MGM Resorts International
MGM Resorts International is an S&P 500® global gaming and entertainment company with national and international destinations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company's 50/50 venture, BetMGM, LLC, offers sports betting and online gaming in North America through market-leading brands, including BetMGM and partypoker, and the Company's subsidiary, LV Lion Holding Limited, offers sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe and Brazil. The Company is currently pursuing targeted expansion in Asia through an integrated resort development in Japan. Through its Focused on What Matters philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®.
Current Price
$37.66
+3.15%GoodMoat Value
$47.97
27.4% undervaluedMGM Resorts International (MGM) — Q4 2024 Earnings Call Transcript
AI Call Summary AI-generated
The 30-second take
MGM had a strong year with record revenues and is starting 2025 with good momentum, including a record-breaking January. Management is excited about growth from their digital betting business, new hotel renovations, and major projects in Japan and New York. They are aggressively buying back their own stock because they believe it is significantly undervalued.
Key numbers mentioned
- Consolidated adjusted EBITDA approximately $2.4 billion in 2024
- BetMGM 2025 net revenue guidance a range of $2.4 billion to $2.5 billion
- Group & meetings room nights on the books for 2025 over 2.2 million
- MGM Rewards members over 46 million
- Capital expenditure during the year approximately $1.15 billion
- Super Bowl year-over-year EBITDA headwind about $65 million
What management is worried about
- The renovation at MGM Grand will have a financial impact this year similar to the Super Bowl headwind.
- There is some concern about the lower end of the consumer market in Las Vegas.
- The competitive and tax environment for digital and land-based gaming in various states is a persistent issue that requires management.
- Increased marketing spend for the launch in Brazil will keep MGM Digital's 2025 losses consistent with 2024.
What management is excited about
- BetMGM expects to be EBITDA positive for the first time in 2025.
- The partnership with Marriott is exceeding expectations, with a goal of about 900,000 room nights in 2025.
- The company sees a realistic medium-term target for its owned MGM Digital business to achieve $1 billion in revenue.
- Major development projects in Osaka and New York are advancing as planned.
- The single app, single wallet in Nevada is driving valuable, "sticky" customers who are three times more valuable than digital-only players.
Analyst questions that hit hardest
- Carlo Santarelli (Deutsche Bank) - Las Vegas Revenue Initiatives & Super Bowl Impact: Management gave a long answer detailing a $65M headwind, renovation impacts, and positive casino results, ultimately stating they aim to overcome the challenge but it will be difficult in Q1.
- Robin Farley (UBS) - Clarifying EBITDA Guidance and Share Repurchase Rate: The response was evasive on giving specific EBITDA guidance for Vegas and deflected to broader company challenges and advantages, while confirming aggressive buybacks due to perceived share value.
- Barry Jonas (Truist Securities) - State Tax Increases on Gaming: The answer was notably long and defensive, outlining extensive state-by-state engagement and negotiation efforts to manage the risk, with one executive noting it "certainly keeps me up."
The quote that matters
"Our poor business is trading at four times 2024 adjusted EBITDA, well under its historic multiples."
Bill Hornbuckle — Chief Executive Officer and President
Sentiment vs. last quarter
This section is omitted as no direct comparison to a previous quarter's transcript or summary was provided in the context.
Original transcript
Thanks, Gary. Welcome to the MGM Resorts International fourth quarter and full year 2024 earnings call. This call is being broadcast live on the Internet at investors.mgmresorts.com, and we have also furnished our press release on Form 8-K to the SEC. On this call, we will be making forward-looking statements under the safe harbor provisions of the federal securities laws. Actual results may differ materially from those contemplated in these statements. Additional information concerning factors that could cause actual results to differ from these forward-looking statements is contained in today's press release and in our periodic filings with the SEC. Except as required by law, we undertake no obligation to update these statements as a result of new information or otherwise. During the call, we will also discuss non-GAAP financial measures when talking about our performance. You can find the reconciliation to GAAP financial measures in our press release and investor presentation, which are available on our website. Finally, this presentation is being recorded. I will now turn it over to Bill Hornbuckle.
Thank you, Howard, and welcome to the team. We're very excited to have you join us. Let me start by thanking my colleagues at MGM Resorts for delivering yet another exceptional year of record results, including our best effort for consolidated net revenues, as well as an all-time high record annual domestic slot win, hotel revenue, and F&B revenue. Our company is in a solid and enviable position today because of the culture of our employees that is built around a show and the culture of yes. Our commitment and dedication to guest centricity is reflected in our Net Promoter Scores which set an all-time record for Gold+ customers in the fourth quarter and for the year. I can't say enough great things about our people here at MGM, who drive these great results day in and day out other than simply thank you. MGM is an industry leader, thanks to the strategic decisions we have executed on over the last few years. Our strategic plan has given us a strong financial foundation, proficient operations, and unparalleled growth opportunities in both digital and brick and mortar. And we're off to a great start in 2025. Obviously, the Super Bowl was just played Sunday, and from a casino perspective, it was a strong event for us here in Las Vegas and at BetMGM. As we look into the rest of this quarter, and the remainder of the year, we are seeking positive indicators, with revenues up — we are seeing, excuse me, positive indicators with revenues up in our domestic operations in January as well as ADRs on pace to continue to grow for most of the year. All of this momentum is backed by a solid balance sheet, characterized by low net debt and significant liquidity. Our globally recognized brands, prime locations, development opportunities, and a growing digital platform enable us to reach more customers and more markets than any other company in our sector with over 46 million MGM reward members and a total addressable market exceeding $150 billion, including both our physical resorts and online markets. I'm truly excited by the opportunities in front of us in 2025 and beyond, and here's why. Our leading position in Las Vegas will be a source of stability and growth in the near term. We are investing in our business and the customer experience. In 2024, we continued a broad improvement throughout Bellagio, with the renovation of all of our suites, new food and beverage offerings as well as a refresh of premium gaming spaces. Additionally, the Cosmopolitan of Las Vegas was transitioned to MGM rewards and these regular capital investments into our resort operations drive continued guest visitation and increased spending. Las Vegas December slot handle and slot win were at an all-time record level for any month in our history and contributed to the all-time quarterly record for slot handle and slot win in the fourth quarter. We are bringing to fruition our goal of being the industry leader in groups and meetings with over 2.2 million room nights on the books for 2025. Last year, we completed a $100 million investment in Mandalay Bay Convention Center. And we welcome both new and existing convention customers to the space. In December, we closed on the strongest convention book month of a record for our company. In fact, the bookings in December were 43% higher than our prior record month, a promising trend for our future. We concluded our first year with Marriott in 2024, which outperformed our original expectations with over 660,000 room nights stayed in the year and higher track spend in the leisure package rooms we look to displace. Importantly, we see further runway to grow in 2025 since all of our properties will be live for a full year of bookings. During the fourth quarter, we also rebranded the Delano Tower at Mandalay Bay to the W Las Vegas, which has significant brand recognition and will now allow the resort to benefit from the Marriott distribution system and Marriott Bonvoy program. MGM's omni-channel advantage is now a much more meaningful opportunity with the extension improvement of the functionality and speed of the app and the launch of a single app, single wallet in Nevada at BetMGM. During football season, BetMGM's significant presence throughout Las Vegas drove a 60% increase in Nevada-acquired first-time depositors versus the prior season. We also saw a doubling in continued play of actives in their home state post their signup in Nevada, a signal that single app, single wallet is driving customer stickiness. These omnichannel players are three times more valuable than the digital-only players. Our regional properties are truly best in class and we expect them to remain a very steady source of free cash flow going forward. In Macau, we achieved the best ever full year segment adjusted EBITDA in the history of MGM China. We continue to be a high-performing outlier in the market with exceptional execution by the team. Macau 2049, our first residency show at MGM Cotai and the Poly Art Museum at MGM Macau, which sold over 10,000 tickets in one day during Chinese New Year, are both important steps to drive non-gaming revenues and visitation to Macau. We grew market share in December to over 16%, and we concluded the year at similar levels. We remain confident and believe we have proven that we have sustainable market share in the mid-teens driven by our strong product innovation teams and the focus on the premium mass market. At BetMGM, our business is stronger in virtually every aspect compared to a year ago, and it drove over $2 billion in top-line growth in net revenue from operations, accelerating from 6% in the first half of the year to 19% in the second half of the year. As we look to 2025, BetMGM expects the momentum to continue with net revenues from operating rolling to a range of $2.4 billion to $2.5 billion and EBITDA inflecting positive, which represents an increase of approximately $250 million year-over-year. In iGaming, we expanded content and player engagement tools and posted approximately $1.5 billion in revenue with over $400 million in contribution. We maintain a podium position in iGaming, market share at 22% of GGR, putting us firmly at number three and three times the size of the fourth-ranked operator. In online sports, our product experience has improved, dropping progress and engagement in the activity KPIs and importantly, setting us up to be contribution positive in OSB for the first time in 2025. We expect to see continued benefit of our operating leverage as we grow revenues sustainably with a strong belief that BetMGM is on its way to achieving the $500 million annual EBITDA we've talked about in the future. In international digital, we are introducing a new reporting segment, MGM Digital, which is composed of our wholly-owned consolidated online business. This segment consists of three major components. First, the core LeoVegas business, which is an established online gaming and sports betting operation in Europe. When excluding new brands, this business was solidly profitable in 2024. We've added features to this business such as content development with the acquisition of Push and sports betting with the purchase of Tipico's US betting Technology. Second, expansion of the core business through the launch of the BetMGM brand throughout Europe. And third, Brazil, which is a significant market opportunity we are going after through our venture with Grupo Globo. We believe in the long-run investment of our owned and operated digital business which collectively can achieve $1 billion in top line and healthy margins as a realistic medium-term target. In terms of progress and strategy, we are completing the progress of integrating Tipico's US sports betting technology through LeoVegas. We anticipate going live with our own sports betting platform in our initial market as soon as next week with more launches to follow in Q2. We have already deployed the Leo powered portion of the stack, combined with our brand against favorable market opportunities in terms of scale, including the UK and Brazil, and reinforced our market-leading position in Sweden through BetMGM SE. We're also beginning to realize operating leverage against our more mature digital operations at LeoVegas and Push, now that much of the cost burden from the infrastructure building of these businesses is tapering. In our development pipeline, progress in Osaka is advancing as planned. Ground preparation is targeted for the completion of this year, with main construction set to commence shortly thereafter. The official groundbreaking ceremony is scheduled for April 24th, and additionally, the opening of the Yumeshima subway in January marks a significant infrastructure milestone, enhancing transportation options for future guests to our resort. In New York, we plan to submit our RFA by the middle of the year, and we are actively engaged with the city of Yonkers on zoning. With a strong year in 2024 and good momentum to start 2025, MGM is proving that targeted capital spending for refreshing growth is critical to maintain our industry-leading position and our long-term expansion. We also recognize that to realize the full potential of MGM's earnings power across the channels we operate in, providing additional transparency to our investor community is important. So we are doing exactly that.
Thanks very much, Bill. Before digging into the numbers, I'd like to take a moment to highlight a few important new disclosures that we are introducing this quarter. The first is consolidated adjusted EBITDA, a common metric which we think will provide a more familiar measure to compare our performance across others in other industries. The second relates to our digital businesses. We're now breaking out an MGM digital segment, which Bill touched on earlier, and we've expanded our disclosure of KPIs for BetMGM. With that, I'll move on to our fourth quarter results. In Las Vegas, in the face of comping to a very strong quarter last year, revenues were down 6% and adjusted EBITDAR was down 11%. Excluding the variances related to F1 and hold, the underlying trends remain solid, evidenced by several data points, including an all-time quarterly record domestic slot win in the fourth quarter. We concluded the quarter and the year on a strong note with December occupancy and ADRs of single digits over 2023 and an all-time record for monthly domestic slot handle and slot win. This momentum gives us optimism that MGM's Las Vegas operations can grow in 2025, with the exception of the challenging comparisons this month of February, of course. Moving to the regional properties, we grew revenues by 7% and adjusted EBITDAR by 21% in the fourth quarter. MGM Grand Detroit drove a healthy portion of the year-over-year increase due to strong execution and the recovery from impacts of a labor strike in the previous year. But simply put, our strategy of operating best-in-class assets in high-value geographies is leading to outperformance across our regional portfolio. We achieved the KPI performances we worked towards, growth in rated days, table drop, and slot revenues, while labor costs as a percentage of revenue were managed lower. In Macau, MGM China grew quarterly net revenues 4% year-over-year, and total dividends from MGM China to MGM Resorts were approximately $200 million in the year. And last, but certainly not least, our new reportable segment MGM Digital. Now, this represents MGM's consolidated digital businesses. It does not include BetMGM, which remains an unconsolidated affiliate due to its 50-50 venture structure. Net revenues at MGM Digital grew 15% in the fourth quarter. While losses are narrowing in the UK from decreased marketing spend, increased spending related to the launch in Brazil will result in MGM Digital's 2025 EBITDAR losses to stay relatively consistent with those we had in 2024. On our last conference call, we discussed identifying approximately $200 million in operational EBITDA opportunities. We expect to capture approximately $150 million of these in calendar 2025. Roughly 35% of this is revenue actions and 65% is expense. And these initiatives will be deployed in a way that improves efficiency, leverages technology, and is more responsive to changes in consumer behavior. Before turning it back to Bill, it's really important to put our earnings power into perspective. In 2024, we generated approximately $2.4 billion of consolidated adjusted EBITDA and that includes $461 million of non-cash rent expense. When you add back that non-cash rent, it represents a more accurate view of our cash earnings power. We spent approximately $1.15 billion in CapEx during the year, both here in the US and in China. After deducting our CapEx, this is the fundamental earnings generation that we deploy to high return investments in the portfolio, unique development opportunities, and returns of capital to shareholders. And speaking of returns, we've purchased over 40% of our float since the beginning of 2021, including 3.4 million shares in the fourth quarter last year and another 8.4 million shares thus far in 2025, accelerating cash flow per share growth with this reduced share count. With the core brick-and-mortar operations delivering results, the growth potential of our digital businesses, and future contributions from our development projects, we can create significant value for our shareholders. Bill, over to you.
Thanks, Jonathan. Before we turn this over to questions, I'd like to double down and take a moment on Jonathan's last comment on share buybacks. We continue to see long-term value in our share price and in the continued momentum of our business. At this very moment, I see significant opportunity in the value of our shares and if you consider the following simple assessment, you see the opportunity, hopefully, that I see. The view that Las Vegas will continue to grow as it has over the last 50 years and no company is better positioned to take advantage of that growth than MGM given our footprint and operational capabilities. Add the stability and earnings of our regional properties, then simply take the market value of our Macau stock at face value, ignore the quantum leap we have made in sustainable market share performance, add the expectation that our digital businesses are at a tipping point, with BetMGM's earnings inflection positive in 2025, coupled with the growth potential of MGM Digital, and ascribe a marginal value to that segment of the business, you put it together, and our poor business is trading at four times 2024 adjusted EBITDA, well under its historic multiples. With this in mind, we will continue to be aggressive in our share buyback program as we think about near-term uses of our cash. With that operator, I'd like to open it up for some questions and answers.
Operator
The first question today is from Shaun Kelley with Bank of America. Please go ahead.
Hi. Good afternoon, everyone. Thanks for taking my question. Bill, Jonathan, maybe since we've got the incremental disclosures, we can just start off with the MGM Digital business quickly. Can you just give us a little bit more color on the scale of MGM's digital investment you see in that business specifically and maybe the outlook for near-term returns there?
Sure, Shaun. The reason Gary is here is because he manages this business every day. And so, I'm going to turn it over to him.
Thanks, Shaun. We've been focused on MGM Digital for the past couple of years, building a distribution network and product platform that we believe positions us well for digital competition. We've largely completed our capital deployment program, having invested around $1 billion in the Leo business to enhance our proprietary content development through Push, along with acquiring the sportsbook platform from Tipico’s US assets. We're pleased with our progress and are currently integrating these assets to create a platform and player experiences that can compete globally. Market conditions look promising, and we aim to finish this integration by the end of the first half of the year. We're even launching in our first market next week with the fully integrated setup, which we believe will foster innovation and enhance our competitive edge. However, it's important to note that while we've built capabilities over the last two years, our core MGM Digital business, comprising Leo and Push, generates over $500 million in revenue. If these businesses operated independently, they would be quite profitable with strong margins. Yet, we've chosen to strategically enhance these core operations with targeted investments for long-term value. Specifically, we've focused on the BetMGM brand's organic growth in select markets such as Europe, the UK, the Netherlands, and Sweden. Our preliminary results for 2025 indicate that these investments are performing well, with robust growth anticipated and reduced operating losses as we progress into 2025, leading to strong potential for operational momentum in 2026. In Brazil, we've established a successful partnership with Globo, having soft launched after market liberalization in January and preparing for a full media launch next week. We’ve built a local management team there, seeing Brazil as a $7 billion market opportunity, and we're eager to compete effectively. Additionally, we are making long-term investments in our MGM live operations, which include live dealer content from our Vegas casinos. We're already live with our dual-play business, which continues to grow, and we plan to expand our studio capacity in the first half of this year. Overall, we are confident that we have largely completed our capital deployment for our owned and operated digital business and are well-positioned for that business to surpass $1 billion in revenue with sustainable margins going forward.
Perfect. Thank you. And then, Jonathan, probably just one quick follow-up for you, if I could. But last quarter, there was called out a little bit of BI proceeds in either the Las Vegas segment and the regional segment. We got a few inbounds on whether or not there was anything in this quarter to call out. I didn't hear anything in the prepared remarks there. Thanks.
Yeah. We did not have any meaningful BI proceeds during the fourth quarter. It was an important quarter, though, on this front. We resolved the civil litigation during the fourth quarter. We still expect to receive additional business interruption proceeds during 2025 to the tune of the numbers that we've talked about previously. So, we expect those this year.
Thank you very much.
Operator
The next question is from Carlo Santarelli with Deutsche Bank. Please go ahead.
Hey, Bill, Jonathan, everyone. You guys obviously have put some initiatives in, and I think you talked about it a little bit when you talked about some of the 65-35 split but I wanted to focus on Las Vegas and the revenue side. As you sit here today, kind of or on Jan 1, what do you see in kind of a flat demand environment just in terms of some of the pricing measures that you've put in, in terms of the magnitude of the head start you kind of have on the year from some of the various new kind of programs that you've put in for 2025 from a revenue perspective?
Yeah. Carlos, first of all, January of 2025 was anything but flat. It was a very strong month for us and we can go into a little bit more detail on that, if you like. But to answer your question directly, it's in the tens of millions of dollars of revenue initiatives that we have put in place. Most of them actually were done during the month of December, so that we hit the year with that head start. But that gives you a sense of the magnitude of those.
Okay. Great. And then I just wanted to delve back to something, Jonathan, I believe you said in your remarks. On the last call, you guys talked about kind of the Super Bowl being, I want to say, $70 million was kind of the event magnitude for the strip on an EBITDA basis. You kind of talked about being able to grow monthly. And you weren't referring to February specifically. But when you think about kind of the impact of the Super Bowl in the first quarter, is the goal to be able to kind of offset that as we move through the year?
We are certainly going to do our best to achieve that. The impact of the Super Bowl, which we estimated during our last call in November, turned out to be about $65 million year-on-year. Through the programs we discussed and our organic growth, we aim to overcome that. I want to remind you that we do face some challenges due to the renovation at the MGM Grand. This is a significant capital project for us, and we have already reopened 600 rooms with positive feedback from our customers. The project is progressing well, but it will also affect us this year in a way similar to the Super Bowl’s year-over-year impact.
Carlo, I want to highlight that the Super Bowl was actually more favorable for us in the casino this year compared to last. While some of that was due to luck, we ended up in a stronger position overall. However, we did see some decline in hotel bookings and sponsorships. The same goes for Chinese New Year, which turned out to be good for us in the end. There may be some concerns about the lower end of the market, but if we look at our year-end forecasts, we believe we can do better than this year. This suggests that we're likely to exceed our Super Bowl results. Overall, we are off to a positive start, and January was a particularly strong month.
Great. Thank you both.
Operator
The next question is from Brandt Montour with Barclays. Please go ahead.
Good afternoon, everyone. Thank you for taking my question. I would like you to discuss January in terms of non-gaming versus gaming. I'm also interested in your thoughts on room rates. While you sound optimistic, did you notice any sequential changes in room rates from December and January compared to October and November?
I appreciate the question. In January, we set records for occupancy at 94% ADR along with strong restaurant revenue, which indicates robust aggregate demand. This gives us confidence as we begin the year. Bill mentioned in his prepared remarks the group bookings from December, which include reservations not just for 2025 but for years beyond, highlighting the strong demand from that key segment, reflected in our rates. Apart from February, which we've discussed, we're seeing mid-single-digit growth in ADRs for the other months in the near term.
What I would add is that even in October and November, October was primarily affected by the Jewish holidays in the first week, which limited convention business, but the rest of October was quite strong. The F1 week and the remaining part of November also showed solid performance. December has been outstanding. As Jonathan mentioned, January is looking promising. Looking ahead to February, aside from the Super Bowl weekend, we expect it to be a strong month for us in terms of average daily rate.
Okay, great. That's really helpful, guys. My follow-up question is more about the reason behind this. Clearly, you have momentum with Marriott and their group engine. But when you examine the regional data and what you see in Vegas, is there a sense that consumers feel better after the election? Do you think there's a shift in trends?
Brandt, it's Bill. I don't know if I'd go that far, but I would say this, and the Marriott example you brought up is a good one and we didn't have them in play last January, but we all did a year-end or beginning of the year launch. And we've now, for the fourth week in a row, booked over 20,000 room nights with Marriott. And so I think we're about 85,000 room nights for the last four weeks, which, if that continues, and we have a pace and a goal of about 900,000 this year. That changes the dynamic. It just does. That's just a lot of room nights, which help a great deal underlying the foundation of what we do and how we do it and how we leverage the rest of our yielding. So that's been positive. You heard me mention the convention numbers earlier. Now, the interesting thing about that is tech business has come back. Obviously, some of it's in '25, much of it's in '26 and '27. So there's been no sign from corporate America to us that they're quote unquote concerned; to the contrary, particularly when you think about what happened in December, we put a push on it and the result was just staggering in terms of the number of room nights that we booked. And so I don't know, Corey or Jonathan…
I would add, our core casino business is very solid. And the amount of room nights we have on the casino segment in Las Vegas is also helping us yield the rooms up. So we're pretty favorable on what we see looking forward in that segment also.
Our active base, our MGM Rewards database, has never been larger. Obviously, BetMGM has added to that, et cetera, et cetera. And so it's just all inflecting in Las Vegas down a couple of hotels, not forgetting that.
Excellent. Thanks, everyone. Nice quarter.
Operator
The next question is from David Katz with Jefferies. Please go ahead.
Hi, everyone. Thanks for taking my questions. I wanted to go back to digital, if I may. And I'm just curious, the degree to which MGM Digital is engaged at all, aligned or in any way with BetMGM in the US and how that is affected?
David, let me kick that off, and I'll turn it over to Gary to clean up any sloppiness I may create here. But we have specifically with content development and with Push, we have created games that they are using. I think Gary can speak to the success of some of those MGM branded games. We will ultimately, over time, look at some of the live dealer things we've talked about. We think it's meaningful coming from the home of and it's real. And when you see the thing that we all built at the MGM brand itself, on the casino floor, it's compelling. And so, Gary, I don't know if you want to clean that up.
No, I think that's right. I mean, I think like content creation and content development is probably the area where the MGM Resorts digital capabilities helps BetMGM the best. In terms of the owned and operated BetMGM distribution points and cooperating with BetMGM, we certainly try not to do things that are silly and we try to make sure we can support each other where we can. But those are two very distinctly operated businesses, given the nature of the joint venture agreement.
Got it. And just following up on your commentary with respect to sports betting, is there any sort of back and forth or information share, content share or anything like that?
We operate those businesses largely independently.
Operator
Next question is from Barry Jonas with Truist Securities. Please go ahead.
Hey, guys. Really appreciate the commentary on the MGM Grand hotel renovations and the impact you expect. Maybe talk about how we should think about the ADR uplift once these rooms come back online? And any overall ROI expectations we should think about for the model? Thanks.
I had an opportunity, by the way, to walk them for the first time yesterday or the day before. They came out spectacular. And I think they are actually a complete change and uplift to the property. More so than any of the renovations we've done in a while. So, Corey, you can handle the math?
Yeah. I think between the convention business and getting the rates we should get for there because those rooms are new. We are going to convert some rooms into suites. We think there's some lift there also, both from an ADR perspective and a casino perspective. To quantify the uplift, we'll raise our minimum rates there, but I don't think we'd put a pencil to that paper quite yet.
Got it. Got it. And we get a lot of questions from clients about states increasing sports betting taxes, the governor of Maryland also talked about maybe increasing table games taxes. So kind of just wanted to get your thoughts. How concerned are you about more states looking to raise digital or land-based taxes? And two, are there ways for you to sort of offset this? Thanks.
This is an issue we've been addressing for quite some time. Being present in about 42 states, particularly with digital opportunities, adds complexity. I feel confident about our situation in Maryland moving forward. When we met with the Governor's office and discussed the trade-offs regarding employment and our commitments to the community, we reached a mutual understanding fairly quickly. The competitive environment is challenging, especially with Virginia introducing casinos nearby and plans for additional ones. The digital landscape will continue to evolve, with some markets focused on sustainable growth and keeping operations local rather than in unregulated areas. A few states will still present challenges. It will be interesting to see which states consider iGaming next and their approach to taxation. I believe we can manage these issues well. Our team, not just MGM, has effectively communicated the stakes involved. While I don't lose sleep over this, I'm not sure if it causes you any concern, Gary.
It certainly keeps me up, yes.
I appreciate it. Nice quarter. Thank you.
Operator
The next question is from John DeCree with CBRE. Please go ahead.
Hi, everyone. Thanks for taking my questions. I just maybe wanted to ask about, you've commented a little bit on how strong the swap business had been in Las Vegas, particularly in December. And curious if you could maybe dive into that a little bit and, because I sense if you have an idea of what's driving that? Is it kind of how you're filling rooms? And just kind of looking to see how sustainable those slot growth trends might be?
I believe this has to do with the casino mix in our business during the fall and into December. It also relates to our product. We have an efficient slot center of excellence that does an excellent job managing our product portfolio while maintaining reasonable capital expenditure levels. Ultimately, it's the effort we've put into managing the hotel mix. Additionally, we've made significant capital investments this year in high-limit slot areas, including ARIA, MGM Grand, and The Bellagio, which is currently in progress. We've also made improvements in regions like National Harbor and at Borgata among others. All these factors are coming together to strengthen our slot business.
And we've also seen an uplift from our regions coming into Vegas also. So that's helped also.
Got it. Thanks, Jonathan and Corey. Maybe, one more. It's a bit of ways ahead to think about F1 this year, but though the first year was gangbusters and then we talked about last year's 2024 F1 quite a bit. But curious on your thoughts if there's things that you might do differently this year for 2025 and ways to kind of keep improving and calibrating the approach to F1 from MGM's perspective?
Yeah, I'll take that. This is Bill. Look, at 40,000 feet, first year was a phenom. It was the first time, et cetera. Our average rates, which really drove our results are like 800 and change throughout the company. Interestingly, this year, though, they were 400 and change. And that is literally 2x the normal. If you all recall, this is the second worst weekend of the year. So we're excited to continue to support it. We're excited to be behind it. We cut back on our ticket packaging this year. We focused on the Fountain Club. We got rewarded for that. But I think if you think about Formula One going forward, the best news I've heard is they are recontemplating and considering pricing and what to charge. And I think that's meaningful because to the extent we can get a foundation going early, we can continue to build on that. And so I think that messaging has been delivered and heard. So we're excited by that. And then obviously, we and the rest of the city have a three-year deal with an extension opportunity. We don't think it's going anywhere. We don't want it to go anywhere. But come next year, we're going to have to obviously sit down and discuss what it feels like going forward from there.
Great. Thanks, Bill. Appreciate it, everyone.
Operator
The next question is from Stephen Grambling with Morgan Stanley. Please go ahead.
Hey, thanks for taking the question. Maybe turning to Macau. I just wondering if there's any color you could provide on Chinese New Year, how we started the year, just given all the noise from a tariff and otherwise, and there just seems to be kind of conflicting commentary out of the industry data so far.
I'll turn this over to Kenny here in a minute. I think we had a great Chinese New Year in terms of market share, particularly win and visitation for our properties. But Kenny, why don't you give us some real color, Hubert?
Okay. This is Kenny from Macau. I believe we had a strong Chinese New Year, with both properties experiencing traffic that was about 18% higher than the 2024 Chinese New Year. The gaming volume also exceeded last year's figures, and we maintained our mid-teens market share. Notably, we've observed a significantly longer tail to the Chinese New Year this year, with a higher percentage of players arriving after the Chinese New Year holidays compared to 2024. In fact, our business volume in the second week of Chinese New Year was almost as strong as in the first week. That's my comment.
Great. Thank you. Maybe one unrelated follow-up, if I can sneak one in, just on Vegas. I think you had said that the aspiration is for EBITDA to be positive kind of post Super Bowl comparison here. I guess within that, is there any color you could provide on how to think about the run rate wages and any other puts and takes on the expenses for Vegas in particular?
Yeah. I'll kick it off, and Corey can clean this up for sure, John. I think the biggest thing to think about is, remember, we're now going into the third year of our culinary agreement. And so June, while there's a step-up, it's demonstrably less than it was. I think we went from 12, Corey, help me, or just under 6.
And I think it's a little lower.
Yeah. And we're now in the 4s. So if we think about wage and inflation increase in that perspective, I think we're in really good shape. I think the team has gotten a really good handle on FDEs. We have been flat now for some time. And I think I'm encouraged by it because as I stated earlier, we continue to keep our MPS and our service where we want and needed to be without adding additional staff. And so that piece of it, I think, is well under control.
Yeah. What I would add is, some of the initiatives we're running through, we think, hopefully, will also bring our labor costs down. So the goal would be is to neutralize as much of the increase as possible and feel pretty positive that we'll be able to do that.
Operator
The next question is from Dan Politzer with Wells Fargo. Please go ahead.
Hey, good afternoon, everyone. Thanks for taking my questions. First, you took a lot of slot share in the quarter, but your rate of promotions was up a tad. Are there any changes in your strategy or the promotional environment that you'd call out? And are you more aggressively going after that slot player?
No, no meaningful change in the promotional investment. I mean we are always tweaking it and trying to improve, but nothing, no meaningful change either way.
Got it. And just to clarify, it does sound like you're certainly more constructive on the demand environment. Jonathan, you called out ADR up mid-single digits ex the Super Bowl and record January. So just wanted to clarify. So the first quarter, I mean, even with the Super Bowl lapping, it sounds like you should grow and then the same thing for the second quarter through fourth quarter. I just want to make sure we're getting that straight. Thanks.
It's going to be pretty difficult in the first quarter with a $65 million year-over-year headwind. So the way we plan the business is, we try to adjust internally for those not that we give ourselves a pass in terms of growing the business, but we just have to be realistic about that headwind.
I believe it's important to clarify that we are feeling progressive and positive about the Super Bowl, ADRs, and OCK. The main reason for this sentiment is based on what we have observed today regarding the Super Bowl.
Got it. That makes sense. Thank you.
Operator
The next question is from Robin Farley with UBS. Please go ahead.
Great. Thanks. Just circling back on your comment that you were kind of targeting to make up for that $65 million in Super Bowl for the year. I don't know if we could take that as like soft guide that you think EBITDA will be flat year-over-year in Vegas. But just wondering, you mentioned the $150 million of the $200 million in opportunity kind of mix of revenue expense. With that $150 million, is that part of what gets you to flat in Vegas for the year or is that the incremental? I don't know if that was sort of a company-wide number? Thanks.
That figure applies to the entire company, and we are not providing guidance in either direction. Our aim is to clarify our goals for this year. We have two challenges to address: the Super Bowl, which we've discussed extensively, and the positive impact of the MGM Grand renovation, which is progressing well. However, we have several advantages, including our solid execution so far this year and a program we implemented in early November last year to help us navigate these challenges. That's essentially our outlook for the year.
Okay. Thank you. And as a follow-up, just on the share repurchase intentions. I feel like at times last year, you've talked about not necessarily repurchasing shares at the same rate you had in kind of more recent years. How should we think about kind of what level of share repurchase you might be thinking about for '25? Thanks.
We believe there is significant value in the shares right now for several reasons that Bill mentioned at the end of his prepared remarks. While we have attractive investments available, our own shares represent such compelling value that we believe it's the most responsible action to allocate capital towards that. That's why we made those comments. At these levels, we find it very appealing, which is why we say we will continue to be aggressive.
It could be at a similar rate to last year's repurchase?
We generated $120 million in the fourth quarter and nearly $300 million in January. This illustrates how we've accelerated our efforts, primarily due to the valuation of our shares.
Robin, I want to emphasize that we will continue to be active and aggressive as long as the share price remains attractive. While I don’t want you to interpret my comments as negative, it’s important to acknowledge that despite some challenges, we are projecting growth. I won’t go into specifics about Las Vegas EBITDA in 2025 since it’s still a considerable way off, and we all recognize the fluctuations in this industry. However, we are very optimistic about the summer season, which is crucial for our entertainment lineup. We have a great lineup returning, and that excites us. Therefore, we remain positive and want to ensure that sentiment is conveyed.
Great. Thank you very much. Thanks.
Operator
The next question is from Chad Beynon with Macquarie. Please go ahead.
Hi, good afternoon. Thanks for taking my question. Bill, I was just going to pile on kind of where you left off on that last question. So if we think about Vegas, just the luxury versus the core, obviously, notwithstanding what's going on at MGM Grand. Is it safe to say that you and the team still believe that the pricing opportunities and the growth will still probably put luxury exceeding core again kind of what we're seeing the hotel industry. Is that kind of your view at this point based on group casino bookings and just kind of where you see the consumer?
Absolutely. Given the nature of our business and our target audience, I want to share an interesting statistic. In the fourth quarter, we experienced a shortfall related to premium customers, with fewer than 10 customers accounting for about $80 million less in baccarat revenue compared to the previous year. This trend could change, going either up or down, but it has been fairly consistent. With our scale, we enjoy a significant portion of the market. Overall, we remain optimistic, especially about the high-end segment of the market.
Okay. Great. Thank you. And then on the digital business, as we look at some of these markets that you talked about that you're growing into, is there a market share goal that you believe can be achieved? Is that kind of uniform across markets? Or is every market different given the number of players and the tax rate and the like?
Yeah. I think we try to calibrate our market share target to the relative maturity of the market, competitive intensity and whether or not we have the strength of our value proposition in any given market. So it would be hard to say that we have a uniform target across everything. That being said, I don't think we think it's worth attacking or entering a market if our goal wasn't to get to at least 5% in any given market we entered.
Thank you very much. Appreciate it.
Operator
Ladies and gentlemen, this concludes our question-and-answer session. I would like to turn the conference back over to Bill Hornbuckle for any closing remarks.
Thank you. And thanks, everyone, for joining us today. Now it's late, particularly back on the East Coast. I'd love to wish everyone a happy belated New Year. This year marks the year of the snake which interestingly symbolizes strength, renewal and growth. We see a great deal of strength in our land-based US Macau operations and a positive trajectory that we believe will continue well into '25. Renewal of several story franchises with fresh capital and rebranding initiatives, particularly here at Bellagio, what we're attempting to do at MGM Grand and the newly rebranded W at Mandalay, and growth I think you've heard a lot about that today in terms of the change that MGM is expecting to produce and ultimately, what happens to the balance of our digital platforms and, of course, Japan. We think there's plenty of reasons to be optimistic for each of our business segments within MGM. And with that, we thank you all and wish you a good night.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.