenue for publishers using DoubleClick Ad Exchange. Those are the highlights from the second quarter. This week will be another highlight for me; I'm going to Africa for a Google for Nigeria event to announce new products for Nigeria and Sub-Saharan Africa. I'm looking forward to seeing for the first time how technology and Google's products can make a real difference in people's lives. I want to express a very sincere thank you to every Googler who worked tirelessly this quarter to bring all of our technology and products to the world. And to everyone listening, thank you, and I hope you are enjoying starting the week off with us. And now back to Ruth.

RP
Ruth PoratCFO

Thank you, Sundar. We will now take your questions.

Operator

And our first question comes from Eric Sheridan of UBS Securities. Your line is now open.

O
ES
Eric SheridanAnalyst

Thanks for taking the question, maybe a big picture question directed to Sundar. As you think about the Google Assistant and what it can do medium-to-long term, maybe talk a little bit about how the Assistant as a product could now roll the gap between consumption and utility inside your products versus monetization over time, with this specific focus I would love to hear about local in particular? Thank you so much.

SP
Sundar PichaiCEO

It's a good question. When I think about the Assistant, we are very focused over the long-term to make sure the Assistant can actually help people get things done in the real world. And so obviously when you think about it from that standpoint local becomes important. Over time, just like when the transition happened from desktop to mobile, people's bar for what they expect has increased. They wanted more answers; they wanted more immediate gratification, right? And that's a continuum, and I think you'll see the trends. And so over time, we are laser-focused on making sure we can deliver against those experiences, and I think local and their particular strength over time, both in terms of the expertise we have built in local as well as our investment in Maps, is hopefully paying off.

Operator

Thank you. And our next question comes from Doug Anmuth of JPMorgan.

O
DA
Doug AnmuthAnalyst

Great, thanks for taking my question. First one for Ruth, I was just hoping you could help us understand at least qualitatively how core margins for the advertising business are trending within the Google segment? And then Sundar just on the Cloud business, I know you talked about four new regions being built out. Can you just talk about your strategy in building out that Cloud infrastructure, how we should think about it in terms of building out extra capacity or whether it's more in line with near-term demand? Thanks.

RP
Ruth PoratCFO

Thanks. So starting with your margin question, as we've often said, we're focused on revenue and operating income dollar growth and not on operating margins. We have strong positions in healthy growing areas and are adding really exciting additional growth areas, and that's what we mean when we discuss driving long-term revenue and earnings growth. To get a little more specific, the gross margin this quarter obviously reflects our product mix shift and although the cost of sales is higher as a percentage of revenues, these costs are associated with high growth product areas that enable us to create value for all of our stakeholders. And then on the OpEx side, the second quarter reflects a number of factors. First, I think really to your question on an overtime point, you can see the impact of the timing shift in the equity refresh which we discussed previously. Now, as a reminder that does abate in the back half of the year, but you can see it here in the second quarter. And what you are also seeing in OpEx growth is the investments in areas that we've spilled out. So for example, in R&D you can see the impact of the headcount increases in our priority areas, particularly Cloud and machine learning, and marketing spend similarly reflects the strategic priority areas we've delineated particularly hardware and YouTube subscription. But as I said in my opening comments, we're increasing investment in areas where we see the most potential; we are scaling it back in others. We're focused on organizational effectiveness to make the most of all of our resources and all of that really underpins the goal to sustain both revenue and earnings growth over the longer term.

DA
Doug AnmuthAnalyst

Thanks, that's helpful.

Operator

Thank you. And our next question comes from Heather Bellini of Goldman Sachs. Your line is now open.

O
HB
Heather BelliniAnalyst

Thank you very much. I was just wondering Sundar, you mentioned some of the strength you're seeing in GCP. Now I was just wondering if you could share with us, when you do win, is there any commonality around the type of workloads that people are choosing you for? And can you share with us any updates on the go-to-market and how you see all about where you've come over the last year, but even more importantly what you need to do to get it where you needed to be over the next 12 months? Thank you.

SP
Sundar PichaiCEO

All right. Thanks, I would also take Doug's question on the infrastructure too and do it together, since they are related to Cloud. Overall, when we think about our infrastructure, obviously we are serving Cloud as well as our internal products which are seeing tremendous growth as well. In terms of serving Cloud customers, we are world-class and reliable, and those are things we want to stay best-in-class. So, we are clearly planning for that and planning ahead of our infrastructure, and we have been consistently doing that. And Heather, in terms of your question about workloads and stuff, we are actually seeing quite a diverse set of use cases across sectors and industries and geographies, and so, I would say the breadth of what we have seen has really surprised me. In terms of go-to-market, I shared an update on that last quarter; I'm not sure there is much more interesting to add. We are continuing to scale up and all the teams and the structure Diana has put in place is beginning to work well. And we are continuing to hire and scale all of this up as quickly as we can.

HB
Heather BelliniAnalyst

Thank you.

Operator

Thank you. And our next question comes from Mark Mahaney of RBC Capital Markets. Your line is now open.

O
MM
Mark MahaneyAnalyst

Yes, I have two questions please. First, one on TAC. Ruth, the factors that have been causing structurally the outsize growth of mobile and the rise of programmatic, so there is no particular reason to think that we should see anything other than gradual increases in TAC as a percentage of both O&O and network revenue going forward. So, are there any reasons why that wouldn't be the case in the next year or two? And then, Sundar, another one more interesting innovation that came out of Google I/O was Visual Search, and can you just talk about, maybe a little bit of the roadmap for that or how long it will take us to actually see that broadly in the market, and what you think the appetite will be like or how you think that will change the way people search for products in the future, they may need to also search visually through your phone? Thank you.

RP
Ruth PoratCFO

So on the first question, there are obviously a number of factors that affect Sites TAC. We have talked about them over time. The primary driver again this quarter, as you noted in your question, was the strong growth in mobile and the fact that more mobile searches are subject to TAC. But the increase in Sites TAC year-over-year, I think what I would stress is it really provides another lens on just how strong our mobile business is. There are other factors that affect the TAC rate including the mix of paid versus organic traffic, as well as changes in partner mix and agreement terms. But I think the main point of your question here is we do continue to expect Sites TAC to increase, but our focus remains on growing profit dollars. I go back to my comment which is that we are really pleased with the strength of our mobile business; this is benefiting profit dollars even as the TAC percentage increases. And programmatic, kind of a very similar answer, which is we're pleased to have a strong position in this growing area.

SP
Sundar PichaiCEO

And regarding questions around Visual Search, when we think about Google Lens, we think about it as a set of capabilities which will roll out across many different products. But we will mainly start getting it in the hands of our users in Q4. I think, in the early days, we want to make sure it works well for use cases where it can, and bet on the long-term trends in computer vision as we make progress there. I also think there are cases where pulling out your phone and looking at it is a bit cumbersome, and so over time, as form factors emerge, it's more natural for you to look at and input that into computing; you will see it used more. Overall, for humans, the way they see and process visual input is a very high-bandwidth way of communicating, and so, it's important that we bring that into computing. So, long-run, I'm very bullish on it, but we're going to roll this out slowly and thoughtfully.

MM
Mark MahaneyAnalyst

Thank you, Sundar. Thank you, Ruth.

Operator

Thank you. And our next question comes from Peter Stabler of Wells Fargo Securities. Your line is now open.

O
PS
Peter StablerAnalyst

Thank you for the question. Sundar, during Marketing Next, your team introduced new approaches that Google is using to leverage consumer intent signals across its user base of over a billion. It appears that some of the barriers between product data silos are being lowered. One notable advantage highlighted was search personalization. Could you discuss the broader opportunities this presents and the potential for a more comprehensive data targeting strategy across platforms? Thank you.

SP
Sundar PichaiCEO

I think it's important we have always felt as marketers when they spend and try to reach users, the more we can give them visibility about how their spend is working and how they can attribute across all the stages of the funnel, I think that will really help make everything work well. So, we have always taken the long-term view and everything we do, be it store visits which we did a while ago, or more recently at Google Marketing Next, we talked about Google Attribution as well. So, all that starts adding up, and I think pushes us in this right long-term direction. And there is more work to be done, but I think as users use our products across multiple products and devices in a thoughtful way, I think making all of this work well, we see it as an opportunity ahead of us.

PS
Peter StablerAnalyst

Thanks, Sundar.

Operator

Thank you. And our next question comes from Brian Nowak of Morgan Stanley. Your line is now open.

O
BN
Brian NowakAnalyst

Thanks for taking my questions today. I have two. The first one you talked about micro moments throughout the course of the year and micro moments on mobile. I was wondering, could you give us a couple of examples of micro moments or searching verticals where you have really seen an increase in your monetization over the last year? And Sundar, as you look out across all the search verticals, what are the two biggest one or two use cases you still see to improve the overall relevancy of search results and potential monetization?

SP
Sundar PichaiCEO

On the first one, I would probably be rather than be very specific, any time people are looking to buy, find, or do things—you could be looking for a local pizza or you could be buying jeans. We see searches like 'jeans near me' and people are looking for jeans next to them. So these are all very, very specific things, and in all of these cases, we have found we have been able to impact the experience for both users and advertisers. So, I think that applies generally across all the verticals. I think there are a lot of opportunities. Local has been an area of strength for us; we have seen a lot of traction and continue to think, as a vertical, given the assets we have built over the years, we can continue to invest more and do better for our users.

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Brian NowakAnalyst

Thanks.

Operator

Thank you. And our next question comes from Ross Sandler of Barclays. Your line is now open.

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Ross SandlerAnalyst

Great. I have two questions for Sundar. First is, as you mentioned a 15% yield improvement on publisher yield from machine learning, is there a comparable improvement inside of Google-owned and operated search or YouTube after implementing machine learning? I'd be curious to hear that. And then, the second question is, if you look out into the future, you guys mentioned 2 billion Android actives and you mentioned 11 apps per user in your prepared remarks. Is Google forced to unbundle their own apps from Android in the future? What's the strategy to ensure that Maps and YouTube and Search get distribution and Android doesn't kind of go the way of China and other markets? I'd be curious to hear that. Thank you.

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Sundar PichaiCEO

Let me take the first one first. On machine learning, we definitely have been using it on search; RankBrain has become one of the important signals in addition to the many other signals in search. And so, definitely that's had an impact, same on YouTube across the board. I don't have any specific metrics to give, but we definitely are seeing an impact and we think we are in the early days of the impact we can see. In terms of Android, we are obviously thoughtfully building Android out and scaling it out, and we offer our apps as part of it. OEMs get to distribute other apps as well. We think it's a very open market; an open ecosystem works well for everyone involved, and I expect that to continue. And a lot of our products, which are successful on Android, happen to be successful outside of Android as well, including on the web. These are products generally used by billions of users, and by now, we have worked hard to earn that trust and scale, and so I'm confident we can continue scaling this up.

MM
Mark MahaneyAnalyst

Thank you, Sundar. Thank you, Ruth.

Operator

Thank you. And our next question comes from Dan Salmon of BMO Capital Markets. Your line is now open.

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Dan SalmonAnalyst

Hey, good afternoon, everyone. Sundar, I think the last update we heard publicly on promoted places on maps was in December when you announced that you would be beginning some limited tests. I don't think there has been any public comment from the company since then; quite frankly, I haven't heard a whole lot anecdotally about it either. So, I was just hoping for a quick update on that product? Thank you.

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Sundar PichaiCEO

Overall, I mean it's in the area where we are still like really focused on improving the consumer experience. I think we are evolving maps to be a lot more beyond just driving directions, and users are responding to it. And I think we are in the process of making all that work better. And also, we've also focused in terms of what we see as a local opportunity within search as well. But, we will continue testing and evolving; I think we want to make sure we get the consumer experience right before we invest further in promotional opportunities on maps.

Operator

Thank you. And our next question comes from Justin Post of Merrill Lynch. Your line is now open.

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Justin PostAnalyst

Great. A few for Ruth. First, I'm wondering if you could comment at all on the cloud business profitability, medium or long-term, how you are thinking about that. Second, I would go ahead and take a short at the EC decision lately; clearly, it is material for financials. How are you thinking about approaching that decision, and does that impact any of your other advertising businesses in terms of innovation? And then finally, any thoughts on verticals that were strong this quarter that supported the organic revenue growth? Thank you.

RP
Ruth PoratCFO

So, on— as you know, we don't break out by product, just adding a bit more color on cloud. We are clearly excited about the opportunity we have here and it does continue to drive sizable revenue growth, as I said in my opening comments, as did Sundar, and we are seeing momentum in the business. I think the comment that Sundar made about the number of new deals over $500,000 increasing 3x year-on-year gives you an indication of the momentum in the business. It's obviously not a financial forecast, but it does display the traction we are having with cloud in the market and GCP remains one of the fastest growing businesses across Alphabet; G-suit continues to have strong growth. So, we are really pleased with what that means for both the longer-term trends in the profitability. We do believe that from the many years of investment we have already made and things like technical infrastructure and security, which operate with tremendous efficiency, that provides us with a benefit. But in the near term, we are investing meaningfully in sales and engineering service support, continuing to expand out regions to make sure that we are delivering the best experience for our enterprise customers, and that's what we are really focused on. In terms of I think your second question was the EC, there was really not much of an update; we are still early in our analysis of the decision in the right next steps, and we do have time to notify the commission of proposed remedies as well as implement changes. The main thing is, we are very focused on helping users and advertisers and are reviewing our options. It's an ongoing matter, so there is not much more to comment on that one. And then, the third question—

JP
Justin PostAnalyst

On verticals that were strong?

RP
Ruth PoratCFO

Yes. In terms of— I think that what you are trying to get at here on what we're seeing in particular with sites revenue and there is not one specific thing to call out whether it's by vertical or steps we are taking. And that's really what I would point you to more. I think it's an important point that we are very excited about the opportunities here given both the underlying secular trends broadly with mobile. Sundar talked a lot about that. But also, all that we are able to layer on top of it just given the engineering acumen here and we talked about this on prior calls, it's true again here this quarter that one change has been driving the results, and so what you are seeing is the combined benefit of a number of changes we have made. It's really this maniacal focus on all elements of the user and advertiser experience and nothing to call out by vertical.

JP
Justin PostAnalyst

Thank you, Ruth.

Operator

Thank you. And our next question comes from Mark May of Citi. Your line is now open.

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MM
Mark MayAnalyst

Thanks for taking my questions. I think this first one is for Sundar. Data, of course, is a key differentiator, and there is a lot of advertising, so maybe you could talk about how you've changed your use of Google search data and recently in areas outside of search and how that is or might impact the effectiveness of advertising on channels like YouTube and others outside of search? And then, Ruth, in your prepared remarks, you mentioned tremendous growth in mobile search in the quarter, I think that's a more emphatic statement in recent quarters, hoping that maybe you could provide more color on some of the areas where you are seeing the change and quite the trajectory coming from within mobile search? Thanks.

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Sundar PichaiCEO

On your first question, obviously, we do these things with the foremost thing being making sure we do the right things for user privacy. But, within our own products, we are trying to help users get a better experience both on the consumer side and the advertising side and I think there is opportunity there. And so, we will be thoughtful as we move forward.

RP
Ruth PoratCFO

And then on mobile search, I think what you are hearing is we are really pleased with the ongoing efforts there, and as I just said, there was not one change that really drove this. What is extraordinary about the team is, with the focus on users and advertisers, what is it that is most useful. Sundar has spoke about some of them with local, but it's really again— it's a lot of small incremental efforts that in the aggregate continue to enable us to benefit from what’s a really nice underlying secular trend here. And that's what we are seeing in the results again.

Operator

Thank you. And our next question comes from.

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Mark MayAnalyst

Nothing around—are you listening to this? It's something around like geography or platforms or…

RP
Ruth PoratCFO

Not sure if that was directed to me or. But in terms of geography, I think hopefully one of the benefits (of the way we recast the data last quarter) was so you can actually get a bit more insight into what's going on around the globe. And that's why I made the comment that we are having a really broad strength globally. You can see it in each of the regions here. U.S. continues to deliver strong growth engagement across products; if you look at EMEA on a fixed FX basis up 21%, you can see the same in APAC, the same in other Americas. So, yes, there is broad-based strength across geographies, and I think— I'm not calling out one particular area because what you are seeing here is the secular trend; I have used that term a couple of times now. And we are continuing to benefit from that around the globe. And we are continuing to benefit from on top of that the efforts of our team.

Operator

Thank you. And our next question comes from Steven Ju of Credit Suisse. Your line is now open.

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Steven JuAnalyst

Okay. Thank you. Sundar, I was just wondering if you could give us some sense of advertiser option, particularly among your retail appliance, the store visit product, as it seems like there has been a large opportunity to drive offline purchasing. And Ruth, can you give us some sense of any headwinds you might be seeing in your streams of your revenue away from Play or GCP in the LNO revenue line as we have just knocked that across and just seeing a sequentially flat revenue line there. Thanks.

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Sundar PichaiCEO

I think I spoke about it in my opening remarks. But, since the store visit measurement was announced three years ago, advertisers have mentioned over 5 billion store visits globally. And I think we have just barely scratched the surface. But, at our Marketing Next in May, we announced that the store visit measurement will also roll out for YouTube TrueView campaigns, and we will be rolling out store sales measurement in the coming months. So, advertisers can actually measure in-store revenue, store visits delivered by search and shopping apps. So, we have had good proof points advertisers who have used it; for example, Virgin Holidays used it, factored in store sales measurements and they realized their search campaigns generated double the profit comparatively looking at online KPIs alone. So, I think there is a lot of opportunity there. And so, we will do more over time.

RP
Ruth PoratCFO

And then, you asked on the other revenue line; it was up nicely again this quarter 42% year-on-year, and that obviously includes the impact of FX. It's obviously a mix of businesses including some of our bigger investment areas, most notably cloud and hardware, and as I said at the outset, Play continues to perform really well. I think if you are asking about the quarter-on-quarter sequentially that you noted, we are talking about a mix of businesses that have different characteristics and just to state the obvious, Play is more hit-driven. It's highly seasonal; hardware is also seasonal. So, the year-on-year provides a better sense to the dynamics of the business, and that's where you can see in this line up year-on-year really nicely this quarter.

SJ
Steven JuAnalyst

Okay. Thank you.

Operator

Thank you. And our next question comes from Colin Sebastian of Robert Baird. Your line is now open.

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Colin SebastianAnalyst

Thank you. Maybe just one question for Sundar. I wonder if you could update us on your thoughts regarding the convergence of Chrome and Android operating systems. And in particular, I'm curious whether the emergence of Google Assistant and Voice as a corollary across devices is a reason to move forward more integration between the two platforms. Thanks.

SP
Sundar PichaiCEO

Look, I'm— I mean we have been thoughtfully doing it and putting users first, and I'm excited at how Android apps are coming to Chromebooks, and we see that as a great opportunity. I think that will help us deliver a very compelling experience, and we have just started doing that this year, and I expect to really get momentum as we go through to the next year. So, that's an example of convergence and I think that will work really well. And so, in terms of products like Google Assistant and Voice, I think we will make sure for users it doesn't matter, and they work across every platform they use, including our platforms as well as other people's platforms. So, we think about making sure our services are free for as many users as possible, and so we are working on that as well.

Operator

Thank you. And our final question comes from the line of John Blackledge of Cowen & Company. Your line is now open.

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JB
John BlackledgeAnalyst

Great. Two questions, one for Sundar or Ruth, within cloud could you talk about your view of G Suite's enterprise penetration right now, kind of key drivers of the adoption longer term. And if you view it as a potential differentiator for Google Cloud versus other large competitors. And then within YouTube, 60 minutes per day of viewing on phones and tablets obviously incredible at that scale. Any thoughts on kind of what could drive further material viewing or engagement growth over time? Thank you.

SP
Sundar PichaiCEO

And maybe on YouTube, I would say, YouTube is one of those products which is scaling really well globally just like search did and we are seeing real strong growth on mobile. We are seeing real strong growth for YouTube in emerging markets as well. And we are seeing real strong growth on television. So, if I look at YouTube on mobile, on emerging markets, on larger screens, they all look like newer opportunities, and so I think there is a lot more growth ahead. And on cloud, I think we have kind of answered it. Obviously, we see differentiated strengths in machine learning, data analytics, security and reliability. The combination of not just GCP but G Suite working together with GCP, we are seeing increasing win rates and options across enterprise customers. I also think all the investments we are doing in terms of broadening our ecosystem including the newer partnerships with the companies I mentioned earlier should begin to pay off. Overall, the return on investment from the hiring and region expansion we are doing sets us up incredibly well and look forward to the momentum ahead.

Operator

Thank you. And that concludes our question-and-answer session for today. I would like to turn the conference back over to Ellen West for any closing remarks.

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EW
Ellen WestHead of Investor Relations

Thanks everyone for joining us today. We look forward to speaking with you again on our third quarter 2017 call. Thank you and have a good day.

Operator

Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program. You may all disconnect. Everyone have a great day.

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