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Nike Inc - Class B

Exchange: NYSESector: Consumer CyclicalIndustry: Footwear & Accessories

NIKE, Inc. (NIKE) is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel worldwide. The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and through a mix of independent distributors and licensees, in approximately 190 countries around the world. The Company focuses its product offerings in seven key categories: Running, Basketball, Football (Soccer), Men's Training, Women's Training, NIKE Sportswear (its sports-inspired products) and Action Sports. It also markets products designed for kids, as well as for other athletic and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, football (American), tennis, volleyball, walking and wrestling. In February 2013, it sold its Cole Haan affiliate brand to APAX Partners LLP.

Did you know?

Profit margin stands at 4.8%.

Current Price

$44.20

+3.01%

GoodMoat Value

$51.59

16.7% undervalued
Profile
Valuation (TTM)
Market Cap$65.43B
P/E29.08
EV$80.85B
P/B4.95
Shares Out1.48B
P/Sales1.41
Revenue$46.52B
EV/EBITDA19.35

Nike Inc - Class B (NKE) Valuation

GoodMoat Analysis

Based on data as of March 26, 2026

Nike's valuation appears unfavourable for a value investor, with a minimal margin of safety and a premium P/E multiple. The stock's price is marginally above the GoodMoat Target, and its high P/E is difficult to justify given the company's near-stagnant revenue growth.

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Based on the GoodMoat Investment Framework, Nike's current price of $52.98 offers a minimal margin of safety. It is slightly above the GoodMoat Target of $51.59, which is classified as a neutral signal. According to the framework's DCF bands, this would place it in the 'Marginal' to 'Unfavourable' range, as a margin of safety below 10% is considered unfavourable. The stock's forward P/E of 31x is high, especially when contextualized against the sector average for consumer cyclicals, which is typically lower, and the company's own meager revenue growth of 0.6% YoY. This creates a significant disconnect; a P/E in the low 30s is often reserved for companies with high, durable growth rates, which Nike is not currently demonstrating. While the 4.2% free cash flow yield and 2.94% dividend yield provide some support, the primary valuation metrics suggest the stock is expensive relative to its current operational performance. For a value investor seeking a clear margin of safety, the current price does not present a compelling opportunity based on quantitative valuation assessment alone.

NKE Fair Value Estimate

$51.5916.7% undervalued

Blended fair value estimate based on DCF, Graham Number, and earnings-based models.

NKE Valuation Metrics

FCF$3.27B
FCF Growth Rate-6.15%
EPS Growth (CAGR)-3.67%
WACC10.00%

NKE Valuation & Fair Value Analysis

Nike Inc - Class B (NKE) valuation analysis using multiple fair value methodologies. GoodMoat calculates a blended fair value target using discounted cash flow (DCF) analysis, the Graham Number, and earnings-based valuation models.

The GoodMoat Fair Value target for Nike Inc - Class B is $51.59. The current stock price is $44.20, suggesting the stock is 16.7% undervalued.

The price-to-earnings (P/E) ratio is 29.08. Price-to-book ratio is 4.95. Price-to-sales ratio is 1.41. Enterprise value to EBITDA is 19.35. PEG ratio is -0.83.

GoodMoat's valuation models include the Graham Number (based on EPS and book value), an earnings-based model (discounted future EPS), and a PEG-adjusted valuation. The three models are averaged to produce a blended fair value estimate. Use these tools alongside the DCF calculator and reverse DCF to form a comprehensive view of Nike Inc - Class B's intrinsic value.