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CompareEarnings: Jul 28, 2026

Nike Inc - Class B

Exchange: NYSESector: Consumer CyclicalIndustry: Footwear & Accessories

NIKE, Inc. (NIKE) is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel worldwide. The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and through a mix of independent distributors and licensees, in approximately 190 countries around the world. The Company focuses its product offerings in seven key categories: Running, Basketball, Football (Soccer), Men's Training, Women's Training, NIKE Sportswear (its sports-inspired products) and Action Sports. It also markets products designed for kids, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football (American), tennis, volleyball, walking and wrestling. In February 2013, it sold its Cole Haan affiliate brand to APAX Partners LLP.

Did you know?

Profit margin stands at 4.8%.

Current Price

$44.20

+3.01%

GoodMoat Value

$51.59

16.7% undervalued
Profile
Valuation (TTM)
Market Cap$65.43B
P/E29.08
EV$80.85B
P/B4.95
Shares Out1.48B
P/Sales1.41
Revenue$46.52B
EV/EBITDA19.35

Nike Inc - Class B (NKE) Company Profile

GoodMoat Analysis

Based on data as of March 26, 2026

Nike is a dominant global athletic brand with a powerful moat built on its brand and scale, but faces significant near-term challenges. Its current valuation appears high relative to stagnant growth, making it an unfavourable proposition for a value investor seeking a margin of safety.

Read full analysis
Nike designs, markets, and sells athletic footwear, apparel, and equipment globally. It operates a powerful asset-light model, outsourcing manufacturing while focusing on high-margin brand building and innovation. Its customers range from professional athletes to everyday consumers, reached through its own stores, digital channels, and a vast wholesale network including retailers like Foot Locker. Using the GoodMoat framework, Nike's primary moat strengths are its Brand & Culture (criterion 6) and Scale Privilege (criterion 8), giving it pricing power and massive distribution. However, it scores weakly on Switching Costs and faces high Disruption Risk from competitors. Key red flags from Section 5 are evident: Revenue Growth YoY of 0.6% indicates severe Growth Deceleration, and an Operating Margin of 8.0% suggests potential Margin Compression from competitive and cost pressures. A value investor might be interested in the strong brand and 19.1% ROE, but the P/E of 31x is extreme for a company with minimal growth, failing to provide a margin of safety. The neutral GoodMoat Target of $51.59, close to the current $52.98 price, confirms a lack of clear undervaluation. Analysis based on data as of 2024-05-15.

NKE Company Information

NIKE, Inc. (NIKE) is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.

NIKE is a seller of athletic footwear and athletic apparel worldwide.

The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and through a mix of independent distributors and licensees, in approximately 190 countries around the world.

The Company focuses its product offerings in seven key categories: Running, Basketball, Football (Soccer), Men's Training, Women's Training, NIKE Sportswear (its sports-inspired products) and Action Sports.

It also markets products designed for kids, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football (American), tennis, volleyball, walking and wrestling.

In February 2013, it sold its Cole Haan affiliate brand to APAX Partners LLP.

Sector

Consumer Cyclical

Industry

Footwear & Accessories

Exchange

NYSE

Country

Oregon, USA

NKE Key Officers

Key officers data coming soon

NKE Company Profile

Nike Inc - Class B (NKE) is a Consumer Cyclical company in the Footwear & Accessories industry. It trades on NYSE. The company is based in Oregon, USA.

NIKE, Inc. (NIKE) is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel worldwide. The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and through a mix of independent distributors and licensees, in approximately 190 countries around the world. The Company focuses its product offerings in seven key categories: Running, Basketball, Football (Soccer), Men's Training, Women's Training, NIKE Sportswear (its sports-inspired products) and Action Sports. It also markets products designed for kids, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football (American), tennis, volleyball, walking and wrestling. In February 2013, it sold its Cole Haan affiliate brand to APAX Partners LLP.

Market cap is $65.43B. There are 1480.4M shares outstanding. Dividend yield is 3.52%.

See the full Nike Inc - Class B profile on GoodMoat. It covers key officers, financial metrics, and sector details. You can also use GoodMoat's DCF calculator, fair value models, and quality score to help decide if NKE is a good investment.