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Apple Inc

Exchange: NASDAQSector: TechnologyIndustry: Consumer Electronics

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company distributes its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp.

Did you know?

Price sits at 74% of its 52-week range.

Current Price

$255.92

+0.11%

GoodMoat Value

$190.15

25.7% overvalued
Profile
Valuation (TTM)
Market Cap$3.78T
P/E32.11
EV$3.74T
P/B51.29
Shares Out14.78B
P/Sales8.68
Revenue$435.62B
EV/EBITDA24.87

Apple Inc (AAPL) Stock Analysis

GoodMoat Analysis

Based on data as of March 26, 2026

Apple possesses a formidable, multi-faceted moat built on its ecosystem, brand, and vertical integration, making it a high-quality business. However, its current valuation appears significantly above the GoodMoat target price, suggesting a lack of margin of safety for a value investor.

Read full analysis
Apple Inc. designs, manufactures, and markets a globally recognized ecosystem of consumer electronics, software, and services, including the iPhone, Mac, iPad, and services like the App Store and Apple Music. Applying the GoodMoat framework, the company exhibits a strong competitive moat, likely scoring high on criteria such as Brand & Culture, Switching Costs (via its integrated ecosystem), Vertical Integration, and Proprietary Data. Its financials support this, with an exceptionally high ROE of 159.7% and robust operating and profit margins of 32.0% and 27.0%, respectively. This indicates a high-quality, durable business that would pass the Moat & Quality Gate in the Decision Framework. The critical question is valuation. At a price of $252.62, the stock trades at a P/E of 31.7x. More importantly, it is priced 33% above the GoodMoat target of $190.15. This suggests a negative or minimal margin of safety in a Discounted Cash Flow analysis, placing it in the 'Unfavourable' or 'Marginal' band of the Valuation & Risk Gate. For a value investor, this creates a clear tension: a world-class business trading at a price that does not provide a sufficient discount to its estimated intrinsic value. Further investigation would require a deep conviction that the company's growth trajectory justifies this premium multiple, which the current data does not obviously support. Analysis based on data as of 2024-05-15.

AAPL Price Chart

Market Cap$3.78T
Current Price$255.92
P/E Ratio32.11
Forward P/E
PEG Ratio1.76
EPS$7.46
Book Value$4.99
P/B Ratio51.29

AAPL Financial Charts

FCF vs CAPEX

FCFCAPEX

Forward estimates use 9.0% FCF growth (CAGR)

Cash vs Debt

Net Debt: 62.7B

Revenue

260.2B

FY19

274.5B

FY20

365.8B

FY21

394.3B

FY22

383.3B

FY23

391.0B

FY24

416.2B

FY25

Net Income

55.3B

FY19

57.4B

FY20

94.7B

FY21

99.8B

FY22

97.0B

FY23

93.7B

FY24

112.0B

FY25

AAPL 52-Week Range

$171.68
$285.92
50-Day MA: $260.30200-Day MA: $248.80
Did you know?

Trading 26% above its estimated fair value of $190.15.

Apple Inc (AAPL) Financial Summary

Apple Inc (AAPL) is a Technology company in the Consumer Electronics industry, listed on NASDAQ. The stock currently trades at $255.92 with a market capitalization of $3.78T.

Key valuation metrics include a P/E ratio of 32.11, price-to-book ratio of 51.29, and EPS of $7.46. The company reports a profit margin of 27.0% and return on equity of 159.7%.

AAPL Key Financial Metrics

MetricValue
Market Cap$3.78T
P/E Ratio32.11
EPS$7.46
P/B Ratio51.29
P/S Ratio8.68
EV/EBITDA24.87
Dividend Yield0.41%
Profit Margin27.0%
Return on Equity159.7%
Debt/Equity1.34

AAPL Revenue & Earnings History

YearRevenueNet Income
FY19$260.17B$55.26B
FY20$274.51B$57.41B
FY21$365.82B$94.68B
FY22$394.33B$99.80B
FY23$383.29B$97.00B
FY24$391.04B$93.74B
FY25$416.16B$112.01B

Apple Inc (AAPL) Valuation

Based on GoodMoat's DCF model, Apple Inc has a fair value estimate of $190.15. At the current price of $255.92, the stock appears 34.6% overvalued relative to our intrinsic value estimate.

AAPL Quality Indicators

Apple Inc maintains a profit margin of 27.0% and an operating margin of 32.0%. Return on equity stands at 159.7%. The current ratio is 0.89. Debt-to-equity ratio is 1.34.

About Apple Inc

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company distributes its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp.

AAPL Free Cash Flow

Apple Inc generated $98.77B in trailing twelve-month free cash flow, representing an FCF yield of 2.61%. This moderate FCF yield indicates reasonable cash generation.

AAPL Shares Outstanding

Apple Inc has 14.78 billion shares outstanding at a share price of $255.92, giving it a market capitalization of $3.78T.