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CompareEarnings: May 27, 2026

Apple Inc

Exchange: NASDAQSector: TechnologyIndustry: Consumer Electronics

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company distributes its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp.

Did you know?

Price sits at 74% of its 52-week range.

Current Price

$255.92

+0.11%

GoodMoat Value

$190.15

25.7% overvalued
Profile
Valuation (TTM)
Market Cap$3.78T
P/E32.11
EV$3.74T
P/B51.29
Shares Out14.78B
P/Sales8.68
Revenue$435.62B
EV/EBITDA24.87

Apple Inc (AAPL) Company Profile

GoodMoat Analysis

Based on data as of March 26, 2026

Apple is a premium consumer electronics and services giant with a powerful brand and ecosystem moat, but its valuation is a significant concern. The stock trades at a P/E of 31.7x, far above the GoodMoat Target of $190.15, indicating a high price for future growth. A value investor would need high conviction in Apple's ability to sustain its exceptional returns to justify the current price.

Read full analysis
Apple designs, manufactures, and sells premium consumer electronics like the iPhone, Mac, and iPad, and monetizes its massive installed base through high-margin services like the App Store, Apple Music, and iCloud. Its customers are primarily individual consumers and, increasingly, enterprises, all locked into its integrated ecosystem of hardware, software, and services. Using the GoodMoat framework, Apple demonstrates a strong competitive moat, likely scoring high on criteria like Brand & Culture, Switching Costs (via its ecosystem), Vertical Integration, and Proprietary Data. However, key risks from Section 5 (Red Flags) include potential Competitive Erosion in key markets like China and a High Valuation, with a P/E of 31.7x that may be considered extreme for a company of its size and growth rate (15.7% YoY revenue growth). While its financials are robust with a 32% operating margin and a staggering 159.7% ROE, the low FCF Yield of 2.6% and Debt/Equity of 1.34 suggest capital efficiency is leveraged. A value investor might be interested in its quality and moat but would likely find the current price unfavourable, requiring a significant margin of safety not present given the 33% premium to the GoodMoat Target.

AAPL Company Information

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings.

The Company also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company distributes its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers.

In February 2012, the Company acquired app-search engine Chomp.

Sector

Technology

Industry

Consumer Electronics

Exchange

NASDAQ

Country

California, USA

AAPL Key Officers

Key officers data coming soon

AAPL Company Profile

Apple Inc (AAPL) is a Technology company in the Consumer Electronics industry, listed on NASDAQ. Headquartered in California, USA.

Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company distributes its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp.

Market capitalization: $3.78T. Shares outstanding: 14776.4M. Dividend yield: 0.41%.

View the complete company profile for Apple Inc on GoodMoat, including key officers, financial metrics, sector classification, and investment analysis tools. Use the profile alongside GoodMoat's DCF calculator, fair value models, and quality score to evaluate whether AAPL is a sound investment opportunity.