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Chipotle Mexican Grill

Exchange: NYSESector: Consumer CyclicalIndustry: Restaurants

Chipotle Mexican Grill, Inc. is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients and without artificial colors, flavors or preservatives. There are over 4,000 restaurants as of December 31, 2025, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East, and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices.

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CMG's revenue grew at a 13.5% CAGR over the last 6 years.

Current Price

$34.09

-0.44%

GoodMoat Value

$33.66

1.3% overvalued
Profile
Valuation (TTM)
Market Cap$45.08B
P/E29.35
EV$48.10B
P/B15.92
Shares Out1.32B
P/Sales3.78
Revenue$11.93B
EV/EBITDA20.70

Chipotle Mexican Grill (CMG) — Q3 2019 Earnings Call Transcript

Apr 4, 202613 speakers7,076 words34 segments

Operator

Good afternoon and welcome to the Chipotle Mexican Grill Third Quarter Results Conference Call. All participants will be in a listen-only mode. After today’s presentation, there will be an opportunity to ask questions. Please note this event is being recorded. I would now like to turn the conference over to Ashish Kohli, Global Head of IR. Please go ahead.

O
AK
Ashish KohliGlobal Head of IR

Hello, everyone, and welcome to our third quarter 2019 earnings call. By now, you should have access to our earnings press release. If not, it may be found on our Investor Relations website at ir.chipotle.com. I will begin by reminding you that certain statements and projections made in this presentation about our future business and financial results constitute forward-looking statements, including projections about comparable restaurant sales growth, new store openings, our effective tax rate and expected G&A expenses. These statements are based on management’s current business and market expectations and our actual results could differ materially from those projected in the forward-looking statement. Please see the risk factors contained in our 2018 annual report on Form 10-K and in our subsequent Form 10-Qs for a discussion of risks that may cause our actual results to vary from these forward-looking statements. Our discussion today will include non-GAAP financial measures. A reconciliation to GAAP measures can be found via the link included on the Presentation page within the Investor Relations section of our website. We will start today’s call with prepared remarks from Brian Niccol, our Chief Executive Officer; and Jack Hartung, our Chief Financial Officer. After which, we will take your questions. Our entire executive leadership team is available during the Q&A session. And with that, I’ll turn the call over to Brian.

BN
Brian NiccolCEO

Thanks, Ashish, and good afternoon, everyone. We’re pleased with our third quarter financial performance, which reflects further progress on our key strategic initiatives that are providing guests with a great experience and positioning the business to deliver above industry growth for many years to come. In fact, this marks the seventh consecutive quarter of accelerating comparable sales, which highlights that running great restaurants with a purpose of cultivating a better world is a compelling proposition. For the quarter, we reported 11% comparable restaurant sales growth that included nearly 7.5% transaction growth. Restaurant level margins of 20.8%, which is 210 basis points higher than last year. Earnings per share adjusted for unusual items of $3.82, representing 77% year-over-year growth and digital sales growth of 88% year-over-year representing 18.3% of sales. I’m often asked what’s next. I believe we still have a lot of opportunity in executing our five key strategies, which are; number one, making the brand more visible and loved; number two, running successful restaurants with a strong culture that provides great food, hospitality and throughput; number three, leveraging our digital make line to grow sales and expand access; number four, engaging with our customers by launching a new loyalty program; and number five, creating a stage-gate process for innovations. Let me give you an update on each of these starting with our stage-gate process, which is designed to test an item in a few markets on three key areas, delighting our customers, driving our financial benefit, and of course ensuring a seamless integration into our current operations. This test tends to be predictive of what happens nationally and helps increase the likelihood of success. I’m pleased to announce that carne asada is the latest item behind Lifestyle Bowls and our Rewards program to be successfully validated through this process and all three are meeting or exceeding our expectations. Carne asada is a limited time offering that is easy to execute operationally and has a unique flavor profile. It’s a tender cut of steak seasoned with fresh squeezed lime and finished with hand-chopped cilantro and a blend of signature spices. No wonder it’s receiving terrific customer feedback. As great as carne asada tastes, its success is amplified by all elements of our strategy coming together in unison. Specifically, digital providing more frictionless access, marketing enhancing awareness and emphasizing the deliciousness of carne asada, operations delighting our guests with great hospitality and throughput and our supply chain ensuring we have the highest quality ingredients that meet our food with integrity standards. I’m so proud of the collective efforts of our teams rolling out this new premium steak. Beyond carne asada, we are also testing queso blanco, salads in quesadillas. These items are in various markets where we are gaining valuable feedback. As I’ve stated previously, we’re not going to roll out new menu items at the sacrifice of throughput nor will we add complexity to our restaurants by overemphasizing new menu choices. We will update you on our progress of all potential new menu items as they move through our stage-gate process. Now let’s talk about our marketing efforts, which have and will continue to be an important enabler of our growth. In fact, you saw this with the carne asada launch as we leverage our digital capabilities as well as a national TV campaign by teaming up with film director David Gelb. These spots are a continuation of our Behind the Foil campaign that launched earlier this year and highlight real Chipotle team members and providing an inside look at the real fresh food and skill for preparation that happens in Chipotle kitchens every day. These efforts are designed to increase transactions and grow sales by driving culture, driving a difference and ultimately driving a purchase. In addition, we effectively utilized social media and ran several strategic promotions during the quarter to make the Chipotle brand more visible while helping expand access. Going back to the question of what’s next, we launched Chipotle Rewards in March and are just now beginning to leverage that platform. We currently have 7 million enrolled members and have only scratched the surface on database marketing. We are encouraged by early signs of transaction increases across all frequency bands and going forward, we’ll double down on our ability to leverage this data to incentivize behaviors. We expect this lever to become a bigger driver over time as we gain more experience gathering customer insight while continuing to expand our digital platform. Reducing friction and providing more convenient access for our guests has been critical to increasing our digital system penetration over the past couple of years. This quarter, digital sales grew 88% year-over-year to $257 million and represented 18.3% of sales during the seasonally slower summer quarter for digital. And we’re knocking on the door of digital becoming a $1 billion business. Consistent with past quarters delivery remained a key driver of our digital growth given enhanced capabilities on our app and website as well as our expanded availability from more than 97% of our restaurants. Importantly, digital remains highly incremental and we continue to see residual lift in delivery sales that lasts beyond any promotion. Additionally, I’m pleased to announce that we have finished installing our digital make lines in all relevant restaurants and this was completed slightly ahead of schedule and makes the system more efficient for our guests, team members and delivery partners, while driving more sales and loyalty for Chipotle. Now that we have the digital make lines installed, we are focused on ensuring that execution for this large and growing business matches that of the traditional front line. This brings me to the evergreen topic of operational excellence. The reality is that all the growth initiatives I just mentioned are being supported by the terrific job our operations team is doing in providing a great guest experience. And we know cultivating a better world includes investing in our people. And we believe that’s the right approach in creating an environment where our employees can thrive professionally as well as personally and be in a position to win not only today but also in the future. Enhanced training and development, industry-leading employee benefits, including the recent Debt-Free Degrees program in addition to our newly expanded tuition reimbursement program and a new crew bonus that was paid out to more than 2,600 employees last quarter are just a few examples of how we continue to invest in our people to cultivate a better restaurant culture. The result is our employees putting their best foot forward and remaining focused on our core fundamentals. This is leading to us attracting and retaining the right talent and having higher team stability, which is allowing them to spend more time together and deliver on two important benefits. One, delicious food consistently being prepared and served every time, something our guests have definitely noticed. And two, we’re seeing a steady improvement in throughput aided by training, focus and providing our teams with an easy-to-use dashboard that provides greater visibility on performance. I want to recognize our team for their efforts and hard work in delivering another outstanding quarter. I believe we are still in the early stages of our journey and we need to stay focused on our priorities and executing flawlessly to support our growth while providing our customers with the experience they expect from Chipotle. Thank you to all our employees for all that you do. We have a unique brand and I love the passion and determination that I see during my restaurant visits as our crew members constantly strive to be better today than they were yesterday. With that, here’s Jack to walk you through the financials.

JH
Jack HartungCFO

Thanks, Brian and good afternoon, everyone. We delivered outstanding financial results in the third quarter as comps and margins continued to expand further highlighting the strength of our economic model. Connecting with guests through culturally relevant marketing focused on Chipotle’s great taste and real ingredients while providing more convenient access is helping lead to greater overall demand. Sales were $1.4 billion in the quarter, an increase of 14.6% from last year. Comp sales grew 11% in the quarter, which includes a 10 basis point reduction as a result of deferred revenue from our Rewards program. This deferral is lower than previous quarters due to a combination of an increase in free entrée redemptions as guests earned enough points and an adjustment in breakage rate assumption for chips and guacamole now that we have more history. Moving forward, we expect quarterly deferral to range between 20 basis points and 40 basis points based on various factors including the pace of signups and promotional activity. Restaurant-level margins of 20.8% expanded 210 basis points over last year and earnings per share adjusted for unusual items was $3.82, a 77% year-over-year growth. The third quarter had unusual expenses related to our transformation as well as legal reserves that negatively impacted our earnings per share by about $0.35, leading to GAAP earnings per share of $3.47. Our comp of 11% was driven by an acceleration in transactions as nearly 7.5% of the comp came from greater guest visits. The higher average check includes a price impact of about 2% and a mixed contribution of roughly 1.5% driven predominantly by digital orders, which have a higher average check. Looking to the fourth quarter, factoring in strong sales we have seen thus far in October as well as the tougher comparison from last year, we expect Q4 comps to be in the high single-digit range. This will result in our 2019 full-year comp guidance being at the top end of our high single-digit range. We opened 25 new restaurants in the quarter bringing our total openings for the year to 60. And based on the early success of Chipotlanes, we shifted our real estate strategy to seek more sites that can accommodate a Chipotlane. As a result of the more than 80 restaurants currently under construction, about half of them will have a Chipotlane, which will result in a total of about 60 Chipotlanes by the end of 2019. Given the longer construction timeline associated with Chipotlane, some of these new openings are likely to shift from Q4 into early 2020, so expect our total openings for 2019 to fall at or slightly below the low end of our 2019 range of 142 to 155 openings. For 2020, we anticipate opening between 150 and 165 new restaurants with more than half including a Chipotlane. And we expect these openings will be better balanced throughout the year with around 60 openings in the first half of the year versus only 35 openings through June of this year. Food costs for the quarter were 33.2%, a decrease of 20 basis points from last year due primarily to a menu price increase that was partially offset by higher cost of several ingredients. On a sequential basis, avocado pricing moderated as we expected. This was the result of sourcing more supply from Peru, which reduced our reliance on Mexico. For Q4 we expect ongoing moderation in avocado pricing as a result of increasing supply in the back half of the quarter, but we believe this will be largely offset by the higher cost of carne asada resulting in cost of sales remaining in the low to mid 33% range. Labor costs for the quarter were 26.6%, a decrease of 60 basis points from last year. This decrease was driven primarily by sales leverage, partially offset by labor inflation, which continues to be in the 4% to 5% range. It also includes a 20 basis point additional investment related to our restaurant-level performance incentives including the crew bonus Brian mentioned earlier. We expect Q4 labor costs to be in the high 26% range given extra initial labor expenses associated with a significant number of new restaurants being opened in this quarter as well as lower seasonal sales in the fourth quarter. Other operating costs for the quarter were 12.8%, a decrease of 90 basis points from Q3 of last year due to lower marketing and promo costs as well as sales leverage. Marketing and promo costs were 2% in the quarter, a decrease of about 50 basis points compared to Q3 of last year as we decided to shift some of our marketing investment to Q4 to support carne asada and other promotions. As a result, we expect our marketing investment to be at or slightly above 4% in Q4, which will result in the full year investment remaining right around 3% of sales. G&A for the quarter was approximately $115 million on a GAAP basis or $105 million on a non-GAAP basis, excluding about $7.5 million for settlements of several legal matters and $2.5 million related to transformation expenses. It also includes $72 million in underlying G&A expenses, $25 million related to non-cash stock compensation, $5 million related to higher bonus accruals from our strong performance and payroll taxes on stock option exercises and $3 million related to other expenses including our All Manager Conference, which will be held in March of next year. Underlying G&A was a little lower than expected as we continue to finish rounding out our organizational structure. We’re expecting to fill open positions in Q4 and therefore, we believe our underlying G&A support will get to around $74 million to $75 million in Q4. Also, if we assume our current financial trends continue stock compensation, including performance adjustments along with the higher bonus expenses should be right around $25 million. Lastly, we’re expecting to recognize between $2 million and $3 million for expenses in Q4 related to our upcoming All Manager Conference. And we expect the total expense to be right around $16 million, most of which will hit in Q1 of next year. Our effective tax rate for Q3 was 17.9% on a GAAP basis and 18.3% on a non-GAAP basis. Both these rates are lower or below our full-year guidance range due to the recognition of excess tax benefits on stock-based compensation during the quarter. For Q4, we expect the underlying effective tax rate to be in the 26% to 29% range, though it may vary based on discrete items as well as any stock option exercises. Our balance sheet remains strong with cash and investments totaling $844 million as of September 30. We repurchased $39 million of our stock at an average share price of $783 during the quarter. In closing, we’re pleased with our Q3 results as our strategic growth initiatives continue to sustain strong sales momentum, which is a key driver of our economic model. We remain bullish about the future and we believe we still have plenty of runway ahead. I just want to thank all of our restaurant team members for their contribution and their passion as they remain Chipotle’s most valuable asset as we worked together to cultivate a better world. With that, we’re happy to take your questions.

Operator

Thank you. We will now begin the question-and-answer session. The first question comes from Katherine Fogertey with Goldman Sachs. Please go ahead.

O
KF
Katherine FogerteyAnalyst

Great, thank you. I’m just trying to get a handle around the new unit guidance. So you guys expect additions to new units to go now at the lower end of the 140 to 155. And some of those are getting pushed into next year. Does the new unit guidance then implicitly state that you guys are slowing down the pace of new restaurant adds? I’m just trying to get a handle on what are the puts and takes between unit growth here when coupled with the very strong comp momentum in the quarter? Thank you.

BN
Brian NiccolCEO

Yes. Thanks, Kathy. So no, the plan is actually, I think the guidance that we shared is we’re going to be accelerating new units as we move into 2020. And I think, what we just wanted to share with people is a greater blend of that will now include Chipotlane, which we’ve accelerated the composition of Chipotlanes in our new unit growth trajectory going forward. So the good news is with 11% comp and 7.5% transactions and really strong margins, we’re now going to be able to push on how we continue to expand our new units going forward. So this is really just one of these temporary things, whereas we take advantage of an opportunity with the Chipotlane, which really I think it is a terrific outcome because it will drive our digital results as well as drive the total business, which hopefully as we’ve seen to date will result in even better returns going forward as we build out the new units. So no plan to slow down, if anything, our guidance was intended to inform people we’re going to be increasing. And we also wanted to share with folks that we’re going to have a greater mix now of Chipotlanes.

KF
Katherine FogerteyAnalyst

Can you help us also just to remind us on the AUVs for restaurants with Chipotlanes versus those without? How we should think about how that blend might progress?

BN
Brian NiccolCEO

Yes. I don’t think we’re disclosing exactly what the AUVs are on this. But here’s what it is, I think we can give you some interesting facts on it, which is our digital business is roughly 50% bigger and the driver of that additional growth is our order ahead business, which as you know, has got the best margin associated with our business going forward. So we loved the composition of the sales and we love the economics associated with new units, whether they have Chipotlanes or not. But we’re very positive on which Chipotlane brings to our new unit program and why we’re raising guidance for next year.

DT
David TarantinoAnalyst

Hi, good afternoon and congrats on another great quarter. Jack, I was wondering if you could maybe clarify what you meant around the Q4 guidance. I think you mentioned that October so far has been strong and you’re expecting maybe that to ease, as it is cycle tougher comparisons coming up. So could you maybe just elaborate on what you’re seeing in October so we have the right context for the rest of the quarter? And then Brian, you mentioned that you’re seeing some progress on throughput in the restaurants, I was just wondering if you could contextualize what that progress has been so far and how you see that playing out in 2020? Thanks.

JH
Jack HartungCFO

Yes, David on comp. We saw comps accelerate in September, when we initially rolled out carne asada, which is around September 12 or so. And then we started media around September 22. So we saw sales accelerate at the end of the quarter and then we saw those higher sales levels continue into October. The guidance that we’re giving for the fourth quarter though takes into account the strong comps as we start the quarter, but also that our strongest comp month last year was December, so going up against the tougher comparison in December. That’s when we had the delivery bowls and those were very, very successful. The other thing, I want to mention is, we only have enough supply for carne asada to last us for part of the quarter. We think we’ll probably run out around the end of November, maybe into early December. And so we’re being a little cautious with what happens once we run out of carne asada. But the momentum to start the quarter is great, but we got a tougher challenge as we move through the quarter.

BN
Brian NiccolCEO

And then, yes, to your second question, David, on throughput. The thing that I think is really exciting to see is as each quarter has gone by with the focus on this. We continue to see every region making progress on their throughput goals. So we’re not all the way to where we have targeted, but we are making great progress and our throughput is better than it was last quarter and it’s definitely better than it was two quarters ago. So the operational team is very focused. Scott has the guys dialed in on this and our throughput is continuing to improve quarter-to-quarter, month-to-month. So I’m very optimistic about what that’s going to do for the business going forward.

SS
Sara SenatoreAnalyst

A question about margins if I could, which is just about the fact that it’s been a little bit volatile this year, but in the end, very good margin expansion and maybe for the full year, EBIT margin on a recurring basis, maybe as much as high 100 to 200 basis points something in that range. But I guess that implies a very high flow through margin, even on a 10% comp. So could you just deconstruct that a little bit? Especially, because you have a traffic-driven comp, there’s not a lot of price in there. Is that digital mix? Are there cost savings that are coming through? And is it still the case that when we think about potential return to peak volumes, we should think about restaurant level margins that are maybe below what they would have been at previous peaks? Or are you finding opportunities again between throughput order ahead is sort of structurally offset, whatever the headwinds may have been?

BN
Brian NiccolCEO

Yes, Sara. The way I would think about margins is I think most of the leverage; it’s from flow through. So we do get a higher, a very attractive flow through, when we have higher sales, especially when they’re transaction-driven like this. We have some headwinds in there that we have to overcome, like we do have labor inflation that is at 4% to 5%, that’s about a 100 basis point headwind, avocados did get better in the quarter. So we had bigger headwinds from avocados in Q2 than Q3. And then moving into Q4, we’ve got a little bit of a challenge. The carne asada’s more expensive, a cut of meat. It’s a higher quality premium cut of steak. So that puts a little bit of pressure on our food costs. But I would say that from an overall margin standpoint, we’re pretty much right on track. We talked about at $2.1 million volume, we should generate a margin of about 21% and we’re right about there. In terms of as you move from $2.1 million to $2.2 million to $2.3 million up to if we get back to our peak volumes of $2.5 million, we’re still confident that we’ll be right in that same kind of margin range of like a 25%. So we think the flow through so far is pretty much right on track.

NM
Nicole MillerAnalyst

Thank you. Good afternoon. I wanted to understand what might be the tipping point on the acquisition of customer data. I believe, you said 7 million loyalty members. So right now the comps are producing, I would imagine it’s not doing much yet with that data. So maybe you could talk about what you’re doing with the data, but the power of what it can be – what it can do, now that you have a 7 million base and is that enough of a base to produce results?

BN
Brian NiccolCEO

Yes. Thanks, Nicole. The – obviously, we’re delighted we’ve got 7 million users now in rewards program. We anticipate that’s going to continue to grow. And as I mentioned in the past, we are already starting some experimentation with various cohorts. And the good news is, when we have done some of these experiments, we’ve seen meaningful changes in peoples’ frequency and their engagement levels with the brand. So I think this is something that ongoing, as we roll into 2020, it starts – it’s going to start being a contributor to our sales growth. Because we’ll have a meaningful database with meaningful numbers of users and I think we’re learning really quickly and figuring out what really does result in behavior changes that rewards people and at the same time rewards the business with incremental transactions and incremental sales. So I’m very optimistic about what this can do for us. The database marketing is showing signs of being a really meaningful growth lever going forward.

NM
Nicole MillerAnalyst

Thank you. And just a follow-up and last question, Chipotle is clearly getting stronger every day. So when you think about the development acceleration for next year, is there anything in there for international growth and if not, when and how do you leverage that international opportunity?

BN
Brian NiccolCEO

Yes. So the reality is exactly what you said, which is the health of the business and the operational performance give us confidence to accelerate new units next year. And then you compound that with adding to the mix, new growth lever called Chipotlanes, which is a driver of digital sales and highly profitable sales. We’re really excited about what our growth opportunity is from a new unit standpoint in the United States, so very excited about that. At the same time, we’re continuing to work on our business in Canada, which they have made tremendous progress to date. And if they continue to deliver the financial performance that they’re delivering, which is now getting close to what we’re seeing in the U.S., obviously, that’ll be a place down the road that we will look to accelerate new units as well. We’re still probably in the earlier innings in Europe because we’re still learning there on what we can do with our Chipotle business. But again, the team there is making great progress as well. But still some work to be done there on both the model and how we continue to introduce Chipotle in the new markets. But I just want to emphasize, there is so much opportunity in the U.S., with the performance that we’re getting out of our business as well as frankly, the types of restaurants we can build going forward, the combination of end-caps and now end-caps with Chipotlanes as well as the inline unit and then the freestanding restaurants that we’ve done to date. So we’re very optimistic about where we can go with our unit growth in the United States. And then obviously, down the road, we’ll figure out how we pivot outside the U.S.

DP
David PalmerAnalyst

Thanks. Good evening. Question on labor, I think your labor hours per unit went up more like high-single digits this quarter versus mid-single digits in the first half of the year. I know you can tell me if I’m right on that, but if it did ramp up, why? And more broadly, even beyond this quarter, how do you view that leverage point going forward? Is that second make line, for example, fully staffed and ready to go? And should we see similar levels of labor leverage? Or is there more to be had or even less because you’re not up to where you need to be? Thanks.

JH
Jack HartungCFO

Yes, David. I would say, the labor leverage hit exactly where it should be. I’m not sure how you’re doing your calculation. We had additional transactions of 7.5%. We grow our labor hours at a lesser percent than sales, quite a bit lesser percent. So when you say high-single-digit, that’s not what we actually added. We would have added something quite a bit less than 7.5% in terms of the hours. And if you breakdown the labor leverage, we had labor leverage of about 60 basis points in the quarter and that’s despite the fact that we had about 100 basis points of inflation challenge that we had to deal with. So we really labor – leveraged the labor line by about 160 basis points and that’s really right on the target. Now going forward with digital, we do think there’s an opportunity with digital for us to get even more efficient. We’re in the early innings there. Chipotlane, we’ve only got 20 Chipotlane restaurants right now, but we’re going to have 60 by the end of the year. And we’ll learn more about how we staff the Chipotlanes and how we can really get as much as efficiency that we know is possible, out of moving more of the sales towards that second make line. So, so far we’re really pleased with where labor is, but we do think that there’s additional efficiencies as the second make line grows.

DP
David PalmerAnalyst

I guess my second point was really about, in that second make line, are those staffed and are you effectively at a low capacity utilization on that second make line currently and therefore that incremental margin is going to be outstanding, perhaps even better than the first line? Or is that something that you’re not where you need to be in terms of staffing when that mix gets up to where some of your better digital make line stores are staffed? Thanks.

BN
Brian NiccolCEO

Yes. David, I got your question. It’s a good question. In our very busiest digital restaurant, those things are fully staffed and I think there’s additional leverage to be had. There are areas of the country and there are individual stores where the digital business is not at that same 18%. We do have challenges in making sure we’ve got the right staffing throughout the day and every single day. So there are opportunities for us to staff those restaurants so that the business will build, but I will tell you in terms of the levers that you’re getting at with the restaurants that are already at 18%, 20%, 25% digital, those restaurants are staffed. And as we add more sales to the second make line, you’re going to see greater sales leverage in those stores.

JG
John GlassAnalyst

Hi, thanks very much. Just on digital sales, I understand there’s some seasonality, but I was still surprised to see sequentially about the same percentage of sales as digital. So maybe what gives you confidence that you aren’t hitting some sort of ceiling in that, the consumer doesn’t want to transact more than they are in digital channels? And can you talk specifically about how delivery has performed in this quarter relative to prior quarters?

BN
Brian NiccolCEO

Yes, sure. So what we’ve seen is the seasonality was more around the delivery aspect of the business in our digital business because we continue to see growth in our order-ahead business. And so, what we’ve also seen is we’ve come out of kind of the summer months where the seasonality was affecting that, strength in continued on with the order ahead business and then consistent with what we’ve seen in the past, the seasonality played out in the delivery side of the business. So we’re definitely confident that we are far from the ceiling. And then we’ve got other indications where when we’ve added additional access like the Chipotlane, you get well beyond 20%. So that’s what gives us confidence that we’re far from the ceiling on this.

JG
John GlassAnalyst

Okay, that’s helpful. And then just on carne asada, was this intended to be an LTO or what – why are you running out of product and is it just temporary or is it, you’re just going to pause this in-and-out? I thought it was more like, you were going to try attempting to build sort of permanent new sales items, not LTOs?

BN
Brian NiccolCEO

Yes. This was intended to be a seasonal offering where we would bring it in-and-out. There are other items like queso blanco, we’re assuming it the success for the stage-gate-process, that’ll be more permanent. But yes, this one initially was intended to be more of a product represent some news and we may use it again depending on how the whole experience plays out. The early feedback we’ve seen from our customers and our crew members is, they definitely would like us to do this again. So, we’ll figure out exactly the right pacing and sequencing and whether or not it’s something we want to have permanently in the business or if we continue to use it more as like a seasonal item.

JB
Jake BartlettAnalyst

Great. Thanks for taking the question. I just want to ask a follow-up on the carne asada, my kind of chats or just even my experience in the stores was that the carne asada was selling significantly more than the regular steak. And so I assumed that, that was driving a decent amount of checks. So within that the context of that, of those statements, could you talk about how October has been impacted by the carne asada? And maybe what we could expect to kind of fall-off with the carne asada’s removal.

BN
Brian NiccolCEO

Okay. Yes, sure. So, we have gotten great response to the carne asada initiative. We’re really excited to see that the stage-gate-process was predictive of what we’ve seen nationally. So we’re really delighted about that. We’re seeing it drive both check-in transactions, which is also another thing we’re very excited about. And what we’re seeing is, it’s sourcing new users as well as having people that have been users of the Chipotle business to try a new occasion. So we’re seeing frequency compression and we’re seeing new users coming in. What we’ll obviously want to continue to understand, which we’ve got some understanding on is, what happens to all those new users that came in now that they’ve experienced the Chipotle business and historically, Chipotle has been very sticky beyond just one product, it’s the whole value proposition that get people excited about Chipotle. The idea of Food With Integrity, the idea of customization, the idea of speed, and then obviously putting that all together at a really reasonable price, it’s something that’s very sticky for the Chipotle business. So we think this is much bigger than just the product. It’s more about introducing people to the Chipotle experience ongoing.

JH
Jack HartungCFO

Yes, so look, the main driver is we were not willing to compromise on our Food With Integrity principles on the supply over this program. And so going into it, we knew the supply available would take us through November to early December. And, something we’re going to work on going forward, given the response we’ve seen is, okay, how do we work on the supply of steak in that particular cut to be consistent with our Food With Integrity principles to give us the flexibility to do it beyond just the seasonal program. But I don’t think we can answer your specific question that you’re looking for on exactly how it’s playing out in the product mix and the comp. Obviously it’s playing a positive role.

SZ
Sharon ZackfiaAnalyst

Hi, good afternoon. I am wanted to follow up on the Chipotlanes and as well on the carne asada. So on Chipotlanes, could you – Jack give us any idea on kind of what the incremental cost is when you add the Chipotlanes to locations and maybe what the unit economics are that we should think about for 2020 associated with those new openings? And then on carne asada, any quantification around what it did to COGS either in the September quarter or what we should expect in the fourth quarter?

JH
Jack HartungCFO

Yes, Sharon on the investment, the investments about an extra $75,000 to add Chipotlanes, that would be for like an end-cap building. It’s the same $75,000 on a free standard, but a free standard just cost more than an end-cap. So our emphasis so far has been on getting the vast majority of our sites should be on the end-cap. We’re trying to get as many end-caps with Chipotlanes as possible, that’s why we’ve been able to pretty quickly pivot so that we can have more than half of our portfolio. Now we’ll have the Chipotlanes. So it’s a relatively modest investment. Too early to say on the sales what the difference is between Chipotlanes and non-Chipotlanes, Sharon, we’ve got 20 of these that spread throughout the country. I’ll tell you they’re opening up nicely. We’re very pleased with the results. I just wouldn’t want to put a number on whether it’s performing at or above from a sales standpoint, but the fact that it’s 50% above on digital it’s a very strong starting point. We know that when you can operate Chipotlanes with less friction, meaning it’s easier to order, it’s easy to stop-in and pick up Chipotlane without even getting out of your car. That tends to cause our customers to want to get your Chipotlanes even more often. So our optimism, even though it’s very early, is very strong and the economics with even a modest increase in sales at that kind of an incremental investment is going to be very attractive. Yes, it’s going to be about it – it’s very small in the third quarter, Sharon, because it was only in for a few weeks, but it’s going to be in the ballpark of 50 basis points. And so – that’s what we mentioned in our guidance that our food costs in Q4 are going to stay about the same, maybe a tick or two higher. Even though avocados are going to cause less in the fourth quarter, that’s going to be offset by carne asada and we’re guessing right now, again, we’re trying to predict what the rest of the quarter is going to look like when we’ll run out. But it looks like it’s probably going to be right around a 50 basis point impact in the quarter.

JB
Jeffrey BernsteinAnalyst

Great. Thank you very much. Two questions, just one following up on the, I guess menu relation. Brian, it sounds like the carne asada success, I’m wondering how you literally would define success in terms of maybe what mix you’ve achieved thus far or what you think is the target level and maybe any color on the case of DSL. In case, you talked about what potential hurdles there would be to overcome in the stage-gate-process before we might see any or all of those? And then I have one follow-up.

BN
Brian NiccolCEO

Yes, look on carne asada, I mean what we did in this stage-gate-process was, we wanted to make sure we had a product that consumers wanted. We wanted to make sure we had a product that our operators could execute. And then obviously we wanted to make sure it made sense financially. And the way we derive that financial benefit is through check and transactions. The good news is carne asada has done terrific on the traffic driving as well as the check driving. And then our operators, to their credit have done a great job in executing and the feedback we’re getting from consumers, both new users and existing consumers, is they love the product. So by all accounts, we’re delighted with what carne asada is doing for the business. And as you fast forward to other initiatives, our intention is we want to derive all those types of benefits when we’re launching a product. So, queso blanco, same expectations, needs to be something our crews can execute with excellence, consistent with our Food With Integrity principles. It’s got to be something the consumer is going to say they love it and they want to try it again. And then obviously it’s got to play a role in the financial model so that it’s continuing to move Chipotle forward. And that’s the reason why we test these things. And, some will play a bigger role in traffic driving than others and that’s why you got to have a pipeline of different products to play a different role in the business. So I’m really excited about what the pipeline looks like and very delighted really about carne asada going through this whole process and then everybody executing with excellence. That’s how we end up with a successful initiative. Okay, thank you. And thanks for all the questions and thanks for joining us today. Obviously, where I started this conversation is, I'm tremendously proud of the Chipotle team, all of our team members in the field. You don't deliver 7.5% transaction growth and an 11% comp unless you've got an organization that is all rolling together and I think the culture is tremendously strong, both in the support centers and in the restaurants, and I think what we've demonstrated with Carne Asada is we also now have a muscle where we can do new product innovation, as well as driving the digital system. And I'm also really delighted about the unlock that I think Chipotlanes is going to present for us from our new unit opportunities going forward. So a lot of growth opportunities in front of Chipotle, a tremendous quarter I think that the team delivered most recently and couldn't be prouder of where we are, but I'm also really excited about where we're going. So thank you for joining us and we'll talk soon. Take care.

Operator

The conference has now concluded. Thank you for attending today’s presentation. You may now disconnect.

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