Norwegian Cruise Line Holdings Ltd
Norwegian Cruise Line Holdings Ltd. is a leading global cruise company which operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. With a combined fleet of 32 ships and approximately 66,500 berths, NCLH offers itineraries to approximately 700 destinations worldwide. NCLH expects to add 13 additional ships across its three brands through 2036, which will add approximately 41,000 berths to its fleet.
Carries 69.6x more debt than cash on its balance sheet.
Current Price
$18.51
+0.49%GoodMoat Value
$19.18
3.6% undervaluedNorwegian Cruise Line Holdings Ltd (NCLH) — Q1 2020 Transcript
AI Call Summary AI-generated
The 30-second take
The company's cruise ships are completely stopped due to the pandemic, and they are burning through cash. They raised a large amount of money to survive this period and are now focused on convincing governments and customers that it will be safe to cruise again. The recovery will be slow, taking many months or even years to get back to normal.
Key numbers mentioned
- Capital raise of $2.4 billion
- Salary reduction of 20% for team members on a shortened work week
- Furlough of approximately 20% of shoreside employees through July 31
- Fuel hedges for the back half of 2020 at 68%
- Phased re-launch expecting to bring back about five vessels per month
- Full fleet back in operation estimated to take five to six months
What management is worried about
- The need for government approval, including from the CDC, to safely resume operations.
- Providing consumers with absolute confidence in the company's ability to deliver a safe and healthy vacation environment.
- The challenge of coordinating with ports and destinations around the globe as they decide when to reopen.
- The booking curve is seven to eight months, so it will take time to rebuild momentum and cash inflows.
- 2020 is viewed as "a wasted year" with an entire quarter of zero revenue that is impossible to overcome.
What management is excited about
- The company has strengthened its financial position to withstand a prolonged suspension of voyages.
- There continues to be demand for cruise vacations despite limited marketing, with new cash bookings still coming in.
- Having assets that can be repositioned is a unique advantage, allowing them to be nimble with itineraries.
- They believe lower airfares in the near term will be a tailwind to cost and allow for more promotional offers.
- They feel positioned to be one of the success stories that write the history books on COVID-19.
Analyst questions that hit hardest
- Felicia Hendrix from Barclays — Booking and pricing trends: Management clarified that while they are still taking bookings, they are falling behind last year's pace and avoided giving a direct, current metric on the 2021 book position.
- Brandt Montour from JPMorgan — Fleet needed to break even on EBITDA: Management gave an evasive answer, stating there was no magic number and that the focus was on gaining momentum rather than immediate profitability.
- Steve Wieczynski from Stifel — Timeline to return to profitability: The CEO gave a long, detailed answer concluding that 2021 would be a transition year and a return to 2019 levels might not happen until 2023 or later.
The quote that matters
I want to do everything humanly possible... to be able to look my own family in the eye and say, 'You are safe to go onboard our cruise ships.' Frank Del Rio — President and CEO
Sentiment vs. last quarter
This section is omitted as no previous quarter context was provided.
Original transcript
Operator
Good morning, and welcome to the Norwegian Cruise Line Holdings First Quarter 2020 Conference Call. My name is Jonathan, and I will be your operator. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions for the session will follow at that time. As a reminder to all participants, this conference call is being recorded.
Thank you, Jonathan, and good morning, everyone. Thank you for joining us for our first quarter 2020 earnings call. In the past, we have hosted our earnings calls from various locations, including London, the New York Stock Exchange and even onboard our vessels. Never have we hosted a call with our entire team scattered in different locations. It's one of the many ways we're adapting to the new environment, so I ask that you bear with us as we find our sea legs on our first socially distanced earnings call. I'm therefore joined virtually today by Frank Del Rio, President and Chief Executive Officer of Norwegian Cruise Line Holdings; and Mark Kempa, Executive Vice President and Chief Financial Officer. Frank will begin the call with opening commentary, after which Mark will follow to discuss results for the quarter before handing the call back to Frank for closing remarks. We will then open the call for your questions. As a reminder, this conference call is being simultaneously webcast on the company's Investor Relations website. We will also make reference to a slide presentation during this call, which may also be found on our Investor Relations website. Both the conference call and presentation will be available for replay for 30 days following today's call. Before we discuss our results, I'd like to cover a few items. Our press release with first quarter 2020 results was issued this morning and is available on our Investor Relations website. This call also includes forward-looking statements that may involve risks and uncertainties that could cause our actual results to differ materially from such statements. These statements should be considered in conjunction with the cautionary statement contained in our earnings release. Our comments may also reference non-GAAP financial measures. A reconciliation to the most directly comparable GAAP financial measure and other associated disclosures are contained in our earnings release and presentation. And with that, I'd like to turn the call over to Frank Del Rio.
Thank you, Andrea, and good morning, everyone. I hope everyone joining us today, along with your loved ones and colleagues, are safe and healthy. Every one of us is doing our part to combat this pandemic by sheltering in place and practicing social distancing.
Thank you, Frank, and good morning, everyone. Given the swift and significant impact COVID-19 has had on our business, my remarks today will not be typical for an earnings call. I will not focus on yield growth or net cruise costs, as these metrics simply aren't relevant at this time. Instead, I will focus on the quick development and execution of our financial action plan and how we believe we've positioned our company to withstand an unlikely scenario of over 18 months in a zero revenue environment. Slide 7 illustrates our four-point action plan, which we quickly implemented to conserve and increase cash to protect the business. The four key areas of focus include: reducing operating expenses, reducing capital expenditures, improving our debt maturity profile, and securing additional capital. First, let's focus on operating expenses on slide 8. We deployed several levers to reduce both shoreside and shipboard operating expenses. SG&A savings included the significant reduction or deferment of near-term marketing expenses, the introduction of a shortened work week with a commensurate 20% salary reduction for team members, and a furlough of approximately 20% of shoreside employees through July 31.
Couldn't find the mute button, Mark. Thank you. With our ships in safe harbor and an enhanced liquidity position post our extremely successful capital raise, we now shift our focus to the third phase of our response. This phase is critical and will be predicated on two main factors: first, receiving approval to safely resume operations from governments around the world, including the CDC; and second, and most importantly, providing consumers with absolute confidence in our ability to deliver a safe and healthy vacation environment through new and enhanced health and safety protocols utilizing the latest state-of-the-art technologies and testing methodologies. Nothing will be more critical to resuming sustained and profitable long-term operations than making cruising the safest option in the travel and leisure space and providing our guests with peace of mind around their good health while vacationing aboard our vessels. This will require a multi-pronged, multidisciplinary, multi-agency, and global strategy that will involve strong collaboration between cruise lines, industry associations, national and local governments, public health agencies, and ports around the world. Our goal is to preserve the traditional elements of the cruise experience—the great value, the multiple destinations visited, and the wide array of dining and entertainment offerings—modified as necessary to the many changes we are becoming accustomed to in our daily lives. Another area of focus is working with our port agents and operators around the globe to understand and coordinate plans for reopening. This endeavor will undoubtedly involve fits and starts as destinations decide when to reopen cruise ports. Overlaying these plans with possible new consumer demand trends will guide the early days of our gradual re-launch, including which itineraries will first come online. Having assets with rudders and propellers is a unique advantage to our industry, as we can be extremely nimble and reposition our ships as needed. While our operations teams focused on protocols and destinations, our brand presidents will concentrate on reactivating and accelerating the sales and marketing machine at the heart of our market fill philosophy. Our brands have done a fantastic job fostering demand and engaging guests and travel partners in this challenging operating environment with our ships sitting idle. As we prepare for sailings to resume, we will have to adapt our marketing strategy to focus on health and safety measures while keeping sight of the overall unique experience of cruising in the travel industry. With new protocols in place, coordination with ports, and demand engines churning, what follows will be a phased re-launch of voyages. We expect sailings to restart with a handful of vessels, phasing in others over a period of five to six months before we have our full fleet back in operation. As I said earlier, as with many new endeavors, there will be fits and starts that will require the quick implementation of new protocols, which we will continue to adapt as we learn what works and as newer, more efficient, and cost-effective technologies evolve and become readily available. Before turning to Q&A, I'd like to leave you with a few key takeaways. First, we have significantly strengthened our financial position to withstand a prolonged suspension of voyages by significantly reducing operational and capital expenses and executing several liquidity-enhancing measures, including a successful capital raise of $2.4 billion. Second, there continues to be demand for cruise vacations despite limited marketing and demand generating investments. Lastly, we are intently focused on developing and executing the next level of health and safety protocols for a new era of cruising, led by a seasoned management team that has proven its ability to navigate through uncertain and challenging times. And with that, Jonathan, let's open up the call for questions, please.
Operator
Certainly. Our first question comes from the line of Thomas Allen from Morgan Stanley. Your question, please.
Hi. Good morning. So focusing on the future, how do you think your higher domestic source mix and your higher absolute yields will affect the way your recovery looks versus the industry in general? Thanks.
Thomas, I think there's a lot of muscle memory throughout the ecosystem, and so everything is relative. I think the overall demand will be impacted. It will be weaker as we roll out, as the economy takes its toll, and as people need to regain confidence in the cruise industry and our ability to keep them healthy. But if we had the highest yields coming into this, I think we'll have the highest yields during it and the highest yields coming out of it. Part of it is because of our brands, part of it is because of our fleet, and part of it is because our go-to-market strategy, as you know, is not to discount to fill. It's to market to fill. So, we're very anxious to get back to do what we do best, which is marketing. And as you know, we have literally shut down the marketing machine, the sales and marketing machine over the last 10 weeks or so. And despite that shutdown, as you've seen in our disclosures today, we're still taking bookings. And that gives us a lot of encouragement that despite everything that's going on, people still want to cruise. And I think that's the best indication we have that there is a future, and the future will be bright.
Thank you for the follow-up. There were some encouraging comments in the prepared remarks regarding the overall book position and pricing for 2021 being within historical ranges. Can you clarify how much of that consists of new money being booked versus re-bookings of existing mortgages? What is your perspective on this? Thank you.
Yeah. The vast majority of the booked position today that has us within historical ranges, and historical ranges for us means 2017, 2018, 2019, 2020, the last three, four years. The vast majority is good old cash bookings. Over time, as people finalize their future plans, we hope that they do take advantage of those future cruise certificates, which are good through the end of 2022. So, they've got plenty of time. But today the vast majority of those sailings—of those bookings, I should say—are just normal cash bookings.
Helpful. Thank you.
Operator
Our next question comes from the line of Stephen Grambling from Goldman Sachs. Your question please.
Hey, thanks for taking my questions. I guess—I know there's a lot of unknowns, but how do you think about the free cash flow generation at the ship level at various occupancy levels as you start seeing some go back out in the water and there are still different social distancing measures that could be in place?
Don't think of it as load factors. Think of it as total revenue. As you know, total revenue is made up of three variables: load factor, ticket revenue, and onboard revenue. There is a relatively low total revenue threshold before that particular sailing is cash positive. But look, the number one factor as we relaunch operations is not necessarily the revenue of a particular sailing or the EBITDA of a particular sailing. It's regaining the confidence of the consumer so the consumer can continue to book under the normal booking curve. Remember this is a forward-looking business. The cash flows that come from customer deposits and the advanced payments fuel this industry and have been draining out of everybody's treasury over the last 10 weeks or so, as we either cancel sailings or people cancel their own voyages for a myriad of reasons. So, as we start operations, we've got to regain momentum. This is an industry—a company—that was running 1,000 miles an hour and overnight was brought to a screeching halt, and we've got to get that momentum back. I am less concerned about what the EBITDA or revenue may be of a particular sailing, especially in the first 30 or 60 to 90 days, but I'm more concerned about getting back to normal operations and reviving the sales and marketing machine that churns out the cash flow necessary to rebuild our advanced ticket sales because the important part is knowing that people book seven, eight months in advance. Let's not forget that. I'm concerned about cash inflows in the short term as we resume operations, and we'll be looking at what revenue and EBITDA will be six, seven, eight months after that in the normal course of what the booking curves are.
That's helpful. And as a related follow-up, can you just remind us what percentage of forward bookings typically come onboard the ships? And any other color? It sounds like you're kind of going down this path, but around when working capital would potentially inflect as we think about different booking curves and ships coming back out in the water?
I'm not sure I understand the question, Stephen.
Yes. Stephen, I think—this is Mark. So there's two pieces to that. I think you were asking how many customers book while onboard. Is that correct?
Correct.
Yes. So, I don't think we've disclosed that, but obviously we have very solid programs under our CruiseNext program, where we are able to secure forward bookings, but we don't give publicly those numbers. In terms of the working capital, the way we're thinking about it is: Look, one of the positive signs that we've seen is a significant inflow of new bookings and new cash, as well as customers with existing bookings. While we are now in the process of refunding quite a few customers their advanced bookings, we believe that in the next 30 to 60 days, we are going to be working capital positive as a result of the new and existing cash coming in from those bookings.
Thanks for the color.
Operator
Thank you. Our next question comes from the line of Harry Curtis from Instinet. Your question please.
Good morning, everybody. Wanted to go back to the comments you made, Frank, about the importance of customer confidence. You've recently brought on Scott Gottlieb as a Consultant. Can you walk us through some of the new protocols that—what they might look like to improve that confidence as potential customers consider cruising again and the safety aspect?
Good morning, Harry. Look, I don't want to run what we're going to be developing. That is up to all the experts that we have put together. We think we've put together a very strong team. The number one gain consideration today is to get the CDC to lift the no-sale order. That's job one. Can't go very far without that. We have to introduce a series of robust and comprehensive protocols that give the CDC confidence that the environment onboard a cruise ship is healthy. Once we do that, we have to communicate whatever those protocols may be to the traveling public and bring them the same confidence that we were able to instill in the CDC. So, it's a multi-pronged process. Similar submissions to the CDC will likely have to also take place around the world. The U.S. isn't the only country concerned with the spread of COVID-19; they all are. We've seen some recent cracks in the opening of what's happening in the EU. They have a more unified plan in place to gradually reopen borders and therefore tourism. So that’s very helpful and encouraging. But this will take some time. We want to do this right, Harry. This is not an exercise of optics. This is not an exercise of just getting away with the minimum required. I want to do everything humanly possible within the bounds of what technology offers us today to be able to look my own family in the eye and say, 'You are safe to go onboard our cruise ships.' Until we do that, irrespective of what the CDC or anybody else might say, we're not going to operate. We want to make sure that we preserve and enhance the equity value of our three brands, and you're not going to do that if you have outbreaks of disease onboard. It's still too early to talk about specifics, but know that everything is on the table to make sure that we can provide health, security, and confidence among all stakeholders.
Thank you for that. Maybe a quick follow-up on the comment that Mark just made about working capital positive. Can you talk about your expectations of how—when you get two or three ships in the water, is that likely to lift the velocity of bookings as customers actually feel confident that they can set itineraries? And Mark, maybe you can comment on how you get to a 30- to 60-day narrowing of that working capital gap and whether or not just by setting those itineraries is really the primary catalyst for that?
Yes. I think—so first let me be clear that since we've shut down and I'll reference the month of April, we have taken a significant amount of new cash bookings and collected a significant amount of advanced ticket sales. That has occurred during a period where we had horrific news flow and essentially zero marketing in the market. That continues through May, and it continues to increase. So, I think you're absolutely right. To the extent when we can actually get voyages on sale and we actually start to spend a little bit more on marketing dollars, I think you're going to see that flywheel spin even quicker. But even without that, and again, that's what's important and why we're so confident here is that we continue to take in a significant amount of cash today. My working capital comments are not dependent on us announcing an itinerary in one month or two months or three months. That will help and that will help accelerate, but it is not dependent upon that. So again, it just continues to demonstrate with the new cash coming in the resiliency of this industry. Consumers are smart. They understand that there will be solutions. We are seeing customers come back. They're booking, obviously not to the volumes that we would like to see in a normal environment. But consumers know this product is going to be there, and they have confidence in it. So, bottom line is that will help, but it is definitely not dependent on that.
Well, that's a positive statement relative to the negative press that you see in the media these days. Good luck with that. Thanks.
Thank you.
Operator
Thank you. Our next question comes from the line of Felicia Hendrix from Barclays. Your question please.
Hi, thanks. Good morning, and thank you for the helpful information. This is probably for both of you, Frank and Mark. Just a question/clarification on your booking commentary because it seems to have moved around over the past few weeks, and we've just been getting a lot of questions on that. So when you filed your 8-K on April 27, and that data was as of April 17, you said the 2020 book position was meaningfully lower with pricing down low single-digits. And then that changed in a following 8-K. You said that bookings as of 4/24 were meaningfully lower, but pricing was now down mid-singles. And then for 2021, the pricing commentary didn't change, but the booking commentary did, so as of 4/17 your book position was flat. At 4/24 it was slightly lower. In both cases, pricing remained down to single-digits. In this release, there wasn't really a lot of color on the booking commentary. So, just trying to get an idea overall about the trends because based on that, it seems like they're getting worse. But also, is it even meaningful, right? So, how much of an indication do you think it really gives us for pricing and bookings once cruising actually opens up?
So, Felicia, as time goes on, remember we started the year in an incredibly better book position than any other time. We had a huge lead. We had a huge lead at the end of February. As the COVID-19 pandemic has worked its way through the booking process, we're taking less bookings than we were this time last year. We're still taking bookings, as Mark said. It's encouraging to see how many bookings we're taking given that the entire sales and marketing apparatus is shut down and we're working virtually. The travel agents, which still make up the majority of our business, are not at full strength either. Over time, if things continue the way they are today, the commentary will indicate that we are falling behind the rate at which we were booking this time last year because we are taking less bookings today than we did a year ago.
Okay, that makes sense. And then just to clarify something you said earlier because you said it very fast. Just that—because we were talking about the historical booking patterns for 2021 and you're saying, I think that was in terms of how much is booked in 2021 in the high teens. So, I think you said 17%, 18%, 19%. Did I hear that right?
No, I think that was a reference to say when we look at our historical trends it was based on calendar years 2017 through 2020.
Okay, so—but if we look at—got you. If we look at normal historical booking patterns though, just for the industry in general, I think this time this year, the following year is somewhere around 20%, 25% booked. So, is that the metric when you're staying in line with historical patterns?
We won't comment on your high-teen 25% because we typically don't comment on where our book position is for the following year at this early stage. But we are comparing where we are right now for 2021 compared to where we were right now a year ago for 2020 and compared to what we call the historical range, which includes 2017, 2018, and 2019.
Okay. Thanks for the clarification. And then just on your comment that the full fleet could return in five to six months, I was just wondering is that based on customer surveys you're doing now and the booking curve? And do you think you'll be sailing at historical occupancy levels, or does that really depend on some of the regulations that will be in place?
Yes. The return to service of a phased approach of roughly five vessels per month is what we believe we operationally could handle in terms of bringing back the ship from cold lay-up, including re-crewing the vessels, etc. Given that we have 28 vessels, if you bring back an average of five vessels a month, it's going to take about six months to get all ships back operating. That assumes that the itineraries that these ships would operate are available for operations. It could be that if ship number 19 is operating a certain itinerary, and that itinerary is not open, or certain key ports in that itinerary are not open, then maybe that vessel has to stay lay-up longer periods of time. So, the six-month ramp-up assumes more than anything else our operational capability to ramp up and that the ports are open has nothing to do with consumer demand because we believe consumer demand and the bookings that follow are based on our ability to market, travel agents being back open, the whole industry being back in operation.
And on the occupancy side, do you think you'll be sailing at regular occupancy levels?
No, I don't think so one bit. I think it'll take time to ramp up loads. We don't know, for example, whether government agencies will require us to initially sail at less than 100%, even if there was demand to sail 100%. Just remember, the—it's very easy and incurs very quickly to dismantle the whole apparatus. Takes time to refill the apparatus. If the booking curve on average is seven to eight months, it's going to take at least that long without taking into consideration the economic factors of how it may have affected the consumer to get the pipeline back to a full or near-full environment. This is going to take time. All we can do now is use some level of reasonable projections. But until we get back in the game and recognize that being back could be different than it was before for the reasons I noted before, those are the biggest gating factors—not necessarily consumer demand. I believe that pent-up demand exists. People will want to cruise again. All those are positive factors. But nothing replaces time. We have to be conscious of that.
Thank you so much. That is very helpful.
Operator
Thank you. Our next question comes from the line of Ivan Feinseth from Tigress Financial. Your question please.
Yes. Sorry about that. And thanks for taking my question. I have just two quick questions. Were you able to take advantage of the drop in oil that we saw in April? Because you had a slide in the appendix that shows oil prices just at the end of March. And my other question is, the people who are booking are they booking—are you getting bookings from people who are within driving distance to the ship they're booking on, or are you still seeing people who are booking also going to fly to get to the port—the ship that they're booking on?
I'll take your second question. And Mark will answer your question about fuel. I thought somebody would ask me this type of question, so I looked into it. For the Ocean and Regent brand, their number one itinerary in terms of demand for Q1 early Q2 is Japan, then Dubai, several of the World Cruise segment. Therefore, you have to fly there. This notion that people aren't going to want to cruise to faraway places or exotic destinations is defied by what we're seeing. We are not seeing any particular area of strength other than these Japanese itineraries, these World Cruise segments that are sold out literally. No particular destination is performing particularly well or particularly bad. People are booking and cancelling sailings at the pro rata rate that we have those itineraries available.
Yeah. Hi. Good morning, Ivan. So, yeah, we did take advantage of some of the recent fuel pricing and opportunistically layered on some hedges for 2022 and 2023. We didn't do anything for the remainder of 2020 obviously because we're already 68% hedged for the back half of the year. The big question is when we're going to be able to restart. So we didn't want to do anything there. We will continue to focus on that and, again, from an opportunistic standpoint, where it makes sense we will enter that market.
Just one other quick question. Some of your—like Regent Cruises include plane tickets. And you have had promotions in the past that include airfare. Do you think there's an opportunity to work with the airlines who unfortunately, like your industry, have been unfairly hurt by this to get a deal on plane tickets that you could help market in the future to people who want to cruise but don't live close to the ports?
We definitely believe that airfares in the near to—next six to twelve months will be lower than usual. So it will be a tailwind to cost. We will look to do more and more promotions including air on itineraries that require that.
Operator
Thank you. Our next question comes from the line of Brandt Montour from JPMorgan. Your question please.
Good morning, everyone. Thanks for taking my question. Just one for me. Based on the internal scenarios that you're running for load and for price and assuming you can't start sailing in August, roughly how much of your fleet do you think needs to be in the water to break even on an EBITDA basis?
Good morning, Brent. This is Mark. So, again, I think there's two ways to think about this, right? In terms of—if you look at our historical EBITDA margins, they're about 30%, so that kind of gives you upwards of 30%. That gives you how much—whether it's revenue or a combination of costs we can reduce and you could translate that into a percentage of fleet. But then it depends on whether or not the ships are full or operating at reduced load. Our concern right now is not are we operating in a positive EBITDA or a negative EBITDA? We need to gain momentum. We need to get ships in the water to accelerate product awareness and get that cash flow flywheel going again. That's what we're focused on for the next six to eight months. There's not a magic number of ships because there's just too many dynamics between pricing and load and then what the spend is. We don't want to run the business at a loss but we will have to run the business at a loss for the next few months, but it's more important about getting that cash flow flywheel going again.
That was good. Thanks a lot, guys. Good luck.
Thank you.
Operator
Your next question comes from the line of Steve Wieczynski from Stifel. Your question please.
Yeah. Hi, guys, good morning. Mark, let me ask the working capital question a little bit differently, and I hope this makes sense. But you guys have indicated this morning that—I don't remember which adjective you used, but a good bit of the 2021 bookings are new or unique bookings. So after the first wave of refunds that have already occurred, is it fair to say that for every dollar you are refunding now, you're bringing in a new dollar for an advanced booking, or is that ratio still tilted way more toward a net cash outflow?
Yeah. I would say looking at it today, it is still definitely weighted towards a net cash outflow. What I was referring to earlier is that when we look over the course of the next 60 days, by the end of that 60-day period, we believe that ratio would flip to a positive. That's just a matter of timing, again given the amount of refunds that we are implementing as a result of the canceled voyages. We anticipate in the next 60 days that is a positive ratio. We are substantially offsetting those refunds with that new cash coming in, and that's where we definitely see some of the green shoots of this industry.
Okay, got you. And then second question, I think it might be for Frank or Mark. But I assume you guys have run all kinds of scenarios as to what the business looks like as it comes back online. Can you help us think about the timelines you guys are projecting or expecting that we might be looking at in order for you guys to return to some kind of profitability level, whether that's a 2019 level or an 2018 level? Anything like that would be pretty helpful as well.
Let's start with 2020. 2020 is a wasted year. At a minimum, the industry is going the entire Q2 without a penny of revenue—it is impossible to overcome. Depending on how quickly we can reopen and whether, in our case, for example, we can execute on the plan that I laid out where we bring back the fleet gradually over a six-month period. For argument's sake, pick October 1st as the first start date, and figure that we won't be fully operational until the end of Q1 of 2021. During that time you are ramping up your marketing, travel agents hopefully around the world, especially in the U.S. coming back to work. The booking curve traditionally is seven to eight months. You put all those factors to work, and what you end up with is a very challenging period of time through Q1, getting better in Q2. Every subsequent sequential quarter is better whether you get back to full operation, full load factor, full pricing, sometime in 2022, I personally don't believe. I think the runway will be longer. 2021 will be a transition year. Then you can start the rebuilding in earnest in 2022 and whether you get back to 2019 levels late in 2022 or in 2023, and if you're really pessimistic in 2024, there's so many details involved. It's difficult to predict with certainty revenue and EBITDA. It's a building block, and the building block starts with when can we start to operate? When can we start marketing? Marketing is the seat of cash. Cash comes in six, seven, eight months later; that cash can be recognized as revenue and therefore EBITDA. We just have to have patience. It took decades to build this industry, and in a matter of weeks, we dismantled it. It won't take decades to build it up again, but it's going to take time. We have to be patient. No one is more impatient than me, but I recognize this is going to be a recovery effort that will take multiple quarters, perhaps multiple years to get back to the good old days of 2019.
That’s great. Thanks, Frank. Great color.
We have time, operator, Jonathan, for one more question.
Operator
Certainly. Our final question then for today comes from the line of Vince Ciepiel from Cleveland Research. Your question please.
Yes, thanks. It sounds like your plan is, if things go right, maybe five to six months of reactivating the full 100% of your fleet. I know you have a younger age in your fleet versus the industry. But could you comment on what percent, if at all, do you think the industry may lay up or retire or scrap through this pandemic?
I can't speak for the industry at large with any kind of specifics. As you pointed out, we have a very young fleet, so none of our vessels are remotely eligible if you will for scrapping or for anything else. I do believe in a macro environment, given what we are facing, you’re going to find that certain vessels will be retired—vessels that might have been marginal performers in good times may not be worthy of staying in service. Some new deliveries may be delayed in the next 12 to 18 months, and that will help the capacity situation. Different companies will have different plans on how to bring back their fleets. One of the things that I've been telling folks that I usually don't say is that I'm glad I only have 28 ships. Usually, I want more ships. That's why we have nine vessels on order because when you have what you have, and they’re all full and you're making lots of money with them, you want more vessels. But in this environment, I'm glad I have fewer vessels. Look, like many industries facing the kind of challenges we’re facing, there are going to be survivors and some that don’t survive, and there are going to be success stories and failures. We think we're in very good position given our liquidity profile, the quality of our assets, our go-to-market strategy, and our management team. Therefore, we feel like we will be one of the success stories that write the history books on COVID-19. We’ll see where the chips fall for everybody else. Thank you, operator. I look forward to our next call in 90 days or so. Things will, I'm sure, be very, very different. I hope they're different for the best. In the meantime, I hope you all stay healthy and continue fighting the good fight. Thank you very much.
Thank you very much, everybody.
Operator
Thank you, ladies and gentlemen, for your participation in today's conference. This does conclude the program. You may now disconnect. Good day.