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Apple Inc

Exchange: NASDAQSector: TechnologyIndustry: Consumer Electronics

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company distributes its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp.

Did you know?

Price sits at 74% of its 52-week range.

Current Price

$255.92

+0.11%

GoodMoat Value

$190.15

25.7% overvalued
Profile
Valuation (TTM)
Market Cap$3.78T
P/E32.11
EV$3.74T
P/B51.29
Shares Out14.78B
P/Sales8.68
Revenue$435.62B
EV/EBITDA24.87

Apple Inc (AAPL) Quality Analysis

GoodMoat Analysis

Based on data as of March 26, 2026

Apple demonstrates exceptional profitability and returns on capital, with an operating margin of 32.0% and a staggering ROE of 159.7%. However, its quality is tempered by a leveraged balance sheet and a valuation that appears stretched relative to its growth, as indicated by the GoodMoat Target.

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Apple's quality profile is a mix of world-class strengths and notable concerns for a value investor. On the positive side, its profitability metrics are outstanding. The 32.0% operating margin and 27.0% profit margin indicate immense pricing power and operational efficiency. The return on equity of 159.7% is extraordinarily high, far exceeding the framework's 15-20% threshold for sustainable ROIC, though this figure is amplified by significant share buybacks and financial leverage. Revenue growth of 15.7% YoY is robust for a company of its size. However, several indicators warrant caution. The Debt/Equity ratio of 1.34 indicates a leveraged balance sheet, failing the framework's preference for a substantial net cash position and low debt. The Free Cash Flow Yield of 2.6% is modest, suggesting the market price fully reflects its cash-generating ability. When assessed against the GoodMoat Investment Framework's Section 2 Quality Indicators, Apple would likely score 'Strong' on profitability and returns but 'Weak' on balance sheet strength. Its competitive position, per Section 1, is anchored by a powerful brand, ecosystem-based switching costs, and vertical integration, contributing to a high moat score. The primary tension for a value investor is between its superb operational quality and its full valuation, as signaled by a P/E of 31.7 and the platform's cautionary target price of $190.15.

AAPL GoodMoat Verdict

Full signal breakdown coming soon. Use the X-Ray tool for a detailed analysis.

AAPL Profitability

Profitability trend analysis coming soon

AAPL Growth

Growth trend analysis coming soon

AAPL Financial Health

Financial health indicators coming soon

AAPL Quality & Fundamental Analysis

Apple Inc (AAPL) is a Technology company in the Consumer Electronics industry, listed on NASDAQ. This quality analysis page evaluates Apple Inc's financial health using the Piotroski F-Score methodology, profitability ratios, growth trajectory, and balance sheet strength.

Apple Inc has a Piotroski F-Score of N/A out of 9, measuring profitability, leverage, and operating efficiency. The company operates with a profit margin of 27.04% and a return on equity (ROE) of 159.73%. Return on assets (ROA) stands at 32.78%.

The debt-to-equity ratio is 1.34, with a current ratio of 0.89. Operating margin is 31.97%.

GoodMoat's quality analysis uses AI-powered insights to evaluate whether Apple Inc is a fundamentally sound investment. The GoodMoat Verdict synthesizes profitability, growth, and financial health scores into a clear investment quality rating. Use these metrics alongside valuation tools like the DCF calculator and fair value models to make informed investment decisions.