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Omnicom Group Inc

Exchange: NYSESector: Communication ServicesIndustry: Advertising Agencies

Omnicom Media, an Omnicom Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity ( Acxiom RealID ™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub ; Data, Identity & Analytics powerhouses Acxiom, and Annalect ; and a broad spectrum of specialized services.

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Free cash flow has been growing at 8.0% annually.

Current Price

$76.92

+0.26%

GoodMoat Value

$287.11

273.3% undervalued
Profile
Valuation (TTM)
Market Cap$23.87B
P/E378.91
EV$18.45B
P/B1.98
Shares Out310.34M
P/Sales1.20
Revenue$19.82B
EV/EBITDA29.70

Omnicom Group Inc (OMC) — Q4 2017 Earnings Call Transcript

Apr 5, 20269 speakers8,379 words41 segments

AI Call Summary AI-generated

The 30-second take

Omnicom's fourth-quarter growth was slower than expected, mainly due to some clients spending less on year-end projects. The company is optimistic for 2018, expecting benefits from U.S. tax cuts and a stronger global economy to boost client spending later in the year. They highlighted several big new client wins as proof their strategy is working.

Key numbers mentioned

  • Organic growth for Q4 was 1.6%.
  • Organic growth for the full year 2017 was 3%.
  • EBITDA margin for the quarter was 15.5%, up 60 basis points.
  • Free cash flow for 2017 was over $1.6 billion.
  • Expected 2018 effective tax rate to decline by 350 to 450 basis points.
  • Projected organic growth for 2018 is between 2% and 3%.

What management is worried about

  • Client spending on year-end projects was below historical levels of $200 million to $250 million.
  • The realignment of the programmatic business (Accuen) has changed how clients buy services, negatively impacting reported revenue growth.
  • The U.S. PR business performance weighed down results and required steps to turn around operations.
  • The Brazilian market continues to show negative performance due to economic instability.
  • Several advertising agencies, particularly independent brands, are cycling through client losses from earlier in 2017.

What management is excited about

  • The 2017 Tax Act and recent budget deal should have a positive impact on U.S. consumer spending, particularly in the second half of 2018.
  • The global economy appears to be in the best shape since the Great Recession.
  • The fourth quarter was very busy for new business, with major wins like HP, State Farm, and Intuit.
  • The company's matrix organizational structure and practice areas are creating benefits through better sharing of expertise and strengthening new business efforts.
  • Political spending is expected to increase for the 2018 midterm elections.

Analyst questions that hit hardest

  1. Alexia Quadrani (JP Morgan) - Q4 project shortfall and 2018 growth: Management responded by attributing the shortfall to specific regional challenges and difficult comparisons to 2016, while projecting cautious 2018 organic growth.
  2. Steven Cahall (RBC) - Confidence in growth guidance and business shifts: Management gave an unusually direct rebuttal on confidence and gave a long, technical explanation about the ongoing negative revenue impact from the Accuen business model shift.
  3. Benjamin Swinburne (Morgan Stanley) - Margin outlook for the year: Management was evasive, refusing to commit to margin expansion and stating the focus was on growing profit dollars, with an expectation for flat margins.

The quote that matters

Our fourth quarter organic growth was below our expectations at 1.6%.

John Wren — President and CEO

Sentiment vs. last quarter

Information not provided for comparison.

Original transcript

Operator

Good morning, ladies and gentlemen, and welcome to the Omnicom Fourth Quarter 2017 Earnings Release Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will follow at that time. As a reminder, this conference call is being recorded. At this time, I'd like to introduce you to your host for today's conference, Vice President of Investor Relations, Shub Mukherjee. Please go ahead.

O
SM
Shub MukherjeeHead of Investor Relations

Good morning. Thank you for taking the time to listen to our fourth quarter 2017 earnings call. On the call with me today is John Wren, President and Chief Executive Officer, and Phil Angelastro, Chief Financial Officer. We hope everyone has had a chance to review our earnings release we have posted on our website, this morning's press release along with the presentation covering the information that we will review this morning. This call is also being simulcast and will be archived on our website. Before we start, I've been asked to remind everyone to read the forward-looking statements and other information that we have included at the end of our investor presentation, and to point out that certain of the statements made today may constitute forward-looking statements, and that these statements are our present expectation and that actual events or results may differ materially. I'd also like to remind you that during the course of the call, we will discuss some non-GAAP measures in talking about Omnicom's performance. You will find the reconciliation of those measures to the nearest comparable GAAP measures in the presentation materials. We are going to begin this morning's call with an overview of our business from John Wren. Then, Phil Angelastro will provide our financial results for the quarter, and then we will open up the line for your questions.

JW
John WrenPresident and CEO

Thank you, Shub. Good morning. I’m pleased to speak to you this morning about our fourth quarter and full-year 2017 results. 2017 was an eventful year for the marketing and advertising industry. Many of the world's largest marketers and best known brands continue to undergo major changes driven by advances in technology, new disruptive competitors and changing consumer behavior. The breadth and rate of change has CEOs and CMOs focused on the ability of their marketing organizations to keep pace, and that is presenting opportunities and challenges for our agencies. During my remarks, I will discuss how we are continuing to develop and execute on our strategies, including changes in our organizational structure, and additional service capabilities to provide our clients with communication solutions that address their overall business challenges. Before I do that, I will review our fourth quarter and 2017 results. I do want to point out that while the 2017 Tax Act resulted in a charge in the fourth quarter, Phil will cover this in his remarks. Moving forward into 2018, lower U.S tax rates will have a direct positive impact on Omnicom and many of our clients. I’m pleased to report we achieved our internal organic growth and margin targets for the full year of 2017. Organic growth for the year was 3% at the low end of our target. For the fourth quarter, organic growth was below our expectations at 1.6%. As I mentioned on our third quarter call, there's quite a bit of project work that occurs in the fourth quarter that impacts revenue. Client spending on these projects is typically concentrated in the U.S and is based on the individual client circumstances and general economic conditions. In the fourth quarter of 2017, our agencies only saw a partial benefit from this year-end project spend, which has historically been in the range of $200 million to $250 million. Looking towards 2018, the effects of the 2017 Tax Act and the stimulus from the recent budget deal should have a positive impact on consumer spending in the United States. We're optimistic we will see some of those benefits in the second half of 2018. Outside the U.S., the global economy appears to be in the best shape since the Great Recession. Our fourth quarter organic growth of 1.6% varied across geographies and disciplines. North America organic revenue was down slightly less than 1%. Advertising and media was up 1.2% for the quarter, weighted down by lackluster performance in North America. In the U.S., several of our ad agencies, and in particular our independent brands, experienced client losses earlier in 2017 that are still cycling through and will continue to do so in the first part of 2018. In 2017, we continued to move our programmatic businesses upstream, so they are better aligned with our clients' media strategies. As a result, Accuen is now an integrated offering within Omnicom's media agencies OMD, PHD, and Hearts & Science. This realignment has changed the way we do business with many clients adopting a traditional approach, which has had a negative impact on our revenue growth in the U.S. The shift has not had any significant impact on profitability from these activities and we expect this trend to continue into 2018. To better capture the expanded scope of our services, we've broken our CRM into two categories, consumer experience and execution and support. Each CRM category grew 3.4% in the quarter. CRM consumer experience includes direct marketing, events, entertainment and sports, consulting and branding, and shopper marketing. Events, entertainment and sports performed well in the quarter. Our branding business in the U.S., which had been a drag on growth earlier in 2017, began to stabilize. CRM execution and support includes our field marketing, merchandising and point-of-sale, not-for-profit research, sales support, and custom communication services. Our PR business was slightly positive in the quarter, weighed down by results in the U.S where we have recently taken steps to turn around the performance of our operations. Also, in the fourth quarter of 2016, we benefited from the U.S election-year spend that did not reoccur in 2017. For 2018, we expect political spending will increase for the midterm elections. Our healthcare business, which is largely based in North America, was down 1.9% in the fourth quarter. Looking at our markets outside North America, there was very solid fourth-quarter growth of 4.9%. The U.K was down 0.007% in the quarter. Our PR business in the U.K performed very strongly, and media also had solid results, offsetting this performance were declines in brand advertising and field marketing. Our Euro and non-Euro regions were very strong at 8.2%. Germany and France were in the low single digits, while the Netherlands, Spain, and Russia had double-digit growth. In the Asia-Pacific, fourth quarter organic growth was 6%. Australia and Singapore were in solid double digits, while Japan was slightly negative for the quarter. Latin America was down 0.003% in the quarter, with positive results in Mexico and Colombia being more than offset by continuing negative performance in Brazil. EBITDA margin for the quarter was up 60 basis points over the last year to 15.5%. For the year, our margins increased 40 basis points to 14.2%. Before the impact of the 2017 Tax Act, net income for the quarter was $360 million, and EPS increased 5.4% to $1.55 per share compared to the same period in 2016. For the full year of 2017, we generated over $1.6 billion in free cash flow and returned almost $1.1 billion in cash to shareholders through dividends and share repurchases. In October, we increased our quarterly dividend by 9% to $0.60 per share. Looking forward, including the benefit of lower U.S taxes, we expect our 2018 effective tax rate to decline by 350 to 450 basis points. Phil will provide more color on the impact of the U.S tax law changes on our 2018 effective tax rate during his remarks. Finally, our practice for the use of free cash flow remains unchanged. Dividends, acquisitions, and share repurchases, as does our commitment to a strong balance sheet and maintaining our investment-grade rating. These results serve as a testament to the consistency and diversity of our operation, our strong competitive position across advertising and marketing disciplines and geographic markets, and our ability to adapt our services and expand our capabilities to serve changing client needs in areas such as digital media, data, and analytics. Let me now turn to our client wins, strategic initiatives, and operational achievements for 2017, as well as our plans for 2018. While the first nine months of 2017 saw less new business activity than the same period in 2016, the fourth quarter was a very busy end to the year. We continue to grow our business with our major long-term clients as well as with new business. Let me just mention a few of our wins across the globe. HP's personal systems group chose to consolidate its global creative media and analytics with Omnicom. Consistent with HP's platform, we formed an integrated agency that houses talent from nine Omnicom agencies located in San Francisco with data and analytics as its core, it is a client tailored approach that matches HP's position as a premium brand that is constantly innovating for its customers. In addition, through We Are Unlimited, Omnicom's agencies continued to expand our relationship with McDonald's. In the U.S., Zimmerman became a certified local dealer agency and hit the ground running by being selected by several co-ops and RAPP has been appointed as the lead CRM agency in the U.S. The combination of TBWA and Hearts & Science captured QuickBooks assignment from Intuit in November. In December, State Farm consolidated most of their business with Omnicom. This includes the existing advertising, media, promotional and experiential businesses along with new assignments for direct marketing, multicultural, and music. The consolidated leadership of this business will be based at DDB Chicago. Also in December, Omnicom's Health Group was chosen as the partner for a major pharmaceutical company with an extensive oncology portfolio. I want to emphasize that most of these wins are a direct result of the organizational changes and strategic investments we’ve made over the past couple of years at Omnicom. As you know, we’ve simplified our service offerings through our matrix organizational approach with our global client leader group and the establishment of practice areas. We've also made and expect to continue to make further investments in people and in our digital data and analytical capabilities. Simply put, our clients understand the advantages of an agency model that puts the consumer at the center and is agile across disciplines. Based on the success under the leadership of Peter Sherman, we continue to expand the number of clients in the global client leaders group with a focus on our top hundred clients. In line with this expansion, we've recently hired a Chief Talent Officer, Torrey La Grange, who will support and build on the talent within the global leaders group. We also continue to establish practice areas. They’re now in place for CRM experiential, healthcare, national brand advertising, and PR. Planning is underway for a few more areas and that process should be completed by midyear. Our practice area and key client matrix structure is creating benefits through better sharing of expertise and knowledge, creating more career opportunities for our people, strengthening our new business development efforts, and leveraging our internal investments and identifying acquisition opportunities. As an example of sharing of expertise and knowledge, Omnicom Health Group in partnership with Hearts & Science has created a data-driven media offering that integrates market access data to help clients better invest their media dollars by reaching patients with more relevant messages. We started Omnicom Precision Marketing group for exactly what its name implies, to help clients get the right message to the right person at the right time on the right platform and in the right context. Building on that goal, we recently combined best practices and tools across all of our data, intelligent and activation disciplines. The demands of clients, consumers, and new technologies are pushing agencies to work faster and the way we organize ourselves is helping us to be more agile and responsive so that we can adjust quickly as our clients' needs change. As always, we continue to make selective investments, partnerships and acquisitions that expand our capabilities and geographic presence. On the acquisition front, Omnicom Health Group recently acquired Snow Companies, based in Virginia, the agency specializes in direct-to-patient communications and research for major pharmaceutical and biotech companies around the world. Turning to our operational initiatives. We remain focused on delivering efficiencies across the group. We are constantly challenging our people to find ways to manage their costs agency by agency. On a regional and global basis, we're making good progress on our real estate, information technology, back office, accounting services and procurement initiatives. These initiatives, which are complex and take multiple years to execute, will continue in 2018. Our strategic goals for 2018 remain consistent. We will continue to hire and develop the best talents in the industry. We will be relentless in pursuing organic growth in servicing and expanding our offering to our existing clients and winning new business. We will continue to pursue high-growth areas and opportunities through internal investments and acquisitions, and we will remain vigilant on driving efficiencies throughout our organization, increasing EBITDA and shareholder value. On the talent front, our commitment to hiring and developing the best people is unwavering. At Omnicom and our agencies, we strive to make our organization a place where people can build their careers. We also place considerable effort on succession planning, advancement, and diversity. A good example is the recent appointment of Wendy Clark as the new CEO of DDB Worldwide. Wendy joined DDB in 2016 and is passionate about our business and clients. Under her leadership, the agency has grown by expanding existing relationships with State Farm, Mars, and McDonald's, and by winning new business. Chuck Brymer will remain with DDB as Chairman and will be assuming additional responsibilities when we announce the expansion of our practice areas later in the year. On January 1, Barri Rafferty became CEO of Ketchum, making her the first woman CEO to lead a top five global PR agency. Throughout her tenure at Ketchum, Barri has held a number of strategic roles across the business. Most recently, she was global President and CEO of North America. As I stated before, our commitment to a diverse and inclusive workforce starts at the top. 2018 will see the completion of our Board refreshment program and we expect that following our May shareholders meeting, our Board will have 11 members, including six women and four African-Americans. Omniwomen continues to grow organically around the globe, leading up to International Women's Day on March 7. We plan to launch at least three new chapters in San Francisco, Chicago, and New York. OPEN Pride, our employee resource group dedicated to Omnicom's LGBTQ community launched global chapters in Hong Kong, London, Manila, New York City, Mumbai, and Shanghai. It is the depth and diversity of our talent that allows us to continue to win more than our fair share of industry awards. There are a few of the highlights from the fourth quarter. BBDO topped the Gunn Report as the most creative network for the 12th year in a row. Omnicom ranked the number one holding company. For the fourth consecutive year, Campaign Magazine named Adam & Eve DDB as agency of the year. At the Festival of Media in North America awards, Omnicom Media Group was media group of the year, PHD was named Agency Network of the Year, and Touche! PHD Canada was awarded Agency of the Year. At the Campaign Asia-Pacific agency of the year awards, TBWA and BBDO won creative and digital agency of the year in Hong Kong, Korea, Philippines, New Zealand, Singapore, Thailand, and China. I want to recognize and thank the people at our agencies for their world-class integrated campaigns, outstanding new business wins, and the great work that enabled us to deliver these results. In closing, we're pleased that our financial performance continues to reflect the excellence of our people and agencies. I will now turn the call over to Phil for a closer look at fourth quarter and the full-year results.

PA
Philip AngelastroEVP and CFO

Thank you, John, and good morning. As John said, 2017 proved to be challenging for our industry. Organic growth was 1.6% for the fourth quarter, below our expectations. While for the full year, organic growth was 3% at the bottom of our range of expectations for the year. As for FX, due to the weakening of the U.S dollar during the second half of the year, the impact of changes in currency rates increased our fourth quarter reported revenue by $102 million or 2.4%. We also continue to see the impact of the dispositions over the past year of several of our businesses that did not fit our long-term strategies. These included the disposition in the second quarter of 2017 of Novus, our specialty print media business, as well as some other agencies within our field marketing and events disciplines. These dispositions, net of our recent acquisitions, reduced our fourth quarter revenue by $235 million or 5.5%. I will go into further detail regarding our revenue growth later in my remarks. Turning to the income statement items below revenue, operating income or EBIT for the quarter increased 3.0% to $620 million. With operating margin improving to 14.8% or a 60 basis point improvement versus Q4 of last year. Our Q4 EBITDA increased 2.5% to $647 million, and the resulting EBITDA margin of 15.5% also represented a 60 basis point increase over Q4 of last year. The improvement in both our operating income and in our margins continues to primarily be driven by our ongoing companywide internal initiatives to increase efficiencies, particularly in our back office operations. Net interest expense for the quarter was $43.6 million, down $2.8 million versus the third quarter of 2017 and up $3.4 million versus Q4 of 2016. Gross interest expense in the fourth quarter was down approximately $3.6 million compared to the third quarter, driven by a reduction in our commercial paper activity during the fourth quarter, partially offset by a slight decrease in the benefit from our fixed to floating interest rate swaps. The short-term interest rates continue to rise. We'll continue to see a decrease in the benefit to interest expense from these swaps. Interest income was also down slightly in the fourth quarter when compared to Q3. Compared to Q4 of last year, increasing gross interest expense of $3.1 million is primarily due to the increase in the interest rates on our commercial paper facility, as well as the reduced benefit from our interest rate swaps due to the increase in short-term interest rates versus a year-ago. Turning to tax expense, in the fourth quarter we're required to record the impact of the enactment of the Tax Cut and Jobs Act of 2017 on our prior period tax position. The impact of the new law requires the recognition of a one-time transition tax or total charge on our cumulative foreign earnings that were not previously subject to U.S taxes. This was partially offset by a net benefit from the adjustment of our existing deferred and other tax balances to reflect the new lower federal statutory tax rate of 21%. As a result, we recorded a net increase to income tax expense of $106.3 million during the fourth quarter of 2017. The impact of the Tax Act will require ongoing analysis, and we expect this estimate to change as further information becomes available during 2018. Including the additional income tax expense recorded, our effective tax rate for Q4 was 50.2%. Excluding the additional expense, the effective tax rate was approximately 32%, which was a bit lower than the prior rate of 32.5%. On Slide 3, we provide a detail on how the Tax Act impacted our income tax expense, net income, and diluted earnings per share for the fourth quarter of 2017. For the full year, our effective tax rate increased to 36.9% compared to 32.6% for 2016. The year-over-year increase in the rate attributable to the Tax Act was partially offset by the recognition of an additional tax benefit from share-based compensation of $20.8 million. The majority of which was recorded in Q1 resulting from the adoption of ASU 2016-09. This benefit arises from the difference between the book tax expense and the cash tax deduction recorded on our tax return from share-based compensation, which at the beginning of 2017 was required to be recognized in income tax expense. In 2016 and prior, that difference was recorded directly to equity and not the P&L. The standard required prospective recognition and does not allow restatement of prior periods. Without the effect of the Tax Act and the change in accounting for share-based compensation, our full-year expected tax rate for 2017 would have been 32.4%. As for our projection of our tax rate going forward, we’re still in the process of evaluating the impact of the Tax Act on our annual effective tax rate for 2018. However, based on current estimates, we expect the pro forma impact of the Tax Act to reduce our effective tax rate by about 3.5% to 4.5%. Using our 2017 pre-tax income amount of approximately $1.9 billion, this would result in a pro forma reduction of income tax expense of approximately $75 million. The net cash impact of the total charge will be paid over an eight-year period beginning in 2018, with the payment of approximately $9 million to be made this year. At this point, we can't predict the 2018 tax benefit from the share-based compensation accounting change, because it is subject to the changes in the value of Omnicom stock price and the impact of any future stock option exercises. However, because we expect to have less restricted stock vesting in 2018 versus 2017, at this point we expect the benefit will be lower in Q1 2018 and for the rest of the year. Earnings from our affiliates totaled $800,000 for the quarter, down a bit from last year. And the allocation of earnings to the minority shareholders in our less than fully owned subsidiaries increased $3.3 million to $33.4 million. The year-over-year increase in minority interest expense was primarily the result of operational improvements in our less than wholly-owned subsidiaries over the past year. As a result, net income for the fourth quarter including the incremental tax charge we incurred in connection with the 2017 Tax Act was $254 million. Excluding the impact of the tax charge, net income for Q4 was $360.7 million, an increase of $10.4 million or 3% versus Q4 of last year. Now turning to Slide 2. Net income available for common shareholders for the quarter was $254 million, which includes the impact of the $106 million tax charge. Excluding the impact of the 2017 Tax Act, the net income available to common shareholders increased $11.6 million or 3.3% when compared to last year. You can also see that our diluted share count for the quarter decreased 2.3% versus Q4 of last year, to $232.3 million. The decrease was driven by our share repurchases over the past year. Including the impact of the tax charge we incurred at the end of the year, our reported diluted EPS for the fourth quarter was $1.9. Excluding the impact of the tax charge, our Q4 EPS totaled $1.55, up $0.08 or 5.4% versus Q4 of last year. On Slides 4 through 6, we provide the summary P&L, EPS, and other information for the full year. 2017's full-year organic revenue growth was 3%, although net impact of FX in the year went up slightly positive at 0.3%. Factoring in the net impact of acquisitions and dispositions, which reduced revenue by about $650 million or 4.2% for the full year, 2017 revenue totaled just under $15.3 billion, a decrease of $0.009 when compared to 2016. For 2017, operating profit increased 2.5% to just under $2.06 billion, while EBITDA increased 2.3% to $2.17 billion. As for our annual margins, our operating margin increased 50 basis points and our EBITDA margin increased 40 basis points versus the full-year 2016 results. On Slide 5, you can see our reported 12-month diluted EPS was $4.65 a share. And on Slide 6, we provide the impact of the additional expense recorded in connection with the Tax Act on our full-year results. Excluding the impacts of the tax charge, our diluted EPS was $5.10 per share, an increase of $0.32 or 6.7% versus 2016. Turning to Slide 7, we shift the discussion to our revenue performance. During the fourth quarter, due to the weakening of the U.S dollar against most of the foreign currencies we operate in, the net impact of the change in currency rates positively impacted our revenue, adding 2.4% or $102 million. The major driver of our FX movement in the fourth quarter versus last year was the euro, which accounted for nearly half the net revenue increase from FX during the quarter. In addition to the euro, the dollar weakened against the Australian dollar, the Canadian dollar, and the U.K pound. Making any assumption on how foreign currency rates will move over the next few months, let alone the balance of 2018 is, of course, highly speculative. However, as we enter into 2018, if the currencies stay where they currently are based on our recent projections, FX could positively impact our revenues by approximately 3% to 4% during the first quarter of 2018 and about 2% for the full-year. The impact of our recent acquisitions net of dispositions decreased revenue by $235 million in the quarter or 5.5%. As we discussed throughout the year, we completed several dispositions during the past year, including the disposition back in April of Novus, our specialty print media business that operated in the U.S and Canada. Consistent with our historical approach, we will continue to evaluate our portfolio of businesses, pursue acquisition opportunities like the recently announced acquisition of the Snow Group, as well as make internal investments in our agencies. Based on transactions completed to date, the current expectations are that the impact of our disposition activity net of acquisitions will reduce revenue by approximately 4% to 4.5% in the first quarter and then return to plus or minus 1% for the remaining quarters of 2018, with the effects of our prior year dispositions and acquisitions cycling through. While decidedly mixed by market and by discipline, organic growth was positive on a global basis for the quarter of about $67 million or 1.6% for the fourth quarter. Geographically, our European and Asian regions continued their improved performance, but were partially offset by weakness this quarter in the U.S as well as in the U.K., which had difficult comps versus the strong performance in the prior year, and the continued negative performance of our agencies in Brazil, in light of the issues in that market. Slide 8 shows our mix of business by discipline. As you can see, we revised the detail we provide regarding our marketing services agencies to reflect the realignment of our disciplines and better capture the expanded scope of our services. As a result of this realignment, our CRM discipline has been disaggregated into two separate categories: CRM consumer experience, which includes our direct and digital marketing agencies, and Omnicom precision marketing group, as well as our consulting and branding agencies, shopper marketing agencies, and our experience from marketing agencies. CRM execution and support includes our field marketing, sales support, merchandising and point-of-sale, as well as other specialized marketing and customer communication agencies. We also realigned and renamed our specialty communications discipline, so that it now exclusively includes agencies offering healthcare marketing and communication services. For the fourth quarter, the split was 54% for advertising and 46% for marketing services with the full-year split being similar. As for their organic growth by discipline, it was mixed. Our advertising discipline was up 1.2%. Growth continues to be led by our media businesses, particularly internationally. Our advertising agencies, and in particular, our regional agency brands, experienced mixed results this quarter resulting from last year-end project spend by clients in this discipline. CRM consumer experience was up 3.4% for the quarter. We saw organic growth in every region within the discipline, led by our events businesses which had a strong performance with year-end projects in the quarter. Results for the rest of the discipline were mixed, with positive performance from shopper marketing offset by our direct and digital agencies which continue to cycle through some prior losses. CRM execution and support was also up 3.4% organically in the quarter with growth in sales support and custom communications, as well as our nonprofit specialty agencies, which offset declines in merchandising and point-of-sale. PR was up marginally this quarter in light of the difficult comparisons from Q4 of 2016 when we had some benefits in the U.S. from spending related to the 2016 presidential election. And healthcare was down 1.9% resulting from last year-end project spend from clients in this discipline, which also faced a difficult comparison to very strong growth in Q4 of 2016. On Slide 9, which details the regional mix of business, you can see during the quarter the split was 54% for North America, 9% for the U.K., 20% for the rest of Europe, 11% for Asia Pacific, 4% for Latin America and 2% for the Middle East and Africa markets. Now turning to the details of our performance by region on Slide 10. Organic revenue growth in North America was down 0.8% due to the year-over-year reductions at our PR, healthcare, advertising and media agencies, which resulted primarily from last year-end project spend by clients, including political spend in PR related to the 2016 election as well cycling through some losses earlier in the year. This was partially offset by the positive performance of our CRM agencies, which was mixed by discipline. Turning to Europe, the U.K was negative, down $0.007. Given the difficult comparison versus Q4 of 2017, when organic growth was 8.5%. Results this quarter were mixed by discipline, with positive performances from our PR and media agencies being offset by decreases in field marketing and at certain of our advertising agencies. The rest of Europe was up 8.2% organically in the quarter. Within the Eurozone, Spain led the way, and the Netherlands had strong growth for the first time in a while. Additionally, Belgium and Italy performed well, while Germany was marginally positive. Growth in Europe outside the Eurozone was positive overall as well. The Asia-Pacific region was up 6%, and we continue to see organic growth across most major markets in the region, including Australia, Singapore, New Zealand, and greater China, which grew but slower than the past. In Japan, however, was slightly lower in the quarter. In Latin America, the performance of our agencies in Brazil continues to mirror the economic instability of that market and overshadowed strong performances from our agencies elsewhere in the region, particularly in Colombia and Mexico. As a result, the region was marginally negative in the quarter. And Middle East and Africa, our smallest region, was up 1.9% in the quarter. Turning to Slide 11, we present our mix of business by industry sector, and in comparing the full-year revenue for 2017 to 2016, not much has changed. Turning to our cash flow performance, on Slide 12, you can see that we generated a little under $1.7 billion of free cash flow during the year, including the positive effect from changes in working capital. We made a big improvement in Q4 in working capital, more than making up for the decline in performance in the third quarter. As for our primary uses of cash on Slide 13, dividends paid to our common shareholders were $515 million. As a reminder, the $0.05 increase in our quarterly dividend which we announced during the fourth quarter was effective with the payment we made last month, but that increase had no impact on 2017's cash flow. Dividends paid to our non-controlling interest shareholders totaled about $102 million. CapEx was $156 million, which is down a little from the prior year. Acquisitions including earn out payments totaled $85 million, down over $400 million versus 2016. Stock repurchases net of the proceeds received from stock issuances under our employee share plans totaled $558 million and were similar to last year's levels. All in, we generated $260 million in net free cash flow for the year. Turning to Slide 14, regarding our capital structure at the end of the quarter, our total debt was $4.925 billion, and our net debt position at the end of the year was $1.13 billion, down nearly $800 million compared to December 31, 2016. The decrease was principally due to the positive change in operating capital of approximately $350 million, our excess free cash flow of $260 million for the year, and positive impact of FX on our cash balances at year-end, which reduced net debt by about another $230 million. As for our debt ratios, they remain solid. Our total debt to EBITDA ratio was 2.1x and our net debt to EBITDA ratio was below 1x and 0.5x. And due to the year-over-year increase in our interest expense, our interest coverage ratio decreased to 10.4x, but remains quite strong. Turning to Slide 15, we continue to manage and build the company through a combination of well-focused internal development initiatives and prudently priced acquisitions. For the last 12 months, our return on invested capital ratio was 24.1%, while our return on equity was 45.6% or 48.9% excluding the impact of the Tax Act. And finally, on Slide 16, we track our cumulative return of cash to shareholders over the past 10 years. The line on the top of the chart shows our cumulative net income from 2008 through 2017 which totaled $10 billion. And the bar shows the cumulative return of cash to shareholders, including both dividends and net share repurchases. The sum of which during the same period was about $10.6 billion, resulting in a cumulative payout ratio of 105% over the last decade. And that concludes our prepared remarks. Please note, that we've included a number of other supplemental slides in the presentation materials for your review. But at this point, we’re going to ask the operator to open the call for questions.

Operator

First from the line of Alexia Quadrani with JP Morgan. Please go ahead.

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Alexia QuadraniAnalyst

Hi. Thank you very much. Just a couple of questions. First, on the shortfall in the project business in Q4. I think you mentioned it came in below your expectations. Could you give us a bit more color exactly maybe what didn’t materialize, is it certain verticals in terms of clients that didn’t spend, or was it certain types? Just any more color there would be great. And then, my follow-up question is just really on how we should think about organic revenue growth for 2018 in light of what you know from your budgeting plans to your clients and your recent performance? Thank you.

JW
John WrenPresident and CEO

Sure. Good morning, Alexia. This is John. Looking at the project work, it's mainly between $25 million and $50 million in specific key areas that fell short. This, along with the challenges we faced from losses in some of our independent branded agencies and the change in how we recognized revenue from the programmatic business, all contributed to the impact you're seeing in the percentages. There is nothing systemic or programmatic to worry about. The fourth quarter of 2016 and all of 2016 were when a lot of activity took place, which didn’t happen in the first nine months of 2017. So we weren't falling short on business. Towards the end of the fourth quarter and continuing into this year, we've noticed an increase in activity. We believe we’ve taken the necessary actions, and the challenges were specific to certain regions. Looking at the first nine months of the year, we performed within our expected range, so while it was a bit disappointing, it's not alarming. As we consider the preliminary budget for 2018, we are projecting organic growth to be between 2% and 3%. Phil, do you have anything to add?

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Philip AngelastroEVP and CFO

Yes, I think most with respect to the projects, I think most of it certainly occurred in the U.S and in particular as John has said, in some of our advertising businesses in the U.S as well as in our PR businesses and healthcare businesses. Last year in the fourth quarter, they both grew close to 8%, so they kind of outperformed in comparison to last year at this time, so we had some pretty difficult comps. And as far as the organic expectations at this point, the 2% to 3% that John mentioned, is our current expectations for the year 2018.

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Alexia QuadraniAnalyst

To follow up on that, regarding profitability or margins, I assume we should expect some margin expansion in Q1, considering we're still working through the impact of our margin divestitures. Is that a reasonable perspective on the near-term margin outlook?

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Philip AngelastroEVP and CFO

I think you can definitely confirm that we’re going to continue to focus on EBIT dollars and not necessarily a margin percentage as we always said. We are going to continue to pursue our efficiency and effectiveness initiatives which we’ve gotten a lot of traction on these last two years as well as this year, in particular. What we’re also going to continue to invest in our agencies, especially in the areas of data and analytics and in a number of digital transformation initiatives that we have going on. And we will continue to evaluate, as we always do, finding the right balance between investing for sustainable growth and growing our EBIT dollars. So right now, I would say, we’re not prepared to commit to a margin expansion target percentage at this time, but we’re going to continue to reevaluate that as we reevaluate the investments we think we can make to continue to sustain our growth.

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Alexia QuadraniAnalyst

Thank you very much.

Operator

Next, Craig Huber with Huber Research. Please go ahead.

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Craig HuberAnalyst

Yes, good morning. Thank you. John, if you look back at 2017 and you think out to 2018, your 2% to 3% organic revenue growth perhaps target for the New Year. Can you just go through maybe the five or six areas that you think is holding back the organic growth and your peers as well? I mean, obviously, the economy seems like it's accelerating here in the U.S also around the world. But what’s holding back your customers from spending more towards the ad service dollars that you get is not growing as much as it might be in the prior cycles? I have a few other questions. Thank you.

JW
John WrenPresident and CEO

Sure. There's a number of things. I mean, there are quite a number of areas that we are challenged by shareholder activism, changes in technology in a way that goods are distributed, because there's a lot of disruption going on out there, and there's a lot of confusion as to what’s the most effective way to reach that consumer happens today. Those are the principal challenges. And in terms of the macro type of look at things, I think that in 2018, what we’re hoping to see is that with the stimulus that has been put in, especially into the United States, and the coordinating growth that we’re seeing in other markets around the world, that as you get not necessarily in the first quarter, but as that money gets into consumers' hands later on in the year, that you will see an increase in spending and clients will be addressing the needs and requirements of the consumer. So at this point, what we've done is we've made quite a number of changes to the portfolio of companies in the way that we go to market, we’ve advanced our capabilities quite significantly, especially in the areas of data and digital and analytics. And we continue to double down those investments in what we are referring to the transformation effort, we will make internal investments as well as some external investments with new partners to make sure that we go all the way down the funnel and reach the consumer by not only reaching internal messages but also delivering the right message to try to get them to activate to buy and to sell things. So we believe we are taking quite a number of efforts in the face of all these challenges that we’ve seen in '17 and we're hoping that they're going to pay off pretty confident that they’re going to pay off as we get into '18.

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Craig HuberAnalyst

And then, also Phil, if I could ask, just wanted to get a sense of how much your cash is sitting outside the U.S., you perhaps could repatriate?

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Philip AngelastroEVP and CFO

I believe it changes frequently, but a significant part of our cash on the balance sheet as of December 31 was located outside the U.S. The recent tax reform makes it much easier to repatriate this cash. Additionally, managing our internal treasury systems regarding cash held overseas versus cash in the U.S. should be more straightforward, and we plan to bring back as much as possible in a timely and efficient manner.

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Craig HuberAnalyst

And if you do bring that back, would it most likely be for share buybacks?

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Philip AngelastroEVP and CFO

No, I don’t think so. When you review the numbers, in terms of the impact of tax reform on us, we anticipate a benefit of around $75 million annually in 2018. This estimate is based on our pre-tax income from 2017 as a reference. So, I don't expect to see any substantial changes in our approach to capital allocation. We will continue to pay strong dividends and pursue accretive acquisitions, and we have recently completed one while still looking for more opportunities. With the remaining free cash flow, we will invest in share buybacks and also allocate some funds to our agencies, as previously mentioned. Therefore, I don’t think there will be any dramatic changes in our capital allocation strategy.

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Craig HuberAnalyst

Okay. Thank you.

Operator

Our next question is from Ben Swinburne with Morgan Stanley. Please go ahead.

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Benjamin SwinburneAnalyst

Thanks. Good morning. I appreciate the added disclosure on the CRM segments. John, could you share your perspective on the growth opportunities within those different areas? I know there were some management changes last year and the fourth quarter appeared quite strong. Do you believe those two CRM segments are set for growth in 2018 based on your current observations? How does that growth outlook compare to what you've experienced in advertising and media, which has been stronger up until the fourth quarter? I also have a quick follow-up. Please continue.

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John WrenPresident and CEO

In the consumer experience sector, I have significant optimism for growth due to the branding changes we’ve implemented, which are beginning to stabilize. Our shopper promotion activity is becoming increasingly digital, focusing on advice and adapting delivery methods seen in platforms like Amazon. Events and sports are expected to provide a boost this year, mainly due to the improving economy and a minor benefit from the Olympics in Korea during the first quarter. We are heavily investing in digital and precision marketing, aligning these efforts with the analytics investments we've made to better target consumers and deliver effective messaging for our clients. Other areas like field marketing, sales support, specialty production, and merchandising POS show growth, although they aren't as innovative as the primary CRM initiatives. We anticipate maintaining a fair share of growth in these areas as we have over the past several years. Overall, we are focused on effectively addressing client needs while executing our strategies.

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Benjamin SwinburneAnalyst

Okay. And just, Phil, just on the margin comment, if you guys land in your guidance range for organic, are you suggesting margins will be kind of flat plus or minus? I just wanted to see if you could add a little more color to the margin outlook for the year?

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Philip AngelastroEVP and CFO

I think, again, we’re more focused on growing the dollars, but I think by not committing to a margin expansion number now as we're looking out for the year and evaluating what we’re going to invest in and how much we need to invest. I think our expectation is margins are flat for the year. And if that evaluation changes, we will certainly let everybody know as we go through the year.

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Benjamin SwinburneAnalyst

Okay. Thank you both.

Operator

And next go to Steven Cahall with RBC. Please go ahead.

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Steven CahallAnalyst

Yes, thank you. Sorry to kind of ask somewhat critical and big picture question. But I was wondering if you could just kind of circle back on your organic growth guidance. To be honest, it didn’t sound entirely confident. So do you feel firmly that that 2% to 3% or the midpoint of it is something that you can look forward to the full-year based on your budgeting process, or should we kind of read a lot of risk into that statement? And then, relatedly, you talked about the impact from Accuen and political this year as well as net new business. So should we think about a lot of this growth as backend loaded, as we approach the year?

JW
John WrenPresident and CEO

Well, to answer your question, I was told after I first mentioned it that my mic was weaker and I should speak up. So willingly confident, 2% to 3%, I hope you’re hearing me clearly now.

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Steven CahallAnalyst

Yes, absolutely.

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John WrenPresident and CEO

Some of those activities, particularly the political spending related to the midterm elections, will not occur in the first quarter. Instead, we expect them to begin later in the year, similar to what we saw during the presidential elections. Additionally, people will start to notice stimulus effects from tax cuts and other initiatives in their paychecks. While these effects won’t be apparent in January and February, they will gradually become noticeable as the year progresses. Given the current level of activity and stimulus, along with the calendar, we do not anticipate a dramatic change from our previous performance, but we do expect some shifts. I should clarify that this won't necessarily align with some of our competitors' experiences in the fourth quarter.

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Philip AngelastroEVP and CFO

I would like to follow up on the mention of Accuen. In the fourth quarter of 2017, Accuen experienced a decline of about $12 million globally and $17 million in the U.S. We anticipate that this trend will persist. Overall, the programmatic business remains strong, but we are observing a shift where some clients are transitioning to more traditional agency pass-through solutions from our performance-based bundled offerings. Many clients are still comfortable with the performance-based model and wish to continue using it, but the business as a whole is expanding. We are pleased with this growth and expect the core business to continue developing in 2018. However, we believe that the ongoing shift will result in a similar negative effect on reported results.

JW
John WrenPresident and CEO

I just want to add that the billings from that activity have increased by double digits for programmatic activity. The way we report them in a more traditional manner, rather than in a bundled way, affects the reported revenue but does not impact our profitability related to those activities.

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Steven CahallAnalyst

Am I correct that the shift in behavior started late in the first half of last year, so we will begin to cycle through that in the second half, or is it really just in the fourth quarter when we start to see it?

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John WrenPresident and CEO

No, I think it's a change; it's a trend, it’s a change in the business. So our activity, our expertise, our profitability from those activities we fully expect to go up. We don't expect the same contribution in revenue that we received in the past because of the way the clients are purchasing new services from us.

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Philip AngelastroEVP and CFO

Yes, I think if you look back, the business grew quite a bit because it was brand-new in '14 and '15. And in '16 is when the transition started to occur. So in '16 the number in terms of the growth rate came down and that in '17 we've seen some net negatives in terms of reductions overall in that business.

JW
John WrenPresident and CEO

The other thing that we're hopeful, we can predict. As we sit here today, there's probably $15 billion worth of new accounts that are in review, of which I think we're at risk defending about $2 billion of that. The rest of it is an opportunity for us to win our fair share and that should contribute to our overall growth.

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Philip AngelastroEVP and CFO

I think, operator, given that the market's open or just about to open, I think we’ve time for one more question.

Operator

And that will be from Tim Nolan with Macquarie. Please go ahead.

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Tim NolanAnalyst

Great. Thanks very much. You actually got most of the questions I had. I wonder though you mentioned a number of divestitures you’ve done last year. I wonder if there might be more to come in 2018? You’re talking about some organizational efficiencies and so forth. And is it possible to say if that affects your guidance for 2018? Do you have a better growth rate in '18, given having reduced some of the underperforming or less strategic businesses last year?

JW
John WrenPresident and CEO

We will continue to reassess our portfolio regularly. We are currently in the final planning phase for 2018 with all our agencies and networks. At this point, we do not expect any significant changes beyond early in the second quarter when we complete the large dispositions from last year, leading us to project similar numbers for the remainder of 2018. Our expectations for net acquisition and disposition activity from the second quarter of 2018 onward reflect a variation of around 1%, based on our current knowledge. This includes deals we have finalized so far, either acquisitions or dispositions, though this may change. We anticipate that if we close on new acquisitions, the number will increase. However, we will also consider opportunities to divest non-strategic assets whenever they arise, as long as it makes sense for us and our shareholders. Hello? Okay. Well, thank you all for joining the call and we appreciate it.

Operator

Ladies and gentlemen, that does conclude your conference. Thank you for your participation. You may now disconnect.

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