Harley-Davidson Inc
Exchange: NYSESector: Consumer CyclicalIndustry: Recreational Vehicles
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road.
Did you know?
Generated $2.7 in free cash flow for every $1 of capital expenditure in FY25.
Current Price
$23.21
-5.19%GoodMoat Value
$27.09
16.7% undervaluedProfile
Valuation (TTM)
Market Cap$2.74B
P/E8.10
EV—
P/B0.87
Shares Out118.14M
P/Sales0.61
Revenue$4.47B
EV/EBITDA2.87
Harley-Davidson Inc (HOG) Stock Analysis
Market Cap$2.74B
Current Price$23.21
P/E Ratio8.10
Forward P/E—
PEG Ratio0.05
EPS$2.78
Book Value$26.58
P/B Ratio0.87
HOG Financial Charts
FCF vs CAPEX
FCFCAPEX
Forward estimates use -8.0% FCF growth (CAGR)
Cash vs Debt
Net Cash: 55M
Revenue
5.4B
FY19
4.1B
FY20
5.3B
FY21
5.8B
FY22
5.8B
FY23
5.2B
FY24
4.5B
FY25
Net Income
424M
FY19
1M
FY20
650M
FY21
741M
FY22
707M
FY23
455M
FY24
339M
FY25
HOG 52-Week Range
$17.19
$30.27
50-Day MA: $20.48200-Day MA: $23.24
Did you know?
Pays a 3.15% dividend yield.
Harley-Davidson Inc (HOG) Financial Summary
Harley-Davidson Inc (HOG) is a Consumer Cyclical company in the Recreational Vehicles industry, listed on NYSE. The stock currently trades at $23.21 with a market capitalization of $2.74B.
Key valuation metrics include a P/E ratio of 8.10, price-to-book ratio of 0.87, and EPS of $2.78. The company reports a profit margin of 7.6% and return on equity of 10.8%.
HOG Key Financial Metrics
| Metric | Value |
|---|---|
| Market Cap | $2.74B |
| P/E Ratio | 8.10 |
| EPS | $2.78 |
| P/B Ratio | 0.87 |
| P/S Ratio | 0.61 |
| EV/EBITDA | 2.87 |
| Dividend Yield | 3.15% |
| Profit Margin | 7.6% |
| Return on Equity | 10.8% |
| Debt/Equity | 0.97 |
HOG Revenue & Earnings History
| Year | Revenue | Net Income |
|---|---|---|
| FY19 | $5.36B | $423.63M |
| FY20 | $4.05B | $1.30M |
| FY21 | $5.34B | $650.02M |
| FY22 | $5.76B | $741.41M |
| FY23 | $5.84B | $706.59M |
| FY24 | $5.19B | $455.36M |
| FY25 | $4.47B | $338.74M |
Harley-Davidson Inc (HOG) Valuation
Based on GoodMoat's DCF model, Harley-Davidson Inc has a fair value estimate of $27.09. At the current price of $23.21, the stock appears 14.3% undervalued relative to our intrinsic value estimate.
HOG Quality Indicators
Harley-Davidson Inc maintains a profit margin of 7.6% and an operating margin of 8.6%. Return on equity stands at 10.8%. The current ratio is 2.10. Debt-to-equity ratio is 0.97.
About Harley-Davidson Inc
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road.
HOG Free Cash Flow
Harley-Davidson Inc generated $415.24M in trailing twelve-month free cash flow, representing an FCF yield of 15.14%. This strong FCF yield suggests the company generates substantial cash relative to its market value.
HOG Shares Outstanding
Harley-Davidson Inc has 0.12 billion shares outstanding at a share price of $23.21, giving it a market capitalization of $2.74B.