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Omnicom Group Inc

Exchange: NYSESector: Communication ServicesIndustry: Advertising Agencies

Omnicom Media, an Omnicom Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity ( Acxiom RealID ™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub ; Data, Identity & Analytics powerhouses Acxiom, and Annalect ; and a broad spectrum of specialized services.

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Free cash flow has been growing at 8.0% annually.

Current Price

$76.92

+0.26%

GoodMoat Value

$287.11

273.3% undervalued
Profile
Valuation (TTM)
Market Cap$23.87B
P/E378.91
EV$18.45B
P/B1.98
Shares Out310.34M
P/Sales1.20
Revenue$19.82B
EV/EBITDA29.70

Omnicom Group Inc (OMC) — Q3 2017 Earnings Call Transcript

Apr 5, 202610 speakers6,486 words38 segments

Original transcript

Operator

Good morning, ladies and gentlemen, and welcome to the Omnicom Third Quarter 2017 Earnings Release Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will follow at that time. As a reminder, this conference call is being recorded. At this time, I'd like to introduce you to your host for today's conference, Vice President of Investor Relations, Shub Mukherjee. Please go ahead.

O
SM
Shub MukherjeeHead of Investor Relations

Good morning. Thank you for taking the time to listen to our third quarter 2017 earnings call. On the call with me today is John Wren, President and Chief Executive Officer, and Phil Angelastro, Chief Financial Officer. We hope everyone has had a chance to review our earnings release we posted on our website this morning along with the presentation covering the information that we will review this morning. This call is also being simulcast and will be archived on our website. Before we start, I've been asked to remind everyone to read the forward-looking statements and other information that we have included at the end of our investor presentation, and to point out that certain statements made today may constitute forward-looking statements, and that these statements are our present expectation and that actual events or results may differ materially. I would also like to remind you that during the course of the call, we will discuss some non-GAAP measures in talking about Omnicom's performance. You will find the reconciliation of those measures to the nearest comparable GAAP measures in the presentation materials. We are going to begin this morning's call with an overview of our business from John Wren. Then, Phil Angelastro will provide our financial results for the quarter, and then we will open up the line for your questions.

JW
John WrenPresident and Chief Executive Officer

Thank you, Shub. Good morning, everyone, and thank you for joining our call. I am pleased to speak to you this morning about our third quarter results. Organic growth for the third quarter was 2.8%. For the nine months ended September 30, organic growth was 3.5%. EBITDA margin in the quarter was 13.2%, an increase of 50 basis points compared to the third quarter of 2016. In the third quarter, reported revenue was down 1.9% compared to the prior year. Net acquisition disposition revenue was negative 5.7% for the quarter. The disposition process that we started in the fourth quarter of 2016 was substantially completed in the first four months of 2017 and will cycle through the financial statements through early 2018. We did see a benefit to the revenue from FX changes in the quarter of 1%. Phil will discuss the estimated impact of net acquisitions dispositions and currencies in more detail during his remarks. Looking at our revenue by geography, organic growth in North America was 2.1% in the quarter, driven by our media, healthcare and events businesses, offset by declines in our direct marketing and branding agencies. Drilling down in the region, growth in the United States was 2.4% and was offset by a small reduction in Canada. Although small, Puerto Rico also declined in the quarter, and our main focus now is on helping our people and agencies in the market recover from the effects of the hurricane. Our branding business, which I mentioned on our last call, which is largely project-based, continues to struggle. As I will discuss later, we have recently made management changes in the business and have corrected some of the operational issues we encountered. We expect the branding business to begin to stabilize as a result of these changes. PR in North America was also slightly negative in the quarter. Turning to markets outside North America, the UK grew at 3.8%. Our media, healthcare, and PR agencies drove our growth in the UK, offset by declines in our field marketing business. Organic growth in the rest of Europe was 7.8%. In Euro Markets, overall growth was strong. Germany and France grew in the mid-single digits, Spain performed extremely well, and the Netherlands had positive results after a number of negative quarters. Outside the Euro Markets, our agencies performed well, including Russia, which had very positive results. Looking at Asia Pacific, third quarter organic growth was 1.4%. India, Japan, and Singapore all outperformed in the region, offset by negative performance in China. Latin America was down 5.4%. Our operations in Latin America, other than Brazil, had positive results. Brazil is by far the largest market in the region and drove the negative performance. At this stage, it is difficult for us to predict when our business in Brazil will consistently improve, but we remain cautiously optimistic. Looking at our bottom line, EPS increased to $1.13 per share for the quarter versus $1.06 per share for the same quarter a year ago. In the first nine months of the year, we generated a little under $1.2 billion in free cash flow and returned over $900 million to shareholders through dividends and share repurchases. Last week, we announced the quarterly dividend increase of $0.05 per share, or 9.1%. Our use of cash remains consistent with past practice, paying our dividend, pursuing accretive acquisitions, and repurchasing shares with the balance of our free cash flow. Our cash flow, balance sheet, and liquidity remained very strong. Looking at the rest of the year, there are a couple of factors that result in less visibility as we plan for the fourth quarter, as has been the case over a number of years. There is quite a bit of project work that occurs in the fourth quarter that can impact revenue. Each year, we've found this year-end project work is between $200 million and $250 million. Client spending on these projects is not easy to forecast and typically is based on individual client circumstances and general economic conditions. Having said that, our agencies remain laser focused on servicing their clients, driving growth, and managing their costs. We remain committed to delivering our revenue and margin targets for the full-year 2017. I'd like to turn now to discuss some of the factors affecting our industry and how Omnicom is responding as an organization. As you are well aware, many of the world's largest companies and best-known brands are experiencing fundamental changes in their industries due to new technologies, disruptive competitors, and changing consumer behavior. For these large brands, the relationship with their customers has changed. Technology has advanced to a point where consumers today want information that is directly relevant to their needs. Given the challenges many of our clients face, there is a significant opportunity for Omnicom to help them transform the way they approach their customers. Marketing needs to be tied into the advertisers' broader strategy, including sales, service, product innovation, and other functions with the consumer at the center. With this in mind, we continue to transform the way we are organized in a manner that allows our management, people, and agencies to effect change by offering clients the most creative minds with access through the latest tools in the marketplace. To do so, Omnicom remains focused on our key strategic priorities, growing and developing our talent, while increasing the diversity of our workforce, simplifying our service offerings through our new practice area and client metric structure, making investments in our agencies and through acquisitions and partnerships to expand our capabilities in digital, data, and analytics, and continuing to execute our operational efficiency initiatives. Given our focus on providing our clients with consumer-centric services, in the third quarter we formed a new practice area by combining our CRM and digital agencies, we form Omnicom Precision Marketing Group, which will be led by Luke Taylor. Luke recently joined Omnicom and was formerly CEO of DigitasLBi. He is one of the best and brightest in our industry when it comes to CRM strategies and digital business transformation. We are extremely pleased to have him in this part of our organization. There is a tremendous opportunity for Omnicom Precision Marketing to leverage Annalect, our core data and analytics platform, and to work in partnership with our creative and media agencies to help our clients put individual identities at the center of their marketing. It will help us drive growth by getting the right message, to the right person, at the right time, and on the right platform, and in the right context. It is these capabilities that will enable Omnicom's clients to form the direct relationship with the consumer that is needed in today's digital and always-connected world. Indeed, Omnicom is committed to being a first mover when it comes to offering clients the latest media, technology, data, and e-commerce tools. We already have more than 100 partnership agreements and recently signed deals with a number of first-party data suppliers as we look to build richer, bigger data sets. In addition to Omnicom Precision Marketing, we now have practice areas in place for healthcare, PR, and national brand advertising. Several others are in-process and should be completed in the first half of 2018. Our practice area and client metric structure enables better sharing of expertise and knowledge, creates more career opportunities for our people, strengthens our new business development efforts, leverages our internal investments, and allows us to identify acquisition opportunities for the group. As an example, Omnicom Health Group has created several forums for our experts in healthcare working across our clients that meet regularly to brainstorm ideas, bringing added value and innovation to those clients. On the people front, Omnicom Health Group launched a fellowship program to bring in graduating students with advanced scientific and medical degrees that will rotate through various disciplines in the group in their first year of employment. They have also established a centralized human resource function to look at talent in a more holistic way. This allows the group to open more doors for our people as they grow and evolve and to move them across our agencies as the key roles develop. On the technology front, Omnicom Health Group agencies are leveraging the data marketing capabilities that they acquired through the BioPharm acquisition with Annalect data sources to open new ways for our pharmaceutical clients to engage physicians. Our other practice areas are working in similar ways to enhance the opportunities for our people and the services we deliver to our clients. Overall, I'm very pleased with the way our practice areas are developing. On the topic of retaining and developing the best talent, one of the hallmarks of Omnicom is that we strive to make our organization a place where people can build their careers. We place considerable effort on succession planning, advancement, and diversity. A great example of this is the recent appointment of John Osborn as the CEO of OMD's U.S. Operation. Ossie joined BBDO in 1996 and rose to the level of President and CEO of BBDO New York in his 21 years. Ossie was looking for the next chapter in his career, so Daryl Simm and Robinson and I thought he'd be a perfect fit for running OMD USA. As content and context become increasingly intertwined, agency leadership with experience across the broad spectrum of marketing services is critical to growth and client success. More recently, Charles Trevail, CEO of our agency C Space, became the new CEO of Interbrand. In addition, C Space will become part of Interbrand. Charles joined Omnicom in 2012 when C Space purchased Promise Corporation, a company he founded. Charles has a proven track record of building brands and we're pleased to have him in his new role. The Interbrand and C Space partnership is also an opportunity to bring world-class expertise together, brand building, and consumer experience to drive growth for our clients. One of the barometers we use to measure our success in cultivating the best talent is the performance of Omnicom's work for clients in award shows. In the third quarter, at the 2017 Spikes Asia Festival of Creativity, Omnicom agencies continued to be the most creatively awarded in the industry. BBDO received the night's top honors by winning Network of the Year, and Clemenger BBDO and Colenso BBDO placing second and third in Agency of the Year category. Media Agency of the Year was awarded to PHD New Zealand, with OMD Singapore placing second. Omnicom agencies took home seven Grand Prix awards, more than any other holding company, in digital, direct, film, healthcare, PR, and entertainment, as well as the only Creative Effectiveness award. In total, 20 Omnicom agencies in 15 countries contributed to more than 130 Spike awards with work from 50 different clients. Our ability to win these awards reflects our outstanding creativity and talent. I want to congratulate our people on their efforts and their accomplishments. And in the area of diversity, we're very pleased that Omnicom was once again designated as a best place to work for the LGBTQ community by the Human Rights Campaign Foundation. Turning now to our operations, we continue to make very good progress on our real estate, information technology, back office and accounting services, and procurement initiatives. Through these programs, we're enhancing our platforms, systems, controls, and reducing costs. Our success in streamlining operations has contributed to the margin improvement we have achieved this year. In closing, we are pleased with our financial performances in the nine months of 2017. And in an uncertain environment, we are well positioned to deliver on our targets for the full year. I will now turn the call over to Phil for a closer look at third-quarter results.

PA
Philip AngelastroExecutive Vice President and Chief Financial Officer

Thank you, John, and good morning. While our business has continued to operate in the challenging marketplace, our agencies once again did well in meeting the financial and strategic goals we set for them. Total revenue for the third quarter was $3.7 billion with organic revenue growth of 2.8%, bringing our year-to-date organic growth to 3.5% due to a slightly weakening of the dollar against the currencies in our significant foreign markets. FX positively impacted our revenue by 1% in the third quarter. We also continue to experience a reduction relative to prior periods in our reported revenues resulting from the disposition of several businesses that did not meet our strategic priorities. This included Novus, our specialty print media business, as well as certain agencies within our field marketing and events discipline. These dispositions net of our recent acquisitions reduced our third quarter revenue by $216 million or 5.7%. I'll go into greater detail regarding the changes in our revenue in a few minutes. Looking at the income statement items below revenue, operating profit or EBIT for the quarter increased 2.4% to $464 million, with EBIT margin improving to 12.5%, a 50-basis-point improvement versus Q3 of last year. Similarly, Q3 EBITDA increased to $492 million, and the resulting EBITDA margin of 13.2% also represents a 50-basis-point increase over Q3 2016. The main drivers of our margin improvement continue to be our ongoing efforts to improve cost efficiencies throughout the organization, which are focused on real estate, back office services, and procurement initiatives, as well as the positive impact on margins from the dispositions of several businesses late last year and early this year. For the balance of the year, we'll continue to expect that our dispositions will negatively impact our reported revenue and EBIT dollars, with the modest benefit of approximately 20 basis points to our overall EBIT margins. Now turning to the items below operating profit. Net interest expense for the quarter was $46.4 million, up $4.4 million versus Q3 last year, and up $1.1 million versus the second quarter of 2017. Versus Q2, interest expense increased $2.2 million, primarily driven by a reduction in the benefit from our fixed-to-floating interest rate swaps as well as an increase in interest rates. All interest income increased $1.1 million due to an increase in cash held by our international treasury centers relative to Q2, while the increase in interest expense of $6.1 million was primarily driven by the reduction in the benefit from our fixed-to-floating interest rate swaps as well as the increase in our commercial paper interest rates. This was partially offset by an increase in interest income of $1.7 million. While our cash balances held were down slightly versus last year, an increase in interest rates positively impacted income for the quarter. Turning to income tax expense, at the beginning of the year, we're required to adopt ASU 2016-09, which changed the way income tax expenses are recognized on share-based compensation under U.S. GAAP. The newly implemented standard requires that the difference between the book tax expense and the cash tax deduction recorded on our tax return from share-based compensation be recognized as income tax expense. This difference is generated as a result of our stock price on the date of the award compared to the stock price on either the date that restricted stock vests or the date that stock options are exercised. In the past, under GAAP, this difference for us was recorded directly to equity and not to the P&L. The standard requires prospective recognition and does not allow restatement of prior periods. As a result, under the new standard, we recorded an additional tax benefit on share-based compensation of $4.8 million during the third quarter, which reduced our quarterly effective tax rate by 1.1% to 31.6%, and our year-to-date effective rate to 31.1%. Excluding the benefit from the adoption of the new accounting standard, our year-to-date effective tax rate would have been 32.6%, the same as the year-to-date rate for 2016, and in line with our expectations of 2017's full-year tax rate. Earnings from our affiliates were $1.1 million during the third quarter, down a little from $1.4 million in Q3 of 2016. The allocation of earnings to the minority shareholders in our less than fully owned subsidiaries decreased slightly to $23.3 million. As a result of the foregoing items, our net income for the quarter increased by about $10 million or 3.9%, to $263.6 million versus $253.8 million in Q3 of 2016. Now turning to the calculation of earnings per share for the third quarter. Net income available for common shareholders for the quarter was $263.3 million. Our net share repurchases made over the past year reduced our diluted share count by 2.5% to 232.7 million shares. As a result, our reported diluted EPS for the quarter was $1.13, up $0.07 or 6.6% versus diluted EPS of $1.06 from Q3 of last year. In Q3 2017, the impact of the new income tax accounting standard increased our diluted EPS by about $0.02, because the final income tax benefit is based on Omnicom's share price at the future vesting date for restricted stock and at the exercise date for stock options. It is not possible to estimate with any degree of certainty the impact the new accounting pronouncement will have on our income tax rate, our net income, or our diluted EPS going forward. Please note that in future periods this impact could be positive or negative based on movements in our stock price. In 2017, almost all of our share-based awards are restricted stock have vested for this year. As a result, the impact in the fourth quarter of the year is expected to be minor. During the quarter for the first time since 2014, the net impact of the changes in currency rates had a positive impact on our revenue, adding 1% or $39 million. For financial reporting purposes, the major driver of our FX movement in the third quarter versus last year was the euro, which strengthened 5.7% against the dollar. In addition to the movement of the euro, the dollar weakened against the Australian dollar, Canadian dollar, and several other currencies. The dollar also strengthened against the Japanese yen, British pound, and Turkish lira. Over the past several quarters for financial reporting purposes, we experienced significant FX headwinds resulting from the decline of the British pound after the Brexit vote in June of 2016. We have now cycled through that significant year-over-year decline. If currencies stay where they currently are, based on our most recent projections, the net impact of FX is expected to be positive by approximately 2% in the fourth quarter, which would result in the impact of FX for the full year being flat. The impact of our recent acquisitions net of dispositions decreased revenue by $216 million in the quarter or 5.7%. As we have discussed, we completed several dispositions over the past 12 months, including the disposition this past April of Novus, our specialty print media business, which was located in the U.S and Canada. While we will continuously evaluate our portfolio of businesses, at this time we do not anticipate any additional significant dispositions during the remainder of 2017. Our current expectations are that the impact of acquisitions net of our disposition activity will reduce revenue by approximately 4.75% in the fourth quarter, and as a result by approximately 4% for the year. Organic growth was positive 2.8% or $106 million this quarter. Some highlights of our organic growth this quarter include, geographically we had solid performance in the UK and Continental Europe. And our North American agencies performed better in the quarter with growth of 2.1%. Our media offerings, including PHD and Hearts & Science, continue to perform very well, offset by some challenges faced by OMD. The Omnicom Healthcare Group had a solid performance at both its domestic and international agencies. Overall, we believe we are on the right track and are aligning our investments in areas that are showing strong growth.

AQ
Alexia QuadraniAnalyst - JP Morgan

Thank you. I guess, John, looking at the U.S. organic revenue growth, which has been looking a bit better this quarter, do you believe that some of the headwinds that had caused the organic growth over the last few quarters to soften have sort of lessened a bit? Or is it really too soon to tell that you've kind of turned the corner there? In other words, do we see a better discontinuation of improvement in U.S. organic growth in the quarters ahead?

JW
John WrenPresident and Chief Executive Officer

Yes, is the answer to your question. We've been dragged down by a couple of specific things. Our branding business, where we just changed management and it takes a little bit of time to go out and sell those projects, but it's not a very long lead-time. So I fully expect that in the first quarter, that headwind will be removed from us and I'm looking forward to that. Direct marketing has been a problem in the last several quarters, creating a headwind. With the addition of Luke and some other people, we've changed the management team and the approach in that area and I'm looking for pretty immediate improvement in that regard, because we've spoken to Luke for a very long time and he's been with us since July. The third other area, which isn't a problem on a worldwide basis, but in the U.S. what we have – and this won't change. It's just an explanation. If you look at Accuen programmatic side of the business, a lot of clients, and we've actually pushed this into the operating branch within the media company. We haven't lost clients, but we changed the way that we do business with them with a fully disclosed method. And that cost us probably 0.2% in the United States in this past quarter. So some of the problems that you see in explanations that you receive from our competitors, we have a different set of problems and we've addressed ourselves to the largest ones and will continue to do so.

AQ
Alexia QuadraniAnalyst - JP Morgan

And then just on PR, is there anything influencing that segment that could be addressed or is that just more of a cyclical thing where you're seeing some periods of weakness, but it's going to bounce back like other parts of your business?

JW
John WrenPresident and Chief Executive Officer

I expect that will bounce back. People are changing the product to meet the market. And there's probably one unit in particular where there still have to be more management changes which haven't occurred yet.

PA
Philip AngelastroExecutive Vice President and Chief Financial Officer

There is also a little bit of election benefit in the Q3 and Q4 of 2016 results, from a comparability perspective, the comp in Q3 and Q4 of 2016 is a little more challenging than normal.

AQ
Alexia QuadraniAnalyst - JP Morgan

And then Phil, just maybe one last one, on the - it sounds like you guys had the majority of dispositions within the first four months of the year, so do you happen to have a rough idea of how much those dispositions benefited organic growth in the quarter?

JW
John WrenPresident and Chief Executive Officer

How much they benefit organic growth or…?

AQ
Alexia QuadraniAnalyst - JP Morgan

Yeah, because they were – I assume they were lower growth businesses, getting rid of them would add a little bit of lift to organic growth, if at all.

JW
John WrenPresident and Chief Executive Officer

It actually has no impact on organic growth, Alexia.

AQ
Alexia QuadraniAnalyst - JP Morgan

Okay.

JW
John WrenPresident and Chief Executive Officer

Sure.

JR
Julien RochAnalyst - Barclays Capital

Yes, good morning. My first question is Accuen's contribution to Q3 organic. Did I understand correctly, John, you said there was a 20-basis-point negative? The second one is on working capital, $1.3 billion negative after nine months. I know the seasonality is going to get better in Q4, but that is $500 million worse than last year. So what's happening and maybe if you could give us a full-year guidance? That's my second question. And then on Q4, you say it was the hardest quarter to guide to, because you had $200 million to $250 million of kind of project-based revenue. Could we get a feel of the last kind of 10 years, what has been the worst year and the best year of those project-base? Does it go as low as $100 million and as high as $400 million, so we can gauge the volatility of Q4? Thank you.

JW
John WrenPresident and Chief Executive Officer

Sure, I think I've used the exact language that I used this morning for the past 10 years because we went back and looked at the scripts of what I said. So it is very much the nature of our business. There was only one year I believe where it didn't come through and that was in 2007, I'm looking - 2008 after the great recession. We always - we are conservative. We typically get some of that, if not, all of it back. But we can't - as I said, we don't have visibility as to when some of these projects are going to occur. It's $200 million on a $4-billion-plus base, so it's a struggle right up until the end of the year. The only complicating factor I see over and above individual companies having difficulties or individual companies wanting to promote things is the U.S. government and what they can do to derail progress on any given day.

PA
Philip AngelastroExecutive Vice President and Chief Financial Officer

Yeah, so the Accuen numbers, Julien, the U.S. number or the impact on U.S. was basically negative $9 million, and the overall worldwide number was growth of around $2 million, so roughly flat globally and the negative in the U.S.

JW
John WrenPresident and Chief Executive Officer

Right, $9 million would have changed 2.8% to 3.1%.

PA
Philip AngelastroExecutive Vice President and Chief Financial Officer

The working capital numbers, essentially some of the issue in Q3 is timing, but some of it is frankly underperformance on our part. I think the bottom line is we ultimately need to do a better job on the blocking and tackling, which is what working capital management comes down to. And we need to do that on an agency-by-agency, region-by-region basis. So it needs much greater focus in the fourth quarter, which it typically gets.

JR
Julien RochAnalyst - Barclays Capital

Thank you very much.

PS
Peter StablerAnalyst - Wells Fargo

Good morning, one for John and one for Phil if I could. First, John, could you step back and help us a little bit on CRM? You called out branding, some of the management changes, and some of the weakness. But when we look back over the last couple of years in CRM and marketing services in general, it lagged. Could you help us understand your expectations looking forward? Do you think CRM can reach parity levels of growth with traditional advertising?

JW
John WrenPresident and Chief Executive Officer

CRM, the way that we group companies and services in what we present to you includes things like direct marketing, it includes digital operations, it includes events, it includes a number of other companies. As we didn't say this clearly, for instance, we've broken out direct marketing and our digital businesses under the leadership of one particular individual this past quarter. There are other actions that we're planning to take to look at that category and leadership without the companies within that category. Those will be done in the coming months as soon as we identify the right leaders. Principally in the past, the people overseeing those weren't experts in a particular craft. The change that we've been going through over the course of the last year is to change the leadership for the group to somebody who is expert in the craft. And we are starting to see progress as a result of making those changes and we are going to continue to do that, and hopefully will be done with it. I said in my remarks, we'd be done by the middle of next year. I hope to be done sooner than that. And then it takes a little bit of time for the individual to get their arms around the operation, to start to make contributions. So CRM has taken the hits. Some of them have very large companies in them. Some of them have, as I said, there is a - in the field marketing there is some of our outsourcing businesses and shopper promotion. So those are other areas which, when they get projects, tend to be large projects, and when they don't get a project, you feel they're paying in a much more severe way than if an advertising agency lost a particular client.

PA
Philip AngelastroExecutive Vice President and Chief Financial Officer

The overall goal, Peter, with the practice areas, especially in CRM, is when you get to disciplines like direct marketing, which John talked about, branding, shopper, events businesses, it's essentially to better align the people, the agencies and the resources within a discipline, so that we can better leverage investments across those agencies that are in the same business and the same discipline. It also strengthens new business development efforts, grow the practice area in a more cohesive way, and helps improve the coordination of the groups within or the agencies within that discipline and link them to our overall top client matrix growth strategy. So we want to drive a larger share of wallet with our largest clients. We think the practice area is going to help us improve when it comes to coordination and integration on that front. Specifically, your question on North America, I think we mentioned the larger items, because in reality there are some ups and downs. The healthcare and events, and the media businesses did well, while some of the advertising brands did not do as well in North America. It was kind of a mix of a number of pluses and a number of minuses.

JJ
John JanedisAnalyst - Jefferies

Hi, thank you. John, maybe one for you and a quick housekeeping one for Phil. I know it's early, but as you're heading to the end of the year, can you talk about the tone from your large global clients? Are they getting more or less constructive in terms of the outlook? You've talked about some challenges in certain end markets, has that changed?

JW
John WrenPresident and Chief Executive Officer

Well, I have to say every one of my major clients, because of their growth rates and purchase they have on their businesses, are looking for innovation, change, and simplicity. That is something we've been dealing with at a pace for the last several years, and I don't see that changing anytime soon. We are required to change our businesses to make them more agile, to make them more responsive to the clients' needs. In many cases, we need to organize them in such a way that we eliminate the complexity of management of those combined businesses to individual client needs. One of the reasons we did the divestitures we've done over the course of the last year, as we took a look three to five years into the future, these are still good businesses, but we didn't see them as part of our group making a positive contribution in the years ahead. Another reason you see us breaking up some of the categories we refer to is to get craft leadership on top of them to make our workforce in those particular areas more nimble, perhaps with individuals who are only focused on transformation of businesses or first-party data, and that's all they do.

PA
Philip AngelastroExecutive Vice President and Chief Financial Officer

On the buyback question and M&A, I think you should expect us to take the same consistent approach in terms of our free cash flow. As we approach the fourth quarter and look at 2018 from a capital allocation perspective, I think we've got a good M&A pipeline, some deals we've been looking at for an extended period of time. But we are pretty disciplined about our process. To the extent that we can find attractive deals that meet our strategic requirements, are a good cultural fit, and we think we can integrate them well, we will pursue those deals. Ideally, we are going to do more of those deals than less and we plan to use the balance of the free cash flow to buy back shares. In the fourth quarter, specifically, we're going to see what we can get close before year-end and adjust the buyback up or down as a result.

BS
Benjamin SwinburneAnalyst - Morgan Stanley

Thanks. Good morning. John, I think with all said and done, you'll have sold assets this year or disposed of assets representing about $500 million of revenue. When you look at your business going into 2018, particularly your earlier comments on CRM and PR, are there things you guys are considering that might not be strategic or may not help the portfolio longer term? Or do you feel like you've really pruned as much as you want at this point when you look at the landscape?

JW
John WrenPresident and Chief Executive Officer

I'd have to say, we're substantially done. There are a couple more small businesses that I get the right exit price for them, I'd let them go, but it won't have the kind of impact on the reported numbers that going through this year and first quarter of next year has had. By and large, as I said, we are substantially done. We'll refocus more on acquisitions, as Phil said. There are a number of them that look promising whether or not, as Phil said, we'll be able to complete them at prices and terms that make them part of the family. That's the remaining question, but we're working pretty hard, trying to close them by the end of the year.

BS
Benjamin SwinburneAnalyst - Morgan Stanley

Okay. Just a follow-up actually tying M&A to whatever is happening on the consultant front. I know for the most part you and your holding company peers have not seen any material impact on your business to date from the moves by the Accentures and the IBMs of the world on organic growth. I'm just curious if you're seeing them show up in the same deal flow around M&A because it does seem like at least there is flowing capital on the acquisition side more and more?

JW
John WrenPresident and Chief Executive Officer

We're not really seeing them to any extent. I mean, they are big headlines, Three Monkeys in Australia, I looked at that five years ago, I think it had $26 million of revenue and it's in Australia. It makes a global headline, but it's not significant. We're not seeing them in pitches. They've got a lot of resources, they can do what they want, and we would never cut them short or think that they could someday figure it out. But we haven't seen much impact.

PA
Philip AngelastroExecutive Vice President and Chief Financial Officer

Operator, I think given the market's going to open, we probably have time to just one more question.

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Steven CahallAnalyst - RBC Capital Markets

Thanks. Maybe just two for me. The first just on some industry verticals. I think I've heard, when I was last in Europe, that the consumer products companies there had under-spent a little bit on their advertising in the first half of the year and were picking some of that up in the second half of the year. So I was wondering if you could comment at all on what you're seeing in the consumer staples market and if any of those blue-chip companies were seeing a positive inflection here in the back half of the year. And then also on the media business, you called that out a couple of times as a source of strength in your advertising business. I was wondering if you could just discuss overall how big that is as a percentage of revenue of the company, and also what growth rate you're seeing in your media business. Thank you.

JW
John WrenPresident and Chief Executive Officer

As for your first question, when I was in Europe last week or a week before, in speaking to a few CEOs, they indicated that they will spend more principally through their cost cutting efforts, as they don't want to lose more market share. They are competing against new competitors just as almost every major business. So we're hoping that they turn the conversation into budgets. But until they do, we can't claim victory.

PA
Philip AngelastroExecutive Vice President and Chief Financial Officer

In terms of the specifics around the media business, we don't go through and break that out in detail. I think the thing to keep in mind is that there has been a lot of change over the last few years, especially recently, and a lot of integration in media, traditional advertising and other parts of our business. You can see that in some of the wins we've recently had, take AT&T as an example. In certain markets such as Brazil, media is integrated with advertising; you can't have a standalone media business. Overall, though, the advertising discipline largely reflects a combination of our traditional advertising agencies and media businesses. We are particularly happy with the investments we made starting seven or eight years ago in the Annalect platform that's helped drive some of the big wins we had over the last few years. As we integrate that more and more into all of our disciplines, not just the traditional advertising businesses, we think it puts us in a really good position to win more of our fair share of new businesses going forward.

JW
John WrenPresident and Chief Executive Officer

I think, Phil summed it up earlier in a word, where our objective is a share of wallet. We want to service clients in their marketing needs as much as we can with the skills and the disciplines we have in the company irrespective of what silo they may be sitting in.

PA
Philip AngelastroExecutive Vice President and Chief Financial Officer

Okay. Thank you everybody for joining the call. We appreciate it.

Operator

Ladies and gentlemen, that does conclude your conference for today. Thank you for your participation and for using AT&T Executive Teleconference. You may now disconnect.

O