Chipotle Mexican Grill
Chipotle Mexican Grill, Inc. is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients and without artificial colors, flavors or preservatives. There are over 4,000 restaurants as of December 31, 2025, in the United States, Canada, the United Kingdom, France, Germany, and the Middle East, and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices.
CMG's revenue grew at a 13.5% CAGR over the last 6 years.
Current Price
$34.09
-0.44%GoodMoat Value
$33.66
1.3% overvaluedChipotle Mexican Grill (CMG) — Q3 2023 Earnings Call Transcript
Operator
Good day, and welcome to the Chipotle Mexican Grill Third Quarter 2023 Results Conference Call. All participants will be in listen-only mode. After today's presentation, there will be an opportunity to ask questions. Please note this event is being recorded. I would now like to turn the conference over to Cindy Olsen, Head of Investor Relations and Strategy. Please go ahead.
Hello, everyone, and welcome to our third quarter fiscal 2023 earnings call. By now, you should have access to our earnings press release. If not, it may be found on our Investor Relations website at ir.chipotle.com. I will begin by reminding you that certain statements and projections made in this presentation about our future business and financial results constitute forward-looking statements. These statements are based on management's current business and market expectations, and our actual results could differ materially from those projections in the forward-looking statements. Please see the risk factors contained in our Annual Report on Form 10-K and in our Form 10-Q for a discussion of risks that may cause our actual results to vary from these forward-looking statements. Our discussion today will include non-GAAP financial measures. A reconciliation to GAAP measures can be found via the link included on the presentation page within the Investor Relations section of our website. We will start today's call with prepared remarks from Brian Niccol, Chairman and Chief Executive Officer; and Jack Hartung, Chief Financial and Administrative Officer, after which we will take your questions. Our entire Executive leadership team is available during the Q&A session. And with that, I’ll turn the call over to Brian.
Thanks, Cindy, and good afternoon, everyone. Our focus on exceptional food and exceptional people continues to drive strong results, including positive transaction trends that accelerated throughout the quarter. For the quarter, sales grew over 11% to reach $2.5 billion driven by a 5% comp. Digital sales represented 37% of sales. Restaurant level margin was 26.3%, an increase of 100 basis points year-over-year. Adjusted diluted EPS was $11.36, representing 19% growth over last year and we opened 62 new restaurants, including 54 Chipotlanes. Trends remain strong in October and we anticipate comps in the mid to high single-digit range for the fourth quarter, which includes our recent pricing action. Before updating on our strategic priorities, I'm thrilled to share that Laura Fuentes has joined our Board of Directors. Laura is the Executive Vice President and Chief Human Resources Officer of Hilton Worldwide with extensive experience in global hospitality and people leadership and will be pivotal in helping Chipotle deliver against our five key strategies that position us to win today while we grow our future. These include running successful restaurants with a people accountable culture that provides great food with integrity while delivering exceptional in-restaurant and digital experiences; sustaining world class people leadership by developing and retaining diverse talent at every level; making the brand visible, relevant, and loved to improve overall guest engagement; amplifying technology and innovation to drive growth and productivity at our restaurants and support centers; and expanding access convenience by accelerating new restaurant openings and laying the foundation for international expansion. Beginning with running successful restaurants with a people accountable culture. It was exactly a year ago that we made a big effort internally to get back to Chipotle standard of excellence and I'm proud of the progress our restaurant teams have made over the course of the year. This includes staffing and turnover that are back to or better than pre-pandemic levels. Restaurants that are prepped and ready resulting in fewer outages, improvements in on-time and accuracy on the digital make line and continued progress on throughput. Our focus on ops is strengthening a core piece of our value proposition which is customized, delicious culinary served quickly with great hospitality. As a result of improvements in operational execution, along with keeping our menu pricing accessible, our value proposition has never been stronger. This is certainly translating to great results with transaction comps positive all year and up over 4% in the third quarter. While we are sitting on a strong foundation, we see an opportunity to be even better, particularly when it comes to throughput. We have two key initiatives that we recently rolled out that we believe will drive further improvement. The first is adjusting the cadence of digital orders to better balance the deployment of labor, eliminating the need to pull a crew member from the front make line to help the digital make line during peak periods. And the second is a renewed focus on throughput training in our restaurants by bringing back a coaching tool that we had in place prior to the pandemic. Feedback from our restaurant teams on these two initiatives has been very positive, and we're seeing that restaurants that have the right cadence of orders on the digital make line and that are executing the four pillars of throughput are seeing an improvement of four to five entrees in their peak 15-minute period. As I mentioned in the past, we hold our teams to a high standard because when they achieve it, they feel like they are part of a winning team with the ability to be rewarded through bonuses and growth within the organization. For our crew members, throughput is a key performance factor in the crew member bonus plan. It is also a component of the bonus measure for general managers, field leaders, team directors, and regional vice presidents. As we coach and make progress on throughput, they will enable more restaurants to achieve their quarterly bonus and importantly will drive a better overall experience for our guests and our teams. Speaking of our teams, we recently brought back our Behind the Foil campaign which features our crew members giving a glimpse into daily preparation using real ingredients in classic culinary techniques, a key differentiator for Chipotle. The fact is we don't have freezers in our restaurants and our teams begin preparing at 6 o'clock or 7 o'clock in the morning to be able to serve our delicious food by the time we open at 10:30. This includes grilling Fajita Veggies and Adobo Chicken on the Plancha, slicing and dicing onions, jalapenos, and cilantro by hand. Also hand mashing avocados to make our signature guacamole and making our chips fresh every day. This campaign is a great way to put a spotlight on our talented teams and their hard work to prepare our exceptional food. One of our team directors that was featured in Behind the Foil started as a crew member and within seven years moved his way up to team director managing a sub-region of 49 restaurants at just 29 years old. His passion for the brand and helping to deliver an excellent customer experience has driven his success. In fact, he is one of the best performing sub-regions across the company. He truly believes in Chipotle's purpose and wants the position to be able to replicate the same opportunities that have been given to him. Our people are our greatest asset and developing future leaders is critical to delivering on our growth goals of reaching 7,000 restaurants longer term and surpassing 90% internal promotions. We will continue to find ways like our Behind the Foil campaign to celebrate our team's growth, hard work, success, and passion for Chipotle. In addition to this campaign, our marketing team has done an outstanding job in finding authentic ways to make the brand more visible, more relevant, and more loved. Last month, we brought back our fan favorite and highly requested Carne Asada as a limited time offer and the reception has surpassed our expectations. Carne Asada is a delicious combination of responsibly raised premium cuts of steak seasoned on the grill with a blend of signature spices that's finished with freshly squeezed lime and hand chopped cilantro. We also introduced an entirely new way to try Carne Asada with the Carne Asada Quesadilla, and it's just truly delicious. I'm really proud of the cross-functional effort it took to make sure we could bring back this popular LTO which is especially impressive given that we estimate only about 5% of U.S. beef meets our food with integrity standards. In sports, as college football season kicked off, we leveraged our Real Food for Real Athletes platform to partner with players and teams to showcase their inspiring journeys, their love for Chipotle and how our food can help them perform their best by providing proper nutrition. We also leveraged creative gaming integrations as a fun way to connect with some of our biggest fans. We brought back Chipotle IQ in August as a one-of-a-kind digital trivia game testing the knowledge of Chipotle's real ingredients, leading food standards, culinary techniques, sustainability efforts, brand history and community engagement. Shifting to amplifying technology, we're making progress on a couple of innovations that ultimately could help to improve the overall experience for our restaurant teams and our guests. The first is our automated digital make line, which we recently installed at our Cultivate Center to test and learn on. Through our partnership with Hyphen, we've been testing the Hyphen make line which fits into our existing digital make line footprint and automatically makes bowls down below with the ability for our team to build tacos, burritos, kids meals, and quesadillas on top. There are many reasons why we are excited about automating the digital make line, such as increased capacity and improved speed and accuracy, which can further help with the balance of labor between the front make line and the digital make line. Additionally, Autocado, which cuts, cores and scoops avocados, is also at our Cultivate Center, and our restaurant teams are providing feedback to be included in the next phase of the prototype. As we mentioned last quarter, Autocado could save time and eliminate a less favorable task but still allow for one of their favorite parts of the job, which is that in freshly chopped onions, jalapenos, and cilantro, seasoned with some citrus and salt and hand mash our signature guac. While we still have some iterations to make the Hyphen and Autocado before they are ready to be tested in a restaurant, I am excited about the progress the team is making and we will continue to provide updates on the path through the stage gate process. Finally, moving to expanding access and convenience. We are on track to reach our guidance range of opening between 255 to 285 new restaurants this year, which will mark a record for the company and we surpassed 700 Chipotlanes this quarter. As we look out to 2024, we anticipate opening between 285 to 315 new restaurants with at least 80% having a Chipotlane. This month, we opened our first location in Calgary. This was the first entrance into a new market in Canada since we entered Vancouver in 2012, and it’s clear there’s strong demand for Chipotle with opening day sales hitting a new company record. The team in Canada has done an outstanding job with company-leading throughput on the front line and on time and accuracy on the digital make line. AUVs margins and returns are on par with the U.S., and I remain very confident in Canada's long-term growth potential. Outside of North America, we have outlined a plan for Europe to deliver economics that would support accelerated growth. This includes improving our operations by aligning our training tools, systems and culinary with our U.S. operations where it makes sense and is feasible, as well as building brand awareness. Similar to our strategy when we first entered new markets in the U.S., we are building brand awareness in Europe through more local initiatives like partnering with local universities, local sports teams, and focusing on activities that get our food into the hands of potential guests. The good news is our restaurants are staffed, stable, and the talent we have coming through is exciting. Finally, in the Middle East, we are collaborating with Alshaya Group across development, culinary, supply chain and food safety to support a successful opening of our restaurants next year in Kuwait and Dubai. In closing, I remain really excited about all the growth ahead of us both in the U.S. and internationally. I want to thank our restaurant and support center teams for all their hard work and dedication to Chipotle. Our results demonstrate that we have a winning team that sets high standards and delivers. We have a lot of opportunities in front of us and we will continue to push the boundaries of what is possible in terms of running great restaurants with exceptional people, exceptional food, and fast throughput. I am more confident than ever that we have created the foundation to achieve our aggressive growth goals and further our purpose of cultivating a better world. With that, I'll turn it over to Jack.
Thanks, Brian, and good afternoon, everyone. Sales in the third quarter grew over 11% year-over-year to reach $2.5 billion as comp sales grew 5% with over 4% transaction growth. Restaurant level margin of 26.3% increased about 100 basis points compared to last year. And earnings per share adjusted for unusual items was $11.36, representing 19% year-over-year growth. The third quarter had $1 million in unusual expenses related to corporate restructuring. Looking ahead to Q4, based on the trends we've seen so far in the quarter, including mid single-digit transaction comps, we anticipate comps in the mid to high single-digit range, which includes our recent price increase of about 3%. As a reminder, in the fourth quarter, we will reevaluate estimated loyalty breakage for points projected to expire, which may require a catch-up adjustment that could have a negative or positive impact on our comp and that's not factored into our guidance. We continue to forecast full year comps in the mid to high single-digit range. I'll now go through the key P&L line items, beginning with cost of sales. Cost of sales in the quarter were 29.7%, a decrease of about 10 basis points from last year. The benefit from last year's menu price increases was mostly offset by inflation across several food costs, most notably beef and queso. For Q4, we expect our cost of sales to be right around 30% as the benefit of the menu pricing increase we just took will be offset by the mix shift from Chicken al Pastor to Carne Asada as well as higher cheese and avocado prices. Labor costs for the quarter were 24.9%, a decrease of about 20 basis points from last year. The benefit from sales leverage was mostly offset by wage inflation. And for Q4, we expect labor costs to be in the mid 25% range as the benefit of the menu price increase will be offset by continued labor inflation. And within our guidance, we anticipate a similar level of paid time off and other benefits that we experienced in the fourth quarter of last year. Other operating costs for the quarter were 14%, a decrease of about 50 basis points from last year. This decrease was primarily driven by sales leverage. Marketing and promo costs for the quarter were 2%. And in Q4, we expect marketing costs to step up to the mid 3% range with a full year to come in just below 3%. In Q4, other operating costs are expected to be in the low 15% range. G&A for the quarter was $159 million on a GAAP basis or $158 million on a non-GAAP basis, excluding $1 million related to corporate restructuring expenses. G&A also included $120 million in underlying G&A, $34 million related to non-cash stock compensation, $3 million related to higher bonus accruals and payroll taxes on equity vesting and exercises and $1 million related to our upcoming All Managers Conference, which is scheduled for Q1 of next year. For Q4, we expect our underlying G&A to be around $125 million and to grow slightly thereafter as we make investments in technology and people to support ongoing growth. We anticipate stock comp will be around $33 million in Q4, although this amount could move up or down based on our actual performance. We also expect to recognize about $3 million related to performance-based bonus accruals and payroll taxes and equity investing, exercises and $2 million related to our All Managers Conference, bringing our anticipated total G&A in Q4 to around $163 million. We anticipate preopening expenses to around $15 million in Q4 due to the cadence of new restaurant openings. And as a reminder, about half of preopening expense is non-cash preopening rent related to straight line accounting rules. Depreciation for the quarter was $79 million or 3.2% of sales, and for Q4 we anticipate depreciation expenses to step up by $4 million to $5 million due to a larger number of expected new restaurant openings. Asset retirement was $7.2 million in the quarter and in Q4 we expect asset retirement to be around $8 million as we continue to focus on proactive equipment replacement as we prioritize the guest experience through great operations. Our effective tax rate for Q3 was 24.2%, which benefited from higher than expected tax credits. We continue to estimate our underlying effective tax rate will be in the 25% to 27% range, though it may vary each quarter based on discrete items. Our balance sheet remains strong as we ended the quarter with over $1.9 billion in cash, restricted cash, and investments with no debt. During the third quarter, we repurchased $226 million of our stock at an average price of $1,914, more than 2.5 times our Q2 purchases as we were optimistic as the market softened. At the end of the quarter, we had $368 million remaining under our share authorization program. We opened 62 new restaurants in the third quarter, of which 54 had a Chipotlane, and we remain on track to open between 255 to 285 new restaurants this year. And as Brian mentioned, we plan to open between 285 and 315 new restaurants in 2024, of which at least 80% will have a Chipotlane. We anticipate that our timeline will remain extended which is preventing us from reaching the higher end of our 8% to 10% new restaurant opening guidance range in 2024. We continue to see permitting and inspection delays, utility installation delays, along with developers delaying projects due to macro pressures and rising interest rates. Considering our current pipeline and timeline, and assuming conditions do not worsen from here, we believe we can approach 10% new restaurant openings by 2025. To conclude, I want to once again thank our 114,000 employees for treasuring our guests and earning every single customer visit. We have exceptional people working hard every day to serve exceptional food to our guests, and that shows through these terrific results. As Brian mentioned, we have a lot of opportunity in front of us, and as we continue to make meaningful progress in improving the guest experience through faster throughput in our restaurants. This will further strengthen our brand and industry-leading economic model and continue to position us for long-term growth. With that, we're happy to take your questions.
Operator
Thank you. We will now begin the question-and-answer session. Our first question comes from Sara Senatore with Bank of America. Please go ahead.
Thank you so much. I just wanted to ask about unit growth, if I may, both the U.S. and then Europe. Jack, you noted that you could get to the high end of that 8 to 10 for '25. I guess I'm curious how or what you're doing just sort of address the construction permitting delays I think should probably continue. Are you sort of widening the funnel in terms of the sites that you identify and the kind of work you do to start? I guess I'm trying to understand sort of the competence in getting back there assuming the environment doesn't change that much. And then for Europe, you talked about getting economics, you could support accelerated growth, do you need to get AUVs higher or are the sales volumes there, but it's really about kind of operational efficiency and the training that you talked about? Thanks.
Yes. Sara, I'll start within the U.S. When we talk about getting to the high end of the 8% to 10% range by 2025, that actually assumes that we don't get better in terms of the timeline. It assumes that things stay as they are. What that tells you is just every year, our teams are doing a great job of building a very robust pipeline. And so that pipeline is really filling up. And as these timelines have been extending, that pipeline just keeps getting bigger. And so if you just assume we have the same timelines going forward for the next couple of years, we should get close to that 10% range. Now having said that, we've also challenged our teams. We challenge our teams to take a look at what is causing some of the delays. What can we do from a mix standpoint? Are there simpler deals that we can go after that would shorten the timeline? Can we work with developers if developers are getting way too far, but there are things that we can do from an economic standpoint that might accommodate that? So we challenge our teams to shorten the timeline. But in terms of us getting to 10%, frankly, our pipeline we think can get us there even if the timeline stay the same? And then, Brian, I don't know if you want to comment on Europe?
Yes, sure. Regarding Europe, your question already hinted at the answer. The top line is performing well, and we're focused on how to translate that success to the bottom line. We're concentrating on improving operating efficiencies and enhancing our business management.
Operator
Our next question comes from David Tarantino with Baird. Please go ahead.
Hi. Good afternoon. My question is about the traffic performance you’re seeing. I think Brian, you mentioned that it accelerated as the quarter went on and stayed strong in October. And we've been hearing I guess more broadly that the consumer spending environment may have done the opposite. So I was wondering if you could maybe unpack the drivers that you think drove the divergence that you're seeing? And specifically, was hoping that you could talk about the comparison related to Garlic Guajillo Steak and also what you're seeing on the throughput side as a contributor to that? Thanks.
So yes, David, our transactions actually throughout the quarter, every month showed improvement. And we continue to see that transaction strength where we are today. So the things that we've been focusing on is, look, get staffed, get trained, get deployed. And kind of the way we describe this is you got great people, great culinary, great throughput, and I think we're seeing that come through in our results. Combine that with the fact that we just launched Carne Asada and the foundation of operational performance I think is critical in making Carne Asada be probably a performer that will outperform what we saw with Garlic Guajillo Steak. I know that was a favorite of yours. But I'm sorry to say that Carne Asada might outperform it. But regardless, I think what's really important is our operators have done a terrific job of getting back to the basics of staffing, training, deploying, and then holding ourselves accountable to great throughput, and we're seeing every month some improvements in throughput. And that continues to be the case that we enter the fourth quarter. And I think that's why we continue to see really good traffic results. And we're going to protect the value proposition. We're going to protect the brand position that we have. And I think we'll get rewarded with hopefully more than our fair share of transactions.
Yes. And the only thing I would add, Brian, to that is we’re reading the same things, David, that you are and the consumer is clearly under pressure with inflation over the past year and pretty much everything with gas and groceries and really across the board higher interest rates. We continue to do well not just across our income levels, but with the lower income. They're holding up really well. They're really hanging in there at about the same level as our medium and high income levels. So I think the Chipotle value where we haven't raised prices in over a year until this latest action I think is coming through and people are choosing to dine at Chipotle because we are very affordable.
And sorry, one other because this is a favorite topic of ours here is we do love the fact that our growth is being driven by transactions, which I do think is really important to ongoing health for our business and our opportunity to grow going forward. So really proud of the team and really proud of the result for this quarter.
Operator
Our next question comes from Dennis Geiger with UBS. Please go ahead.
Great. Thank you. Wondering if there's anything else to highlight on the strength of the margins in the third quarter? And I guess more importantly, how that's shaping how you're thinking about next year and specifically, Jack, if 27% margin is at $1 trillion AUV, if that's kind of still the right way to think about the margin AUV dynamic?
Yes. I would describe our margin right now. We're not quite at 3 million, but knock on the door, we should get there next year, and we're knocking on the door of 27%. We're not all the way there yet. We're at 26.5% year-to-date and 26.3% for the quarter. Fourth quarter typically is a lower margin quarter for us. It will be closer to 26% and 27%. But I would call that knocking on the door and just give you an idea. We're not going to do this. But if for example, we chose to take an extra 1% or 1.25% in pricing, our margin would be at 27%. Now we're not going to drive our margins based on that. We're really using menu pricing just to offset inflation. But it gives you an idea with a little bit of extra pricing or with a little break in terms of some of the commodity costs, the ingredient costs next year. We've had multiple years of inflation, if those ease a little bit, if labor inflation eases a little bit as well. There's a number of ways to get there. And I would use the algorithm as more a long-term guidepost rather than something we're going to look to be right on the money every single quarter, every single year. So I feel like our economic model is really, really healthy. We're really knocking on a door of that 27%. And with a break here or there, I think we will hopefully get there next year.
That's great. Thanks for that. And then I appreciate the strong traffic number in the third quarter. Can you just provide the price and mix breakdown in the third quarter, Jack, and if you care to talk at all about how to think about those components into the fourth quarter level thinking about that mix in particular? Thank you very much.
Yes, sure. The price we were running in the quarter was in the high 2s, call it right around 2.8-ish, something like that. And remember, that's all from pricing we took last year. We didn't take any additional pricing until just recently. And mix did ease a little bit. Mix was more than 2% range. So you add that on top of a better than 4% transaction comp during the quarter, and that's how you get there. Looking forward into Q4 with a 3% we just took, remember we took it in the second half of October so that will average out to about a 2.2 percentage, call it a low 2 menu price increase. We are starting or we did start to see the negative mix component ease during the quarter. And if that continues, we would expect that the mix component would be still a drag but it would be hopefully closer to a drag of 1% than the 2% that we saw in this quarter. And of course, Brian mentioned we continue to see strong mid single-digit transaction comps in the fourth quarter so far.
Operator
Our next question comes from Andrew Charles with TD Cowan. Please go ahead.
Great. Thanks. Jack, a simple clarification, do you consider the recent 3% price increase to brace yourselves for AB 1228 next year? Or are you planning a separate California targeted price increase to be utilized sometime around April to help mitigate the impact of the higher California wages?
Yes. This does not consider any part of the California wages that'll happen next year. We've been studying that, Andrew, as you can imagine, already. It's going to be a pretty significant increase to our labor. Our average wages in California are right around 17%, so we get the minimum up to 20% and to make sure that we take care of compression as well. We're going to have to increase wages in call it the high teens to 20% or so. We haven't made a decision on exactly what level of pricing we're going to take. But to take care of the dollar cost of that and/or the margin, part of that we haven't decided yet where we will land with that. It's going to be a mid to high single-digit price increase, but we are definitely going to pass this on. We just haven't made a final decision as to what level yet.
Got you. Okay, that's helpful. And then, Brian, a question on innovation, it looks like there's no innovation in the stage gate process as obviously you're prioritizing operations and projects square one. I'm curious, what do you need to see to resume your new menu innovation, in particular, if it's reaching a number of transactions per peak 15 minute or some other measure looking at to resume new menu innovation piloting?
Yes. So the teams are still working and iterating on menu innovation. One of the things that they uncovered, which I'm really excited about, is we have an opportunity to just talk about our core menu. So there's very little awareness and understanding of what our ingredients are. And you'll probably be seeing our team's doing some work on how do we bring to life what we currently have on our menu so that customers can understand and truly enjoy everything that we currently offer? At the same token, they're still doing some work on what are some new menu items. And we're also doing work on bringing back some menu innovation that we've done in the past that has really rung the bell. So I'm feeling really good about where our menu stands and the pipeline that we have for news over the next, call it, 18 to 24 months.
Operator
Our next question comes from David Palmer with Evercore ISI. Please go ahead.
Thanks. A question on labor productivity. I'm wondering how you're thinking about the drivers on getting back to something like you've done in the past, that 23% or so labor margin, what are the key unlocks from here? You're obviously finding some traction on just paying attention to how you deploy labor and some of the things you're doing even with computer vision and whatnot. But then there's the other side, which might be the bigger leap stuff with equipment. So I'm wondering how you're thinking about the timing of these things and how I'm really obviously thinking about 2024 and what drivers you see there?
Yes. David, I don't know that we'll see 23% at least not in the near future. We've taken on some significant labor inflation over the last few years. And this California Act that we just talked about, California is only 15% of our restaurants. But that's all by itself. Next year, that's going to add 2.5% to 3% inflation to our overall company, inflation in labor. So I don't know that we'll see 23%. But the essence of your question is, what are we going to do to continue to be efficient with labor? And I think you hit on all the key pieces. For what we have in our restaurants today, we're really efficient. It doesn't mean we don't have some opportunity, but our teams are doing a great job. And for the most part, they're using the labor that they need to throughout the day. I think the unlock is that we have the labor deployed properly. Brian mentioned this during his prepared comments so that we have the right people that are staying on the frontline, so we could drive better throughput. When we drive better throughput, we know with a 40% flow-through and we know with our ability to lever labor that that labor percent will go down. And then over the medium term and long-term with things like Autocado and with Hyphen, I think there's opportunities for us to try to offset some of the labor inflation. But I just don't know that we would be able to get all the way down to 23%. That would be an 8% deflation. And that'd be I think difficult to accomplish. But rest assured that there's a lot of things that as we're working on investments that can make not just reduced hours, but also make the jobs of our crew easier, better and free them up so they can provide better customer service, we're definitely going to invest in that.
Yes. To ease your concerns, I don't believe anyone is predicting a 23% reduction in their models or anything like that. When you mentioned the four to five entrees in that peak 15 minute window improvement, what is the benefit to same-store traffic and/or just labor productivity you're getting from that? Can you put that into perspective?
Yes. We require about five transactions per day to achieve a 1% comparable sales increase. If we can add three or four more transactions in just a 15-minute window and repeat that across multiple periods, it can easily lead to an additional 2% or 3% comp increase in the restaurants experiencing that extra traffic. Regarding leverage, David, I would need to calculate the exact numbers. Typically, adding two or three more transactions results in a modest increase of a few basis points on the labor line, rather than a significant impact. However, it is beneficial, even though it won't bring our rates down to below 24%. It's important to note that for every additional transaction, there is a 40% pass-through to our cash flow, which is a key factor in how we aim to enhance our margins.
Operator
Our next question comes from Lauren Silberman with Deutsche Bank. Please go ahead.
Thank you. I also want to ask about throughput. So one of the key initiatives being the right cadence of digital orders, to what extent have you rolled out that specific initiative across the system or what percentage of the system do you see opportunity to improve that labor allocation?
You're referring to the digital make line and our smart pickup times. Yes, it seems like it's about half of our restaurants right now. And we're seeing great outcomes from that. We're being more on time, more accurate with our digital business. And where we have the correct deployment or aces in places on the frontline, we're seeing some nice improvement in number of entrees per 15 minutes. So we still have work to do, though, on executing the deployment on the front line, so that people don't leave their position. But for the most part, we're seeing really nice progress on the on-time and accuracy on the DML. And we're seeing some throughput gains on the frontline. But I think there's opportunity for us to get even better as we keep people in position during the entire peak that they're faced with.
Great. And just you've historically I believe talked about peak throughput being high 20 or low 30 orders per peak 15-minute period. Have you worked to return to those levels? Is there room to exceed prior peak throughput as you now utilize a second make line for a much greater level? Are there any constraints at that high 20, low 30 order level across the restaurant? Thank you.
The good news is there's no real constraint. We've got the opportunity to exceed that. Obviously, when we were doing those numbers that was when the entire business was off the frontline. So the good news is no bottleneck. The other really piece of good news is if that does occur, we got a significantly bigger business than what we have today. So we think there's a lot of room for growth. We just got to execute this throughput program with excellence on the frontline. Just with all of our team directors, frankly, this morning and it's the number one initiative on everybody's mind; great people, great food, great throughput. We do those three things we're going to continue to drive growth from operations.
Operator
Our next question comes from John Ivankoe with JPMorgan. Please go ahead.
Hi. Thank you very much. The question is related to throughput, but I think it's more specifically on unmet demand. And I was wondering if your data specifically on the digital make lines side showed how much unmet demand that you actually may have based on the wait times that are quoted to customers? In other words, they get to the end of the transaction, they see a wait time and they just don't complete the transaction. Is that something you can measure? And related to that, do you have a sense of how many stores actually are at capacity, maybe still in midtown Manhattan and in some other places where people do walk by a line that has 15 or 20 people in it perhaps and just go to a place that's less. Is there a way to kind of quantify as you see it today the amount of unmet demand that you would serve if you could serve? In other words, if you were kind of fast or if you order time to less, what have you, just the opportunity on your current store base?
Yes, John, we currently lack the capability for in-restaurant metrics, but we are exploring that. We are discussing tools that could help us capture data, such as the number of customers waiting after a 15-minute period, which represents an opportunity, along with assessing our performance on the frontline. We are working on developing these tools. Historically, we've observed that when we increase throughput, we not only process more customers in that 15-minute window but also generate additional transactions. It’s clear that people do walk away from our lines; for instance, in our midtown restaurant, you can notice someone passing by a long line, opening the door, and leaving without making a purchase, resulting in a lost transaction. While we can't quantify this precisely, we know it occurs frequently.
Do you know that on the digital side? Your transactions that kind of get to the final like percentage of transactions that maybe aren't just completed that are right at the point of payment. I don't know if that's exactly the way to look at it, but there must be a leading indicator to some degree?
We do have that on the digital side. And your related question was how many restaurants are at capacity? We were able to flex capacity in the restaurant by adding staff. So we will have between one and four people on the DML. And so if you have a very, very busy restaurant on a digital line, you will have as many as four people on that line, including one dedicated person that's going to run an order back and forth. So we have very few restaurants and very few individual periods within our restaurants that are maxed out from a digital standpoint.
Operator
Our next question comes from Brian Mullan with Piper Sandler. Please go ahead.
Thank you. Just a question on loyalty. Could you talk about some of the key near-term objectives the team is focused on with the program over say next 12 to 24 months on the path towards I think the ultimate long-term goal of greater personalization over time, which Brian I think you've referred to in the past as still a big opportunity?
Yes, sure. So the team is focused on taking all the analytics and the insights that we are seeing and figuring out how we commercialize those learnings in a way that's very personalized for the individual. So a simple example, the suggestive sell. When you get ready to check out, if we know historically you do buy a Mexican coke and we don't see a Mexican coke in your basket, the suggestive sell will be from Mexican coke. And then we see when we do that, we get a higher take obviously on the suggestive sell. So it's simple things that actually we know we can commercialize, done in a very personalized way. And that's what the team is centered on is how do we do this throughout the user experience from the moment you enter your ordering process, the moment you're trying to pay on your way out? And the good news is the team's got a lot of analytics that we're cranking through, and we're knocking off the things that we think are the highest leverage points over the next call it 18 to 24 months.
Okay. Thank you. And just wonder if you could just update us on the dual-sided grills, maybe how many locations have been rolled out to? And are the benefits proven to be what you might have hoped inside the stores? And if so, when could this be rolled out more broadly?
Yes, we are currently operating in 10 restaurants. This is why I use the stage gate process, as we've learned that the energy required to operate these dual-sided grills will necessitate some electrical upgrades that we hadn't originally planned for. We need to determine the total cost of the equipment, both for purchase and installation. We are still evaluating how to make the economics work. The crew enjoys it, and the culinary results are excellent, but we need to address some economic factors.
Operator
The next question comes from Brian Harbour with Morgan Stanley. Please go ahead.
Yes. Thank you. Could you maybe just comment on the delivery channel, and then also just kind of mobile order and pickup and some of the things you're doing with timing or orders per 15 minutes, if that's kind of affected volumes at all?
So it's kind of a general question. I'll see if this maybe answers your question. But what we see is the delivery business pretty stable. The order ahead and pickup business continues to be something that we are very much focused on being on-time and accurate. And that's why we've implemented this smarter pickup times where we are moving, how many orders we allow in per 10 minutes as well as the buffer, so that our crew can execute those digital orders with excellence without having to impact giving the frontline a great experience. And we're seeing nice progress on both fronts, which I mentioned earlier. We're more on time, more accurate and we're seeing gains on the throughput side of things on the frontline. And we're not seeing a step back in any conversion rates in that digital business as well. So it's full steam ahead and we got to execute the operating platform.
Yes, the volume for Chipotlane has become more comparable to the non-Chipotlane volumes. It's important to remember that many of these locations were opened during the pandemic when Chipotlane was a preferred option. However, we are also making a comparison that isn't entirely straightforward because in the early days of Chipotlane, we had numerous trade areas suitable for it, but we didn't install a Chipotlane at every restaurant. Currently, the only locations without a Chipotlane are typically in downtown or inline areas where it’s not feasible. Therefore, the comparison has its complexities. That said, the margins have improved significantly as a larger portion of our business is now flowing through the digital channel, which operates more efficiently for us. Additionally, we’re observing a shift where delivery is declining by 8 to 10 points while order ahead is rising by a similar margin. Our customers are opting for the convenience channel, which is both a value and an efficient option for us, while they are moving away from the delivery channel.
Operator
Our next question comes from Sharon Zackfia with William Blair. Please go ahead.
Hi. Good afternoon. I guess going back to throughput, I know in the past you've quantified kind of where you are relative to 2019 on peak throughput. I was hoping perhaps we could get an update on that. And then I guess I'm also wondering is 2019 really the right benchmark anymore just given how the business has shifted? You're doing double digital versus 2019 and we know that's causing some tension between the front and back line. So is that the right bogey? Do you have a slice of restaurants that have exceeded 2019 peak throughput or is that not the right answer anymore?
Sharon, that's an excellent question. When we compare to 2019, we've made adjustments considering that currently about 60% to 62% of our business goes through the frontline, whereas back in 2019, it was closer to 80% or 81% or 82%. For instance, the average throughput in 2019 was in the high 20% range, around 28% to 29%. After adjusting for the 62% frontline volume, this translates to an adjusted throughput target of about 25% to the mid-20s. We believe we have set appropriate targets for our teams based on this adjustment. As for our current status, we've seen gradual improvements, and we're now around 22%. However, we're still about two and a half to three transactions short of our goal. The positive aspect, as mentioned by Brian, is that we're making significant progress in proper deployment, with many of our restaurants now having at least four staff members on the frontline—an increase from the previous average of three or fewer. Our teams are focusing on the habits that lead to high throughput; having four people on the frontline helps, but it doesn't guarantee excellent results. Continuous presence on the frontline and employing various techniques are crucial for achieving high throughput. We're beginning to observe individual restaurants or groups of restaurants executing this "core four" strategy, showing throughput figures three to four or more transactions higher in a 15-minute timeframe compared to those not following the core four. This promising progress indicates that those additional three or four transactions could help boost us from 22 to the mid-20s. We are confident that we are identifying the right targets. What we've done, Sharon, is taken our current trends from October and then pushing them forward. We do take into account what we did last year. But rather than taking account last year, is that going to affect our comp either up or down, we really take our current trends which includes Carne Asada and includes the menu price increase and it includes the current underlying transaction trend. We use that trend to trend out for the rest of the year. Compared to last year to the extent that there was some weather, we see individual days or weeks where there's weather, our comp is going to bounce up during those periods. But we didn't use last year's weather to say it's going to be any better or worse.
Operator
This concludes our question-and-answer session. I would like to turn the conference back over to Brian Niccol for any closing remarks.
Thank you. And thanks everybody for the questions and joining the call. Obviously, we're very proud of our teams and the results that we've delivered in the third quarter. It's very exciting to see our efforts on throughput driven by having the team's staff trained and deployed correctly, continuing to make progress and then with our strong value proposition, seeing that show up in transactions as the driver of growth. We're going to continue to stay focused on executing great throughput. We're going to continue to stay focused on great culinary. We're going to continue to stay focused on having great people that are trained and know exactly what they need to do in their position. So very excited about the results we've achieved but very optimistic about our future, both in building new units and continuing to drive average unit volumes and margins. So thank you for taking the time and we'll see you in a couple of months. Thank you.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.