HOG Fair Value Estimate
$27.0916.7% undervalued
Blended fair value estimate based on DCF, Graham Number, and earnings-based models.
Harley-Davidson Inc
Exchange: NYSESector: Consumer CyclicalIndustry: Recreational Vehicles
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road.
Did you know?
Generated $2.7 in free cash flow for every $1 of capital expenditure in FY25.
Current Price
$23.21
-5.19%GoodMoat Value
$27.09
16.7% undervaluedProfile
Valuation (TTM)
Market Cap$2.74B
P/E8.10
EV—
P/B0.87
Shares Out118.14M
P/Sales0.61
Revenue$4.47B
EV/EBITDA2.87
Harley-Davidson Inc (HOG) Valuation
HOG Valuation Metrics
FCF$415.24M
FCF Growth Rate-8.05%
EPS Growth (CAGR)-3.66%
WACC10.00%
Fair Value Models
Graham Number, PEG-based, and Earnings-based models
View Fair Value →HOG Valuation & Fair Value Analysis
Harley-Davidson Inc (HOG) valuation analysis using multiple fair value methodologies. GoodMoat calculates a blended fair value target using discounted cash flow (DCF) analysis, the Graham Number, and earnings-based valuation models.
The GoodMoat Fair Value target for Harley-Davidson Inc is $27.09. The current stock price is $23.21, suggesting the stock is 16.7% undervalued.
The price-to-earnings (P/E) ratio is 8.10. Price-to-book ratio is 0.87. Price-to-sales ratio is 0.61. Enterprise value to EBITDA is 2.87. PEG ratio is 0.05.
GoodMoat's valuation models include the Graham Number (based on EPS and book value), an earnings-based model (discounted future EPS), and a PEG-adjusted valuation. The three models are averaged to produce a blended fair value estimate. Use these tools alongside the DCF calculator and reverse DCF to form a comprehensive view of Harley-Davidson Inc's intrinsic value.