PulteGroup Inc
PulteGroup, Inc., based in Atlanta, Georgia, is one of America’s largest homebuilding companies with operations in more than 45 markets throughout the country. Through its brand portfolio that includes Centex, Pulte Homes, Del Webb, DiVosta Homes, American West and John Wieland Homes and Neighborhoods, the company is one of the industry’s most versatile homebuilders able to meet the needs of multiple buyer groups and respond to changing consumer demand. PulteGroup’s purpose is building incredible places where people can live their dreams.
Current Price
$116.26
+4.69%GoodMoat Value
$363.39
212.6% undervaluedPulteGroup Inc (PHM) — Q4 2024 Earnings Call Transcript
AI Call Summary AI-generated
The 30-second take
PulteGroup reported strong yearly profits, selling more homes at higher prices. However, they are seeing some caution from buyers due to high mortgage rates and affordability issues, leading them to carefully manage how many new homes they start building. The company is optimistic about the spring selling season and continues to return a lot of cash to shareholders.
Key numbers mentioned
- Full year home deliveries - 31,219 homes
- Full year home sale revenues - $17.3 billion
- Fourth quarter gross margin - 27.5%
- Fourth quarter net new orders - 6,167 homes
- Year-end cash balance - $1.7 billion
- Controlled lots - 235,000 lots
What management is worried about
- Affordability challenges and the generally high cost of living are certainly impacting the American consumer.
- Recent volatility in mortgage rates, including the current increase back above 7%, has contributed to recent lower activity levels.
- Consumers faced economic uncertainty related to potential economic changes being considered by the incoming administration.
- There will undoubtedly be a reduction in available labor, which will affect wage rates, and we will need to address that as it becomes clearer.
What management is excited about
- We are planning to continue to invest in our operations to support growing our business over time.
- With many forecasting interest rates to fall, the economy to stay relatively healthy, and conditions in the job market to remain favorable there are certainly reasons to be optimistic about housing demand in the coming years.
- We are beginning to see some positive signs with order activity...we are feeling encouraged and optimistic about the trends we are observing.
- Our Board approved a $1.5 billion increase to our share repurchase authorization.
Analyst questions that hit hardest
- Michael Rehaut of JPMorgan - Share repurchase and leverage expectations - Management gave a long, nuanced answer about historical discipline and not guiding on buybacks, while acknowledging the capacity to do more but not committing to a step-up.
- Alan Ratner of Zelman - Sustainability of margins in Florida - Management defended their position by emphasizing return on capital and community resilience, but did not directly address the core concern about sustaining historically high margins.
- Stephen Kim of Evercore ISI - Long-term sustainable margin outlook - Management avoided giving a long-term target, stating they were confident in the current year's guidance but had not extended it beyond that point.
The quote that matters
We will not be margin proud and will find pricing to make sure our standing inventory moves.
Ryan Marshall — President and CEO
Sentiment vs. last quarter
The tone was more cautious than the previous quarter, with explicit acknowledgment of recent lower activity levels, affordability headwinds, and a higher spec inventory position that they plan to reduce. Emphasis shifted from strong execution to carefully balancing starts and incentives in a more uncertain demand environment.
Original transcript
Operator
Good morning ladies and gentlemen, and thank you for standing by. My name is Kelvin, and I will be your conference operator today. At this time, I would like to welcome everyone to the PulteGroup Fourth Quarter 2024 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers’ remarks, there will be a question-and-answer session. Thank you. I would now like to turn the call over to Bob Shaughnessy. Please go ahead.
Thanks, Kelvin. Good morning everyone, and welcome to today's call. We look forward to discussing our fourth quarter and full year financial results. With me today are Ryan Marshall, our President and CEO; and Jim Ossowski, our incoming Executive Vice President and CFO. As always, a copy of our earnings release and this morning's presentation slides have been posted to our corporate website at pultegroup.com. We will also post an audio replay of this call later today. I want to highlight that today's presentation includes forward-looking statements about the company's expected future performance. Actual results could differ materially from those suggested by our comments today. Most significant risk factors that could affect future results are summarized as part of today's earnings release and within the accompanying presentation slides. These risk factors and other key information are detailed in our SEC filings including our annual and quarterly reports. With that said, let me turn the call over to Ryan.
Thanks, Bob, and good morning. We are pleased to speak with you today about how we are running the business and our outstanding fourth quarter and full year financial results. Before Bob gives you the detailed data relating to the fourth quarter, I thought it would be appropriate to summarize some of the company's many achievements in 2024. PulteGroup delivered 31,219 homes in 2024 which represents an increase of 9% over last year. We generated record home sale revenues of $17.3 billion. We once again reported industry-leading full year gross margins of 28.9% and we were able to do this in the face of increasing affordability challenges through the careful management of product offerings, pricing, incentives, and absorption paces as we sought to maintain high profitability while ensuring we continue to turn our assets. We continue to manage our overheads efficiently as our reported SG&A amounted to 7.6% of our home sale revenues, including the insurance benefits we recorded in 2024. And we reported strong operating results from our financial services operations which generated $210 million of pre-tax income compared to $133 million last year. As a result, our reported net operating margin was 21.3% for the year. No matter how you look at it, our performance this year was outstanding as we have continued to navigate the turbulence in the markets over the last few years. Our performance is a product of the disciplined and consistent manner in which we are running the business which has allowed us to quickly adjust key business practices to position PulteGroup for ongoing success. Our strong operating performance also allowed us to continue to manage our capital in a manner which leaves us with considerable financial strength. In the year, we generated $1.7 billion of cash flow from operations after investing $5.3 billion in new land. We continue to efficiently increase our land pipeline, putting approximately 43,000 new lots under control. Inclusive of these lots, we now control 235,000 lots, of which 56% are under option. In addition, we returned $1.7 billion to investors including $1.2 billion through share repurchases, the payment of $168 million in dividends, and $310 million through the early retirement of senior notes. After all of that, we ended the year with $1.7 billion of cash and our gross debt-to-capital ratio was 11.8%. We are also very proud of the numerous awards recognizing our company's culture, including being named to Fortune's Top 100 Best Companies to Work For in 2024 for the fourth consecutive year. Looking to the future, it remains our view that the long-term outlook for new home construction is positive. The U.S. economy has navigated recessionary concerns well. Employment remains strong, and the interest in new homes remains at high levels. In addition, the structural shortage of housing due to underbuilding, ever-increasing land entitlement challenges, and ongoing labor availability challenges together with our expectation for continuing lower resale transactions due to a higher for longer rate environment leads us to believe that new home supply will continue to be absorbed without a significant increase in standing inventory. Given our constructive views on the outlook for long-term housing demand, we are planning to continue to invest in our operations to support growing our business over time. Within our operating model, we set our starts pace to align with the sales environment rather than being based on a predetermined annual production volume. As a result, home buying demand will impact our closing volumes and resulting growth from year to year, while there can be resulting peaks and valleys in our deliveries, our focus remains on investing in our business to grow volume while maintaining high returns. As we've demonstrated for much of the past decade, we expect to continue to generate strong cash flows that will allow us to fund our business investment, pay our dividend, and return excess capital to investors, all while maintaining our balance sheet strength and flexibility. Our expectation of continued financial success is reflected in this morning's announcement that our Board approved a $1.5 billion increase to our share repurchase authorization. With many forecasting interest rates to fall, the economy to stay relatively healthy, and conditions in the job market to remain favorable there are certainly reasons to be optimistic about housing demand in the coming years. Having said that, affordability challenges and the generally high cost of living are certainly impacting the American consumer. Specific to homebuyers, we believe the recent volatility in mortgage rates, including the current increase back above 7%, has contributed to the recent lower activity levels. Against this backdrop, we continue to carefully monitor our investment in production levels with a view toward generating high returns in our business. Consistent with how we have been managing our business in recent years, we are managing our starts activity with a view towards driving our spec inventory to be more in line with our desired levels, including targeting our total spec inventory to be between 40% and 45% of our total units under production. Let me now turn the call over to Bob for a review of our fourth quarter results.
Thanks, Ryan. Starting with our income statement, home sale revenues in the fourth quarter were $4.7 billion compared with $4.2 billion in the prior year. The increase in home sale revenues for the period reflects a 6% increase in closings to 8,103 homes along with a 6% increase in our average sales price to $581,000. Our mix of closings in the quarter were comprised of 40% first-time, 40% move-up, and 20% active adult. Consistent with our commentary over the last 2 quarters, the slight decline in the percentage of closings from active adult buyers reflects the timing of recent active adult community closeouts. We continue to expect a normalization of contribution from these consumers when replacement active adult communities begin opening for sales in the back half of 2025. In the fourth quarter of 2023, closings were 40% first-time, 36% move-up, and 24% active adult. I would note that the increase in our average selling price in the quarter relative to our guidance is due primarily to the increased relative proportion of our closings from move-up customers. Our average community count for the fourth quarter was 960, which represents a 4% increase over last year's fourth quarter average of 919 communities and was in line with our prior guidance. Looking at order activity in the quarter, our net new orders decreased 1% to 6,167 homes. This decrease was primarily attributable to a 5% decrease in sales per store and a slight increase in our cancellation rate as a percentage of beginning backlog, partially offset by the 4% increase in our community count. Looking at demand conditions in the quarter. As we noted during our third quarter call, the market in October demonstrated a more typical seasonal demand pattern coming out of the third quarter. This continued through the quarter as consumers faced economic uncertainty related to potential economic changes being considered by the incoming administration and the recent increase in mortgage rates. We also noted then that given the macro issues consumers face, the spring selling season would offer the best assessment of fundamental housing demand. Fast forward to today, and we continue to believe that market fundamentals while still presenting affordability challenges to consumers, are supportive of housing, and the spring selling season will be the best barometer for how the consumer will behave in today's economic environment. Looking at our quarter activity by buyer group. Fourth quarter net new orders decreased 14% for first-time buyers, increased 15% for move-up buyers, and decreased 1% for active adult buyers. We believe these activity levels reflect the continued interest of consumers for new homes but also show the impact of the affordability challenges consumers face particularly for first-time buyers. As a result of our sales and closings activity, our quarter-end backlog was 10,153 homes which is down 16% from last year. On a dollar basis, our backlog of $6.5 billion is down 11%. Inclusive of the 7,502 homes we started in the fourth quarter, we ended the year with 16,439 homes in production. 53% of our production is spec including 1,862 finished specs which when combined with cycle times that are now largely in line with our historical norm, puts us in a position to meet buyer demand through the year. With that said, in the event that the spring selling season trends towards lower absorption rates, we will reduce our pace of spec starts and communities with higher spec inventory levels so as to better match local selling conditions and help produce standing inventory. As Ryan noted, our goal is to reduce our spec inventory back down to 40% to 45% of our total production by the end of the year. Based on our current production pipeline, we expect to deliver 31,000 closings in 2025, including between 6,400 and 6,800 closings in the first quarter. Looking at pricing. We currently expect the average sales price of closings to be in the range of $560,000 to $570,000 in each of the fourth quarters of the year. Our fourth quarter gross margin was 27.5%, which is down 130 basis points sequentially but within the guide we gave at the end of the third quarter. Consistent with recent quarters, our fourth quarter margins reflect buyer incentives which increased 20 basis points sequentially from the third quarter to 7.2%. Based on our backlog and current sales conditions, we anticipate that gross margins in the first quarter will be approximately 27%. For the balance of the year, we currently expect gross margin to be in the range of 26.5% to 27% in each of the second, third, and fourth quarters. These estimates assume that incentives throughout 2025 will remain consistent with the incentives we recognized in the fourth quarter. I would also point out that our margins beyond the first quarter will ultimately be influenced by the demand conditions during the year as we have a significant number of homes to sell and close over the balance of the year. Moving on to expenses. Our reported fourth quarter SG&A expense was $196 million or 4.2% of home sale revenues which compares with prior year reported SG&A expense of $308 million or 7.4% of home sale revenues. It should be noted that our reported results for the fourth quarters of '24 and '23 included $250 million and $65 million, respectively, of pre-tax insurance benefits. Based on anticipated closing volumes, we currently expect SG&A expense in 2025 to be approximately 9.5% of home sale revenues, including SG&A expense of approximately 10.5% of wholesale revenues in the first quarter. In the fourth quarter, our financial services operations reported pre-tax income of $51 million which is up from $44 million last year. The improvement in pre-tax income reflects the increase in our homebuilding closings as well as the continuation of favorable market conditions across our financial services platform. Our reported pre-tax income for the fourth quarter was $1.2 billion compared with prior year pre-tax income of $947 million. In the period, we recorded tax expense of $269 million or an effective tax rate of 22.8%. Our fourth quarter effective tax rate includes benefits relating to energy efficiency credits and our purchase of renewable energy tax credits. Projecting ahead, we expect our tax rate in 2025 to be approximately 24.5%, excluding the impact of any discrete tax events, including energy efficiency credits or the purchase of incremental renewable energy tax credits. Looking at the bottom line, our reported fourth quarter results showed net income of $913 million or $4.43 per share. In the comparable prior year period, we reported net income of $711 million or $3.28 per share. Reflective of our strong operating results, we generated cash flows from operations of $1.7 billion in '24. Given our current expectations for operating and financial results in 2025, we expect to generate cash flows from operations of approximately $1.4 million. Turning to our investment and capital allocation activities. We invested $1.5 billion in land acquisition and development in the fourth quarter, of which 53% was for the development of our existing land assets. For the year, our land investment totaled $5.3 billion, of which 57% was for development. Given our constructive views on near and longer-term housing dynamics, we currently plan to continue investing in land at a rate designed to allow us to grow over time. As a result, we expect to invest approximately $5.5 billion in 2025. I would expect that approximately 55% of that spend will be for development. Consistent with my comments about our willingness to slow starts, we would also evaluate our spend on new land assets if absorptions slow as we seek to maintain a high level of returns. Inclusive of our fourth quarter investments, we ended the year with 235,000 lots of control which is an increase of 5% over the prior year. I would highlight that on a year-over-year basis, we lowered our own block count by 2,000 lots, while increasing our lots under auction by 14,000 lots. As a result, our percentage of lots under auction increased to 56%, up from 53% last year. I'm pleased to note that 69% of our new land approvals in the fourth quarter were under some form of auction as we work towards a 70% option mix in our portfolio. Based on the investments we've made and our anticipated community openings and closings in 2025, we expect our average community count in 2025 to be up 3% to 5% in each quarter compared to the comparable prior year period. Looking at our capital allocation priorities. We continued returning capital to investors in the fourth quarter, which included the repurchase of 2.5 million common shares at a cost of $320 million or $129.90 per share. As Ryan noted, our total return to investors in '24 amounted to $1.7 billion, including the $1.2 billion of share repurchases and $168 million of dividends and $310 million through the early retirement of senior notes. Based on the actions taken, our debt-to-capital ratio at the end of the year was 11.8%, down 410 basis points from last year. Adjusting for the $1.7 billion of cash on our balance sheet, our net debt-to-capital ratio is now below 0. I'd like to take a moment to provide an update on our expectations for leverage in the future. As you know, we have historically expressed that our target leverage level has been between 20% and 30% of capital on a gross basis. Due to the strength of our operations and the resulting utilization of our cash flows over the last decade or so, we are well below that target range on a gross basis. And as I noted, we are actually now net debt free. Looking forward, we expect to continue to generate sufficient cash flows to support our capital needs. As a result, we are no longer targeting a specific leverage level. Instead, we will allocate our capital in line with our historical practice, continue to prioritize investment in the business and the payment of our dividend with excess capital being used to repurchase our stock and/or retire our debt. Our resulting leverage position will, therefore, be an outcome that is dependent on the decisions we make rather than targeted to a predetermined level. With that said, we would expect to see our leverage remain flat or decline in the future unless there is a transaction where leverage augments our opportunity. Specific to 2025, I would also highlight that our Board recently approved a 10% increase in our dividend per share starting in the first quarter of 2025. As Ryan noted, we also announced a $1.5 billion increase to our share repurchase authorization this morning. Now, let me turn the call back to Ryan for some final comments.
Thanks, Bob. At the end of last year, I spoke about our successful navigation of the many challenges we faced in recent years. 2024 was no different as we have dealt with continuing interest rate variability and affordability challenges, significant weather events, and ongoing geopolitical issues. I remain extremely proud of how our entire team has responded to these events and the exceptional operating and financial results PulteGroup has delivered over time. I believe that our strategy to focus on disciplined land investment, while maintaining operational and organizational expertise has proven out as we've capitalized on our market conditions and have grown earnings per share at a compound annual growth rate of 30% while delivering an average annual return on equity of 27.8% over the last 5 years. Of course, those achievements reflect what we have done as opposed to what we will do and our future share price performance will depend on what we are able to achieve in the future. To that end, I think it's important to share that we will continue to operate the business in a fashion that seeks to realize strong returns through the cycle. For the long term, we have invested in high-quality land positions that we believe will allow the company to grow over time. Importantly, the optionality we have achieved in our controlled lot position gives us the flexibility to pivot if the market faces unexpected headwinds. Similarly, in the near term, we have positioned our inventory production to be sufficient to meet projected demand. It is important to remember that we are seeking to keep all of our communities productive and have made sure that we have the inventory and planned start activity in place to meet that end. However, as discussed earlier, we have higher spec inventory than we've traditionally carried. We've often said, we will not be margin proud and will find pricing to make sure our standing inventory moves. We will continue to do that and as noted earlier, we will work to adjust our pricing and inventory positioning with a view toward driving our spec inventory levels back in line with recent norms. I know stocks reflect performance, so we are seeking to grow our business and deliver ROE that remains among the industry leaders while generating positive cash flow and maintaining a low risk profile, which we believe will drive the best returns for our shareholders. With all of that said, I'd like to take a moment to acknowledge the change that we announced back in July. As you know, Bob notified us of his retirement as our CFO, which will be effective after we file our 10-K next week. As part of our succession plan, Bob will transition to a new role for the balance of the year, in part to ensure a smooth transition of the CFO role, during which time he will also oversee our growth and strategic partnerships platform including our land banking efforts, our asset management committee, and our financial services operations. I'd like to thank Bob for his 14 years of service and look forward to working with him over the coming year. I would also like to more formally introduce Jim Ossowski, who will be taking over as our CFO. Jim is a 22-year veteran of Pulte, having come to us after working for a national accounting firm at the start of his career. Jim has served in many capacities for us, including a number of field and corporate leadership positions. In fact, in his current role, he has been involved in all of our significant strategy and operating initiatives over the last 13 years. Throughout his career, he has demonstrated a strong understanding of the homebuilding business and has developed deep relationships with our Board, our senior leadership team, and our field operating teams. He has also exhibited a great ability to work with our service providers. Based on the depth and breadth of his experiences and relationships, I am eminently confident in Jim's ability to seamlessly step into the CFO role. And finally, before I close, I would like to take a moment to express my continuing gratitude and thanks to each of our employees for their tireless efforts in supporting the delivery of superior homes and experiences to our homebuyers, while providing outstanding financial returns to our investors. We are now prepared to open the call for questions in order that we can get to as many questions as possible during the remaining time of this call. We would ask that you limit yourself to one question and one follow-up. Thank you. And I now ask the operator to again explain the process and to open the call for questions.
Operator
The first question comes from John Lovallo with UBS.
Bob, best of luck to you. The first question is maybe just help us with the sequential walk from the fourth quarter into the first quarter and then through the remainder of the year for gross margin. I think you're talking about 27% in the first quarter and then 26.5% to 27% in 2Q to 4Q? I mean, how would you sort of bucket the headwinds in terms of maybe working down some of the spec inventory, higher incentives, product mix, and then stick and bricks and land cost inflation.
Yes, John. We are quite pleased with our order results in the fourth quarter, even though it was a challenging selling environment. The sales trend from October to December followed a more typical seasonal pattern, with October being the strongest, November a bit lower, and December at its lowest. As we entered 2025, we noticed the expected continuation of the normal seasonal selling pattern, especially as we approach the crucial spring selling season. We are beginning to see some positive signs with order activity. While it is still early in the spring selling season, we usually see this kick off around Super Bowl time in early February, and we are feeling encouraged and optimistic about the trends we are observing. Regarding our margin guidance, we believe we have performed well in a tough environment, effectively balancing pricing and delivery while achieving industry-leading gross margins. We anticipate a 27% margin for Q1, with a range of 26.5% to 27% for the rest of the year. Based on our current knowledge, we have taken into account our backlog and expected sales of existing inventory, including anticipated discounts. The key assumption we are making is that incentives will remain consistent with what we saw in the fourth quarter. If the situation changes, we will need to reevaluate. However, we are confident in our position to continue achieving success in Q1 and beyond.
And then, you're talking about...
Sorry, if I could just add one thing. In terms of the structural kind of 26.5% to 27% it does include a flat incentive from the exit from Q4. Just for your perspective, it's assuming relatively flat pricing, you can hear that in the guide we gave on ASPs, but I would note that land costs are up about 10% year-over-year. So that's the primary driver of our cost increases.
And then you guys mentioned sort of normal seasonality and then you talked about some green shoots. I mean when we think about the first quarter absorption, I think historically, it's been like 40% positive sequentially into the first quarter. I mean is that a reasonable guide as we look into the spring selling season here?
Yes, John, we haven't given a guide. So I think we'll leave the comments kind of as we've made them to this point. But we're encouraged by what we're seeing.
Operator
Next question comes from the line of Carl Reichardt of BTIG.
Congratulations, Bob and welcome, Jim. Bob sounds like you're going to be busier in retirement than you were even as a CFO based on all the stuff you're going to be doing. You talked about incentives, I think, 120 bps this quarter up a bit. Can you talk about the difference between move-up, active adult versus the first-time buyer? Is the spread between the incentives you're using on both really wide? Or is it relatively narrow?
Yes, Carl, it's interesting. We haven't provided that level of granularity but I'll offer clearly, the first-time buyer who is focused on monthly payment more than, say, to move-up and active adult gets a richer look. And so especially if it's a government type loan, we've got programs that are for conventional loans. So those are typically going to be a little bit more expensive. When you get to that move-up buyer, there might be other incentives that get mixed in with it. We're trying to, again, meet their desires as well as their financial needs. And then when you get to the active adult buyer, a lot of them are taking small or no mortgage at all. So the incentive package looks a little different there. And that's not inconsistent with history, right? I mean that's always been the case. So I don't know if that helps but just a little more color.
And then, Bob, in your remarks about leverage, you used the word I hadn't heard in a while which was transaction. And I haven't asked this in a while but Ryan we've talked in the past about your potential interest in M&A or lack thereof. There have been a lot of movements on the public to private side. I'm curious as to whether or not that it becomes potentially a more interesting opportunity for you given the value of the stock on a relative basis but really also the desire to want to grow the business long term, especially via the new vehicles you'll be using off balance sheet as you go forward. So I love your comments on that.
I would summarize it by saying our view is really unchanged. We've always been open to kind of M&A activity with the strong kind of caveat, we prefer to grow the business organically, but we look at a lot of things. I was looking at a tally sheet that we use. I think we evaluated something north of 20 plus potential acquisition opportunities last year, most of them pretty small, and you'll note that we didn't do any of them. So we look at a lot of things but we're really selective, we're really judicious. We've got a great operating platform. We've got really good relative market share in most of our markets. So we remain open and we'll evaluate a lot of things but we're going to be super thoughtful because of how disciplined we've been in underwriting our own land which has been the primary driver of our outperformance on ROE, and we want to stay disciplined with that.
Operator
Your next question comes from the line of Stephen Kim of Evercore ISI.
Just first question, I guess, relates to the gross margin. Actually, before I say that, welcome, Jim and best of luck to you also, Bob and also our best wishes for Jim Zeumer as well. My first question on margins. Taking the gross margin first. If we look at your guidance that you've given, I'm curious whether that trajectory over the year assumes any benefit at all from having more active adult communities by the end of the year? Or is that margin benefit likely to be only seen in fiscal '26? And can you give us a sense for what you think the sort of the long-term sustainable gross or operating margin you feel comfortable with this?
Regarding gross margin in active adult communities, the replacement communities are expected to launch around the middle to end of this year, which means the significant margin benefits will likely not be realized until 2026. We haven’t provided a long-term outlook on where we see margins potentially going due to various influencing factors. However, we are confident in our full year guidance for this year based on our outlined assumptions, but we haven’t extended our guidance beyond that point.
It seems that, unlike some competitors, you have indicated that you won't be tied to a specific volume level and will adjust based on demand. This makes me think you might experience greater margin stability compared to your competitors, which is why I asked the question. Shifting topics, I want to discuss the labor side of things. A significant uncertainty this spring could be the extent of ICE enforcement in the construction industry. I'm interested in knowing how you are preparing your divisions for potential rate changes or, more likely, slowdowns. We have experienced supply shocks in the past, including during the pandemic, and many investors believe that in a supply shock and inflationary environment, spec building has advantages since you aren't locking in home prices early and facing margin risk later. You've mentioned plans to reduce your spec activity, but do you agree that during periods of supply shocks, spec building can have advantages? Would you be willing to adjust your strategy if increased ICE activity leads to slowdowns?
It's a good question, Steve. Let me start by saying that for a long time, our company has required verified residency status and/or work permits for our trade partners and labor on job sites, and this policy will continue. Regarding the broader labor force impacts, especially with potential deportation activities, there will undoubtedly be a reduction in available labor, which will affect wage rates, and we will need to address that as it becomes clearer. As for your question about whether spec inventory is more beneficial during supply shocks, I believe it can be, and we've observed this in the post-COVID era. Our company has been able to operate mostly on a built-to-order basis, but we can also manage a medium to low-medium spec business, which is our current operation. We consider a spec mix of 40% to 45% optimal for our consumer base and brand, allowing us to benefit from built-to-order margins while also having enough spec to utilize forward commitment incentives and protect some margin in cases of supply chain disruptions. Currently, we are at 53% spec, and we'll work to reduce this to historical levels, but we have the capacity to increase it if necessary.
Operator
Your next question comes from the line of Alan Ratner of Zelman.
Congrats to Bob and Jim as well. Ryan, I guess, first question on the closing guide for roughly flat closings and you guys have done such a great job of balancing pace and price over the years. So I understand the interplay there and kind of the perhaps more competitive discounting environment today than maybe we thought we would be in 3 or 6 months ago. But I think you gave kind of a longer-term guide of 5% to 10% growth and I'm just curious as you look at where your margins are today. How much margin do you feel like you would need to give up in order to achieve that 5% to 10% growth that it seems like a lot of the industry is targeting kind of entering 2025.
We still believe that the long-term growth target of 5% to 10% is appropriate. Our focus has primarily been on how we are investing in land and new communities. In 2024, we increased our community count by 4% and our volume deliveries by 9%. As we approach 2025, we expect the community count to be in the 3% to 4% range. However, we have noticed a slight decline in community absorptions due to the current discounting environment, leading us to project flat volume growth. In 2024, we benefited from moving more homes out of backlog as we reduced cycle time, but we are strategically positioning the company from a land investment perspective to achieve our long-term growth targets. We are comfortable with our overall return on invested capital and managing the balance between price and pace for optimal return. Given the current environment, we believe that the additional discounts necessary to increase volume would not yield favorable returns. We will continue to evaluate these assumptions. What we have outlined for 2025 reflects what we believe will produce the best outcomes based on how we have positioned the business.
I appreciate the thought process there. Second question, if we could spend a second talking about Florida. I feel like that's probably a lot of the concerns surrounding your company that we hear from investors, just the exposure there, about one-fourth of your business is in Florida. But not only that, I mean, your margins historically in the state have been incredibly strong. And it feels like with the building resale inventory environment there, concerns over storms and homeowners insurance, and just a general softening that if there was a bear point we hear, it's that you're going to have a hard time sustaining those types of margins in Florida. So kind of a big picture question on the state but what are your current thoughts on Florida? And where do you see that business going for you guys going forward?
Florida has been an exceptional market for the company. We have five divisions in most major cities across the state, and our move-up and active adult lifestyle-oriented communities have been the key drivers of our success in Florida. The margins we achieve there are significant, but our primary focus remains on return on invested capital, whether in Florida or Cleveland, Ohio. Additionally, our insurance agency has been effective in providing coverage to homeowners in Florida. While concerns about storms are valid, our communities are strategically located and designed to be more resilient, situated higher and further inland, thus less prone to catastrophic events that affect properties near the water. Florida offers plenty of sunshine, a robust job market, and has no state income tax, making it attractive despite some recent challenges. We remain optimistic about the potential of our business in Florida moving forward.
Operator
Your next question comes from the line of Mike Dahl of RBC.
This is Chris on for Mike. Just going back to the 26.5%, 27% gross margin range for this year. Is that where you guys are currently underwriting land to on a gross margin basis? Or should we still expect some downward pressure as newer land bids just come through?
Yes, Chris, we don't underwrite the margin. We underwrite the return. So the margin guide that we've given is for the closing business in 2025.
Fair enough. What are you seeing this year regarding lot cost inflation and stick and brick inflation?
As we finished 2024, our cost was around $82 per square foot, which is quite minimal. For our 2025 guidance, we anticipate low single-digit increases, assuming there aren't any significant impacts from the discussed tariffs, but we expect those low single-digit increases on the housing side.
And then land, Jim?
And on the land side, as Bob stated earlier, we're expecting a 10% increase in land cost this year.
Operator
Next question comes from the line of Michael Rehaut of JPMorgan.
Bob, best of luck great working with you and Jim, congrats on the promotion. First, I'd love to just review, if possible, just a little bit more around the regions how you feel trends have been, obviously, there's a lot of concern as talked about earlier with inventory levels in Florida as well as Texas but just love to get around your footprint which markets maybe you would characterize as better than average versus worse than average? And how things have trended so far in this year?
I'd like to start by recognizing the strong performance of our Midwest and Northeast business, which has shown remarkable resilience. The discounts in these regions have been less significant compared to other areas, indicating that performance here isn't marked by extreme highs or lows. This makes the Midwest and Northeast a positive highlight for our company. Other regions have remained relatively flat, consistent with our expectations year-over-year. We did see a slight decrease in our orders from Texas compared to last year, which relates to the decline we noted in our first-time buyer segment this quarter, primarily due to affordability issues, as much of our Texas business caters to first-time buyers. Florida is another area of interest, and our sign-ups there have remained flat year-over-year. However, as I mentioned in response to John's question about the transition from Q4 to Q1, we're starting to see some positive signs and energy from our sales teams in both Texas and Florida. We're looking forward to the upcoming spring selling season.
And second question, I just wanted to circle back to some of Bob's comments earlier on leverage and kind of, I guess, moving off of that prior gross leverage target of 20% to 30%. And it sounds like kind of implying a more persistent even lower level of leverage compared to that. But just to push a little bit on how we should think about share repurchase. I mean, certainly, even with the current trends it looks like your leverage is only going to go further South. And just trying to understand why shouldn't we, as investors or sell-side, buy side expect some level of a solid step-up in share repurchase in 2025 that even with a solid step up, you'd still probably have, by our estimates, even more conservative leverage in '25 versus '24. Is there anything that we're missing? Obviously, I know you like to have some optionality for transactions or other things. But if a lot option is only going up. It looks like your balance sheet even with leverage getting more conservative could still support a solid step-up in share repurchase in '25. So just trying to understand if we're missing anything or if that's kind of directionally the way we'd be thinking about it.
Mike, that's a good question. We have shown over the last nearly 15 years that we will maintain discipline and seek consistency. We haven't made many large moves with equity; the only significant one was in 2016 and 2017 when we bought a substantial amount of stock in a short time. Over the past five years, we’ve been using the cash generated by the business to repurchase stock or reduce debt. Looking at the next 12 months, I don't anticipate changes in leverage unless we decide to conduct a tender, which we've done before. The current rate environment and the trading of our bonds inform our decisions. When we buy back debt, it's because it adds value; we aim to invest wisely. The company can certainly handle more leverage; we have never been uncomfortable with 20% to 30%. However, our decisions have led us to lower leverage, which we wanted to reflect. We’ve been asked repeatedly when we would borrow to get within the 20% to 30% range, and we always respond that we will if there's a good reason, and we’ll keep you informed. Historically, we haven’t guided on share repurchase activities, but we will consider it, and we haven't reached that point yet. Perhaps Jim will provide more insights. Ultimately, our track record is consistent, and we have a clear desire to do more. We've just announced a $1.5 billion increase in authorization for share repurchases. So we will share that news. It’s a valid question, but I may not have a complete answer for you at this time.
Operator
Next question comes from the line of Trevor Allinson of Wolfe Research.
First question, just back on the finished inventory level. I think if I heard you correctly, your finished spec number implies about 1.9 finished spec per community. Clearly, above your historical 1% on target but then you've also moved your model to be more towards spec. You're talking about moving spec production lower going forward. But I think I also heard you suggest maybe it also depends on how demand plays out in the spring selling season. So I guess the question is, have you already started to pull back on your specs? Are you waiting to see how demand shakes out in the spring selling season and then maybe just some commentary on how you view completed inventory levels in the markets you play in for industry as a whole.
Yes, Trevor. So yes, we've already pulled back on start rate. We started doing that in the fourth quarter. And we'll continue to monitor that as we move through the first quarter of this year, the rate at which we start homes will appropriately match to the sales environment. In addition to that and part of the reason we're so comfortable with the inventory level that we have, despite being a little higher than we normally run at. We're optimistic about what the spring selling season to provide; we wanted to have some incremental inventory which we put into the ground. Given the softness of Q4, we probably have a little bit more than we thought we would. But were other than making some modest changes. I don't think that we have an emergency type issue. In terms of kind of inventory in the markets where we compete, certainly, inventory has increased in most regions, both on the new home and the resale level. But even though there's been an increase, we still think that the full numbers are below except for a couple of specific markets, most of the inventory is still way below what would be considered normal. We talked a lot about in the prepared script, we still think demand for housing is at high levels, and we've got a healthy economy with a good job market. And affordability is probably the 1 headwind that's out there but I continue to think that the economy will figure out ways to solve for that.
I am definitely optimistic about the spring. My second question is about cycle times. How have those trends changed recently? You mentioned earlier that they would be under 100 days in early 2025. Is that still the expectation? Also, do you anticipate further improvements beyond that in 2025?
So in the fourth quarter, we were at 111 working days. I tell you that most of our divisions are down to their pre-COVID cycle time levels. So as we exit the year, we think we've gotten down to our goal and still would expect to be down to 100 in the first half in '25.
One thing I would emphasize regarding the 111 days is that we have four or five divisions focused on large multifamily buildings, which typically take over a year to complete. However, as Jim pointed out, our markets that focus solely on single-family and townhome constructions were under 100 days. We believe our construction and procurement teams have done an exceptional job returning to the cycle times we experienced before COVID.
Operator
Your next question comes from the line of Matthew Bouley of Barclays.
I guess just a couple around the margin. You mentioned kind of finding the right price to move that spec inventory if needed. So I guess just how does that balance with the assumption that you're assuming incentives would stay unchanged from Q4. Like to the extent that finished inventory has been rising. Would that signal that we have not found an equilibrium so the incentives would need to move higher to move those homes? Or is your view perhaps based on history that normal rising seasonality of housing demand into the spring, that would be enough that you wouldn't have to alter incentives. So just kind of any color on how you're approaching that.
Matt, it was a strong sales environment in the latter part of Q3 and into Q4, which is reflected in the increased incentive load. In short, we believe that the incentive structure we had in Q4 is adequate to achieve the volume and margin guidance we have for Q1, especially considering the robust economy and the spring selling season. When we take all these factors into account, we feel confident about the guidance we've provided. I'm not sure I can add much more detail. Bob or Jim, do you have anything else to contribute regarding this question?
And then the second margin question is just, I guess, to have flat or nearly flat gross margins going forward, I guess everything else needs to be kind of flat or offsetting each other sequentially. So you mentioned land up 10% on a year-over-year basis in construction costs, I think I heard you say up low single digits. And I guess you're guiding to delivered ASP up around 3% in 2025. I'm not sure how much mix plays into that. But again, just given those moving pieces and you do have higher lot and construction costs, I mean what is it that would allow you to hold the margins flat sequentially beyond that first quarter?
So Matt, it's basically all of those pieces. You just mentioned, we've got about a 3% increase in ASP. That's enough to offset what we're anticipating in lot and house cost increases.
Operator
Your next question comes from the line of Rafe Jadrosich of Bank of America.
Just starting first on the incentives. Just can you talk about from a regional perspective were there meaningful differences with the incentive level?
Yes, Rafe, we don't give that level of granularity. I think Bob talked a little bit about it on a question that Carl asked earlier by consumer group. The incentives then the types of incentives vary between entry level, move-up, and first-time but we typically don't give a breakdown of incentives by region.
And then, just on the land cost inflation comments of burning up 10% right now. Can you just talk about how you would expect that to trend sort of through '25 or maybe even to '26, like the land that you're contracting today are you seeing any relief on land prices or even like the horizontal development side? And then just within that, can you remind us how much of your own development you're doing right now? And how you expect that to change going forward?
I'll address the last part first. We handle most of our own development, probably over 85% of it directly. The remainder consists of finished lots that we purchase, which is an area of expertise for us and adds value to our overall offerings. Regarding land, we are acquiring land daily, but not in large quantities. Over the past year, you may have noticed more stability in raw land prices, although this varies by market. On the horizontal development side, there's been some wage pressure from heavy machinery operators and other areas. We also have various factors to consider such as asphalt and pipe costs, which can fluctuate. However, to summarize, based on our guidance, we anticipate around 10% inflation year-over-year, primarily due to raw land prices contracted in previous years when inflation was higher.
Thank you, Rafe. To respect everyone's time, we're going to conclude the call here. As always, we're available for any further questions. Thank you.
Operator
Ladies and gentlemen, that concludes your conference call for today. We thank you for participating and ask that you please disconnect your lines.